Manchester City have officially signed a long-term extension with global sports brand Puma to continue making their kits for at least another decade in what has been reported as a record-breaking sponsorship deal.
The eight-time Premier League champions brought on Puma as their primary kit manufacturers six years ago, and the pair have been together during the most successful period in the club’s history.
Boasting a Treble, Champions League, FIFA Club World Cup and four consecutive league titles to their name throughout this time, it’s pretty much been a perfect marriage, so neither City nor Puma were likely to part ways anytime soon.
With that in mind, the collaboration has been extended by another decade in a deal reported to be worth a potential £1 billion – the same figure that made up the total prize pot for this year’s Club World Cup.
Not that we’re assuming you’re terrible at maths, but to put this into context further, this extension is worth a whopping £100 million a year, making it comfortably the most lucrative kit partnership in Premier League history.
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The initial contract between Man City and the sportswear giants was worth £65 million (also spanning 10 years) back in 2019, but the prolific and highly profitable spell that has followed has led to this extension being welcomed by both parties.
Writing in a press release, the club said: “Commercially, Manchester City and PUMA have set new club sales global records, in addition to co-creating iconic, best-selling kits such as the 2022/23 Colin Bell-inspired home shirt worn during the Treble-winning season.
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“PUMA and Manchester City have introduced industry-leading innovations both in terms of product and marketing campaigns over the past seasons.”
Citing crossovers with Puma subsidiary, stitchd, and brand activations such as the AI kit design competition for the 26/27 campaign, they insisted that their work together thus far has “delivered breakthrough innovation, cultural moments and commercial success, both on and off the pitch.”
#ManCity’s kit deal extension with Puma could eventually be worth £1 BILLION, with the agreement now running until at least 2034/35 and valued at £100M a season – making it the highest in Premier League history.
The club went on to add that, “This is a partnership built on shared values: performance, creativity, innovation, community and sustainability.”
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Meanwhile, CFG (City Football Group) CEO Ferran Soriano, said of the fresh announcement: “We joined forces with PUMA with the ambition to challenge ourselves and go beyond the expectations. We have achieved this and more over the last six seasons.
“PUMA have seamlessly integrated into our organisation, and we’ve enjoyed many historic moments together, engaging fans globally. Today’s renewal and extension solidifies our relationship and projects it to an even brighter future.”
How would you rate Man City’s Puma shirt designs up till now out of 10, Blues?
Featured Images — Press shots (via PUMA/Manchester City)
Sport
Manchester United have been linked with a move for a Real Madrid legend
Danny Jones
Manchester United are reportedly interested in signing football legend and former Real Madrid captain Sergio Ramos, over a decade on from the last time he was linked with the club.
Yes, after the notion of signing the Spanish defender first cropped circa 2009, and then again in 2015 (that time with the possibility of David de Gea famously going the other way), the European footballing veteran is set to be pursued by a number of teams next month.
One might even consider a third turn around the ‘could he?’ carousel towards the same club, not unlike the Wesley Sneijder-Man United equivalent of the transfer rumour mill.
Nevertheless, it appears as if it’s come round once again, though it remains to be seen just whether or not the story has any serious legs.
According to Spanish news outlet and radio station, Cadena SER, Sergio Ramos is now being eyed up for a potential move to Manchester, and the idea of him finally donning a United shirt might not be so far-fetched after all.
Now 39 years old and having personally announced that he won’t be signing a new deal at CF Monterrey, he will soon be available as a free agent in the upcoming January transfer window.
Ramos, a World Cup and Euros winner – not to mention serial La Liga and Champions League trophy collector – joined the Mexican club back in February after more than 16 years with the European giants, but his contract runs out at the end of this December.
Despite being set to enter his 40s and already well into the second decade of his professional career, the latest is that the Red Devils have now put forward a ‘formal offer’ to reunite the established, serial winner and senior star with his former and equally decorated teammate, Casemiro.
🚨🚨🌖| BREAKING: Manchester United have formally put forward an offer to bring Sergio Ramos to Old Trafford in the January window. [@La_SER via @goal] pic.twitter.com/QpOlL4izk2
It goes without saying that not only will numerous teams be throwing their hat in the ring to sign Ramos this January, but any side would benefit from having such a strong and experienced leadership presence in the dressing room, let alone Ruben Amorim‘s squad.
Better still, bringing in a player of his calibre on a free will be seen as an absolute coup by whoever eventually secures his signature.
However, as per GOAL (who also shared the claims made by Cadena SER earlier this week), while the Spaniard is said to have no intention of hanging up his boots just yet and still wants to try and compete at the top level, it is thought he would like a second return to Sevilla.
The belief is that when Ramos does retire, it will be back at his boyhood club – but before that, we couldn’t really be about to see him in the red of a Man United shirt… could we?
A short train ride away to Cheshire, and being a big Man United fan basically counts, if you ask us.
Yes, Warrington’s very own Luke Littler has been named on the shortlist for the 2025 Sports Personality of the Year, quite literally 12 months from his previous nomination.
Littler, who is still only 18, did go on to win the 2024 Young SPOTY last December – a very decent consolation prize following his blockbuster debut year or so – but he has been tipped as a bookies’ favourite this time around.
He’s also been voted for that award again this year, so you’d hope he’d be walking away with at least one of the trophies, though it’d be far from his only one of late.
Since then, the young sporting prodigy has gone on to win all but two of the 10 PDC majors, including two Premier League Darts titles.
In fact, if you want to look at how his arrival onto the senior professional darts circuit breaks down, you can take a gander at the frankly staggering stats behind his breakthrough down below.
As you can see, other nominees include former Manchester City Women’s star Chloe Kelly and Lioness, Hannah Hampton; rugby union and national team member, Ellie Kildunne, F1 favourite Lando Norris, as well as Irish golfer, Rory McIlroy (not for the first time).
We’ll confess we’re very much biased and backing local lad Littler – sue us.
The other Young SPOTY nominees for 2025 include another rising England star in Michelle Agyemang and Northern Superchargers cricket talent, Davina Perrin.
Being hosted over at MediaCityUK in Salford once again, voting will take place during the show on BBC One and the BBC iPlayer on Thursday, 18 December.
Danny Jones -
15th July 2025 
