Beloved British drinks company VK has just launched a brand-new festive flavour for Christmas 2024 and let’s just say it’s proved to be a divisive one.
Known as one of the most popular alcopop producers in the UK, their Blue, Tropical Fruits, Black Cherry and numerous other flavours remain a popular beverage of choice across the country, be it at the pub, a house party or a cheekyChristmas tipple.
That being said, this holiday season VK are mixing things up even more than usual with an eye-catching returning flavour combo that has already got people talking – not least because they’ve hired the biggest digital billboard in Manchester to let people know about it.
As you can see, in typically bold fashion, VK’s marketing team not only took over one of the biggest digital billboards in Europe to promote this year’s festive flavour for 2024 but they’ve also made a cheeky nod to a beloved Christmas icon, posing the question ‘Who the VK is Terry?’
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Oh, and as for the big fella in orange, no, he’s not called Terry – why’d you ask?
Follow VK’s TikTok and other social accounts to keep up to date with all of his shenanigans:
In all seriousness, taking inspiration from the much-loved chocolate orange flavoured and shaped confectionery that many people gift, receive and devour in spades every Christmas, VK has bottled the classic combo for their seasonal special and created a divisive Christmas alcopop.
The lightly carbonated bev remains the number one RTD (ready-to-drink) brand among students and is popular among various other demographics too, especially since there’s a flavour to suit pretty much everyone’s tastes.
However, the question is besides being a conversation starter, does liquid chocolate orange go down nicely and is it worthy of finding its way into stocking fillers this year?
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The limited edition seasonal specialCredit: The Manc Group
Holly Bolus, Senior Brand Manager for VK, commented: “This activation is part of our new, bold marketing strategy, leveraging VK’s reputation for creating memorable experiences for our audience.
“Our brand ethos is all about fun and personality, so what better way to lean into this than with a tongue-in-cheek OOH campaign?”
VK Chocolate Orange is now available in their VK mixed pack for a limited time only. Get yours from Tesco, ASDA, Morrisons, Sainsbury’s, Home Bargains and B&M – plus you could even get your hands on a free Christmas jumper too.
Targeting students and young adults who are looking for festive pre-drinks and party essentials, historically, VK’s seasonal flavours have a high rate of sale, making this year’s return even more significant for the brand.
Sensory-friendly Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week
Emily Sergeant
This week marks the start of Neurodiversity Celebration Week.
Approximately 15-20% of the population has a neurological difference, according to the most recent statistics, and Neurodiversity Celebration Week (16-20 March 2026) highlighting the importance of championing, raising awareness of, and accommodating neurodiverse people.
And Printworks is marking the occasion in its own special way, with a series of new initiatives designed to create a more ‘inclusive’ and ‘sensory-friendly’ environment.
You may already know that the popular indoor entertainment complex in the heart of Manchester city centre is home to more than a dozen bars, restaurants, and leisure activities – including one of the largest IMAX screens on the continent – and Europe’s largest digital ceiling too, of course, but this week’s experience is unlike anything the venue has welcomed before.
Throughout the week, Printworks will be transforming its digital ceiling with calming Northern Lights and constellations which have been specifically designed to create a relaxed, sensory-friendly atmosphere for visitors with additional sensory needs.
Northern Lights to illuminate Printworks’ digital ceiling to mark Neurodiversity Celebration Week / Credit: Supplied
As part of a long-term commitment to accessibility and inclusivity, Printworks is also introducing a weekly sensory-friendly hour every Sunday too, where lighting throughout the venue will be dimmed, and music and SFX volumes reduced for a reduced-stimulus environment.
200 free sensory packs – which can be collected at Vue cinema – with a pair of ear defenders and sensory-friendly toys, designed to support visitors who may benefit from sensory tools while enjoying the venue, are also on offer throughout the course of the week.
On top of this, there’s also a range of autism-friendly cinema screenings taking place on the last Sunday of every month at 10:30am.
An additional autism-friendly screening will be taking place with a showing of Hoppers this Sunday 22 March at 10:30am, with tickets now available from Vue’s website.
“Neurodiversity Celebration Week is an important time for brands and venues to recognise and support the diverse ways visitors and audiences experience the world,” commented Dan Davis, who is the General Manager at Printworks.
“We endeavour to ensure that all visitors feel comfortable and welcome when spending time at Printworks.”
Find out more about Neurodiversity Celebration Week on Printworks’ website here.
Featured Image – Supplied
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Lovely last-minute Mother’s Day ideas from Selfridges in Manchester
The Manc
Mother’s Day is this Sunday – and if those words have just sent you into a blind panic, just take a breath and head straight across to Selfridges.
The huge department store has come up with all sorts of things that make for perfect last-minute gifts and experiences.
That includes a carefully curated selection of gifts available in-store, plus a very special Morning With Mum beauty workshop so you can spend some quality time together on Mother’s Day.
Selfridges can be your one-stop shop for the big day.
In both Exchange Square and Trafford Centre stores, you can pick up lovely gifts like feast-filled hampers, fabulous accessories, luxury chocolates, candles, and even cards.
As always, there are gifts you can have personalised in-store for a sentimental present for the mother figure in your life.
If you’re really stuck, you can pop along to the Beauty Concierge and book her an experience.
And over in Selfridges Exchange Square, you can pick up a beautiful fresh bouquet from The Royal Exchange Florists.
Selfridges has loads of last-minute Mother’s Day ideas
There’s rarely a gift more precious than quality time together, which is why Selfridges will be hosting a special Mother’s Day floor-wide beauty event on Saturday 14 March.
Ticket-holders will receive expert beauty advice from your favourite brands, while enjoying complimentary drinks and sweet treats.
There’ll also be plus exclusive gifts with purchase available, and giveaways on the day, and you can redeem the £20 ticket price against products purchased on the day.
You can even grab an artist print for mum at the vending machine.
Tickets for the Morning With Mum beauty workshop are on sale HERE.
You could also share a moment over a glass of champagne at San Carlo in both locations, or grab a sweet treat from the bakery in the Trafford Centre store.
Danny Jones -
5th November 2024 
