Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
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While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
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With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
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Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Two Manchester Basketball players have been named in the SLB Team of the Season for 2025/26
Danny Jones
A pair of Manchester Basketball players have been named in the latest SLB Team of the Season for 2025/26.
The most recent UK Super League Basketball (SLB) campaign is set to wrap up this month, with the playoffs taking place down in the capital, but there are other awards to be handed out before then.
It remains to be seen how ‘The Final Four’ phase will play out at The O2 in London on 17 May, but we can definitely take joy in moments like this.
Announced on Thursday, 7 May, Manchester Basketball confirmed that duo Max Jones and Jordan Johnson have joined the rest of the league’s roster of the best players this term.
As detailed on the club website, “Max has averaged 17.4 points in the SLB in 32 games – he’s been a starter for the franchise and was also named in the ENBL All-Star Five in Germany last month.
“Jordan averaged 14.1 points and 5.1 assists in 30 games in the SLB, had a stellar European campaign and hit 30 pts in just over 27 minutes in the SLB Cup Final.”
Commenting on social media, one fan wrote: “Both JJ and PJ have been so great at the PG spot all year. I feel this is a joint award for them both, but they can only fill one spot for the accolade. If we wanna be a serious club to build upon year on year, JJ also needs to be in an MCR jersey next year.
“We absolutely have the pieces to build around. JJ’s nerve is sooooo cool under pressure. You can just tell they wanna loft a meaningful trophy, and it’s gonna happen if we as a club plan and build the way we need to.”
Plenty of supporters have also stressed the importance of making sure that the board tie down the likes of Jones and other big talents this summer; the rest of the Molten All-League Team of the Season for 2025/26 can be found below.
It’s also worth noting that teammate Tim Adetukasi and women’s team star Irene Oboavwoduo have each been named in the SLB’s British Team of the Year in their respective divisions for 2026.
Writing in a club statement reflecting on a great week of recognition for the resurgent club, General Manager Dominique Allen said: “We are really proud to be a club flying the flag for British players.
Both Tim and Irene have made a real impact on and off the court. We’re really happy for both of them that they are getting some well-deserved recognition.”
Well done to all the MCR stars who are helping get the franchise back on its feet following such a major rebrand across the board.
Here’s looking forward to another promising and productive year for Manchester Basketball.
Manchester City win first Women’s Super League title in a decade
Danny Jones
After a decade of hope and hard work, Manchester City have finally won the Women’s Super League once again in a huge moment for the local club.
Lifting not just their first division title in 10 years, but only their second WSL trophy since the modern female football era began in 2010, it felt like only a matter of time to many supporters.
Ending a six-year Chelsea supremacy, this is also manager Andrée Jeglertz’s first at the helm of Man City’s women’s team, who arrived at the club with a strong silverware record at the start of this season.
These were the scenes at home base as one key result sealed their status as champions:
— Manchester City Women (@ManCityWomen) May 6, 2026
City Women secured the WSL title following third-placed Arsenal’s 1-1 draw against Brighton on Wednesday evening.
They even managed to do so with a game to spare and a six-point gap over the west London club, which has won so much over the past few years.
Speaking in an interview with club media after confirmation of the win, captain and Euro 2025-winning Lionesses defender, Alex Greenwood, said: “[It feels] absolutely incredible. “A moment – we as a team, me personally – us as a club has waited so long for”.
“An incredible moment, it’s an incredible feeling. I’m so glad we got to spend this moment together as a group. Just an absolutely incredible feeling.”
With fans watching both at home, along with the first team themselves, the celebrations have already begun as the team shared a look back at how they got here.
You can see the recap posted on social media in full below.
Commenting on his latest accolade, the Swedish head coach added in a full club statement: “There’s never been doubt about the talent in the group, but there is something else about talking about being winners and champions. We started that early, and we believed in that. That’s led us through this year.
“It hasn’t been easy; it’s been hard work every day, but we had a strong belief that we could be sitting here in May and be champions. That is the first thing, and we definitely deserve it.”
Congratulations to the Cityzens on a well-deserved and long-awaited WSL title; could this be the start of another sporting dynasty of dominance over in East Manchester? Only time will tell…
In other news around the Etihad Campus, the women’s, EDS and academy team stadium is also set to host the final of the FA Youth Cup later this month.
Danny Jones -
24th April 2025 
