Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
A young BMX star from Trafford finished on the podium in the 2025 World Championships
Danny Jones
A Greater Manchester native placed on the podium at the 2025 BMX World Championships in yet another display of our region’s sporting excellence.
12-year-old Leo Rowlands from Timperley in Trafford was one of the several promising BMX riders representing Team GB at the World Championships in Copenhagen, which kicked off at the end of July.
Back in 2023, Geordie-born Kieran Reilly became the UK’s first champion at the UCI BMX Freestyle Worlds in Glasgow, and this year, London’s Beth Shriever claimed a trio of world titles.
Combine that with the incredible achievement of the talented young lad coming third overall in his own category, and it really was another brilliant performance from Great Britain.
Credit: Supplied
Penning a proud statement online, local outlet Altrincham Today wrote: “HUGE congratulations to Leo Rowlands, who has just claimed WORLD No. 3 at the BMX World Championships in Copenhagen.
“The Year 7 [aged 11-12] Altrincham College student, who’s been racing since age 6 and trains at Bruntwood Park BMX Club in Cheadle, came through a field of over 140 of the world’s best riders to reach the final and secure his spot on the podium.
“Already North Champion and UK National No. 2, Leo will be going for the British Championship title in Kent this month.”
Joining in sharing their pride and praise on social media, his home college in Alty, along with Rowlands’ fellow students, simply added: “Incredible performance, Leo!”
The comments underneath both posts are filled with other parents and fellow locals passing on their congrats. You love to see it.
Credit: Family Handout (supplied)
As for his regular cycling haunt, Bruntwood Park BMX Club also went on to add: “Yesterday, two riders reached the top of the sport for their age, and it is with great pride that they bring home the club’s first W plates from a World Championships.
“First up, Leo Rowlands, who put down a stunning lap in the Male 12s final, working his way back from dead last out of the gate to make a brilliant podium and take home W3.”
They went on to credit all of their rising talents, including another promising young and already multi-title-winning champion in Lexi Waite, who fought her way back from a slipped gate to finish in fifth.
Bruntwood signed off by adding: “What an incredible achievement from both of these outstanding riders, and we cannot wait to have these guys back with their W plates!”
There’s plenty of cycling history being made here in Greater Manchester, and we’ve no doubt there’s more to come.
Manchester Storm ban supporter and condemn discriminatory behaviour after online comments
Danny Jones
Ice hockey side Manchester Storm have come out to vocally condemn any and all forms of discrimination following recent concerns raised online and, more importantly, putting words into action after issuing a stadium ban to a match-going fan.
Writing a lengthy, passionate and defiant post on Wednesday, 6 August, Manchester Storm informed supporters that they had been made aware of multiple “derogatory and discriminatory comments” earlier this week.
The remarks in question were made across various social media platforms, as well as fan forums over the past few days, but thankfully were quickly identified and removed by admins.
Nevertheless, Storm recognised the importance of cracking down on this kind of behaviour as swiftly and firmly as possible, penning this pitch-perfect reply in terms of tone and practical action.
The official statement reads: “These comments are deeply concerning and go against everything our club stands for. Let us be absolutely clear: racism, homophobia, and any form of discriminatory or hateful behaviour will not be tolerated – online or at the [Planet Ice] Arena.
“We are proud to be a diverse and inclusive club that welcomes players, staff, and fans from all backgrounds. Anyone found engaging in racist, homophobic, or otherwise abusive behaviour will be banned and will not be permitted entry to The [Storm] Shelter.”
Storm also went on to detail that the individual in question regarding multiple related incidents has not only been issued with a ban, but that their season ticket has been revoked and will be denied all entry to their home ground in Altrincham.
They also assured that the matter has been reported to Greater Manchester Police, adding that the club “will continue to cooperate fully with their investigations” and”will not hesitate to pursue further legal action where necessary.
Proud to see such quick and decisive action from the local sporting organisation, which should help serve as a real deterrent for similar potential trouble in the future.
The response from the right-minded fans in the comments was great to see as well.
Regardless of the offensive remarks made on the forum, most Manchester Storm supporters welcome the statement fan ban. (Credit: IG)
One user on X wrote: “The storm is for everyone; we don’t need these people anywhere near the Storm Shelter. Thank you for acting so quickly.” Another on Instagram added, “Absolutely, hockey is for everyone, correct and firm stance/action. Well done, from a Belfast Giants fan.”
The club signed off by saying: “Manchester Storm remains committed to providing a safe and welcoming environment for all. Hate has no place in hockey – or anywhere else.
“We thank our community for standing with us in upholding these values.
Danny Jones -
24th April 2025 
