A local indie fashion brand is cleaning tired old trainers while handing out free shoes and ice cream

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A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.

Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.

In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.

Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.

The ‘Kezy’ in Earth Green
And in Cream
A very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)

Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.

“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.

For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.

It goes without saying that collecting free articles of clothing is an integral part of their work.

So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepz AND a scoop of premium ice cream.

This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.

We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.

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Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.

Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.

Taking place at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.

Just make sure to leave your name and shoe size when signing up.

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Featured Images — KayKrepz (supplied)