The English Football League (EFL) has struck a new deal with Sky Sports to broadcast more than 1,000 games live on TV from next season, with a brand-new channel being added to their overallpackage,which will let fans watch their club at least 20 times every year.
Better still, the new channel will come at no extra charge to existing Sky Sports customers and help get more eyes on the lower leagues each week.
Making the announcement on Monday, 13 May, the EFL confirmed that there are set to be more games than ever aired by the broadcaster thanks to the new record deal and the introduction of Sky Sports+, a new red-button style channel and streaming service allowing fans more freedom.
Kicking off from 2024/25 and running until 2028/29, the new TV rights deal will see a total of 1,059 EFL matches shown across multiple platforms in a contract worth £895m and £40m in marketing benefits.
Watch your EFL team over 20 times a season from next season, live on Sky Sports.
As per the official press release, Sky Sports has promised to broadcast a minimum of 328 Sky Bet Championship matches, 248 League One matches and the same number of League Two matches.
In addition to the normal season fixtures, they will also be delivering every playoff game throughout the EFL, as well as all of the 93 Carabao Cup and 127 EFL Trophy matches for the very first time.
Breaking this down to how this looks each round, this equates to 10 live EFL fixtures shown each weekend: Championship games and another five split between the third and fourth divisions.
According to Sky themselves, this represents “a 50% increase on the value of the current rights agreement and will see significantly enhanced exposure for all EFL clubs provided through on-air and digital support from Sky Sports to promote EFL competitions, clubs, and community initiatives.”
The EFL agrees a new four-year international broadcast deal from next season worth a minimum of £150m – a 40% increase on the existing deal 💰📈 pic.twitter.com/Ktm7KasbwE
With the 3pm/Article 48 TV blackout remaining in Britain, this means that more games will be scheduled outside of this time zone, however, they are also promising to give better notice periods for fixtures selected for TV broadcast and Sky Sports+ coverage.
The new Sky x EFL deal will also ensure that all opening, final day and midweek fixtures in the Sky Bet EFL will be shown live, as well as all games played on Bank Holidays including Easter, Boxing Day, New Year’s Day and lower league fixtures pencilled in for the international breaks.
Fans further down the pyramid have been crying out for better visibility when it comes to their clubs for years, making this a landmark moment in the history of English football, but one that still goes to show just how much TV rights and the entertainment industry continues to dominate the beautiful game.
Still, more games for everyone to enjoy on the telly – that’s a good thing, right?
Harry Kane tears up as he honours England’s first Muslim player
Danny Jones
Three Lions skipper Harry Kane teared up as he honoured Djed Spence with an emotional speech on his England debut, becoming the first Muslim player ever to represent the senior national team.
Another historic night for sport in this country.
In case you didn’t tune in, the result against Serbia was a thrilling 5-0 victory, which saw Thomas Tuchel’s side maintain their unbeaten run, with a five-star performance serving as the perfect way to mark five wins from as many fixtures.
But, again, the headline story of the night was Djed Spence celebrating his faith in the best way possible – not to mention England captain Harry Kane paying sincere tribute to the history-making 25-year-old:
Pretty much everything you see of Harry Kane points towards him being a genuinely sound bloke. He could have just passed that cap over to Djed Spence with empty platitudes but you can tell he really cares.
As you can see, sharing some heartfelt and inspirational words as a former Lilywhite himself, ‘King’ Kane – who was first given the armband back in 2018 ahead of the Euros – spoke highly of the Tottenham Hotspur star following his inaugural national team cap.
Confessing that he himself felt emotional speaking on behalf of Spence, the 32-year-old striker recalled first seeing the wing-back arrive at Spurs just a few short years ago before his eventual departure for Bayern Munich in 2023.
He also shared, “I know what it takes to get here”, and saw what it took on his end to make those same steps forward in his career and ultimately break into the England squad, adding, “credit to you and your family – you deserve this, mate.”
As for the former Nottingham Forest defender himself, writing on social media, Spence said: “Today is arguably the greatest and proudest day of my life. Honoured to make my England debut.
“A day I’ve dreamt of all my life and now has become a reality. GOD IS THE GREATEST! #GODSPEED“
While there have been many individuals from the Islamic faith throughout the footballing pyramid and, indeed, the FA‘s national team youth ranks over the years, Djed Spence becoming the first senior capped Muslim player in our country’s history is nothing short of an incredible milestone.
Speaking to the media after the game, which also saw Harry Kane surpass Sir Bobby Moore as England’s fifth-most capped player of all-time (now on 109), the London-born athlete admitted: “I was surprised because I didn’t know I was the first, so it’s a blessing.
“It’s good to make history and hopefully inspire young kids around the world that they can make it as well. They can do what I am doing.”
Here’s hoping he can fly the flag for British Muslims throughout domestic football and help generate further impact on the sporting world beyond that.
Spanish journalist rubbishes reports of Barcelona debating ending Marcus Rashford’s loan deal early
Danny Jones
Spanish journalist Guillem Balagué has come out to rubbish reports that FC Barcelona have been considering ending Marcus Rashford’s loan deal early.
The well-known football reporter, who regularly works with the likes of Sky Sports, CBS Sports, BBC and more, is one of many to have publicly decried false claims made about the Manchester United loanee, who joined the La Liga giants at the start of this summer.
Barca themselves are also said to have quashed the rumours, with Balagué’s quotes having now been widely circulated online.
Speaking via X over the weekend, the 56-year-old put it simply: that the rumblings are nonsense, reassuring that the club have plenty of faith in his abilities.
Absolutely rubbish that Barcelona is planning to end up early @MarcusRashford loan deal
Barça told his representative that they have a lot of confidence in Rashford’s potential and that they believe he will recover as a top player
As you can see, the Catalan-born RCD Espanyol fan also chose to publicly align himself with former England footballer, Gary Lineker, who has suggested that a targeted and discriminatory narrative against Rashford has developed in recent years.
Though he didn’t state it verbatim, Balagué added: “No more to say, apart from the fact I agree with Gary Lineker and his treatment by some media.”
In case you were unaware of what he’s precisely referring to, Lineker said in a chat with the Man United forward on his The Rest Is Football podcast that he believes Rashford “wouldn’t face the same criticism if he was white.”
Having also made the move from Britain to Barcelona back in 1986 (spending a total of three seasons there), the 64-year-old knows plenty about adjusting from playing in one country to another.
You can see the interview in full here.
The interview was conducted shortly after Rashford’s loan deal was completed, and he had plenty to say about his boyhood team.
Responding to Balagué’s social media post, one commenter wrote: “This nonsense is coming from racist journalists in England who refuse to leave [Rashford] alone. They bullied him when he was in England, especially during times when he seemed unhappy.
“Now, these haters have followed him to Barcelona. Rashford is one of the kindest players in the world, but these clowns just won’t let him live his life in peace.”
It is worth noting, however, that the original reports in question and ultimately aggregated by media across Europe and here in the UK come from a domestic outlet, El Nacional.
While he is yet to rediscover the form of his peak years in United red at the Camp Nou, he is now entering what are traditionally seen as the ‘prime’ period in a footballer’s career and did show more positive signs on loan at Aston Villa during the second half of the previous campaign.
At 27, there is still plenty of time to turn things around; that being said, after being brought back into the national team and with his parent club holding an option to buy clause for around a reported £20 million, the question remains whether he will be returning to Old Trafford at the end of the term. Speaking of…
Danny Jones -
14th May 2024 
