It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
Lovely last-minute Mother’s Day ideas from Selfridges in Manchester
The Manc
Mother’s Day is this Sunday – and if those words have just sent you into a blind panic, just take a breath and head straight across to Selfridges.
The huge department store has come up with all sorts of things that make for perfect last-minute gifts and experiences.
That includes a carefully curated selection of gifts available in-store, plus a very special Morning With Mum beauty workshop so you can spend some quality time together on Mother’s Day.
Selfridges can be your one-stop shop for the big day.
In both Exchange Square and Trafford Centre stores, you can pick up lovely gifts like feast-filled hampers, fabulous accessories, luxury chocolates, candles, and even cards.
As always, there are gifts you can have personalised in-store for a sentimental present for the mother figure in your life.
If you’re really stuck, you can pop along to the Beauty Concierge and book her an experience.
And over in Selfridges Exchange Square, you can pick up a beautiful fresh bouquet from The Royal Exchange Florists.
Selfridges has loads of last-minute Mother’s Day ideas
There’s rarely a gift more precious than quality time together, which is why Selfridges will be hosting a special Mother’s Day floor-wide beauty event on Saturday 14 March.
Ticket-holders will receive expert beauty advice from your favourite brands, while enjoying complimentary drinks and sweet treats.
There’ll also be plus exclusive gifts with purchase available, and giveaways on the day, and you can redeem the £20 ticket price against products purchased on the day.
You can even grab an artist print for mum at the vending machine.
Tickets for the Morning With Mum beauty workshop are on sale HERE.
You could also share a moment over a glass of champagne at San Carlo in both locations, or grab a sweet treat from the bakery in the Trafford Centre store.
First look at enormous The Mystery of Banksy exhibition as it opens in Manchester
Daisy Jackson
Europe’s most popular Banksy exhibition has officially landed in Manchester, displaying hundreds of reimagined works inspired by one of the world’s most prolific artists.
Making its UK debut, The Mystery of Banksy – A Genius Mind documents the street artist’s illustrious global career and showcases his most famous artwork.
An enormous purpose-built exhibition space has taken shape at Depot Mayfield in the city centre, where visitors weave their way through a maze of documentary footage, sculptures, prints, graffiti, photographs and paintings.
The exhibition has already stunned millions of visitors across 36 cities, from Berlin to Stockholm, and now it’s Manchester’s turn to step inside the mind of Banksy.
Huge pieces have been spraypainted on site to suit and fit the mammoth space that is Depot Mayfield.
95% of the art pieces are recreations of lost Banksy artwork – whether those originals have been sold, covered, or destroyed, removing them from public view.
The fascination collection highlights artworks which have often been placed in locations that raise awareness for political and social issues, whether it’s the steelworks in Port Talbot, or the rubble of war-torn cities.
Installations include Palestine Wall, a remodelling of the walls in Gaza and the West Bank, where Banksy has sprayed a range of murals since 2003.
One gallery showcases Banksy’s work in war-torn UkraineThere are photo opportunities throughout the exhibitionRecreations of Banksy’s most famous artworks are on display
You can also step inside a set inspired by The Walled Off Hotel, Banksy’s boutique hotel in Bethlehem which overlooks the concrete separation wall.
While you can no longer safely visit many of these artworks in real life, The Mystery Of Banksy is doing its best to bring them to life here in Manchester.
His political works are displayed in every room, including reimaginings of his pieces created on ruined buildings in war-torn Ukraine.
There are also famous sculptures like Death of a Phone Booth, Angel Bust, and Suicide Bomber.
And visitors can walk through a recreated London Underground carriage that was turned into an immersive Banksy artwork in 2020, called If You Don’t Mask, You Don’t Get.
Recreations of Banksy’s most famous artworks are on displayThere are sculptures, documentary footage, and loads morePaintings by patients of The Christie are also on display
You’ll be able to explore a timeline of milestones in Banksy’s career, from his graffiti work in Bristol in the early 90s all the way through iconic cultural moments like his Dismaland theme park and his documentary film Exit Through the Gift Shop.
The exhibition also explains why Banksy began using stencils – something he is best-known for – and shows his early and most famous stencil work, like Mild Mild West and Kissing Coppers.
As you weave through the custom-built exhibition space, you’ll pass sets like the Barely Legal Room, which gives a glimpse inside his three-day warehouse installation in LA, dominated by a gigantic red elephant sculpture (the real exhibition used a live elephant).
There are photo opportunities along the way too, where you can pose with work like Girl with Balloon.
The Christie is the official partner for The Mystery of Banksy, which will raise money towards a new Total Body PET-CT scanner through ‘tap to donate’ spots around the exhibition, alongside a dedicated charity event takeover and an exclusively commissioned artwork which will be donated for auction.
John Carrigan, Director of Cartel Events Limited, says “We’re excited to launch the ‘Mystery of Banksy – A Genius Mind’ in Manchester, the UK’s hub of modern culture. In partnership with Europe’s leading entertainment promoter, COFO Exhibitions, who holds 50 years of experience in revolutionary international exhibitions, visitors can expect a spectacle of reenvisioned accessible artworks for all.’’
Louise Hadley, Chief Executive of The Christie Charity, says: “We are absolutely thrilled to be the chosen charity for The Mystery of Banksy, A Genius Mind exhibition. It is an incredibly exciting opportunity for us and one that will ultimately benefit cancer patients both now and in the future.”
Open to all, standard adult tickets start at £22. Tickets are free for curious minds under the age of six, with concession tickets also available for seven-16 year olds, seniors and all NHS workers.
Emily Sergeant -
11th March 2022 
