Smirnoff, the world’s number-one vodka brand not to mention a leading force in wider music culture, has officially partnered with Co-op Live to mark the opening of the new state-of-the-art venue and its debut calendar.
The partnership will see the new ‘Co-op Live Summer Series presented by Smirnoff‘ run until 13 September 2024. As part of the collaboration, the vodka brand will surprise and delight guests visiting the venue with great-tasting drinks and the ultimate night out, with VIP packages and more.
Co-op Live has curated a stacked lineup of popular bands, singers and entertainers, including some of the biggest names in music, who are set to perform at Europe’s largest indoor entertainment venue.
Starting the Summer Series off with a bang presented by Smirnoff celebrations, the brand is offering friends a chance to win tickets to see their favourite stars perform live, hosted by celebrities including TV favourite Callum Jones, as well as social media and makeup virtuoso Mitchell Halliday.
Alongside their hosts, winners will enjoy access to the exclusive Decibel Club and enjoy the concert from a private suite hosted by Smirnoff, fully immersing themselves in the ultimate venue experience. Competition details (18+ only) can be found on Smirnoff’s Instagram page.
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Attendees at the 23,500 capacity Co-op Live arena will have the opportunity to choose from a range of Smirnoff favourites, including Smirnoff Raspberry Crush, Smirnoff Mango and Passionfruit Twist, Smirnoff No.21 and more.
These drinks will be available to guests over 18 at bars and grab-and-go stations throughout the venue, including the Smirnoff Founders Bar. Guests can also try the newest addition to the range, Smirnoff Spicy Tamarind, at the bar located on the concourse – fingers crossed there’ll be plenty of sun too.
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There is a unique must-try experience for all gig attendees: a 360-photo booth on Level 3, where guests can use fun props to snap the best and most high-end selfies they’ve ever taken, and have a chance to get their tickets upgraded that evening.
Operated by holding group Diaego, the aim of Smirnoff’s Co-op Live Summer Series is to reflect the vodka brand’s ongoing commitment to making music more accessible to everyone.
Smirnoff recently rolled out its ‘WE DO US’ campaign, activated through a series of initiatives that aim to reignite social connections and lower barriers to socialising.
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Tyler Monk, Smirnoff Brand Manager at Diageo Great Britain, said: “Smirnoff is on a mission to make music more accessible and create unforgettable experiences that bring people together through live music. We’re proud to partner with Co-op Live and be part of Manchester’s vibrant music scene, offering great-tasting Smirnoff drinks, music, and unique experiences to a wider audience.”
Check the website for the full schedule of events at Co-op Live HERE.
Featured Images — Smirnoff (supplied)/The Manc Group
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A massive power ballads club night is heading to Manchester
Daisy Jackson
A club night dedicated to the majesty of power ballads is heading to Manchester this spring.
Power Up – the Ultimate Power Ballad Night will encourage punters to belt out some of the biggest songs in history well into the night.
Tune up your air guitars, round up your mates, squeeze those eyes tight shut and scream your heart out to classic power ballads from the likes of Meat Loaf, Queen, Whitney Houston and loads more.
This beloved power ballads night out will be at the O2 Ritz Manchester over Easter weekend, with an early club night that will kick off at 9pm and wrap up at 1am.
You’ll be able to put the venue’s iconic sprung dance floor through its paces as you bound around to some of the world’s biggest anthems.
The playlist will include artists like Journey, Bon Jovi, Bonnie Tyler, Phil Collins, Belinda Carlisle, and many more.
If you’ve not been to a Power Up night out before, you can expect DJs throwing blow-up guitars and microphones into the crowd, non-stop fist-clenching anthems, and a setlist that’ll leave you hoarse from belting the next morning,
This next installment will be taking place at the O2 Ritz Manchester on Saturday 19 April, between 9pm and 1am.
This is a strictly 18+ event. Tickets cost £10 in advance – you can find out more and grab your tickets HERE.
‘Stories – Brought to Life’ – Massive new immersive art experience confirms ticket prices and famous faces
Daisy Jackson
A major new National Portrait Gallery exhibition, called Stories – Brought to Life, is heading to Salford this year, and it’s just announced some major new details.
The ground-breaking new experience by FRAMELESS Creative will be opening at MediaCity in May, bringing some of the world’s most famous portraits to life like never before.
With tickets on sale today, visitors will be able to step inside iconic portraits including Grayson Perry, Nelson Mandela, Malala Yousafzai, Emmeline Pankhurst, Queen Elizabeth I and William Shakespeare.
Stories – Brought to Life will explore the fascinating lives of these figures, who have shaped the UK’s history and culture all the way since the Tudor period.
The major new exhibition will combine the highest quality digital projection, Hollywood-style visual effects and the latest audio technology, along with specially created musical scores and creative narratives to shine a new light on each individual.
Rich Storton, General Manager at FRAMELESS Creative, said: “Through this first of its kind collaboration with the National Portrait Gallery’s curatorial team, we’ve reimagined each of the portraits, adding a fresh, exciting and emotional dimension to each of the sitters’ stories.
“Through excerpts of speeches, archival photography, original animation and a dynamic soundscape our aim is to entertain and captivate new audiences with these incredible portraits, bringing them to life through unparalleled immersive storytelling.”
‘Stories – Brought to Life’ – Massive new immersive art experience confirms ticket prices and famous faces. Credit: Antonio Pagano
Rab MacGibbon, Cross-Collections Curator at the National Portrait Gallery, added: “The National Portrait Gallery is home to the largest collection of portraits in the world. Featured on our walls are some of the most remarkable people to have ever lived, who have shaped – and are continuing to shape – our nation.
“This immersive experience created by FRAMELESS is enabling the Gallery to share the Collection like never before. From Elizabeth I to Malala Yousafzai, we hope that the stories featured in the experience will really capture people’s imaginations.”
To create Stories – Brought to Life, the National Portrait Gallery granted FRAMELESS’ award-winning team access to its collection.
The experience will open on 2 May and run until 31 August at MediaCity, Greater Manchester, before going on a UK tour (dates to be announced).
Ticket prices for Stories – Brought to Life at MediaCity
In advance – Adult from £21.95 / Child from £11.95
On the day – Adult from £23.95 / Child from £13.95
Flexible entry time ticket – Adult from £26.95 / Child from £16.95
Family Ticket – 2 adults & 2 children from £55
Concessions and discounts for Stories – Brought to Life at MediaCity
Students (via Student Beans): 25% discount
Blue Light Card holders: 25% discount
Pension Credit / Benefits: 25% discount, available on Mondays only
Carer Tickets: free entry for one carer with the purchase of a disabled ticket
£10 ‘Affordable’ Tickets – limited number – available on selected Mondays only
Danny Jones -
26th July 2024 
