Sport
Manchester City become the first-ever football club to launch a map in Fortnite
Their home ground might be the Etihad, but now they have a virtual arena for fans to enjoy too.
No, you’ve not misread that headline: Manchester City have taken their commercial success a step further than any club before them by becoming the first team ever to launch their own multiplayer map in a new partnership with Fortnite.
The massively popular online multiplayer game boasts well over half a billion people across the globe, with roughly 230 million active players every month, and has become well-known for its high profile collabs with big franchises like Marvel, Star Wars, Batman, Stranger Things, the NFL and more.
They even hosted a giant Travis Scott concert within an actual games lobby, which saw more than 12.3 million people log on to Fortnite to witness the gaming and live music first.
And it looks as though the game’s streak of breaking new ground isn’t stopping there as now they have teamed up with Man City to host the first-ever online map inspired by a real-life football club.
As part of the developer Epic Games’ Creative feature, which allows for people to build their own arenas within the smash-hit ‘battle royale’ game, players can now enjoy an officially licensed Manchester City map by entering a simple code.
Entitled ‘The Ladder’, the map revolves around a series ‘glyphs’ or symbols of recognisable icons around the club, 11 themed arenas such as the ‘Blue Moon’ level inspired by the famous City anthem, another built around the iconic Manchester worker-bee and more.
Designed with support from Karta, a London-based metaverse studio, the map will see players take on each other in ranked one-on-one or ‘PvP’ matches, with their positions constantly changing based on their performances.
Winners will ascend the ladder to the higher arena, while those who lose will fall further down and, in typical Fortnite fashion, a champion is crowned by being the winner of the final round.
The Fortnite creative map is the latest development in the club’s gaming and esports strategy, which has been a big area of focus for the brand in recent years, with their own Man City ESPORTS team now bigger than ever.
You can see first-team star and England international Jack Grealish taking on streamer and YouTuber ThisIsFG_ in an example below:
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As per a press release from the club, the City Football Group’s (CFG) Chief Marketing and Fan Experience Officer, Nuria Tarre, said of the collab: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy.
“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.
“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience.
You can play ‘The Ladder’ official Man City Fortnite map via the access code: 7124-6951-4339.
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Featured Images — Manchester City (press image)
Sport
Manchester City staff member sacked after wearing Man United shirt to shift
Danny Jones
Man City have divided a fair few supporters after they sacked a barman for wearing a United shirt to their shift during the Manchester derby.
Although it’s not exactly surprising, the decision has ruffled plenty of feathers on both sides, as well as among neutral fans.
The Blues emerged victorious in the 197th clash between the two local rivals, winning 3-0 on an evening that paid tribute to the late, great Ricky Hatton, but another backstory looming over the fixture that caught the attention of football fans online was the City staff member who lost his job.
Working on concessions inside the Etihad Stadium before the game, the barman was made known to the official MCFC Matchday Support channel on X, who quickly confirmed he had been let go before the game even began.
In the since-deleted post, the home fan who reported the worker wrote: “Absolute joke – letting one of the bar staff in block 315 wear a United shirt on Derby Day.”
Although many City fans applauded the fast action by the club on the day, it’s fair to say that sacking him so soon that he didn’t even last until kick-off has rubbed many others the wrong way.
One Liverpool fan commented: “I hate United way more than City, but to sack him from a job because of an item of clothing is crazy. So, so poor from Manchester City, this. It’s just football lads, he’s not wearing a political or derogatory symbol. It’s literally a football team…”
Another neutral added: “Getting a minimum wage worker sacked for having a bit of fun instead of just winding him up is the absolute sad state this country is in.”
Even the ‘Out Of Context Football Manager‘ parody account chipped in, writing: “The guy’s been sacked for this. All he needed was a formal warning. I get he’s taking the p*ss – but losing a salary he might really need over this?!
While many have been even more outspoken in their response, as you can see, many supporters – be they Red or otherwise – have come up with arguably the perfect solution:
Manchester City are yet to comment on the backlash, apart from the initial confirmation that the still-anonymous staff member has been released from his position, but as for Man United, simply sticking him on the kiosks in the Stretford End could prove to be a very easy bit of positive PR.
Besides the growing frustration around the fanbase, as Ruben Amorim has yet to turn things around at Old Trafford (pressure was growing even before the derby day defeat), the Red Devils could no doubt do with some positive press for a change.
In fact, it was only earlier this year that co-owner Sir Jim Ratcliffe, CEO Omar Berrada and the wider INEOS Sports administration sanctioned a second round of redundancies at United, with approximately 450 individuals losing their jobs.
That being said, although some have labelled the sacking of the now ex-City barman as “absolutely horrendous behaviour” for Man City, many jumped to quip back that “[United are] more likely to sack more bar staff, not hire them”, as well as simultaneously taking aim at their significant transfer spending.
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Featured Images — Mataniels via X (now deleted)/The Manc Group
Sport
Salford Red Devils supporters group outline plans for the next major protest march
Danny Jones
Salford Red Devils supporters trust, The 1873, have outlined details of their next major march in protest over the club’s well-publicised ownership troubles and financial crisis.
The fan group, which has mobilised on multiple occasions already this year, is set to hit the streets once again this month and in larger numbers than ever, confirming another big demonstration before their next home game this weekend.
Sharing the update with fellow Red Devils on social media, 1837 leaders are demanding “truth and accountability from the top” ahead of the peaceful protest through Salford.
They have dubbed the event ‘The Last Rally’, but we can only assume there’ll be more fan action as the weeks and possibly months of uncertainty continue.
As you can see, The 1837 are calling for like-minded supporters to rally outside another nearby amateur rugby league football team, Salford City Roosters, before marching on to a second meeting point and, ultimately, the Salford Community Stadium.
Starting in Eccles, with a stop at Barley Farm, before arriving at their club’s home ground in Barton-upon-Irwell, the plan is to gather as much awareness, support and local attention as possible.
Writing in the caption of the above post, they added: “We’ve dominated headlines. We’ve exposed bad ownership. We’ve stood together.
“A history worth fighting for. A future worth protecting. Our last chance to be heard. Don’t stay silent. Make it count.”
Following a recent meeting of the RFL and the two Greater Manchester Mayors, Andy Burnham and Paul Dennett, Salford Red Devils were given somewhat of an even further stay of execution, as it was confirmed that their ‘winding up’/administration deadline has now been adjourned until October.
Nevertheless, the majority of fans are still being kept in the dark about the exact and up-to-date nature of their rugby league club’s situation at present.
Back in June, it looked like new investors could very well still be injecting vital funds to keep key players and staff on the books, but jump to now, and it looks like they don’t know if even things like the big screen even belong to them much longer.
Once again, the march and peaceful protest will take place this Friday, 19 September, prior to the next fixture against Wakefield Trinity.
Getting points on the board will no doubt be a big plus for all, but the game looks like it will very much serve as the backdrop to the wider ongoing saga.
Are you a Red Devils fan, and if so, will you be attending the demonstration? Better still, even if not, what do you make of the circumstances surrounding your side at the moment?
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Featured Images — Ben Whitehurst (supplied via X)
