The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overallpackage,which will let fans watch their club at least 20 times every year.
Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.
Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.
Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.
Watch your EFL team over 20 times a season from next season, live on Sky Sports.
As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.
ADVERTISEMENT
In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.
Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.
ADVERTISEMENT
According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”
The EFL agrees a new four-year international broadcast deal from next season worth a minimum of £150m – a 40% increase on the existing deal 💰📈 pic.twitter.com/Ktm7KasbwE
With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.
The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.
ADVERTISEMENT
Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.
Still, more games for everyone to enjoy on the telly – that’s a good thing, right?
Two Greater Manchester-based Paralympians pick up MBEs following Paris 2024 heroics
Danny Jones
A pair of Paralympians born just down the road and honed two discipline-leading national performance centres here in Manchester have officially been awarded MBEs.
The Northerners doing the country proud – sounds about right.
First off, if the name Poppy Maskill doesn’t ring a bell, the promising Paralympic was Team GB’s best-performing para-athlete at Paris 2024 this past summer, contributing a total of five medals towards the nation’s joint-third-highest tally.
After her heroics at the Games, the teenager who turns 20 this weekend (Saturday, 29 March) was the recipient of an early and very prestigious birthday present, becoming one of the youngest individuals to be made a Member of the Order of the British Empire in history.
She was named on the New Year’s Honours list back in December but finally collected her latest medal in person this week following a ceremony at Windsor Castle, being honoured by King Charles III personally.
Hailing from Middlewich just less than an hour away from our city centre, Maskill might be a Cheshire girl by birth, but this young sporting gem is being polished right here at the state-of-the-art Manchester Aquatics Centre (MAC).
The youngster became the first Paralympian to pick up gold back in August after not only winning the 100m butterfly but smashing the world record in the process, too.
Competing in the S14 class – a category for athletes with intellectual impairments – she finished the heat with in just 1:03, surpassing the previous best by more than half a minute. But her impressive performance didn’t stop there.
MAC regular Maskill went on to win two more golds in the S14 100m backstroke and 4 x100m S14 freestyle relay, as well as a pair of silver medals in the 200m freestyle and 200m individual medley S14. Just incredible.
Poppy Maskill wasn’t the only Greater Manchester-based para-athlete who was recognised this month, though, as Stockport‘s very own two-time Paralympic champion Sophie Unwin was also presented with the accolade for her services to sport.
Named a member of the Order along with her co-pilot Jenny Holl, Unwin’s Paris 2024 medal haul included a double of golds in the women’s B 3000m individual pursuit and the road race tandem B, not to mention a silver in the road time trial and a bronze in the 1000m time trial at Paris 2024.
Following in the footsteps of fellow MBE and Stopfordian cycling legend, Dame Sarah Storey, who won her 19th gold medal to become Britain’s greatest Paralympian of all time – having made the most of MAC and the National Cycling Centre over in East Manchester during her career – the borough did us proud.
30-year-old Unwin has kicked on just as strong in the new year as well, notching a narrow victory to set an unofficial (unfortunately) world record of 4:36.737 in the women’s tandem at the 2025 Lloyds National Track Championships here in Manchester.
Former Manchester City player Joey Barton found guilty of assaulting his wife
Danny Jones
Ex-footballer Joey Barton has officially been found guilty of assaulting his wife following his two-day trial in the capital this week.
Barton, who played for Manchester City, Newcastle United, Queens Park Rangers and a number of other clubs, was convicted at Westminster Magistrates’ Court on Tuesday, 25 March, following an incident back in June 2021.
The former midfielder left his wife, 37-year-old Georgia Barton (McNeil), with a bleeding nose and a bruise on her forehead following a drunken row at their home in London.
Barton is said to have grabbed and pushed her to the floor before kicking her in the head. Married in 2019, the two have four children and are thought to still be together.
The 42-year-old was still employed in professional football as the manager of Bristol Rovers at the time, but he was ultimately sacked in October 2023.
His wife called 999 at the time, telling police that he had hit her, but later retracted her statement.
Born in Huyton, Merseyside, the chief magistrate Paul Goldspring recognised that the one-time England has a history of violence.
He was given a 12-week suspended prison sentence, meaning he won’t serve time unless he commits another offence and has been ordered to pay £2,138.
Since dropping out of mainstream football, in particular, Barton has come under heavy criticism for allegations of racism, sexism and controversial right-wing politics; he even started an ‘anti-woke’ podcast called Common Sense with Joey Barton.
Back in June of last year, he was ordered to pay £35,000 in damages to settle a libel claim with presenter Jeremy Vine after a series of inflammatory comments made online.
The Radio 2 presenter sued Mr Barton earlier this year, after the former footballer wrote a series of posts suggesting Mr Vine had a sexual interest in children.
He also accused of threatening fellow former pro, Eni Aluko, after a torrent of abuse regarding her punditry online – the ex-England international even went so far as to say she no longer felt safe staying in the country.
Danny Jones -
14th May 2024 
