It’s fair to say that the goal of a workout and what athletes are striving to achieve has evolved over generations.
But now, one Manchester-based brand is ushering in “a new generation”.
The introduction of wearable technology has completely revolutionised the fitness world over the last decade or so by giving athletes access to a range of performance insights that were previously unavailable to them – but Prevayl is taking things to the next level.
Designed by experts, and already loved by big names such as athletics and cycling Paralympian Kadeena Cox, West Ham and England footballer Declan Rice, and Sky Sports presenter Josh Denzel, Prevayl has taken the world’s most-accurate wearable technology and fused it into premium sportswear.
The aim? Well, that’s simple – Prevayl is all about empowering you to “unlock your full potential”.
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By reacting to the real-time data provided, you can adapt your workouts mid-session, make changes to your training habits, and get closer than ever before to smashing your fitness goals.
Prevayl is all about empowering you to “unlock your full potential” / Credit: Prevayl
Based right here in Manchester city centre, Prevayl was founded by former personal trainer and now-CEO Adam Crofts, alongside serial entrepreneur and Chairman David Newns, and has since gone from strength to strength over the last year, establishing a unique ecosystem of products, including the Sensor, SmartWear, and the App, which all work together to deliver those key insights that help users achieve a new level of fitness.
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Each of the Prevayl products are designed to “seamlessly integrate” with one another.
The Sensor is the lightest fitness tracking device in its class, and tracks heart rate, breathing rate, body temperature, and body movement to help users make “smartest fitness decisions”, while the App captures over a million data points during each workout and turns them into “meaningful and actionable” insights.
Prevayl’s mission is to deliver real-time insights right to the user’s fingertips so they can get to know their bodies, track their performance, stay accountable, celebrate their achievements, and ultimately, make every workout count.
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But none of this would be possible without the groundbreaking Prevayl product – SmartWear™.
Prevayl products are designed to “seamlessly integrate” with one another / Credit: Prevayl
SmartWear melds premium sportswear with cutting-edge biometric technology to give everyone, at any stage in a fitness journey, the chance to achieve their personal best.
The four-piece SmartWear collection is crafted in a second-skin fit and made of the most durable, lightweight, and breathable materials to ensure maximum comfort and movement, and features adjustable sports bras, short and long sleeve t-shirts, and tank tops that all have a discreet pocket for housing the Prevayl Sensor.
All the items have what are called knitted electrodes embedded into them, which take the most accurate Electrocardiogram readings directly from the wearer’s heart, and eliminate the need for wires and straps to create comfortable durable garments enhanced with the latest technology.
“Our mission at Prevayl is to empower people with the tools to get the most out of their workouts and achieve their fitness goals by combining premium fashion with the latest technology,” said founder at CEO, Adam Crofts.
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Prevayl’s mission is to deliver real-time insights right to the user’s fingertips / Credit: Prevayl
“Prevayl SmartWear™ is more than just simple clothing.
“It’s the next generation of sportswear that is encoded with intelligence to help people level-up their workouts – all whilst looking and feeling great.”
Speaking of the collection’s design-led aesthetic, Prevayl’s Creative Director Kate Kallaway added: “The design team at Prevayl have created a new age of activewear, leading with smart, innovative apparel design enabling you to connect through style and accuracy.
“I’m proud to be building and leading the team to bring a new, progressive activewear brand to the consumer market.”
The rapid growth of Prevayl doesn’t look to be slowing down any time soon either, as with a wealth of new ideas and developments already in the works, the future looks bright.
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Prevayl’s founders have particularly pointed to their ambitions to grow the Prevayl community, with the App soon to provide users with a meeting place where they can share health and fitness tips, ask each other questions, connect with like-minded individuals, and essentially, guide one another to athletic excellence.
JD and Nike are hiding free pairs of Air Max shoes in InPost lockers at the Trafford Centre
Daisy Jackson
JD are celebrating the return of the Nike Air Max 95 ‘OG Neon’ with a major giveaway, hiding pairs of the limited trainers inside InPost lockers at the Trafford Centre.
There’ll be a chance for Mancs to unlock exclusive prizes, including those iconic shoes, plus Air Max 95 jackets, pants, and t-shirts.
JD started teasing the drop of the Neons last week, with a video of a stock room filled with Air Max boxes and a crew packing.
Then details started dropping too, with Liverpool grime star Kasst 8 revealing himself as the sender.
In the campaign, the unapologetically Northern artist appears stationed on JD x Nike Air Max branded lockers, firing off texts reading ‘I’ll be there soon’, ‘SHIPPED OUT’, and ‘Check your InPost’.
And now JD has revealed its major competition with Nike, giving you the chance to bag a pair of Air Max 95 OG Neons.
Special Air Max branded InPost lockers will be stationed in-store at JD at the Trafford Centre (and at Liverpool One), each one stuffed with Air Max shoes and apparel.
To be in with a chance of unlocking a locker, you just need to submit your details HERE.
Then select winners will be chosen from a random draw and sent a unique code, which you can take to your chosen locker and reveal what you’ve won.
The Air Max 95 OG Neons are an iconic shoe designed by Sergio Lozano, with a human anatomy-inspired design that includes ribcage laces and vibrant neon accents against grey gradients.
JD have been teasing the launch of this campaign, with the Air Max 90 and 95 Neons dropping in-store and online on Thursday 5 March.
If you missed last year’s Air Max OG Neon drop, JD’s throwing you a lifeline.
Enter before 9am on Tuesday 3 March HERE for your chance to unlock – winners will be picked at random and contacted this week to collect at JD Manchester Trafford Centre.
Manchester’s new aesthetics clinic with a budget-friendly tiered pricing model
The Manc
There’s a new medically–led aesthetics clinic in the heart of Manchester, which offers a tiered pricing model that will get you the right treatment at a price that suits your budget.
The Academy Clinic has opened up on Quay Street, specialising in natural, balanced results with a massive range of injectable and cosmetic dermatology treatments
The clinic was founded by Dr Tristan Mehta, Dr Emily Mehta, and Dr Marcus Mehta, who want to raise the standards of injectable and cosmetic dermatology treatments across the UK.
It’s part of Harley Academy, the UK’s leading provider of postgraduate training in aesthetic medicine.
And that’s what sets it apart from a lot of other clinics in the UK, and makes it a stand-out in an industry that is largely unregulated – at The Academy Clinic you won’t ever be treated by non-medics or anyone without formal medical training.
It means that you are always in the hands of a registered medical professional – whether it be practitioner or trainee, and doctor, nurse, dentist or clinical pharmacist – who would be able to manage complications, so you can feel confident you’re in the best hands.
The Academy Clinic in Manchester. Credit: Supplied
And the tiered treatment model really does suit every patient’s budget and preferences – you can take a more affordable treatment option, where qualified medical professionals are learning and being upskilled with expert supervision during your treatment; or you can opt for a fully private experience with a senior practitioner and no training elements involved.
There’s a wide range of treatments available, including popular injectable skin treatments such as Profhilo® and Profhilo Structura®, polynucleotides, dermal fillers, microneedling, HydraFacial and more, all designed to deliver natural-looking, confidence-boosting results.
Beyond patient care, The Academy Clinic’s clinical team also trains and mentors medical professionals through its GMC-registered aesthetics training academy, Harley Academy.
Dr Tristan Mehta, Founder & CEO of The Academy Clinic and Harley Academy, said: “Our mission has always been to raise standards in aesthetics. By combining education with patient care, we can ensure treatments are delivered safely, ethically, and with natural results.
Treatments include HydraFacials
“Bringing The Academy Clinic to Manchester means more people can access medically-led aesthetics with confidence.”
The Academy Clinic is now open at St John’s Court on Quay Street in Manchester, having acquired SkinViva last October.
To keep up to date with the latest news and promotions, you can follow The Academy Clinic on Instagram @theacademyclinic. For bookings or enquiries, call 0161 865 1141, visit theacademyclinic.co.uk or email [email protected].
Exclusive offer for The Manc readers: Use code MANC25 at the time of booking or when in clinic for 25% off any treatments excluding wrinkle reduction treatments.
Emily Sergeant -
11th March 2022 
