It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
The North West’s most mesmerising festive light trail will return to Dunham Massey next month
Daisy Jackson
A magical illuminated trail will make its return to the historic Dunham Massey this winter, once again filling the grounds with twinkling lights and dazzling installations.
Christmas at Dunham Massey has become one of the North West’s most popular festive light trails, created by award-winning light trail producers and taking place annually at the National Trust site in Greater Manchester.
For 2025, there’ll be brand-new installations, like ‘Fish Are Jumping’, where points of light will leap like fish over the lake, in a mesmerising dance.
Visitors will walk through multicoloured landscapes of laser beams, while a projection on the facade of the historic house at Dunham Massey will narrate festive stories.
You’ll also be able to marvel at installations like ‘Field of Stars’ where colour-changing stars more than five metres high glow overhead; ‘Crocus Lawn’, filled with larger-than-life glowing flowers; and ‘Pixel Trees’, a cluster of Christmas trees made from thousands of LEDs.
Credit: Luke DysonChristmas at Dunham MasseyIt’s one of the North West’s most dazzling light trails. Credit: Luke DysonChristmas at Dunham Massey is returning in 2025. There’ll a fairground
There’ll also be a large triangular geometric light show, enhanced by an atmospheric haze, that will provide a dramatic moment on the trail.
And beloved elements returning to Christmas at Dunham Massey this year will include the iconic tunnel of lights, huge illuminated flowers, and appearances from Father Christmas himself.
Beyond the installations, there’s even a festive fairground you can enjoy.
Festive food on offer at Christmas at Dunham Massey
Once you’ve had your fill of this dazzling light trail, there are seasonal treats available from hand-picked street food vendors, like spiced winter drinks and rich hot chocolates, plus marshmallows you can toast over an open fire.
This year’s Christmas at Dunham Massey will kick off from Thursday 13 November and will run all the way through Christmas to Sunday 4 January 2026.
Advance booking is strongly advised as this is one of the region’s most popular festive events, and runs with a limited capacity.
More than 100 traders to take over Manchester’s beautiful Victoria Baths for The Night Market UK
Daisy Jackson
Manchester’s iconic Victoria Baths is set to host an almighty market later this month, with more than 100 traders taking over the former swimming pool and balconies.
The Night Market UK will make its return to Manchester for its biggest event yet, packing the Grade II-listed building with vintage sellers, independent makers, street food, cocktails, and loads more.
The historic venue will be completely transformed after dark on Friday 31 October for the occasion, and will have a few seasonal twists befitting Halloween night.
As well as the food, drink and makers taking part, The Night Market UK will also have art installations and DJ performances.
You’ll be able to wander rows of stalls in the former swimming baths selling the finest vintage clothing and handmade goods, like ceramics, prints, bakes, jewellery and so much more.
Heading back outside the magnificent building you’ll find multiple street food traders, serving everything from tacos to Thai to burgers to pizza.
Cocktail Cartel will be on hand with two bars with spirits sourced from the Spirit of Manchester Distillery and Salford’s own Salford Rum, alongside beers from local legends Seven Brothers Brewery.
Credit: Mark McBrideCredit: Joel FildesCredit: Mark McBride
They said: “We are really excited about being at The Nigh t Market UK– these guys just know how to do it – getting all the locals together and supporting the businesses that make this city what it is.
“You can go anywhere and get a pint of San Miguel or a pint of Guinness – if you’re going to a Manchester market why not get a beer brewed from the city you’re in?! It gives it that personal touch, which is what we are all about.”
Live DJs will be playing all night, with the line-up announced soon on the @thenightmarketuk socials.
The Night Market UK is one of the country’s most distinctive events and will bring to Manchester something for everyone, from families to late-night explorers.
Becc Sanderson, director of The Night Market UK, says: “We are thrilled to return to Victoria Baths for what promises to be our biggest and most exciting event yet.
Credit: Els TacosCredit: Cocktail CartelCredit: Killa CarbsFood and drink at The Night Market UK
“This isn’t just about shopping, it’s about experiencing one of Manchester’s most iconic buildings in a whole new way. It’s about connection with friends, family and community, and celebrating the breadth of small business talent that Manchester has to offer.
“From the installations and performances to the makers and food vendors, everything has been curated to create an evening that feels truly unique. To be here on Halloween night, with the baths transformed after dark, will make it all the more unforgettable.
“We’re also hugely excited to be launching our art collaborations in this incredible space, something that has been in the planning stages for well over a year.
“Thanks to the myriad of fabulous ‘nooks and crannies’ in Victoria Baths, and the fact that it is Halloween after all, we’ve earmarked a space where our customers can enjoy an immersive multimedia experience featuring the work of artist/technologist Ross Blair (trenchone.com) and lighting designer Sam Jones (@smajoneslx), fresh off their huge success at Edinburgh’s Hidden Door Festival.
“This will be a night that will be unforgettable and truly Spooktacular!”
The Night Market UK will take place at Victoria Baths in Manchester on Friday 31 October, with discounted tickets available online now HERE with timed entry slots. Limited full price tickets may be available on the door.