Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.
Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.
In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.
The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.
Morrisons has introduced new quiet hours to make stores less ‘overwhelming’ for shoppers / Credit: Morrisons
Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.
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But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.
The company says the extension is all with the aim of “helping even more customers”.
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During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.
“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.
“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”
Featured Image – Morrisons
Shopping
Man City to open latest Greater Manchester club shop at Trafford Centre
Danny Jones
Manchester City Football Club are set to open another brand-new store at the Trafford Centre, and just in time for Christmas.
With the festive period approaching, plenty of people will be looking to buy the latest shirts and merch of their beloved team, and with the Blues now a bigger brand than ever, they’ve put plenty of time into levelling up the club shop experience.
Their third in Greater Manchester, all told, it’s also set to be one of their largest to date.
Credit: The Manc Group
Although confirmation of the plans came back in October, City have officially announced themselves in the Trafford Centre this month.
With the hoardings going up over on Peel Avenue – the section of the huge mall arguably most well-known for its multi-storey John Lewis department store – they’ll be opening their doors just next to the branch of Waterstones.
In fact, you definitely can’t miss it because not only is there a giant MCFC badge plastered over the windows, but it also happens to be right next to the big Christmas tree.
This comes after sports and streetwear franchises like Gymshark and Urban Outfitters joined the North West tourist attraction, not to mention the massive Zara and Bershka sites that opened recently, as well as other global names like Pop Mart.
An idea of what the new Man City store in the Trafford Centre could look like, based on the Arndale shop. (Credit: The Manc)
Put simply, there’s been plenty of new arrivals this year, and there are several others to come.
Although we’ve not got an exact opening date just yet, the posters displayed across the window simply read “Coming November”, so Cityzens won’t have to wait long.
Furthermore, job vacancies for retail roles working within the upcoming location are already listed on the official Trafford Centre careers page.
Last but not least, there are scheduled be a number of other new openings in the shopping arcade, leisure and entertainment destination, so keep your eyes peeled on socials for more info soon.
First look at Albert Square as Manchester Christmas Markets return to their spiritual home
Thomas Melia
Manchester Christmas Markets are back and all our Christmas wishes have come true, as its spiritual home Albert Square joins in on the festivities for the first time in six years.
Grab a mulled wine, toast yourself a marshmallow and take a seat, because we’re going to take you on a quick tour of this brand-new offering.
You’ll be able to tick off your Christmas Markets wish list in one place, as Manchester has got all your usual favourites and so much more taking place right here outside of its iconic Town Hall.
As soon as you walk in you’re greeted by a huge sign spelling out the city’s iconic abbreviation ‘MCR’, just in case you forgot where you were, that also doubles as a nice photo opportunity.
Albert Square in Manchester city centre is getting into the Christmas spirit for the first time in six years / Credit: The Manc Group
As you walk into Albert Square there’s a mix of nostalgic wooden huts and brightly coloured modern street food vendor stations waiting to tempt you with all their tasty treats.
There’s no messing around at this Christmas hotspot because not even 10 feet after you enter, you can warm up with a glühwein and bratwurst, yes please.
Think you’re done sampling some festive feasts? Think again as there’s a marshmallow toasting station, a roasted chestnut cart and lots of huts are offering their own hot chocolate creations.
Local street food vendor Rita’s Reign has made her mark in Albert Square too, serving up her foodie feasts with a seasonal spin such as the ‘Festive Feast’ and ‘Christmas Crunch’ combo boxes.
Rita’s Reign is just one of many food vendors at Manchester Christmas Markets / Credit: The Manc Group
As you keep making your way round there’s some lovely gifts and trinkets to browse including tree decorations, ornaments and some vibrant pieces of art.
There’s plenty of ways to keep the kids (and big kids) entertained with some carnival-themed games and stalls as well as a vintage carousel, if that doesn’t get you in the Christmas spirit what else will?
Of course, there’s even more food to mention like mini dutch pancakes, toasted sandwiches, French toast, the list is endless (Much like many of our Christmas lists).
And we couldn’t finish our visit without acknowledging the elephant in the room, also known as The Manchester Big Wheel, which is the perfect people-watching spot, but maybe hop on this ride before you try all the tasty treats mentioned above.
Emily Sergeant -
18th April 2024 
