It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
A completely free canal-side festival is coming back to Salford again
Thomas Melia
After a successful run last year, the Salford-based Middlewood Locks Fest is returning for a second time with the promise of an even bigger and better programme of entertainment, food and fun.
Taking place on Saturday 10 May from 2pm-10pm, the free festival returns to Middlewood Locks..
Whether you’re local or just looking for a great day out, the festival will have something for everyone. There’ll be plenty of activities and pop-up stalls for you to get involved with, including a daytime market as well as children’s interactive workshops.
Get Living is proud to support the festival for the second year, which celebrates local creativity, community spirit and culture. The event is set to take place on the doorstep of New Maker Yards, Get Living’s canal-side neighbourhood.
With a range of one-three bedroom homes available for rent, New Maker Yards blends spacious, stylish apartments with green open spaces, complete with an on-site cafe and a strong community feel – all at the heart of the vibrant Middlewood Locks neighbourhood, where the festival action is taking place.
For Middlewood Locks Fest, a Makers Market will be taking place throughout the day with items on offer from local makers, artisans, performers and creators, including plants, jewellery, artwork, clothes and produce.
The Canal & River Trust is organising explorer’s activities for kids and families alike, while St Philip’s CE Primary School has worked with artists to create bespoke decorations for the event too.
A completely free canal-side festival is coming back to Salford again. Credit: Karen Wright
If that wasn’t enough for you, how about a special appearance from a canal-side regular as a giant Canadian goose puppet will also be making an appearance to meet festival-goers.
Everything really is catered for here. On top of the makers market and masterclasses, there will also be live music courtesy of a brass band – that sounds like music to my ears.
There’s even the opportunity to go on the water yourself as a handful of rafted canoes will be in use for activities throughout the day.
And of course food is in safe hands too. Street food vendors including Taka Taka Mam will be bringing all the flavours of the Mediterranean and stuffing them into their famous hearty gyros, while city favourites Ginger’s Ice Cream Emporium is popping up from Afflecks to soak up the sun and provide dreamy desserts direct from the canal-side pop-up.
Middlewood Locks Fest, a canal-side festival in Salford. Credit: Karen Wright Photography
And when the sun’s out it would be rude not to treat yourself to a tipple, so good thing that the Adams & Rose Bar is making an appearance to fill up your glass with the finest gin and rum selection.
As the night comes to an end, you can dance the night away to some epic tunes thanks to a live DJ while being surrounded by a mesmerising fire and sound installation to close this spectacular celebration.
Kim Quickfall, Regional Director at Get Living, said: “Last year’s Middlewood Locks Fest was a huge success and we’re excited to be supporting the event again in 2025.
“Bringing people from across Salford and the wider area together, the day will celebrate the best of local culture, enterprise and creativity with activities and events for all.”
Middlewood Locks Fest is returning to Salford on Sunday 10 May from 2pm to 10pm and more information can be foundHERE.
For those that can’t make the festival fun, there are plenty of other things to see and do in the area. From the delicious treats at 97 Degrees Coffee to the landmark Aviva Studios cultural hub, there is plenty to discover in this buzzing neighbourhood.
Explore the 1-3 bedroom homes for rent at New Maker Yards and discover more atgetliving.com.
A theatre adaptation of Alfred Hitchcock’s classic spy film North By Northwest is coming to Manchester
Daisy Jackson
Alfred Hitchcock’s much-loved spy classic, North By NorthWest, is hitting the stage and visiting one of Manchester’s most celebrated theatres.
This new, riotously funny production will be visiting HOME theatre for a run of shows kicking off this week.
The show reworks Hitchcock’s film of the same name, following one man who accidentally lands himself in the middle of a Cold War conspiracy.
Now adapted for the stage by Emma Rice, North By Northwest follows an unfortunate mix-up where a mistimed phone call to his mother lands Roger Thornhill in a spot of bother.
Alfred Hitchcock’s classic spy film North By Northwest is hitting the stage in Manchester / Credit: Steve Tanner (via Supplied)
Audiences will see this unlikely (and reluctant) hero head on the run, dodging spies, airplanes and a femme fatale.
For the theatre production at HOME, the classic spy film (that starred Cary Grant) has been turned on its head and stars just six shape-shifting performers.
There’s a fabulous 1950s soundtrack to go with it too – and, apparently, a lot of suitcases.
Tickets are now on sale, and it’s already being described as a must-see / Credit: Steve Tanner (via Supplied)
North By NorthWest promises ‘glamour, romance, jeopardy and a liberal sprinkling of tender truths’.
Artistic director Emma Rice has already adapted and directed products for Wise Children including The Buddha of Suburbia, Blue Beard, and Wuthering Heights, plus worked as artistic director for Shakespeare’s Globe.
The cast is made up of Mirabelle Gremaud as Anna; Patrycja Kujawska as Eve Kendall; Kary Owen as The Professor; Simon Oskarsson as Valerian; Karl Queensborough as Phillip Vandamm; and Ewan Wardrop as Roger Thornhill.
North by Northwest is a co-production with Wise Children, York Theatre Royal, HOME Manchester and Liverpool Everyman and Playhouse, and is currently on a UK tour.
Emily Sergeant -
11th March 2022 
