Morrisons has decided to extend its popular ‘Quieter Hour’ across the UK to help make its stores less “overwhelming” for shoppers.
Introduced earlier this month to mark World Autism Acceptance Week, and in a bid to turn what can be a daunting task for many people into “a calmer and more enjoyable experience”, the supermarket chain has announced an extension to its already popular initiative by adding new ‘Quieter Hours’ during weekday afternoons.
In case you weren’t aware, Morrisons first introduced its Quieter Hour all the way back in July 2018, and has been welcoming people who may struggle supermarket shopping environments through its doors ever since.
The initiative – which initially took place between 9am and 10am on a Saturday, and for the first hour of trade on a Sunday – originally began as part of the National Autistic Society’s ‘Autism Hour campaign’, after it was found that some neurodiverse people, including those with autism, can find shopping in a supermarket “overwhelming”.
Morrisons has introduced new quiet hours to make stores less ‘overwhelming’ for shoppers / Credit: Morrisons
Supermarkets can lead many people to experience increased sensitivity to light and sound, such as loud music, bright lights, and busy environments, and in turn, this can cause anxiety or, in some of the worst cases, even physical pain.
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But now, after the trial has proved to be so successful and well-received, Morrisons has made the decision to extended the initiative to weekdays too, as well as weekends – with ‘Quieter Hours’ now also running every week from Monday to Thursday between 2-3pm.
The company says the extension is all with the aim of “helping even more customers”.
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During ‘Quieter Hours’, Morrisons stores operate lower levels of lighting, turn music and radios off, avoid making tannoy announcements, reduce movement of trolleys and baskets, and turn checkout beeps and other electrical noises down.
“The weekly shop can be a daunting task for those who may struggle with noises associated with it,” commented Charlotte Exell, who is the Business Sponsor of Ability at Morrisons.
“At Morrisons, we are always looking for more ways to support customers, and as the Quieter Hour is incredibly popular in our stores across the nation, we have listened to customers and will now help more shoppers in our extended times.”
Featured Image – Morrisons
Shopping
KFC have launched their own perfume – oh, and a new burger
Danny Jones
Fast food giants KFC have launched their very own perfume in one of the weirdest marketing stunts we’ve seen in a long while.
That being said, we definitely want a bottle.
KFC‘s fried chicken-themed fragrance launches next month and is fashionably named ‘No 11 Eau de BBQ’, a nod to their newest menu item, the Ultimate BBQ Burger, which we also want in our possession as soon as humanly possible.
The franchise’s new signature scent launches in just a week’s time and, yes, you can genuinely buy it along with the new burger for a limited time only.
Again, this is a real thing you can pay actual money for. (Credit: KFC UKI)
The UK-only release actually sold out when it came to pre-orders but Brits will be able to get their hands on another batch when the second lot drops on 7 May.
Promising a charcoal and smoky wood-scented aroma that immediately transports you to your mate’s back garden as he turns cheap burger patties into overly blackened dry pucks of meat that you definitely would’ve cooked better if you were in charge, the stunt is also helping raise money for non-profits.
Available in 100ml bottles and for just £11, 100% of the proceeds of every sale will go towards the KFC Foundation, which supports grassroots organisations empowering young people to unleash their potential and build a positive future in local communities across the country.
As for the burger that inspired it, the special edition menu item is a nod to BBQ season gradually approaching and they’ve even made a nod to our famously reliable British weather and its attempts to derail the art of outdoor grilling in a new advert.
KFC perfume and a new burger? Christmas has come well early this year.
The Ultimate BBQ Burger has already launched and will be on the menu until 9 June, priced at £6.49 or £9.99 for a box meal which comes with the burger, a regular mini fillet, regular fries, BBQ sauce and a drink.
And don’t worry, it’ll be available on delivery too — we know we’ve had problems with that when it comes to specials in the past.
As KFC’s No 11 Eau de BBQ perfume, you can wait in the online queue like everyone else HERE and let’s just say you’ll be fighting us and plenty of other Mancs for every last drop.
River Island reopens Manchester Arndale store – and it’s unrecognisable
Daisy Jackson
River Island in the Manchester Arndale shopping centre is ready to reopen after a major makeover, and it’s bigger than ever.
The stunning space now spans 13,947 square feet and comes with interactive fitting rooms where you can order extra sizes on an iPad, self-checkouts, and a limited-edition collection exclusive to the Arndale.
The huge shop’s refurb follows a similar move at their Trafford Centre store, where River Island moved into the former Topshop unit.
Now, the three-storey store in the heart of the Arndale has been given a lick of duck-egg blue, and transformed into a beachy paradise.
Officially throwing its doors open this morning, Thursday 25 April, with Lucy Mecklenburgh cutting the ribbon, the huge shop is already welcoming hordes of shoppers.
Over the weekend, you’ll spot plenty of activations to celebrate River Island’s relaunch.
There are people carrying gigantic shopping bags handing out scratch cards with different discounts on, a Spin the Wheel with prizes, free coffees, a pop-up flower cart and loads more.
And the first people to spend more than £55 on each day between 25 and 28 April will receive a limited-edition tote bag.
High-tech changing rooms at the new River Island in the Manchester ArndaleAccessories in River Island’s new Manchester Arndale storeThe kids’ clothing collection in River IslandAccessories in River Island’s new Manchester Arndale store
This new River Island store has a limited-edition collection of one-off, premium pieces featuring exclusive fabrics and luxury detailing.
The 19-piece, bohemian-inspired collection starts at £45 and will only be available in the Arndale store.
Inside you’ll find all the usual River Island goodies, including a huge amount of holiday shop items, plus denim, occasion-wear, shoes, handbags, and kids’ clothing.
The new River Island store will open on 25 April in The Arndale shopping centre in Manchester.
Emily Sergeant -
18th April 2024 
