Beloved British drinks company VK has just launched a brand-new festive flavour for Christmas 2024 and let’s just say it’s proved to be a divisive one.
Known as one of the most popular alcopop producers in the UK, their Blue, Tropical Fruits, Black Cherry and numerous other flavours remain a popular beverage of choice across the country, be it at the pub, a house party or a cheekyChristmas tipple.
That being said, this holiday season VK are mixing things up even more than usual with an eye-catching returning flavour combo that has already got people talking – not least because they’ve hired the biggest digital billboard in Manchester to let people know about it.
As you can see, in typically bold fashion, VK’s marketing team not only took over one of the biggest digital billboards in Europe to promote this year’s festive flavour for 2024 but they’ve also made a cheeky nod to a beloved Christmas icon, posing the question ‘Who the VK is Terry?’
Oh, and as for the big fella in orange, no, he’s not called Terry – why’d you ask?
Follow VK’s TikTok and other social accounts to keep up to date with all of his shenanigans:
In all seriousness, taking inspiration from the much-loved chocolate orange flavoured and shaped confectionery that many people gift, receive and devour in spades every Christmas, VK has bottled the classic combo for their seasonal special and created a divisive Christmas alcopop.
The lightly carbonated bev remains the number one RTD (ready-to-drink) brand among students and is popular among various other demographics too, especially since there’s a flavour to suit pretty much everyone’s tastes.
However, the question is besides being a conversation starter, does liquid chocolate orange go down nicely and is it worthy of finding its way into stocking fillers this year?
The limited edition seasonal specialCredit: The Manc Group
Holly Bolus, Senior Brand Manager for VK, commented: “This activation is part of our new, bold marketing strategy, leveraging VK’s reputation for creating memorable experiences for our audience.
“Our brand ethos is all about fun and personality, so what better way to lean into this than with a tongue-in-cheek OOH campaign?”
VK Chocolate Orange is now available in their VK mixed pack for a limited time only. Get yours from Tesco, ASDA, Morrisons, Sainsbury’s, Home Bargains and B&M – plus you could even get your hands on a free Christmas jumper too.
Targeting students and young adults who are looking for festive pre-drinks and party essentials, historically, VK’s seasonal flavours have a high rate of sale, making this year’s return even more significant for the brand.
Nike and go-to online running shoe suppliers confirmed as new sponsors for Altrincham 10k
Danny Jones
The annual Altrincham 10k just got a whole lot bigger and better ahead of this year’s run, as the annual race has just notched Nike as one of their new lead sponsors – and that’s not all.
Alty’s annual race is also being backed by SportsShoes.com, a.k.a. the go-to trainers supplier for so many runners, who will be presenting the 2025 edition in partnership with RunThroughUK.
Now part of RunThrough North‘s regular programme, Altrincham 10k continues to grow in size with each passing year, as demonstrated by getting such prestigious sponsors on board.
Taking place this weekend, the 2025 Alty 10k could just be the biggest yet.
We are thrilled to announce that we are teaming up with @Nike & @sportsshoes_com to bring the town an unforgettable race day 🤝
📅 Sunday 7th September 🏃 3,500 runners 👟 Closed roads ⚡️ Electric atmosphere
Set to welcome approximately 3,500 runners to the Trafford market town’s central streets, the Altrincham 10k is one of the final large-scale running events on the local calendar.
Aligning both famous brands with the heart of Altrincham’s running community and, indeed, giving Greater Manchester’s wider sports culture, it’s yet more prestige for 0161.
The 2025 race will also see Nike showcase its latest road running line-up, including the newest max cushioning shoe: the ‘Vomero Plus’; the responsive ‘Pegasus’ everyday trainer, as well as supportive ‘Structure’ model, meaning runners will get a chance to sample their latest styles.
As well as support from SportsShoes.com and official Nike ambassadors, North West native and GB triathlete Katie Halligan, Hits Radio presenter and ultra runner Hattie Pearson, as well as local Manc artist Emma Evans will all be there too.
These equally inspiring women have also been chosen to help represent Nike and RunThrough’s shared mission of attracting more female runners, as shown with events such asthe recent 2025 Women’s Run Series back in April.
Co-Founder of RunThrough, Matt Wood, said of the new partnership: “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone for the event.
“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K, Presented by SportsShoes.com.”
As for SportShoes, brand manager Gavin Bannister added: “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.
“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”
Entries are still open for any of those interested in a last-minute place in the race on Sunday, 7 September – you can sign up HERE.
Manchester’s largest outdoor ice rink is returning to the city centre this festive season
Emily Sergeant
Manchester’s massive outdoor ice rink has been confirmed for a return to Cathedral Gardens once again this festive season.
Skate Manchester has always been a festive staple of our city centre, and there’s also a flurry of other frozen events and activities planned for 2025 too – including the return of the Scare Skate for Halloween.
Following success in previous years, Scare Skate returns this spooky season, and families, friends, and festive fun seekers visiting the rink this season can expect Halloween-themed music, lighting, and themed props to ignite the fright factor.
After Halloween, the magic continues as the rink transforms into a festive wonderland.
Manchester’s largest outdoor ice rink is returning to the city centre this festive season / Credit: Supplied
Skaters can expect to glide across a gleaming ice path and spin around a dazzling seven-metre Christmas tree taking centre stage in the middle of the rink.
You’ll be able to enjoy the sights and sounds of Christmas whatever the weather has in store for our city this year too, as although the rink will be outdoors in the heart of Cathedral Gardens, the ice is fully covered.
The rink will also offer a variety of skate sessions tailored to meet the needs of all visitors, which includes dedicated quiet and toddler sessions designed for a more relaxed environment, along with discounted tickets and weekly events for students.
New this year is the Skate on and Skate off ‘Pit Lane’ available during skating for those needing a break and a hot chocolate or mulled wine, plus a VIP ticket option allowing for a fast-track entry into the rink.
Super early bird tickets are now available to buy / Credit: Supplied
Skate Manchester is also one of the most sustainable events in the UK, thanks to being partially powered by the grid.
“We’re proud to bring one of the top five largest ice rinks in the UK to Manchester once more, as part of our mission to create magical and sustainable winter events that will set the standard for winter attractions globally,” commented Rob Derry, who is the Director at Tamarisk Events, the company that coordinates the event.
“By being partially powered by the grid, Skate Manchester is one of the more environmentally responsible attractions of its kind, allowing visitors to enjoy the magic of skating with a lighter footprint.”
Skate Manchester will be returning to the city on Saturday 25 October and running right up until Sunday 4 January 2026, with super early bird tickets now available to get your hands on, and discounted family tickets and student night tickets also available.
You can find more information and to book tickets here.
Danny Jones -
5th November 2024 
