An innovative app has recently launched here in Manchester, and it’s already shaping the future of freelance working in the city’s bustling hospitality sector.
Manchester is a city known for its resilience and community spirit, and that has never been more evident than in this post-COVID world as we bounce-back and recover from one of the most significant challenges we’ve had to face, but it’s true that the hospitality industry has had to overcome a lot more than other sectors.
Which is why Brigad could not have come at a more perfect time.
With the staffing crisis within the hospitality industry said to be reaching points of over 3,000 ongoing open vacancies, Brigad is all about end-to-end collaboration between hospitality businesses and qualified self-employed professionals.
Having launched back in 2016, and having already made a name for itself both here in the UK and with our overseas neighbours in France, Brigad allows businesses to be put in touch with verified self-employed professionals in just a few clicks, which ultimately saves precious time as the entire administrative process is automated, and then on the other end, for freelance workers, it allows them to choose work freely every day from a large number of well-paid assignments that work ideally for their needs and time constraints.
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Brigad prides itself on being a company with a mission, and its goal is simple – “to make work attractive and accessible to all”.
But what was it that made Brigad make the move to launch in Manchester? How is it looking to make positive change to an industry that provides so much to our proud city? And how can it benefit businesses?
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Brigad is about collaboration between hospitality businesses and qualified self-employed professionals / Credit: Brigad
Why Manchester?
With Brigad having already connected around 4,000 freelance workers with work opportunities across London, the company is adamant that there is no time to waste in applying these resources to the great city of Manchester.
Brigad says its decision to provide services to Manchester is vital to “ensure efficient post-pandemic recovery” of the city’s hospitality industry, as it’s a company that works within the framework of social responsibility and is all about empowering hospitality workers by connecting them to temporary freelance shifts with a decent and fair minimum hourly payment.
“The city itself has provided some of the most innovative people-based solutions to encourage the individual to be better valued when the greater industry does not provide this,” Brigad says.
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“This is why we are launching Manchester.”
Manchester is said to be the first in “the long line of cities” the company wants to begin operating in, as it believes “the city’s values reflect our values perfectly.”
Brigad allows businesses to be put in touch with verified self-employed professionals in just a few clicks / Credit: Arnaud Caillou
How does Brigad work? And how can it help businesses?
To sum Brigad up simply and how it helps businesses fill staffing vacancies, businesses offer their vacant shifts on their rotas to the app, and the workers will then accept those that best suit their timetable, lifestyle, career path, and income.
Brigad knows that as a restaurant owner or manager, sometimes you need qualified staff to fill in, which is why it aims to stop them from wasting time by looking for suitable casual staff as the profiles on the platform are the best freelancers in hospitality, and their skills and experience are rigorously checked and approved by the Brigad team.
The innovative app works in three simple steps:
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Post a request – Create your request in a few seconds from your account page, and personalise it with specific requirements (dress code, equipment needed, etc).
Offer accepted by Brigad – Minutes later, you will receive the details of the freelancer who has accepted your mission, and they will call to introduce themselves and ask any questions to fully understand the task at hand.
Contracts and payments are automatically managed – Contracting, invoicing, and payment is taken care of at the end of each mission, and businesses don’t have to do anything.
How is Brigad “pioneering the new future” of Manchester hospitality?
Brigad says it holds “a hearty commitment and respect” towards those who work in the hospitality industry, and with such a vast network of innovative, progressive, and pioneering businesses and workers, Manchester makes “complete sense” for its next step.
The company says it supports the future of hospitality in Manchester as a tech solution for those looking for security, freedom, independence and financial prosperity.
“A city with an independent spirit deserves hospitality staff of the same mindset,” Brigad says.
What are the founders saying?
“Brigad is on a mission to make work attractive and accessible to all,” explains Florent Malbranche, CEO and co-founder of Brigad.
“We are excited to be expanding into the vibrant city of Manchester and confident we will enable thousands of hospitality workers change their professional life for the better.”
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Brigad says its decision to provide services to Manchester is vital to “ensure efficient post-pandemic recovery” / Credit: Arnaud Caillou | Brooke Cagle (via Unsplash)The company’s goal is simple – “to make work attractive and accessible to all” / Credit: Arnaud Caillou
Keen to find out more?
To help meet and connect with more local businesses, and to show just how much of a benefit the app can be to the city’s hospitality industry, Brigad is hosting a two-day open day event here in Manchester city centre next Tuesday 10 and Wednesday 11 May, which is free to attend, and you can find out more information and sign up here.
There will also be an evening event with Team Brigad and businesses which use the app, and you can pose any questions you may have to them over some drinks and great food.
To find out more information and see how Brigad can help your business, head over to the company’s website here.
Smirnoff teams up with Co-op Live for new Summer Series
Danny Jones
Smirnoff, the world’s number-one vodka brand not to mention a leading force in wider music culture, has officially partnered with Co-op Live to mark the opening of the new state-of-the-art venue and its debut calendar.
The partnership will see the new ‘Co-op Live Summer Series presented by Smirnoff‘ run until 13 September 2024. As part of the collaboration, the vodka brand will surprise and delight guests visiting the venue with great-tasting drinks and the ultimate night out, with VIP packages and more.
Co-op Live has curated a stacked lineup of popular bands, singers and entertainers, including some of the biggest names in music, who are set to perform at Europe’s largest indoor entertainment venue.
Starting the Summer Series off with a bang presented by Smirnoff celebrations, the brand is offering friends a chance to win tickets to see their favourite stars perform live, hosted by celebrities including TV favourite Callum Jones, as well as social media and makeup virtuoso Mitchell Halliday.
Alongside their hosts, winners will enjoy access to the exclusive Decibel Club and enjoy the concert from a private suite hosted by Smirnoff, fully immersing themselves in the ultimate venue experience. Competition details (18+ only) can be found on Smirnoff’s Instagram page.
Attendees at the 23,500 capacity Co-op Live arena will have the opportunity to choose from a range of Smirnoff favourites, including Smirnoff Raspberry Crush, Smirnoff Mango and Passionfruit Twist, Smirnoff No.21 and more.
These drinks will be available to guests over 18 at bars and grab-and-go stations throughout the venue, including the Smirnoff Founders Bar. Guests can also try the newest addition to the range, Smirnoff Spicy Tamarind, at the bar located on the concourse – fingers crossed there’ll be plenty of sun too.
There is a unique must-try experience for all gig attendees: a 360-photo booth on Level 3, where guests can use fun props to snap the best and most high-end selfies they’ve ever taken, and have a chance to get their tickets upgraded that evening.
Operated by holding group Diaego, the aim of Smirnoff’s Co-op Live Summer Series is to reflect the vodka brand’s ongoing commitment to making music more accessible to everyone.
Smirnoff recently rolled out its ‘WE DO US’ campaign, activated through a series of initiatives that aim to reignite social connections and lower barriers to socialising.
Tyler Monk, Smirnoff Brand Manager at Diageo Great Britain, said: “Smirnoff is on a mission to make music more accessible and create unforgettable experiences that bring people together through live music. We’re proud to partner with Co-op Live and be part of Manchester’s vibrant music scene, offering great-tasting Smirnoff drinks, music, and unique experiences to a wider audience.”
Check the website for the full schedule of events at Co-op Live HERE.
Featured Images — Smirnoff (supplied)/The Manc Group
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Printworks adds running track, Sir Mo Farah waxwork and more for Summer of Sport
Daisy Jackson
Manchester’s legendary entertainment complex, Printworks, has unveiled a packed programme of events to celebrate a Summer of Sport.
The popular city centre destination, which recently completed a staggering transformation including installing the biggest digital ceiling in Europe, has created a series of events celebrating the return of the Olympics.
Sir Mo Farah’s lifelike wax figure will be on display from Madame Tussauds in Blackpool, inviting visitors to do the Mobot and snap a selfie with the sporting great.
You’ll also be able to watch the Olympics opening ceremony live at Printworks, underneath that incredible ceiling and from the terraces of Tank & Paddle and Chiquito.
You can even play multi-player games on the big screen inside, hosted by a BBC Radio Manchester presenter.
It all kicks off this week with the Opening Ceremony Party on Friday, with free candy floss and Team GB face painting for the first 250 visitors.
Any children with Team GB face paint on will be able to get a free hot fudge sundae from Hard Rock Cafe with the purchase of a kids’ meal.
Other free events will include weekly gaming sessions, a basketball tournament, a kids’ archery class, and appearances from famous faces.
Printworks will even have a running track lined up all summer.
The digital ceiling will join in on the sporting action, dazzling visitors with animations of synchronised swimmers, athletes, cyclists and divers.
Throughout August, BBC Radio Manchester’s Remmel Dawodu will return to host free weekly interactive gaming sessions on the 1, 8 and 15 August.
You’ll also be able to witness an artist live at work, as they create a mural of an iconic sports person on 1 August.
Slam Dunk-a-Basketball will take place on the 8 August, with archery on 15 August.
The Printworks Opening Ceremony Party will take place between 3.30pm and 6pm on Friday 26 July.
Kristian Brennan, Marketing Manager at Printworks, said: “We are thrilled to offer a vibrant and engaging summer of sports for families at Printworks. Our diverse line-up of free events is designed to bring people together, celebrate athleticism and create unforgettable memories over the summer holidays.”
For more information on a Summer of Sport at Printworks, head here.