One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
NYC Mayor Zohran Mamdani gives thoughts on Andy Burnham running for Prime Minister
Emily Sergeant
Mayor of New York City, Zohran Mamdani, has given his thoughts on Andy Burnham’s intention to run for Prime Minister.
In case you missed it, after it was announced last Friday that Andy Burnham had clinched the victory in the crucial Makerfield by-election, winning 24,927 votes (54.8% vote share) and a majority of 9,231, he then went onto announcing his intentions to run for Labour Party leader, and therefore Prime Minister, after Keir Starmer confirmed he would be stepping down.
Greater Manchester‘s next Mayoral Election has also been announced, given that Burnham is now not eligible to stay in the role – with the date set for Thursday 30 July and candidates frequently being announced.
Talk of Burnham’s chances of running the country have been around for months now, but have ramped up considerably over the past week of course in the wake of his by-election win.
It’s fair to say that for much of Andy Burnham’s time as Mayor of Greater Manchester, especially in the wake of the COVID-19 pandemic, he was up there as one the most famous Mayors in the world… but over the past year, he’s arguably had to hand that unofficial title over to Zohran Mamdani, the current Mayor of New York City.
Mamdani is considered to be a democratic socialist, and campaigned for things like progressive, affordability-focused platform, supporting fare-free city buses, universal child care, city-owned grocery stores, a rent freeze on rent-stabilised units, additional affordable housing units, and a $30 minimum wage by 2030.
He has also expressed support for LGBTQ+ rights, comprehensive public safety reform, and tax increases on corporations and those earning above $1 million annually.
Mamdani was elected Mayor of New York City last October, and was officially sworn in on New Year’s Day at the start of this year.
Since then, he has successfully – very successfully, in fact – made a name for himself around the world, and has even managed to deliver on a good chunk of what he set out to do in his campaign, seeing many calls for him to become President one day.
Oh, and he’s also a massive (and very knowledgeable) football fan – an Arsensal fan, to be precise, but football in general really.
Appearing on BBC’s Football Daily podcast this week to talk about his love of the sport as the US currently hosts the 2026 FIFA World Cup, Mamdani was also asked to give his thoughts on Andy Burnham and his upcoming run to be Prime Minister.
“I don’t think anything comes with ease at that kind of a level,” Mamdani started out in response to host Mark Chapman’s question.
“I do think they are very important skills because many people have lost faith in Government, the place they earn that faith back, they decide to trust again, is at the most local level. That’s where they see what it’s like to have a Government that delivers for them.
“And if you’re able to respond to people, whether it’s in Greater Manchester or New York City, it is at the heart of what people are looking for for any kind of politics.
Mamdani then closed out his thoughts by questioning: “I don’t think he’s an Arsenal supporter though?” and when the hosts clarified that Burnham is an Everton fan, Mamdani responded: “Well at least you can respect that someone has suffered.”
He concluded: “No but like, I like it when I meet someone who’s a fan of a team that hasn’t just won and won and won.”
Featured Image – Wikimedia Commons
Sport
The world’s first standalone women’s football retail store has opened in Manchester
Lydia Mastrolonardo
Foudys, the world’s first ever store dedicated exclusively to women’s football, has opened in Manchester.
Back in 2020, Helen Hardy began Foudys, with the goal (pardon the pun) of addressing a fundamental gap in the market, regarding the lack of access to official women’s football merchandise.
She began the brand by supplying shirts with women’s players names on the back, something that shockingly has not been widely available until now. The business has since rapidly grown into a highly respected name, working with global brands such as Nike, Adidas and Puma.
As Hardy rightly said: “Women and girls are underserved by traditional sport retailers. Currently we see store environments created through the male lens, an overwhelming focus on male products and aesthetics that are geared toward football-mad boys.
“The staff are used to selling to men and boys who often grow up with an innate knowledge of football products. Through our online store we can see what our customers want and need is different.
“They like a mix of performance and lifestyle products, more specialist advice and a non-intimidating environment where they feel comfortable to ask any product questions. This is what our Foudys store will deliver.”
A giant football scarf instead of a ribbon cutting at FoudysFoudys celebrates the women’s football game
After developing a loyal community of players and fans across the globe, Foudys has finally branched out into a new in-person two-storey retail store here at Manchester’s Great Northern Warehouse, on Deansgate – and where better to have it than a city so synonymous with football?
The store is set to stock official merchandise, exclusive handpicked collaborations, limited-edition ranges, performance products tailored specifically for female athletes, plus some must-have fashion collections inspired by women’s sport.
There’ll be a whole section of performance wear like sports bras, football boots and more, plus football shirts you can have customised with printing in-store.
This isn’t just a shop – it doubles up as a cultural hub for the women’s game, with events in the store including watch parties, panini sticker swaps, player panel discussions and sewing workshops to fix damaged football kits.
A glimpse inside Foudys in ManchesterYou can pick up performance wear as well as merch and fashion pieces
The new Foudys opening represents a wider significant step forward for women’s sport, as the demand for women’s football continues to soar with record-breaking attendances, increased media rights deals and rising brand investment.
This is reflected by Deloitte’s* findings showing that in 2026, global revenue in women’s elite sports is predicted to exceed US$3 billion for the first time, marking a 25 per cent increase over 2025 and 340 per cent growth since 2022. However, retail is currently not sufficiently reflecting this shift, which is something Foudys aspires to change.
“There’s been huge progress on the pitch and in media coverage, but the commercial ecosystem hasn’t fully caught up,” Hardy added.
“Retail is a critical part of that. This store is about creating a space where fans and players feel seen, represented and catered for, something that hasn’t existed before at this scale.
“Foudys has always led from the front, being the first to put female players’ names on the back of shirts and providing exclusive access to products from the US NWSL League and the TOGETHXR range. This is the next step in that journey. We want to break barriers and show what women and girls need from a sports store.”
Foudys is named after USA Legend Julie FoudyPieces in store celebrate the Lionesses’ big wins
Foudys hopes to become the global home of women’s football retail and culture, with their in-person store being a crucial step in bridging the gap between performance and lifestyle.
In 2024, the Sports Innovation Lab* found a significant disparity in sport retail, highlighting that for every nine pieces of men’s sport merchandise available, there is only one piece for women’s sport. While in the same study, it was revealed that women’s sport fans spend more on merchandise and make more purchases per year than men’s sport fans.
Foudys prides itself on its inclusive community feel, with staff trained to help explain their products in a way that is accessible, whether you’re a complete newbie or consider yourself a pro.
Their expert team is on hand to help players consider a wide variety of boot options, as well as providing a safe space for sports bra advice, fittings and help on the best period underwear for performance. What more could you ask for?
The Foudys store is now open (from 25 June 2026) at 293 Deansgate, Manchester.
Danny Jones -
12th October 2022 
