A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.
Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.
In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.
Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.
The ‘Kezy’ in Earth GreenAnd in CreamA very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)
Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.
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“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.
For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.
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It goes without saying that collecting free articles of clothing is an integral part of their work.
So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepzAND a scoop of premium ice cream.
This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.
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We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.
Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.
Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.
Taking place on Sunday, 1 June at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.
Just make sure to leave your name and shoe size when signing up.
Poundland facing ‘significant store closures’ after being sold for just £1
Danny Jones
Long-standing British bargain brand Poundland could be set to close a number of locations across the UK after being sold for just £1.
The franchise famed for selling things for just a quid has been a mainstay on the high streets for what feels like it’s been around for as long as most of us can remember, but has been struggling to compete in the discount market.
Opened in 1990, Poundland was eventually bought by Polish variety store chain Pepco Group back in 2016, but has now been auctioned off after struggling sales over the past few years.
As per a press release from the company, Pepco decided to sell the business to American investment firm Gordon Brothers for what reports cited as a “nominal fee” – a figure now revealed to be £1.
Credit: The Manc Group
Poundland’s former boss, Barry Williams, left the brand in 2023 but was reinstated in at the start of this year to help the business and the Group’s European counterparts (Pepco and Dealz).
Sharing an official update with The Manc, the returning MD and CEO said, “Poundland is a UK and Ireland retailer of real significance, serving 20 million customers each year with a much-loved brand.
“Although recent trading has been challenging, we have built a turnaround plan with a simplified and more focused Poundland at its heart, as we aim to deliver the amazing value our customers expect.
“In due course, we’ll share more details of the proposed restructuring and turnaround. I’d like to thank Pepco for its stewardship of the business. We welcome Gordon Brothers and look forward to working with them as we implement our turnaround plan.”
As for Gordon Bros themselves, the American group with outposts all over the globe, says it is “delighted” to be providing the bargain brand with “the financing to support the substantial turnaround of this iconic retailer.”
Even with their own hardships, Poundland stores have still been providing a much-needed cut-price place to shop for those looking to save wherever they can amid the cost of living crisis, not to mention taking over previous Wilko stores and helping bail out others in need.
Before Poundland were sold, they also helped prop-up those hit by the Wilkos falling into administration.
According to Retail Gazette, an approximate £80 million cash injection has been pledged to help support their 800 stores and roughly 16,000 staff across the UK and Ireland.
Nevertheless, BBC sources understand that the even with the new backing, the proposed restructuring of the company which will be put before the High Court here in England could still “involve a significant number of store closures.”
Meanwhile, an official statement from Pepco’s Stephan Borchert reads: “The agreed sale of Poundland marks an important milestone in our strategic plan to move away from FMCG and focus predominantly on Pepco, our higher margin clothing and general merchandise business…
“Poundland remains a key player in UK discount retail, with millions of customers annually and a well-loved brand and proposition. We want to sincerely thank Poundland for their ongoing commitment and contribution to the Group and wish Barry Williams and his team all the best for the future.”
Featured Images — Pepco (via Wikimedia Commons)/The Manc Group
Shopping
Primark is opening its first dedicated Home store in Manchester this summer
Emily Sergeant
Greater Manchester has won big, as our region has been chosen as the first place to get a dedicated Primark Home store.
Following the opening of its debut Home location in Belfast earlier this year, Primark has now announced that the home of its first ever Great Britain site will be here in Greater Manchester – arriving at the popular Trafford Palazzo this summer.
The 11,900 sq ft, two-floor store will bring together the very best of Primark’s interiors offering, all under one roof.
Manchester shoppers can discover an expanded range of homeware and lifestyle essentials to give their home the glow-up it deserves, including high-quality essentials like cotton bedding and towels, soft furnishings, small furniture, and quirky ceramics.
The new store will feature Primark’s recently-launched ‘Edit’ – an elevated collection of home products such as chic tableware, plush towels, and luxury home fragrances.
It will also include a dedicated Travel Shop to help customers get holiday-ready all year round, with a range of stylish and practical travel essentials.
Primark is opening its first dedicated Home store in Manchester this summer / Credit: Primark Corporate
The addition of the new Primark Home at Trafford Palazzo doesn’t mean that any of the other Primark shops across Greater Manchester will be going anywhere though, so shoppers can still continue to get their Primark fix at the main Trafford Palazzo store, as well as on Market Street in Manchester city centre, and right through to the boroughs in places like Bolton, Oldham, Bury, and Wigan.
“The opening of Primark Home at Trafford Palazzo is an incredibly exciting moment for us,” commented Mark Whittaker, who is the Managing Director at Peel Retail and Leisure.
The store will bring together the very best of Primark’s interiors offering, all under one roof / Credit: Primark Corporate
“Not only because we are the first destination in Great Britain to do so, but the opening is going to be adding a leading concept to our already unique mixture of immersive shopping and leisure experiences.
“Primark Home will have something for everyone, and we look forward to the store opening in summer.”
Danny Jones -
27th May 2025 
