It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
ADVERTISEMENT
By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
ADVERTISEMENT
Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
ADVERTISEMENT
But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
ADVERTISEMENT
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
Better Begins Here! ⁰Be part of the Smart Clothing revolution with Prevayl ⁰We are the full solution: Train, rest and progress like never before ⁰Prevayl SmartWear™ – The world’s most accurate Smart Clothing
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
ADVERTISEMENT
Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
A huge Irish festival with iconic music stars, markets, food and more is coming to Greater Manchester
Daisy Jackson
A massive Irish music festival with masses of food, drink, crafts, workshops and surprises is returning to Greater Manchester this summer.
Craic by the Creek 2025 will bring together all the best bits of the Emerald Isle for a weekend-long knees-up in a gorgeous countryside location on our doorstep in July.
There’s a huge music line-up (with plenty more still to be announced) featuring Boyzlife, made up of Keith Duffy from Boyzone and Brian McFadden from Westlife.
And this fun-filled Irish Music Festival is the only one of its kind offering full weekend camping, at the beautiful village of Compstall in Stockport.
The countdown is now officially on for this unmissable celebration of Irish music, culture, and community spirit, which will take place between 18 and 20 July.
Craic by the Creek has been hailed as the greatest Irish music festival in the UK and is back for 2025 bigger than ever.
Already announced to perform live along with Boyzlife are The Tumbling Paddies, Derek Ryan, All Folk’d Up, Johnny Brady, The Kilkennys and loads more.
There are still more acts to be revealed in this stacked line-up.
And it’s not just about the music at Craic by the Creek – there’s also a bustling Irish-themed craft market with handmade goods, Irish-inspired food and drink, social dance workshops, and plenty of surprises.
Expect a weekend of tunes, traditions, community vibes and campfire craic.
Craic by the Creek will take place between 18 and 20 July, 2025 – tickets are on sale now via Skiddle, and they’re already flying.
Cheshire Oaks is hosting a FREE exclusive gig this summer to celebrate its 30th anniversary
Daisy Jackson
Cheshire Oaks Designer Outlet will be celebrating its 30th anniversary with a huge, free concert that’ll hark back to the 2000s.
The hugely popular shopping destination, where visitors can save big on luxury brands, will be inviting customers to a totally free summer gig on a stage built on site.
It’s part of the wider 30th anniversary celebrations, and will include a headline performance from a top-secret 2000s music act.
All they’ve revealed about the headliner so far is that they have a catalogue of number one singles and beloved hits…
But also on the line-up that has been confirmed is a DJ set from Take That legend Howard Donald, and a hosting slot from Hits Radio DJ Kimberly Wyatt.
There are still supporting acts to be announced in due course, with Cheshire Oaks promising ‘high energy and big personality’.
Taking place in the evening of Friday 6 June, the Cheshire Oaks 30th anniversary party will be free to shoppers and visitors.
And a select group of VIPs from the local community will have the opportunity to meet the mystery headliner in person.
Cheshire Oaks is hosting a FREE exclusive gig this summer to celebrate its 30th anniversary
Cheshire Oaks Designer Outlet will be giving back to its local charity partners, including The Hospice of The Good Shepherd, Koala, Flynns Port in the Storm and Claire House amongst others, as well as its staff and their families, with exclusive golden circle access for the best seats in the house.
The anniversary gig is part of the shopping village’s ongoing celebration of its three-decade-long history.
Earlier this year, Cheshire Oaks unveiled its 2025 Style Report, revealing that 63% of Brits now prefer shopping in person rather than online, as well as the resurgence of nostalgic fashion trends from the 90s, from baggy trousers to full denim looks.
It’s the UK’s largest designer outlet, with more than 400,000 sq ft of retail space and more than 165 brands.
Kenny Murray, general manager at Cheshire Oaks Designer Outlet, said: “This anniversary is a moment to celebrate the rich history and vibrant future of Cheshire Oaks. We have evolved continuously over the last three decades, and now it’s time to celebrate in true style.
“Over our 30 years we’ve built a real sense of community that makes this centre special and we want to celebrate this milestone with the local area and people so close to our heart.
“This summer’s music event, crowned by a secret headline act, promises to be a truly special experience, and a way that we can give back to the loyal customers who have trusted us to bring them the latest fashion trends since the 90s, we can’t wait to enjoy it with them.”
For more information about Cheshire Oaks and its upcoming summer gig, head HERE.