It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Thanks to Terminal 2’s major upgrade, now holidays really do start at Manchester Airport
Danny Jones
It’s a phrase that’s almost as old as air travel itself, but luckily, Manchester Airport are well and truly getting your holidays started early, courtesy of the new and improved Terminal 2.
T2‘s massive upgrade technically finished in 2025, but with other bits debuting already this year and even more to come in 2026, Manchester’s biggest terminal is a more fully-fledged travel hub than ever.
Complete everything from the essentials and a healthy supply of food and drink, to lots of luxuries and plenty of ways to unwind and kill time between both before and after flights, you can feel extra smug about getting to the airport early.
As part of their latest ‘Terminal Explorer’ campaign, we recently paid a visit to see just how much fun we could get up to in and around T2. Spoilers: quite a lot.
With a little help from their wayfinding screens dotted around the various areas, from the World Duty Free section and ever-growing internal shopping district, to all the bars and restaurants that have opened since the big refurb, we took ourselves on a very fun day out.
And that was without even having an actual holiday booked to look forward to, so just imagine how good it must feel to top all this off with a real trip away.
In fact, you don’t even need to think that hard about it; roughly 80% of all passengers heading in and out of Manchester Airport now come through T2, and with the experience improving all the time, they’re seeing a serious uptick in visitors and their time spent enjoying some leisure before their getaway.
From additions like the LEGO store to keep the kids entertained, as well as numerous places to grab a brew, a bite, or even your first adult beverage of the holiday, it’s up to you how you choose to explore – they’ve just given you plenty of options.
There’s no bigger testament to the latest hospitality offerings in Terminal 2 than the recently opened Great Northern Market, which brings a rather big taste of the Mackie Mayor vibe to Manchester Airport.
A VERY comfortable place to wind down any wait times before you fly.
You’ll be blown away by the amount of choice on offer in here – we certainly were – and, of course, the multi-vendor culinary destination epicentre is just one of many fantastic food and drink offerings now boasted by the T2 ‘2.0.’
For instance, we could happily spend most of the time before our next hypothetical flight just chilling in the super stylish Fever-Tree Bar, which includes a wonderful range of breakfast and light bites, charcuterie boards, small plates, sandwiches and so on – plus a cocktail menu perfect for any occasion.
Put simply, you’ve now been given all the tools and means to turn downtime of almost any duration into an excuse to explore Manchester Airport at its best; in fact, scratch that: it’s an opportunity to go for a wander and make the most of it – and it’s one you don’t want to waste.
Whether it’s stocking up pre-flight or kicking back with your first drink of many, don’t just be another person sitting watching the departures board, be a terminal explorer.
Sensory-friendly Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week
Emily Sergeant
This week marks the start of Neurodiversity Celebration Week.
Approximately 15-20% of the population has a neurological difference, according to the most recent statistics, and Neurodiversity Celebration Week (16-20 March 2026) highlighting the importance of championing, raising awareness of, and accommodating neurodiverse people.
And Printworks is marking the occasion in its own special way, with a series of new initiatives designed to create a more ‘inclusive’ and ‘sensory-friendly’ environment.
You may already know that the popular indoor entertainment complex in the heart of Manchester city centre is home to more than a dozen bars, restaurants, and leisure activities – including one of the largest IMAX screens on the continent – and Europe’s largest digital ceiling too, of course, but this week’s experience is unlike anything the venue has welcomed before.
Throughout the week, Printworks will be transforming its digital ceiling with calming Northern Lights and constellations which have been specifically designed to create a relaxed, sensory-friendly atmosphere for visitors with additional sensory needs.
Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week / Credit: Supplied
As part of a long-term commitment to accessibility and inclusivity, Printworks is also introducing a weekly sensory-friendly hour every Sunday too, where lighting throughout the venue will be dimmed, and music and SFX volumes reduced for a reduced-stimulus environment.
200 free sensory packs – which can be collected at Vue cinema – with a pair of ear defenders and sensory-friendly toys, designed to support visitors who may benefit from sensory tools while enjoying the venue, are also on offer throughout the course of the week.
On top of this, there’s also a range of autism-friendly cinema screenings taking place on the last Sunday of every month at 10:30am.
An additional autism-friendly screening will be taking place with a showing of Hoppers this Sunday 22 March at 10:30am, with tickets now available from Vue’s website.
“Neurodiversity Celebration Week is an important time for brands and venues to recognise and support the diverse ways visitors and audiences experience the world,” commented Dan Davis, who is the General Manager at Printworks.
Emily Sergeant -
11th March 2022 
