One of the hardest parts about getting organised for a major tournament is finding the right place to watch all the games. Planning is one thing but actually getting in somewhere is a battle in of itself.
We’ve been racking our brains over the best places in town to watch England at the 2022 World Cup in Qatar and after being invited along to ‘Road to Victory’ on Tuesday, we might just have a winning candidate for you.
Road to Victory is the flagship event from fledgling entertainment company AIX Live (Amplified Immersive eXperience), who will be bringing the biggest fan zone anywhere in Europe to Depot Mayfield.
And when we say biggest, it really is massive. Try over 100,000 square feet.
It really is the biggest fan zone in Europe
With a capacity of over 6,000, Road to Victory (RtV) is set to bring the most immersive, multi-sensory football experience we have ever come across besides being in the stadium itself to hordes of England fans living in Manchester.
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Playing England games only (because it’s win or bust as far as they’re concerned), the immense space being used for the fan park will be familiar to those who have been to Warehouse Project before, though it’s never been quite like this.
Even walking in was quite the experience.
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Credit: The Manc
Stretching across three rooms promising crowds of between 1,500 and 2,500 each, the transformed venue promises music, light shows and, most importantly, giant screens on almost every wall to watch the games. You literally can’t miss it.
With everything from burgers and dirty fries to nachos, wings and more – catered by Manchester food brand Oh My Glaze – not to mention all the booze you’ll need to launch into the air when we score, you’ll have everything you could ask for in this unprecedented supporter space.
Credit: The Manc/Supplied
Those paying for seated tickets in the main room or purchasing one of 200 VIP tickets each game via donation can even pre-order food and drink more than an hour and a half before kick-off.
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An interactive audio-visual experience
But it’s just more than tables, chairs and a big telly – you can get that at pretty much any pub. What we were most blown away by were the production levels AIX have delivered for this event.
In addition to the sea of neon lights and huge speakers echoing around the room, our sneak preview included a glimpse at the stunning AV packages promised both before, during and after the game.
As well as visual team sheet presentations which will see the starting 11 read out by an announcer, there will be live match stats throughout the game, running ticker tape around the room and dynamic moments such as a 4D virtual heartbeat should Southgate‘s side win a penalty. Very, very cool.
Credit: The Manc
There’s also plenty of audience participation, not just in terms of cheering on the Three Lions but with quizzes, prize competitions, special guests, DJs and more.
There are even digital activities accessible via a simple QR code such as a virtual game of Pong, where thousands of audience members can play a giant multiplayer game against whoever England’s opponents are that day. They’re really trying to deliver an all-around fan experience.
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It goes beyond just a game
Perhaps the thing we were most impressed with was AIX’s collaboration with the sporting charity Football Beyond Borders (FBB), an organisation dedicated to improving the young people and local communities through the beautiful game.
Credit: The Manc/Football Beyond Borders
But this isn’t just a publicity partnership, RtV and AIX will be donating £500 for every goal England scores in the group games directly to FBB and, better still, a whopping £1,000 for every goal scored in the knockout stages — which will be getting to, thank you very much.
It’s this kind of dedication and confidence in the project and its sheer scale that we admire, as they’re just as convinced it’s coming home as we are. Moreover, they’re making sure that fans and football lovers across the country will benefit regardless of the end result come the final on 18 December.
Tickets for Road to Victory are going to fly
England’s first game against Iran kicks off at 1pm on 21 November but Road to Victory at Depot Mayfield will be open from 10:30am and won’t be kicking people out until the last drink is sunk, “or the license kicks in” — their words, not ours.
Credit: Supplied
In short, the Depot and AIX plan to put on after-parties when England wins each game, not if. This is strictly an over-18s fan zone designed for limbs, limbs and more limbs.
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Standing tickets for Road to Victory start at just £9.50 and seated packages from £15 (plus booking fees), with more information on drink and food pre-order packages set to be released soon.
You’ll be able to buy passes from the likes of Kaboodle, Ticketmaster and See Tickets, so make sure to keep an eye out on their socials for updates and you can find out more info at roadtovictory.co.uk.
But don’t lose all hope if you miss out, there is also Escape to Freight Island’s ‘Festival of Football’ just next door should tickets go wanting and you’re still in search of those fan park vibes.
Tickets go on sale at 10am this Friday, 14 October 14, 2022, so you best be quick if you wanna be there to watch the boys bring it home.
Featured Image — The Manc
Sport
The full list of Greater Manchester Olympians representing Team GB at Paris 2024
Danny Jones
The Paris Olympics are nearly here and this year Greater Manchester happens to have eight athletes competing at the 2024 Summer Games.
It just so happens that eight is also the exact same number of local Olympians who brought home medals from Tokyo 2020, and we’re hoping these lot will help Team GB bring back a record number, with the previous competition seeing them match their all-time record (65) set at London 2012.
Honestly, there are few times in the year that we love as much as when the summer of sport fully kicks in and with the heartbreak of the Euros finally starting to drift, we can fully throw ourselves into the Olympics and get behind our Mancs flying the flag for 0161.
But who exactly is representing Greater Manchester at Paris 2024 and what events are they competing in? Look no further.
Greater Manchester’s 2024 Team GB athletes and their sports
Without further ado, let’s meet our local Olympic heroes:
Keely Hodgkinson – Wigan – Athletics
Starting out over in the home of the Latics, pie barms and The Verve, we have Wigan‘s very own Keely Hodgkinson: a two-time European champion who also recently broke the all-time British record in the 800m at the Diamond League in London on 20 July.
Born in Atherton, the 22-year-old middle-distance runner’s career is already off to a flyer and having already picked up the silver in her event at the last Olympics at just 19, we have every faith she’ll be bringing home the gold this time.
Aimee Pratt – Stockport – Athletics
Over to Stockport (don’t start with that Cheshire nonsense today, just be proud she’s from around here) and our 3000m steeplechase specialist, who already broke the national record twice in 2022 and produced the UK’s best-ever finish (7th) in the women’s event at the World Athletics Championships.
A long-standing member of Sale Harriers running club and a University of Manchester graduate, Aimee Pratt, 26, has got so much local backing behind her and has quickly gone from rising star to very much looking like she’s going to live up to the expectations of becoming ‘world-class’ as coaches predicted.
The third and final Manc representing us in athletics events is Bury-born and bred Hannah Kelly, 23, who is also a member of nearby Bolton United Harriers.
She was part of the crack team at the World Indoor Championships in Glasgow that helped Great Britain reach a women’s 4x400m national record, picking up the bronze medal and will no doubt be looking to go on further in her Olympic debut.
Now into the world of combat sport and the incredible story of Trafford boxer Pat Brown’s journey to Paris 2024 who beat Poland’s Mateusz Bereznicki in a qualifier back in March and now finds himself heading to his first-ever appearance at the Olympics.
Coming through the ranks at his local clubs Moss Side Fire Station and Sale West ABC, the 24-year-old has gone through his fair share of challenges of late, losing his best friend and cousin shortly after sealing his place at the Games but now has more spirit and motivation behind him than ever.
Moving over to the world of cycling and there’s just one local name taking part in two-wheeled events this year: 28-year-old sensation, Charlotte Worthington, from just down the road in Chorlton.
One of the select few Team GB athletes who managed to pick up an Olympic gold at Tokyo 2020, the BMX star is not only ready to defend her title – becoming the first women’s champion freestyle park champion in history – but is looking to come back stronger than ever after some time out.
Insane stuff.
Anthony Harding – Ashton-under-Lyne – Diving
On to those wading through Paris waters in the name of Manchester, the first of two aquatic athletes competing at this year’s tournament is Antony Harding from Ashton-under-Lyne in Tameside.
Joining forces will Britain’s first-ever Olympic diving champion, Jack Laugher (who won the gold at Rio 2016), the duo have already brought home Commonwealth and European gold in the 3m synchro, as well as a pair of World Championship silver medals in the last two years. Is 2024 set for more gold?
And completing the water-bound Team GB athletes hailing from 0161 is multiple-gold medal-winner James Guy who, to use a phrase the kids are using, really is ‘that guy‘.
Another Bury native, the 27-year-old swimmer already has a big collection of gold medals in both the 200m and 4x200m freestyle at the Worlds, as well as silvers across multiple events over the past few years. With five Olympic medals in total to date, we’re desperate for him to add a gold to that list.
Georgia Taylor-Brown – Droyslden – Triathlon
Last but certainly not least is Droyslden’s Georgia Taylor-Brown, who was born to be an Olympian after her mum and Dad swam and ran, respectively, but continues to chase her own story of greatness, having picked up silver on her Olympics debut at Tokyo 2020 – even whilst nursing an injury.
With two golds at the 2019 World Triathlon Mixed Relay Series and AJ Bell World Triathlon in Leeds as well, we already know the colour looks good on her. You can listen to her full interview about going for gold yet again on BBC Sounds HERE but, for now, we’ll admit that her talking about coping with missing her dog come race time has made us love her even more:
Passport ✅ Hotel ✅ Alfie the cavapoo 🥰@TeamGB triathlete Georgia Taylor-Brown from Droylsden on what she can't live without at the Olympics.
Fingers crossed out Greater Manchester Olympians will absolutely smash it at Paris 2024 and regardless of how many medals they come home with, we already know they’ll give it their all.
No matter what, they’ll be welcomed back with a lovely homecoming party over at the AO Arena and we already have a great place to watch the events too.
Best of luck to our Mancs and all of Team GB – now go and do us proud!
City Football Group strike landmark deal with Sony for series of TV shows
Danny Jones
Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.