Sport

EFL fans will be able to watch their team over 20 times a season thanks to new Sky Sports deal

More than 1,000 games outside of the top-flight are set to be shown on TV starting from next season.

Danny Jones Danny Jones - 14th May 2024

The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overall package, which will let fans watch their club at least 20 times every year.

Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.

Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.

Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.

Sky’s new EFL deal – the division breakdown

As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.

In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.

Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.

According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”

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With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.

The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.

Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.

Still, more games for everyone to enjoy on the telly – that’s a good thing, right?

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Featured Images — Puma/EFL/The Manc Group

Sport

Manchester City staff member sacked after wearing Man United shirt to shift

Danny Jones Danny Jones Man City staff member sacked after wearing Man United shirt on the bar on derby day

Man City have divided a fair few supporters after they sacked a barman for wearing a United shirt to their shift during the Manchester derby.

Although it’s not exactly surprising, the decision has ruffled plenty of feathers on both sides, as well as among neutral fans.

The Blues emerged victorious in the 197th clash between the two local rivals, winning 3-0 on an evening that paid tribute to the late, great Ricky Hatton, but another backstory looming over the fixture that caught the attention of football fans online was the City staff member who lost his job.

Working on concessions inside the Etihad Stadium before the game, the barman was made known to the official MCFC Matchday Support channel on X, who quickly confirmed he had been let go before the game even began.

In the since-deleted post, the home fan who reported the worker wrote: “Absolute joke – letting one of the bar staff in block 315 wear a United shirt on Derby Day.”

Although many City fans applauded the fast action by the club on the day, it’s fair to say that sacking him so soon that he didn’t even last until kick-off has rubbed many others the wrong way.

One Liverpool fan commented: “I hate United way more than City, but to sack him from a job because of an item of clothing is crazy. So, so poor from Manchester City, this. It’s just football lads, he’s not wearing a political or derogatory symbol. It’s literally a football team…”

Another neutral added: “Getting a minimum wage worker sacked for having a bit of fun instead of just winding him up is the absolute sad state this country is in.”

Even the ‘Out Of Context Football Manager‘ parody account chipped in, writing: “The guy’s been sacked for this. All he needed was a formal warning. I get he’s taking the p*ss – but losing a salary he might really need over this?!

While many have been even more outspoken in their response, as you can see, many supporters – be they Red or otherwise – have come up with arguably the perfect solution:

Manchester City are yet to comment on the backlash, apart from the initial confirmation that the still-anonymous staff member has been released from his position, but as for Man United, simply sticking him on the kiosks in the Stretford End could prove to be a very easy bit of positive PR.

Besides the growing frustration around the fanbase, as Ruben Amorim has yet to turn things around at Old Trafford (pressure was growing even before the derby day defeat), the Red Devils could no doubt do with some positive press for a change.

In fact, it was only earlier this year that co-owner Sir Jim Ratcliffe, CEO Omar Berrada and the wider INEOS Sports administration sanctioned a second round of redundancies at United, with approximately 450 individuals losing their jobs.

That being said, although some have labelled the sacking of the now ex-City barman as “absolutely horrendous behaviour” for Man City, many jumped to quip back that “[United are] more likely to sack more bar staff, not hire them”, as well as simultaneously taking aim at their significant transfer spending.

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Featured Images — Mataniels via X (now deleted)/The Manc Group

Sport

Salford Red Devils supporters group outline plans for the next major protest march

Danny Jones Danny Jones

Salford Red Devils supporters trust, The 1873, have outlined details of their next major march in protest over the club’s well-publicised ownership troubles and financial crisis.

The fan group, which has mobilised on multiple occasions already this year, is set to hit the streets once again this month and in larger numbers than ever, confirming another big demonstration before their next home game this weekend.

Sharing the update with fellow Red Devils on social media, 1837 leaders are demanding “truth and accountability from the top” ahead of the peaceful protest through Salford.

They have dubbed the event ‘The Last Rally’, but we can only assume there’ll be more fan action as the weeks and possibly months of uncertainty continue.

As you can see, The 1837 are calling for like-minded supporters to rally outside another nearby amateur rugby league football team, Salford City Roosters, before marching on to a second meeting point and, ultimately, the Salford Community Stadium.

Starting in Eccles, with a stop at Barley Farm, before arriving at their club’s home ground in Barton-upon-Irwell, the plan is to gather as much awareness, support and local attention as possible.

Writing in the caption of the above post, they added: “We’ve dominated headlines. We’ve exposed bad ownership. We’ve stood together.

“A history worth fighting for. A future worth protecting. Our last chance to be heard. Don’t stay silent. Make it count.”

Following a recent meeting of the RFL and the two Greater Manchester Mayors, Andy Burnham and Paul Dennett, Salford Red Devils were given somewhat of an even further stay of execution, as it was confirmed that their ‘winding up’/administration deadline has now been adjourned until October.

Nevertheless, the majority of fans are still being kept in the dark about the exact and up-to-date nature of their rugby league club’s situation at present.

Back in June, it looked like new investors could very well still be injecting vital funds to keep key players and staff on the books, but jump to now, and it looks like they don’t know if even things like the big screen even belong to them much longer.

Once again, the march and peaceful protest will take place this Friday, 19 September, prior to the next fixture against Wakefield Trinity.

Getting points on the board will no doubt be a big plus for all, but the game looks like it will very much serve as the backdrop to the wider ongoing saga.

Are you a Red Devils fan, and if so, will you be attending the demonstration? Better still, even if not, what do you make of the circumstances surrounding your side at the moment?

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Featured Images — Ben Whitehurst (supplied via X)

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