If the rumblings are to be believed, the 3pm blackout rule which prevents broadcasters from showing live football on TV could be scrapped in a huge move by the English Football League (EFL).
As per an exclusive report by Sportsmail, the EFL may be bringing an end to the footballing rule which has barred television from airing Saturday 3pm kick-offs for more than 60 years.
EFL shopping around for TV rights
The EFL is said to be awaiting fresh television rights bids from streaming services like Facebook, Netflix, Google, Apple and Amazon, as well as the current domestic rights holders Sky Sports and BT Sport, to air games in this slot.
According to the outlet, the tender document is understood to be a request for proposals rather than a fixed offering for games in the 2024/25 season.
As well as looking to innovate and mix up the broadcast market, the belief is that by selling more matches – especially ones that fans have been asking to be televised for decades – they can get a better deal than the current contracts.
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The EFL have since issued a statement confirming that the “rights for all 1,891 matches across the League, EFL Cup, EFL Trophy and all end of season Play-Off matches are available for prospective bidders.”
Best estimates have it that they currently hold a £119million-a-year deal with Sky but are targeting a figure north of £200m. BT reportedly pays more despite showing fewer games.
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At present, it is thought that there is no set number of fixtures or contract length and the footballing body, which includes the Premier League, is clearly willing to start airing the 3pm games.
His rationale was that airing these games in addition to all the others throughout the week would detriment matchday attendances at football stadiums around the country.
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The decision was so far-reaching, in fact, that Article 48 of UEFA’s statutes allowed member nations to select a two-and-a-half-hour weekend slot where live football is banned from screens, though the rule didn’t have any actual impact in the UK until 1987 when ITV struck the first deal for football TV rights.
However, as has been proved throughout the modern football era in which the sport has been televised, the unparalleled experience of going to the footy has never really been threatened and fans still come in their droves, with very few seats left empty week in, week out.
There’s nothing quite like the atmosphere and active experience of going and watching the game in person, but not everyone can make it to the ground, let alone fork out even more money for away days.
Moreover, the success of the televised 3pm games during Covid should be reason enough, not to mention it would cut down on illegal streaming.
For many, watching at home on the telly is their only option and it’s about time the 3pms were part of it. Make it happen, people.
Erling Haaland has named his four favourite films… and fans have a lot to say on it
Emily Sergeant
Erling Haaland has answered the all-important question.
The question heard around the world, the question on everyone’s lips, a question that has absolutely nothing to do with football whatsoever… that’s right, he’s answered Letterboxd’s famous question of ‘what are your four favourite films?’.
If you’re unaware of what Letterboxd is, it describes itself as being an ‘online diary platform and app for film lovers’ and it gives users the chance to display their four favourite films at the top of their profile for all to see (and judge).
An extension of this has then been Letterboxd asking celebrities in press junket interviews and on red carpets what their ‘four faves’ are – and it’s gone on to become something of a phenomenon in the film world.
Everyone from massive A-list movie stars, to indie darlings and up-and-coming names have answered this question before, and now (it appears) to be Erling Haaland’s turn.
He’s not the first footballer to be tasked with question though, as the entire Spurs team was ambushed with it by former player – and famously massive cinephile – Alfie Whiteman last year, but it’s fair to say that after the summer he’s had with Norway at the World Cup, achieving international fame in the process, that Haaland is one of the most high-profile to answer it in a long while.
So, what’s on Erling’s list then?
Well, to self-confessed ‘film bros’ out there, you’re not going to find any deep cuts in this selection unfortunately, and you’re probably not going to get any recommendations for movies you haven’t seen before either, but come on, he is only a footballer after all.
Erling Haaland has named his four favourite films… and fans have a lot to say on it / Credit: Letterboxd
First up for the Manchester City striker is a pretty common pick by straight white men, it’s The Wolf of Wall Street, and he doesn’t give much of a reason for it, other than just suggesting: “I think you understand why”.
He then follows that up with Ridley Scott’s classic Gladiator, calling it ‘amazing’, before naming 2004’s epic Troy, and then rounding it out with a Christmas favourite for many, Home Alone, adding that he ‘watched it a lot as a kid, and then again now’.
As for fan reaction to Haaland’s four favourites, let’s just say it’s been mixed.
Among the 1,000+ comments on the Instagram video, you’ll find just as many people called him ‘king’ and saying he has ‘goated’ taste, as you will comments like this: “He has the most male gazed top four in history of Letterboxd.”
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Danny Jones -
13th October 2022 
