Some of Greater Manchester’s most iconic locations are set to be featured as part of a new “milestone” M&S campaign.
Mancs will soon be able to spot our city taking centre stage in a new TV advert.
This is because M&S has launched its brand-new autumn menswear campaign today, and well-known sites such as the iconic exterior of Salford Lads’ Club, the industrial arches of Castlefield, and plenty of other familiar haunts, form what is a pretty integral part of the marketing of it all.
Titled ‘Anything but Ordinary’, this is M&S’s first standalone menswear campaign since all the way back in 2015 – which is why the retailer is calling it a “significant milestone”.
As M&S puts it, the new campaign has been “captured against the vibrant city of Manchester”.
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Iconic Manchester locations take centre stage in new M&S fashion campaign / Credit: M&S
As well as the Greater Manchester streets featuring front and centre in all the new promotional material, including editorial imagery, influencer partnerships, coordinated website and social media channel takeovers, and more, the new video advert for the campaign is also soundtracked by one of the city’s most famous bands.
New Order’s 1981′ B-side track, ‘Ceremony’, can be heard blasting out as the models in the commercial make their way around Manchester.
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M&S says the new campaign has been launched as it continues on with its “style perception journey”, and the company hopes it will inspire customers with outfitting ideas and different ways to wear key pieces throughout the season.
According to the retailer, the new clothing collection apparently focuses on what are “easy-to-style” and “versatile” wardrobe staples, as well as “elevated” outerwear and “tonal dressing” too, that’s all underpinned by the “quality and innovation” that M&S is known and loved for.
M&S’s Clothing & Home Marketing Director, Anna Braithwaite, said the marketing team’s main goal with the campaign was to create something “visually arresting”, which is why Greater Manchester was chosen as the backdrop.
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Speaking as the campaign launched this week, Anna explained: To reach new, lapsed, and younger audiences, we knew we had to create something that would challenge the existing male perception of M&S and take it to where we know our audience is consuming content and most engaged.
“As a result, we have a campaign that’s bold, disruptive, and embodies the attitude and style of today’s menswear customer.”
Featured Image – M&S
Shopping
Major retailer Monki to close store in Manchester Arndale
Daisy Jackson
Monki, a popular fashion brand that’s owned by H&M, had announced it’s closing its Manchester store – and soon.
The high street brand is famed for selling bold, playful clothing at affordable prices.
It opened its glittering disco-inspired shop in the heart of the Manchester Arndale in 2018.
Shoppers will recognise the holographic arches at the entrance and the Monki brand name spelled out in lightbulbs overhead.
But this week, H&M confirmed that all seven Monki stores across the UK will close, either shutting them completely or merging them with Weekday, another of the retail giant’s brands.
Manchester is among the first casualties of this move, with signs in the window of the store confirming that a closing down sale will be live until 12 January.
At that point, the Manchester Monki store will close for good.
Also shutting will be Newcastle, with the fate of the five remaining shops – including one in Sheffield – not yet confirmed.
The statement from H&M read: “A limited number of Monki stores are intended to be transformed into multi-brand Weekday destinations, while the others are intended to be closed.
“The newly formed Weekday multi-brand destination will cater to customers’ high aesthetic standards while embracing their multitude of unique expressions.”
In a statement shared earlier this month, they added: “Being mindful about the changes this might entail for our colleagues; we look forward to this exciting new chapter on the way to something great.”
Monki will close in Manchester Arndale on 12 January.
The best picky bits and Christmas party food in M&S this year
Daisy Jackson
Can some scientist please explain why us Brits have such a compulsion to roll out the picky bits and party food (ESPECIALLY if it comes from M&S) as soon as there’s a vague sense of occasion?
Birthday party? Picky bits. BBQ season? Picky bits. Had a long day at work and can’t decide what to have for tea but definitely don’t want a Pot Noodle? Picky bits.
And when Christmas or New Year’s Eve rolls around, the urge to consume random little morsels of food intensifies.
Whether it’s British classics squashed down into tiny portions and jammed on a buffet table or fancy little appetisers you hand around a party, we just can’t get enough.
Which is why we’ve raided the shelves at M&S once again to bring you all the best picky bits and party food available for Christmas 2024.
As for prices, the more premium M&S Collection party food items are generally priced at £7.50, with the more standard range coming in at £5.50 each, and all available on a four-for-three offer.
And yes, you might end up spending an obscene amount of money on miniature food items that won’t do a single thing to quell an appetite, but my gosh, won’t you feel like a prim and proper princess when you slide those teeny weeny fish and chips in front of your guests.
Let’s begin.
Brits abroad
M&S party food 2024 – chicken shawarma and Middle Eastern flatbreadsM&S party food 2024 – patatas bravas stacks
M&S might be the most staunchly British institution of modern times, but us Brits also love nothing more than to lift the culinary expertise of other countries onto our own plates.
And this year is no exception – M&S has whipped up a whole host of party food inspired by international favourites.
From little potato stacks that pay homage to everyone’s favourite tapas dish, patatas bravas, to tiny chicken shawarma kebabs to Middle Eastern Flatbreads, if you want a little spice on your Christmas buffet, they’ve got it.
Well aren’t you a fancy pants?!
‘Ooooh, someone’s doing well’ comes the chorus of praise as you hand around your mini prawn thermidor (these tiny gold trays even have a cheddar cheese crumb on top).
‘Wow, that must’ve been a good Christmas bonus’ they say as they accept a mini coquille St Jacques, complete with extra-small shell.
If upper middle class was a nibble, it would probably look like these guys.
Little Britain
Mini scampi and chips, and miniature pies at M&SMini Yorkshire puddings and cheese and ham scones from M&S party food range
Imagine all your classic British dishes, pub food, Sunday dinners, comfort meals cooked by your mum – you picturing them? Okay, now imagine them again but really, really small.
Now you’ve got a good idea of the items in our next M&S party food category.
There are mini Yorkshire puddings filled with slow-cooked beef, red wine and mushroom jus, and a garlic and herb crumb.
There are neat little cheddar and ham scones, miniature pies filled with beef and ale or chicken and leek, and even picky bit-sized scampi and chips portions, complete with newspaper wrapping. Cute!
The classics
M&S prawn selectionM&S pigs in blankets and halloumi in blanketsM&S Smoked salmon appetisers
These are not just buffet food items, these are M&S buffet food items, and that means they come with a bit of pizzazz.
Yes, there are pigs in blankets, but there are also halloumi pigs in blankets (which they weirdly haven’t made vegetarian) served with a hot honey drizzle.
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We love a battered prawn on a party food selection and M&S has done a selection of tiger prawn nibbles – prawn baguette toasts, prawn and coconut bites, and prawn and potato lattice balls. The word prawn is starting to look weird.
There are also smoked salmon appetisers, where smoked salmon strips are rolled around a honey roast salmon mousse. Hope ya like very small fish!
I’d love to be a fly on the wall when the M&S party food is discussed, because I’m pretty sure no one around that boardroom table is telling them ‘No, Arabella, that’s a silly idea’. Arabella does what she wants.
This year, she’s heard all the ‘girl dinner’ trends and gone ‘WE SHOULD MAKE A CHRISTMAS DIP’ – the result is a turkey feast dip topped with shredded turkey and bacon, cranberry sauce, cranberries and a stuffing crumb. WHY, ARABELLA?!
They’ve also brought back the novelty-shaped bao, this year in two festive shapes – penguins and polar bears.
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And of course you can still get miniature steak sandwiches and I don’t know why that makes me so uncomfortable, but it does.
A very yeehaw Christmas
M&S Mini beef burgersBuffalo chicken croquettes and New York deli spring rolls at M&S
Giddy up, cowboy, it’s time for the rootin’-tootin’ M&S party food show!
Everyone’s favourite fancy supermarket has gone stateside this year, drawing inspiration from the healthiest of nations… America.
There are Buffalo chicken croquettes, served with an extra Buffalo sauce dip, mini beef burgers (always the hardest thing to eat), and, weirdly, spring rolls inspired by a New York deli?
They’ve shoved salt beef and sauerkraut into a spring roll and then served it with a mustard and gherkin dip. You do you, M&S.
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Now you’re just showing off
M&S party food 2024 – the charcuter-tree. Credit: The Manc Group
You’re presenting your charcuterie on a flat board? Peasant.
Real fancy people present their cured meat and cheese selection in the shape of a Christmas tree (obviously) and M&S have got a build-you-own kit available for £25.
An extra shout-out to the security-locked Serrano ham joint, which came with its own block and knife, for another statuesque meat buffet option.
Emily Sergeant -
13th October 2023 
