Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
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While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
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With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
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Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Paul Scholes blasts Ruben Amorim for ‘bull****’ response to Kobbie Mainoo question
Danny Jones
Club legend Paul Scholes has called out Manchester United boss Ruben Amorim for what he dubbed a “bull****” reaction to a question from a journalist regarding Kobbie Mainoo on Thursday.
The Portuguese coach saw his Premier League win rate clock in at just under 44% (the lowest of any Man United manager for, let’s just say, some time) after the 1-1 home draw against West Ham.
Conceding a late goal against the Irons, who are currently sat in the relegation zone, the Red Devils ultimately dropped another two points against a side that they should be beating, both based on present form and if they have any hopes of competing for the top spots.
Unsurprisingly, Amorim was pressed on why he didn’t make a more offensive substitution to try and claw back the victory, to which he then asked what looked to be a somewhat loaded question and gave this reaction after the response:
The laughter, in particular, hasn’t gone down well with everyone, especially the Class of ’92 graduate and retired midfielder.
Jumping on social media after the quotes from the Amorim press conference were out, Scholes posted on his Instagram story: Bull****. This kid is being ruined, not being played in a team that can’t control a game of football.”
He went on to add: “Hate seeing homegrown players leave, but it’s probably best for him now – enough is enough.”
First off, Reds – do you agree?
It isn’t the first time Scholes has levelled criticism at Amorim, his tactics, management and overall coaching style, having said this of their previous appointment at Old Trafford.
Paul Scholes on Ruben Amorim's tactics against 10-man Everton which frustrated him 😬 pic.twitter.com/AgsESuH83h
Safe to say he isn’t his biggest supporter at the moment.
Fellow former teammate and England international turned pundit, Gary Neville, was also left not just confused but frustrated by the performance, telling Sky Sports in his post-match interview that he noted the camera picking up “real dejection” on the faces of the fans after the full-time whistle.
With an away trip against Wolves, a home match against Bournemouth, as well as travelling to face high-flying European place competitors, Aston Villa, before hosting Newcastle on Boxing Day, it’s anyone’s guess as to how the results will pan out.
You can see the highlights from Man United vs West Ham down below.
How many points do you see them picking up over the next four fixtures?
BBC releases first look of new drama series based on inspirational journey of England men’s football team
Emily Sergeant
First look images of a new BBC drama series based on award-winning play Dear England have been released.
The four-part series based on James Graham’s Olivier-award winning play of the same name tells the story of Gareth Southgate and the England men’s football team journey to renewed success, and it’s set to air on BBC One and iPlayer next year.
Dear England is a fictionalised account of the struggles and successes of England’s football teams, based on extensive research and interviews.
The stage play premiered at the National Theatre to five-star reviews, winning an Olivier award for ‘Best New Play’, and enjoying a sell-out run in 2023 before it returned to the National Theatre earlier this year and then embarked on a national tour.
The first look images of new BBC series Dear England have been released / Credit: BBC
With the worst team track record for penalties in the world when he takes over as manager, Gareth knows he needs to open his mind and face up to the years of hurt to take England back to the promised land.
The country that gave the world football has delivered a painful pattern of loss. Why can’t the England team win at their own game?
Joseph Fiennes will reprise his Olivier award-nominated role as Gareth Southgate in the new series.
Joseph Fiennes will star as former manager Gareth Southgate / Credit: BBC
The first look pictures see Fiennes in his role for the first time in scenes depicting England’s triumphant Euro 2024 Semi-Final celebrations, where the men’s team reached their first final of a major tournament on foreign soil.
Fiennes is joined by Jodie Whittaker as England men’s team psychologist Pippa Grange, and Daniel Ryan as Steve Holland the former assistant manager, whilst Will Antenbring stars as Harry Kane, joined by an ensemble cast of upcoming actors as the rest of the team.
Among the squad cast is Adam Hugill, Josh Barrow, and screen newcomer Lewis Shepherd, who are all reprising their respective stage roles as Harry Maguire, Jordan Pickford, and Dele Alli.
Danny Jones -
24th April 2025 
