It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Rochdale’s incredible fire festival will bring blazing sculptures and fiery displays to town this month
Daisy Jackson
Rochdale will be filled with dazzling pyrotechnic displays later this month when the Ignite Fire Festival returns to town.
The spectacular free event will see the gardens opposite the Rochdale Town Hall – which reopened to the public earlier this year – transformed with fiery displays, blazing sculptures and illuminated installations.
The smash hit event debuted last year, attracting more than 10,500 people, and this year’s will be even bigger with three nights of magical family entertainment.
And the festival will culminate on the Sunday with the Rochdale Christmas lights switch-on.
Ignite Fire Festival comes from Walk the Plank, the outdoor arts specialists behind some of the UK’s biggest and best outdoor arts events, who have called upon artists and pyro technicians to create the many installations on show.
Between 5pm and 8pm each night, visitors will be able to walk past fire-based sculptures like goblets of fire, a daisy chain of flaming flowers, a fire bird with blazing eyes, and smaller birds circling a flaming nest – to name just a few.
There’ll also be sculptures that twist, flap and erupt with balls of fire, and ‘In The Balance’ will be a festival highlight, where rotating globes of flame seemingly defy the laws of physics.
Ignite Fire Festival is back in Rochdale this month. Credit: Supplied
Each evening, a fire drawing designed and made by local residents will be ignited alongside flaming hot performances from some of the UK’s top talent including Flame Oz – a thrilling fire dancing and juggling show.
There’ll also be performances from Liverpool’s Bring the Fire Project, local favourites Skylight Circus Arts, and street theatre and interactive arts group Travelling Light Circus.
Visitors should look out for Drum Machine, a 20-strong drumming collective, The Fire Man Dave performing a live fire show with fire eating and juggling, and Astro Aliens, a trio of cosmic beings that will entertain all ages.
The incredible event, sponsored by car supermarket The Trade Centre UK, is set to take place between Friday 22 and Sunday 24 November.
Ignite Fire Festival takes place in the gardens opposite the Rochdale Town HallThere’ll be performers as well as pyrotechnic sculptures. Credit; SuppliedIgnite Fire Festival is back for a second year. Credit: Supplied
After exploring the gardens, you’ll be able to pick up hot food, mulled wine and other seasonal drinks served each night.
On Sunday, Father Christmas will be in town to switch on the Christmas lights at 5.30pm in front of the town hall.
Councillor Sue Smith, cabinet member for communities and co-operation at Rochdale Borough Council said: “Last year’s Ignite Fire Festival and Christmas Light’s Switch On was a fantastic event and an instant hit with audiences from across Greater Manchester.
“It’s an exciting and unique event and the perfect addition to our big switch-on, providing family entertainment across the weekend.”
Mark Bailey, founder and owner of sponsor Trade Centre UK added: “Our partnership with Ignite Fire Festival and the Rochdale Christmas Lights Switch On is a fantastic opportunity to give back to a community that has welcomed us so warmly.
“At Trade Centre UK, we believe in more than just selling cars; we believe in being part of the fabric of the local area. Supporting events like this, which bring people together to celebrate in the heart of Rochdale, aligns perfectly with our core values of community and connection.”
The event is free, and no tickets are required. Ignite is organised by Rochdale Borough Council in partnership with Walk the Plank and Culture Co-op, a ‘Creative People and Places’ programme, funded by Arts Council England.
Find out more and plan your visit to Ignite Fire Festival HERE.
Science and Industry Museum to transform into immersive ‘Light Lab’ as part of 2024 festive events programme
Emily Sergeant
One of Manchester’s most popular museums will be transformed into an immersive ‘Light Lab’ for the festive season.
As the temperatures begin to drop and Christmas creeps closer, this is your chance to escape the cold and brighten up the winter holidays with an adventure though light and colour, as the Science and Industry Museum has now unveiled its upcoming festive events programme.
You can also explore a gaming extravaganza, and be engrossed by festive-themed science shows at the city centre-based museum this December.
Back by popular demand, after enchanting visitors of all ages in previous years, the museum’s free Light Lab will be making a return for 2024 – with everyone invited to discover the secrets of light through illuminating activities, special shows, and immersive experiences.
The Science and Industry Museum will transform into immersive ‘Light Lab’ this winter / Credit: Jason Lock (via Science Museum Group)
As Greater Manchester is known for its grey winter days, a series of illuminating experiments will bring colour to your lives in the interactive Light Lab, where you can explore a hall of mirrors, discover how to bend light, and even take a dance break in the rave room, before taking a journey from the Sun back to the Earth during special science shows led by the museum’s team of expert Explainers.
You’ll be able to discover how light travels through our atmosphere, explore the science of solar flares, and even marvel at a mesmerising display of the Northern Lights – with real NASA footage of the Aurora Borealis.
If all that exploring has got you tired out, then you can slow things down in the Recharge Retreat and get comfortable with a picture book, or explore the relationship between colour and mood and why nature is so important to our health.
You can escape from the cold, and learn a thing or two while you’re at it / Credit: Science Museum Group
But if you’re looking for a change of pace, you can also enjoy the museum‘s ultimate gaming experience, Power Up, to immerse yourself in a whole host of different digital worlds by working your way through five decades of video games, or learn about how what we eat can have a huge effect on our brains and bodies at the Operation Ouch! exhibition.
Then, for something a little different all together this festive season, you can grab a ticket for the first of the 2024 Royal Institution Christmas Lectures being screened live at the museum on Tuesday 10 December, ahead of the broadcast on the BBC.
The Winter Holiday Programme at the Science and Industry Museum runs from 14 December 2024 through to 5 January 2025.
Emily Sergeant -
11th March 2022 
