Morrisons is introducing ‘sensory support boxes’ in stores for autistic and neurodiverse customers
Little girl and member of staff playing with Morrisons' new Sensory Support Boxes / Credit: Morrisons
Morrisons is introducing ‘sensory support boxes’ for autistic and neurodiverse customers shopping in its stores across the UK.
Supermarket shopping isn’t always the most pleasant or manageable of experiences for everyone, especially for those who are autistic or neurodivergent – with bright lights, loud sounds, strong smells, and crowds of people making it a rather overwhelming and overstimulating atmosphere.
This is why Morrisons has decided to collaborate with the National Autistic Society to introduce dedicated ‘Sensory Support Boxes’ at its stores nationwide, as a way to both mark World Autism Acceptance Month, and help autistic and neurodivergent customers have the positive shopping experience they deserve.
These boxes have been carefully-developed in consultation with the National Autistic Society to ensure they include the most helpful items.
A range of toys like fidget balls, spinners, and squish mats can all be found inside the boxes – which will be eventually be available in all 500 Morrisons supermarkets by May – to help encourage calmness and focus.
All that customers wishing to access the items need to do is simply speak to a colleague at the customer service kiosk of their local Morrisons store.
More than one in 100 people are autistic, and there are 700,000 autistic adults and children in the UK.
Speaking on the decision to introduce the Sensory Support Boxes into UK stores, Joseph Clark-Bland, who is the Community Manager at Morrisons, said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood.
“We’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, and we look forward to supporting even more customers via our new Sensory Boxes.”
Read more:
- Morrisons introduces new quiet hours to make stores less ‘overwhelming’ for shoppers
- Northern lad creates app to help children with non-verbal autism communicate
- Manchester has been named one of the most ‘caring’ cities in the UK
The introduction of the Sensory Support Boxes comes after Morrisons first trialled a ‘Quieter Hour’ in some of its stores back in 2018, before rolling it out nationwide in 2024 due to its success and positive feedback.
Featured Image – Morrisons