Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
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While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
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With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
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Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Manchester United set to release two classic remake kits, including a ‘blackout’ shirt
Danny Jones
Manchester United are reportedly planning to release not just one, but another two classic remake kits, based on one of their most recognisable shirts of all time.
As many other teams have done for special anniversaries and limited edition strips, one of them is set to be a ‘blackout’ version of the iconic design, too.
Having already dropped a re-release of the 1990-92 ‘snowflake’ away kit this past April, along with various other bits of lifestyle/casualwear, the success of their retro range needs no explanation.
With that in mind, supporters who remember the initial Adidas era, football fashionistas and collectors alike will no doubt be clamouring to get their hands on either or both of these shirts.
The right-hand side is an educated prediction by the outlet. (Credit: Footy Headlines)
Based on the same adidas Originals template initially used for the 1986-88- home kit, according to the ever-reliable Footy Headlines, a similar faithful recreation is scheduled to go on sale later this year.
We’ve already heard rumblings of a Man United fourth kit expected to be added to their rotation for the upcoming campaign, but this is thought to be separate from the match-worn 2026/27 alternate.
As you can see, the rumoured ’86 remake by United will mark 30 years since the legendary Sir Alex Ferguson first took charge of the club, before going on to spend the best of three decades there himself.
Featuring the traditional ‘adi trefoil’ logo and the famous Sharp Electronics sponsor on the front, as well as the sublimated old school pattern – just as seen with the aforementioned modern edition of the ’90-92 jersey – the second version will be exactly the same, only, you guessed it: all black.
With the INEOS ownership group clearly looking to double down on nostalgia and the improving mood around the ‘Theatre of Dreams’ now that they’re back in the Champions League, revenues already look to be on the rise.
Ruben Amorim famously turned this down – but not Michael Carrick…
The retro range has become just the latest of several new money spinners for the Red Devils as they look to get their finances back on track, as well as their performances on the pitch.
This summer transfer window is also now open, and with one deal already said to be done and at least a couple more in the pipeline, the income from merchandising will no doubt help to fund at least part of their various lots of these deals this year.
It isn’t just new players they have to pay for either, as it’s also costing them north of £1 million to returf the pitch inside the ground – and they still have the prospect of a new stadium to replace Old Trafford, let’s not forget.
Popular Manchester attraction offering FREE entry to anyone who shares a name with these England players
Emily Sergeant
A popular Manchester attraction is offering people the chance to visit for free this summer… but only if they have certain names.
That’s right – Museum of Illusions is giving football fans an extra reason to celebrate every goal this summer, as the city centre attraction is offering free entry to anyone whose first name matches that of a Three Lions player that scores in an England fixture.
So if Harry Kane scores, all Harrys are in. If Jude Bellingham gets on the scoresheet, Judes can claim a free ticket. The same goes for Anthony, Ollie, or any other England player who bags a goal as the tournament foes on, meaning thousands more fans will be able to have their minds blown and let their imaginations run wild this summer.
The offer will run from tomorrow (Thursday 18 June) until 18 July – with the list of eligible names growing every time an England player finds the back of the net.
To claim their free ticket, visitors simply need to show valid photo ID at the admissions desk confirming their first name matches that of a confirmed England goalscorer.
Located on Market Street at the heart of the city centre, Museum of Illusions features more than 50 interactive exhibits designed to challenge perception and trick the senses.
Proving to be hugely popular since opening its doors back in 2024, visitors to Museum of Illusions can explore gravity-defying rooms, optical illusions, immersive installations, and holograms that create unforgettable photo opportunities for families and friends (and football fans) alike.
Free entry to Museum of Illusions in Manchester will be granted until 18 July 2026, and you can find out more info and opening times before you visit here.
Danny Jones -
24th April 2025 
