Classic Football Shirts: The Manchester-brand revolutionising the sports fashion industry
Classic Football Shirts owns the most diverse, exciting and prestigious collections of sports jerseys available anywhere in the city - offering people the chance to get their hands on special strips from years gone by.
There’s a shop on Deansgate that’s a mecca for football memorabilia.
It’s called Classic Football Shirts – and it’s the proud owner of the most diverse, exciting and prestigious collection of sports clothing available anywhere in the city.
Fully-stocked with hundred of special strips, Classic Football Shirts (CFS) is a big deal for sports fans in Mancunia – having earned its status as a trusted, leading stockist of vintage jerseys you simply can’t find anywhere else.
It’s a proud addition to our city. And it was all set up by two Manchester students.
Doug and Matt were both studying Business at Manchester Metropolitan University when they recognised the gap in the football merchandise market.
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One of the students had been selling items on eBay to make some much-needed money during university, whilst the other has been hunting for an original Germany 1990 shirt ahead of the 2006 World Cup.
Eyeing an opportunity to work together, the pair aimed to build up a small collection of shirts from all the major football clubs.
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Fast-forward to 2020 and Classic Football Shirts have worked with almost every major brand and team in the last 10 years – stocking over 30,000 individual items.
CFS have two stores in Britain: one in London and the other in Barton Arcade, down the road from where it all began.
“Football is definitely a huge part of Manchester’s culture and this is where it all started for Classic Football Shirts; the city is definitely at the heart of the business,” say CFS.
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“A football jersey is the voice that represents a city, neighbourhood, an identity and a way of life… the combination of crest and colours unites fans across the globe.”
CFS recognise the sense of pride and belonging that comes with football strips; and their aim has been to make vintage, authentic jerseys more accessible.
“You see the shirt, you remember the moment,” said CFS.
“It gives you a brief second of the initial rush all over again. We have had people walk into our warehouse and burst into tears because it takes them to a special place”.
CFS have a team dedicated to sourcing different shirts – from classic jerseys to super-rare strips.
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The items aren’t just aimed at dedicated collectors, either. CFS emphasise how there is no right or wrong way to wear a shirt, and there’s something for everyone in their store.
“Our customers range from fanatical shirt collectors to general football fans to someone who just wants a shirt to play in,” they explained.
“The shirts have different uses and have a different meaning to each individual which makes them much more special.”
As for the future of their brand, the team are confident that it won’t be stopping any time soon.
With football destined to remain close to peoples’ hearts, even during a pandemic, there’ll always be new shirts to acquire and fans to satisfy.
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“There have been many monumental moments in the early 2000s that shirts that were once new to us, are now considered classics,” CFS tell us.
“The industry continues to grow and isn’t showing signs of slowing down.”
Shop Classic Football Shirts’ extensive collection in their Barton Arcade store, or check out their website for the latest online deals.
Sport
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Featured Images — Manchester Storm (publicity picture)/The Manc Group
Sport
League One set for an all-Greater Manchester playoff final as Bolton book trip to Wembley
Danny Jones
It’s official: we’re all set for a fully Greater Manchester League One playoff final as Bolton Wanderers are the latest to secure a return to Wembley against Stockport County.
The resurgent old Lancashire club clinched their spot in the knockout conclusion of the third division with a single strike in the second leg of the semis, and it wasn’t a bad finish, either.
Beating Bradford City 2-0 on aggregate, Bolton will now play familiar regional rivals Stockport, with Wanderers set to clash with County in a decisive derby once again.
Bolton‘s instinctive volley from Chelsea youth product and former Hull City man, Xavier Simons, resulted in some very satisfying limbs at Valley Parade.
The home fans did have plenty to cheer on the night, with efforts from Metcalfe, Power and Wright all either hitting the woodwork or being deflected just past it.
They thought they were level in the tie at one point after Kayden Jackson put the ball in the back of the net, but it was ultimately ruled out.
Agonising stuff for the Bradford supporters to burst into bedlam before the flag was raised for offside.
Many supporters will argue that the key moment came somewhat against the run of play, but The Trotters won’t care one bit as they book another trip down to the capital.
You can watch the rest of the highlights, including those scenes in the away end, down below.
Speaking even before the game, head coach Steven Schumacher told Sky Sports: “It’s a club we believe is bigger than this division, but this division is not easy to get out of.
“The expectation and the demand to get to the Championship is there, and once you’re in the building and you feel the mood when you win games, when you lose games, you can sense that this is a club that is desperate to get out and get to the next level.
“When you look at the size of both Bolton and Bradford and how well they are supported, both clubs are probably too big to be in League One. But that’s where both clubs find themselves, and one of us has got to find our way out of it if we can.”
You’d dare say he can practically smell promotion via the playoffs now; the local side has come quite a way since the lows of administration in 2019 and the bottom tier of the EFL – not without some heartbreaks in previous playoff finals – but could he be the one to get them back where they belong?
In case you missed the action from the other game, you can see more HERE, and to hear Schumacher’s thoughts after the decisive result, look no further…
Daisy Bradbury -
9th October 2020 
