In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
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However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Wigan Warriors finally reveal next season’s kits following update on delayed release
Danny Jones
Wigan Warriors have now officially revealed their new shirts for next season, following a much-anticipated update regarding the 2026 kits, the release of which had been delayed.
The Greater Manchester club lost this year’s Grand Final but still had a strong season, and with another local outfit having been relegated from the division, they are one of just two teams from the region competing for the title in the upcoming campaign.
However, supporters were fretting that they might not be able to get their new threads until after Christmas due to the launch of the latest merchandise being postponed.
Thankfully, this week, the club not only informed fans that things are getting back on schedule but also officially revealed the Wigan Warriors home and away shirt strips for the 30th anniversary edition of the Super League on Tuesday afternoon.
As you can see, the nearby rugby outfit is staying with Kappa as their manufacturer and, as ever, is sticking with the deep red, white and black colour combos across both jerseys.
Branding the home shirt as the ‘Loyal’ fit and the away one as their ‘Rebel’ version, the kits both feature horizontal stripes and other geometrical variations.
Most notably, Warriors now have a positive update on the status of the kits’ full launch, even if they don’t have an exact timeline just yet.
Writing to fans in an official statement, the club said: “Wigan Warriors are happy to report that [we are] expecting delivery of the 2026 home and away kits imminently.”
They go on to explain that they have been “experiencing significant delays” regarding the supply pipeline, which they say “were beyond the control of the Club.”
Nevertheless, the cogs are moving once again; you can see a closer look at some of the details below.
The home shirt…A.K.A. ‘Loyal’ kitAnd the away jersey…Or ‘Rebel’ strip
Warriors Chief Executive, Kris Radlinski, continued: “We want to thank everyone for their patience and continued support. Due to issues outside of our control, delivery timelines have unfortunately been impacted.
“We understand how frustrating this has been for supporters, particularly so close to Christmas, and we genuinely share that frustration. Please be assured that our team has been working tirelessly behind the scenes to ensure delivery as quickly as possible.
“We apologise that we have not been able to provide an earlier update while matters were ongoing. We are pleased to confirm that the delivery has now cleared customs and will be arriving at the Club imminently.”
Although personalisation will not yet be made available due to a focus on processing “as many orders as possible in the shortest time frame”, pre-orders for both shirts are now live, and those interested are being urged to opt for click and collect/visit in store where possible to avoid any further waiting.
Macclesfield FC player Ethan McLeod tragically killed in car crash
Danny Jones
Local footballer Ethan McLeod, who played for Macclesfield FC, has sadly died following a tragic car crash on the motorway.
The Birmingham-born player and former Wolves academy talent was driving back home from Macclesfield’s away game against Bedford Town on Tuesday night when he was involved in a collision along the M1.
Just 21 years old, the talented Cheshire-based forward was a substitute in the 2-1 win over the East Midlands side in the National League North.
The accident is said to have occurred at around 10:40pm on 16 December near Northampton after his white Mercedes collided with a barrier.
You can read the official Silkmen statement in full down below:
“With the heaviest of hearts and an overwhelming sense of surrealism that Macclesfield FC can confirm the passing of 21-year-old forward Ethan McLeod.
Travelling back from Bedford Town last night, Ethan was involved in a car accident on the M1, which tragically took his life. Ethan was an incredibly talented and well-respected member of our First Team Squad, who had his whole life ahead of him.
“But more than that, Ethan’s infectious personality endeared him to everyone that he came into contact with. In giving his all in everything he did, Ethan effortlessly pushed us all to be the best we can be – both on and off the pitch.
“Ethan’s professionalism and unwavering work ethic inspired everyone, and his lust for life put smiles on all our faces – even on the darkest of days. News of Ethan’s passing has devastated our entire Club, and no words can convey the immense sense of sadness and loss that we feel now.
Rest in peace, Ethan McLeod.
The Macclesfield FC forward was involved in a car accident that took his life when travelling back from Bedford Town on Tuesday night. pic.twitter.com/A3u7JFmdlE
“The deep mental scars elicited from Ethan’s passing will undeniably never heal”, they continued, “but one thing is for sure, and that is Ethan’s vibrant legacy will never fade, no matter how much time passes in the future.
“Ethan will live in our hearts and minds forevermore, and no matter what the future holds, his unique smile that mesmerised us all will never be forgotten.
“Our deepest sympathy goes out to Ethan’s family and friends at this deeply traumatic time, together with an assurance that we will provide as much support as we can to those who need it. May you rest in peace, Ethan – you will forever be a Silkman.
His past clubs, as well as plenty of other teams, organisations and people in and around the footballing world, are paying tribute to the promising youngster.
Rest in peace.
Our thoughts are with the family and friends of Macclesfield forward Ethan McLeod who has passed away following a car accident last night.
The 21 year old spent a number of years with the academy setup at Wolves and will be missed by many. #WWFCpic.twitter.com/MSjKaISMKT
Danny Jones -
2nd July 2024 
