Man United have officially revealed their third kit for the 2023/24 season and beyond the reaction to the shirt itself, fans have been lapping up the announcement video — namely because it stars Roy Keane, giant versions of players and a reference to the infamous ‘prawn sandwich brigade’.
Unveiled on Tuesday, 8 August following a teaser released the day prior featuring the club legend which quickly got everyone talking, United‘s third kit reveal video is probably one of the most interesting things they’ve done in a while, albeit a bit… different?
We would’ve liked a ‘do me a favour’ thrown in there, but you can’t have everything.
As you can see, although there are plenty of more straightforward and stereotypical shots of the players donning the shirt, there are also clips of Keane walking around the pitch as a storm brews above, using Jedi-like powers to grab a pen using the force and a giant Casemiro looming large over Old Trafford.
As you do.
While some of the moments are genuinely quite compelling — the whole concept revolving around the identity of being a Red Devil and the fact that people are born into supporting the club — it feels a bit jarring to go from a topless Marcus Rashford to an ultrasound of a scan of a baby United fan.
And then there’s the pièce de résistance, which aside from getting the notoriously grumpy and no-nonsense ex-midfielder to not only promote the ex-employers he’s been critical of for so many years but to do a bit of acting, is undoubtedly the reference to one of his most famous moments in a United shirt.
Roy Keane’s iconic ‘prawn sandwich brigade’ speech in full.
In the legendary interview, Keane took aim at the casual fans and glory hunters who began following the Reds during their most successful years, inadvertently dubbing them the ‘prawn sandwich brigade‘ — a phrase which has been used to describe out-of-towners travelling to the game for decades now.
Moreover, it’s also been used by the likes of Manchester City fans to poke fun at the Old Trafford faithful and the club’s larger fan base: the joke being ‘all United fans are from London’ and prefer the luxuries of hospitality boxes to actually watching the game from the stands etc.
While the term itself has kind of gone on to encompass casual fans, in general (somewhat similar to ‘armchair supporters’), Man United have struggled to shrug off the negative association ever since. With that in mind, the marketing team clearly thought they might as well lean into it – to great effect, we might add. It made us chuckle, anyway.
Nevertheless, it’s still far from the cut-and-paste kind of kit reveal with lots of flashing lights and too many obscure close-ups, and the shirt itself looks to be a bit of a classic judging by the reaction from the fans. They even got Keano to smile, somehow.
Popular Manc influencer, ‘AngryGinge’, was arrested, fined and ultimately banned from Silverstone at this year’s British GP.
The Salford-born Twitch streamer, YouTuber and social media personality (real name Morgan Burtwhistle) was detained at the circuit after being arrested on suspicion of criminal damage.
Ginge recently starred in Soccer Aid 2025 and is a well-known face both on the internet and in the sporting world, regularly working in and around football, and is an avid Manchester United – even featuring in the club’s third kit launch video last year.
The 23-year-old and two other fellow streamers, ‘Chazza’ and ‘Samham’, were accused of criminal damage after sitting in an F1 car whilst recording around the Silverstone complex.
AngryGinge returned to streaming after being detained by police for 15 hours
The streamer and several friends were arrested for climbing into a display F1 car at the British Grand Prix pic.twitter.com/WDSYb6MVtj
“On Friday, July 4, NP received a report that a classic Formula 1 car on display at Silverstone Circuit during the British Grand Prix event had sustained several thousands of pounds worth of damage, which was alleged to have been caused by someone accessing the display stand and climbing into the vehicle.
“Officers carried out initial inquiries, and suspects were identified. Three men, aged 23, 25 and 27, were arrested on suspicion of causing criminal damage to a vehicle and taken into police custody.
“Following a thorough investigation into the circumstances of the incident, all three men were released with no further action.”
Burtwhistle went into more detail on the incident on socials, explaining that the trio were taken away in handcuffs and “locked up” for several hours – 15 hours, according to SamHam (Samuel Imie).
All three individuals deny causing any damage to the racecar, even despite users sharing clips from the livestream footage captured for the Red Bull online Content on the day that many argue incriminates them, or at least sounds like it – we’ll let you watch and decide for yourselves.
Ginge himself went on to detail that ridculousness of the situation, explaining how he was effectively detained for watching someone else climb into the vehicle.
He’ll be dining out in this one for some time, you can be sure of that.
He’s literally a brands dream isn’t he 😂 so quick and smart with it
Mancunian and British boxing legend Ricky Hatton MBE is coming out of retirement after more than a decade for his first competitive fight in 13 long years.
This is sure to be one to watch.
The Stockport-born and Hattersley-raised fighter first retired back in 2011, but did flirt with a comeback a year later in what turned out to be a one-off fight and defeat to 35-year-old Ukrainian welterweight, Vyacheslav Senchenko.
‘Hitman’ Hatton also got back in the ring for an exhibition match against Marco Antonio Barrera in 2022, enduring eight two-minute rounds after a decade away from fighting, but now he’ll be undertaking an official fight over in the United Arab Emirates.
Lacing up his gloves at 46 years old, Hatton will be facing fellow veteran Eisa Al Dah (same age), who was the first professional boxer in the UAE.
The ‘Pride of Hyde’ may have been out of the competitive sporting sphere for a while, but he’s still remained an active figure in the boxing world.
In addition to training his son, Campbell, who has followed in his father’s fighting footsteps, Hatton has continued to coach other young boxing talents from his gym in Tameside, including John Hedges and Chloe Watson.
Campbell, 24, has won 14 of his 16 fights, losing just twice since he began in 2021.
Meanwhile, his dad – who still boasts a record of 45 victories from 48 matches, 32 of which were by knockout – will be once again focusing on getting himself back in fighting shape for the Dubai bout.
The local athlete has done plenty to dispel the old jabs of ‘Ricky Fatton’ in recent times, mind you, having taken his talents as a once-promising young footballer to play in the Manchester Remembers charity match, as well as the aforementioned Barrera exhibition.
Set for this winter, Ricky Hatton will face fellow veteran Eisa Al Dah in a middleweight contest on Friday, 2 December, telling national media via video call in the recent press conference that confirmed he would be coming out of retirement: “What you’re trying to do there for boxing in Dubai is fantastic.”
Meanwhile, Al Dah added: “It will be a true fight, true action. And I will do my best, because everybody in the UAE and the Gulf, they will watch this fight. The place will be sold out, and it will be watched around the world.”
Will those Haymakers still hit like they used to? Well shall see before the end of the year.
Danny Jones -
8th August 2023 
