The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overallpackage,which will let fans watch their club at least 20 times every year.
Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.
Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.
Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.
Watch your EFL team over 20 times a season from next season, live on Sky Sports.
As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.
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In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.
Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.
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According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”
The EFL agrees a new four-year international broadcast deal from next season worth a minimum of £150m – a 40% increase on the existing deal 💰📈 pic.twitter.com/Ktm7KasbwE
With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.
The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.
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Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.
Still, more games for everyone to enjoy on the telly – that’s a good thing, right?
Manchester City plotting spending spree ‘before’ Club World Cup
Danny Jones
Manchester City are set to embark on somewhat of a spending spree this summer transfer window as the club’s higher-ups are looking to get business done before the 2025 Club World Cup.
With FIFA’s intercontinental club competition set to get underway in mid-June, the Blues don’t have too long to welcome in new players, but Man City chairman Khaldoon Al Mubarak has reiterated their urgency regarding recruitment.
Despite having brought in four new acquisitions in a very short space of time last season, the 50-year-old argued that he wasn’t completely happy with the extent and speed of their business.
Giving a lengthy interview this week, CFG‘s founding chairman has imposed an internal deadline ahead of the lucrative knockout competition.
Speaking with club media, Khaldoon recognised that while there were incomings in January of this year, he believes they “should have been more aggressive in some of the changes we needed to do, adding that he believes it “cost [them].”
“I can tell you today, we have clearly identified who exactly [the targets are], in what positions, and we have our clear number one option, our clear number two option”, he continues.
More importantly, he goes on to add: “We’ll go about our business, and it will be very clear, very swift. Our objective is to try to be ready with the new squad for the Club World Cup.”
He also suggested the flurry of activity this past January was not just atypical of the administration, but felt the squad fell into a crisis state with the number of injuries, insisting they “had to act.”
City have already been linked with a hugely talented and highly-rated European target in the wake of Kevin De Bruyne‘s departure and a lack of strength in depth in midfield.
An initial bid is said to have been received already and will likely be the first of many City summer signings.
He also insisted that the players who joined last season weren’t scattershot, emergency transfers (perhaps barring the resigning of İlkay Gündoğan) but were the start of the rebuild and “gives [fans] an idea of what’s coming this summer.”
Another player linked with a move to the Etihad Stadium is Lyon star Rayan Cherki, who scored in big moments during their Europa League run this year, registering 32 goal contributions across all competitions throughout the 24/25 campaign.
Who would you like to see added to Pep Guardiola’s side this summer, then, Man City fans?
You can watch Khaldoon Al Mubarak’s interview in full down below:
Featured Images — The Manc Group/Manchester City (press shots)
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Ruben Amorim reacts as Manchester United are booed off after Malaysia friendly
Danny Jones
Manchester United manager Ruben Amorim has delivered a fairly brutal response after his club were booed off by supporters during a friendly in Malaysia.
The Red Devils recently embarked on a post-season tour following a calamitous 2024/25 campaign, both domestically and continentally, with that limp loss in the Europa League final, but have already resumed what has become alarmingly normal service with yet another defeat.
Finding themselves on the wrong end of a 1-0 scoreline against ASEAN All-Stars in Kuala Lumpur – a squad comprised of various talents from around the region who had never played together before and were only founded as an actual team back in 2014 – it was all far from clean slates and fresh starts.
In the wake of the shock result, Man United were booed off by the Malaysian and other international fans inside the Bukit Jalil National Stadium, which saw more than 70,000 in attendance.
It’s the end and that’s it. Man United got boo’ed by the fans after the final whistle.
They got beaten by non-full team Asean All-Star who just trained together as a group few days before the match. pic.twitter.com/fBxnMiZPN8
For context, the ASEAN All-Stars had only trained together for the first time just days before the game itself, but the de facto exhibition outfit still managed to break the deadlock in the 71st minute against a United side that rarely looked like scoring.
All that being said, Amorim had some choice words for his own players in his post-match duties after their first post-season tour fixture, insisting that while he always remains accountable, those out on the pitch perhaps received somewhat of a deserved reckoning too.
He began by stating, “I’m always guilty of the performance of the team, no matter what. [I have been responsible] since the first day”, but went on to argue: “The boos from the fans, I think it something that we need, maybe.”
Citing that the Old Trafford faithful and die-hard away fans have always been loyal and supportive despite frustration in the league, he suggested that “maybe they will change the way they behave” following this latest reality check.
Despite adding that he has seen reasons for optimism in performances against Man City and Liverpool, for instance, where he felt he saw “belief” and seeds of what’s to come, he’s made very few excuses for the poor displays up to now.
United face the Hong Kong national team in their next friendly on Friday, 29 May, and it’s fair to say anything less than a win would be beyond bad for the predictably unpredictable Premier League club.
You can see his full post-match press conference down below.
Danny Jones -
14th May 2024 
