Manchester United content creator, YouTuber and digital presenter, FlexUTD, has shared a disappointed but defiant response following a racist incident captured during a video after the game this weekend.
Flex – real name Flex Alexander – is a familiar face among Man United fans and a well-known personality across the online English football culture, having previously worked with another popular fan channel in The United Stand before founding his own brand, United View.
Whilst recording his regular post-match analysis outside Old Trafford after the 1-1 draw against Chelsea on Sunday, the social media influencer was interrupted by a woman and fellow United supporter.
After seemingly giving someone a quick shout-out, she then proceeds to wander out of frame before appearing to utter a racial slur off-camera in the form of an offensive twist on the fan base’s famous anti-Glazer chant.
Credit: United View (via YouTube)
In the video shared to the official YouTube channel, he is visibly stunned by the racist outburst and members of the crew behind the camera can also be heard asking, “Did you just see what I think you said?”, adding “There’s always one or two.”
The identity of the female United fan is still unknown and although her face remains blurred for legal reasons, Flex himself did come out on social media to ask people to “find this woman” in order for the club to identify her and the authorities to punish her accordingly.
Still taken aback by the racial slur, Flex simply goes on to describe the off-hand abuse as “crazy” before insisting that the moment will be staying the full edit so as not to let the incident go unnoticed.
Ever since the video was released, other Reds, football fans and content creators alike have been sharing their support online.
One person wrote, “It’s 2024 and we’re still seeing people saying racist things and they think they can get away with it. Hope Flex gets justice for this.”, while another tagged the club and added: “Can’t be having these type of fans enter the stadium.”
Flex has since responded online in a separate video, thanking people for their heartfelt messages, but despite assuring that he has a “thick skin”, he quite rightly went on to add that people of colour shouldn’t have to deal with that kind of intolerable behaviour and he is simply “tired”.
Disgraceful. Hope your ok @FlexUTD we are all united together ❤️
Retired striker and former United coach Benni McCarthy also reached out online to offer some kind words, writing: “Hi mate, hope you [are] ok. That was absolutely unnecessary and you shouldn’t have to deal with such behaviour. Stay strong bro and behind you all the way.”
The club themselves are yet to issue a statement regarding the incident but with both current players and former staff responding, it likely won’t be long before the individual is identified and issued with a ban. United had to deal with similar incidents regarding racism and homophobia last season.
It goes without saying that we condemn discrimination in all its forms; our thoughts go out to Flex and everyone else affected by the incident and hope the incident is dealt with swiftly. The beautiful game is for everyone and there’s no room for racism in any walk of life. #KickItOut.
You can watch Flex’s full video addressing the situation, in which he urged people to “stay strong, keep fighting” and “stick together”, down below:
FlexUTD’s full response following the appalling racist incident on 4/11/2024.
Featured Images — United We Stand (via YouTube)/FlexUTD (via X)
Sport
Southampton youngster bids goodbye to boyhood club ahead of Manchester United move
Danny Jones
Southampton FC youngster, Harley Emsden-James, has bid goodbye to his boyhood club ahead of an imminent move to Manchester United.
The promising 16-year-old defender, who has already impressed plenty of youth scouts in the under-18s Premier League, is set to become Man United’s latest summer signing, making that four so far.
Identified not just by the Red Devils recruitment team but tipped for big things by their new Director of Football, Jason Wilcox – who was with the Saints before arriving at Old Trafford – he’s clearly thought of very highly already.
Posting on Instagram over the weekend, the Southampton-born centre-back shared images of himself as an even younger boy (joining the academy at age 7) along with a heartfelt farewell message.
As you can see, the caption touches upon almost a decade with the club, writing, “I’m incredibly grateful for all the memories made and the amazing people I’ve met throughout the journey.”
He goes on to add: “A huge thank you to all the staff who have supported and guided me over the years, to my teammates who’ve become friends, and to everyone who’s been a part of this chapter with me.
“Southampton will always hold a special place in my heart. On to the next chapter!”
Currently signed to Puma, the England prospect’s move to Manchester was confirmed by Fabrizio Romano back in June, and there seems to be an understanding that Wilcox knows him well already.
United are reported to have paid around £1 million for the young Southampton defender’s signature, fighting off other suitors, including Man City, Chelsea, Aston Villa, Spurs and more.
Having recently shifted appointments in the INEOS administration, initially being appointed as Technical Director back in April 2024, the previous Premier League winner and coach, now looks to be spearheading MUFC’s transfer business and a big chunk of the youth development.
Some clips of Harley Emsden-James (09) from 🏴U15 vs 🇺🇸 a few months back Righty CB made his U18 PL debut for Southampton yesterday Relatively physically advanced of which he imposes well in his age-group. Brilliant composure w ball-at-feet – prominent+strategic passing eye pic.twitter.com/ugE5fXBxBW
Although the belief is that Emsden-James will be dropped directly into Man United’s U18s PL squad, rather than be blooded into the first team, there is an expectation that he will feature as part of Ruben Amorim’s first pre-season tour, so he will benefit from training with more senior figures at the very least.
On the other hand, along with the likes of fellow new arrival and defensive partner, Diego León, we wouldn’t be too surprised if you see them given minutes amid issues with squad depth, injuries and not quite as much transfer activity as many may have hoped for.
Looks like United may once again be putting that old ‘you can’t win anything with kids’ adage to the test.
Gymshark is opening its first standalone northern store in Manchester this weekend
Emily Sergeant
A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.
The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.
The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.
Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.
Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied
The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.
Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.
Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.
“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.
“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”
Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.
There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.
Danny Jones -
4th November 2024 
