No, you’ve not misread that headline: Manchester City have taken their commercial success a step further than any club before them by becoming the first team ever to launch their own multiplayer map in a new partnership with Fortnite.
The massively popular online multiplayer game boasts well over half a billion people across the globe, with roughly 230 million active players every month, and has become well-known for its high profile collabs with big franchises like Marvel, Star Wars, Batman, Stranger Things, the NFL and more.
They even hosted a giant Travis Scott concert within an actual games lobby, which saw more than 12.3 million people log on to Fortnite to witness the gaming and live music first.
And it looks as though the game’s streak of breaking new ground isn’t stopping there as now they have teamed up with Man City to host the first-ever online map inspired by a real-life football club.
Can you be the champion of The Ladder? 🏆
Play now on Fortnite Creative! Game Code 7124-6951-4339
As part of the developer Epic Games’ Creative feature, which allows for people to build their own arenas within the smash-hit ‘battle royale’ game, players can now enjoy an officially licensed Manchester City map by entering a simple code.
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Entitled ‘The Ladder’, the map revolves around a series ‘glyphs’ or symbols of recognisable icons around the club, 11 themed arenas such as the ‘Blue Moon’ level inspired by the famous City anthem, another built around the iconic Manchester worker-bee and more.
Designed with support from Karta, a London-based metaverse studio, the map will see players take on each other in ranked one-on-one or ‘PvP’ matches, with their positions constantly changing based on their performances.
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Winners will ascend the ladder to the higher arena, while those who lose will fall further down and, in typical Fortnite fashion, a champion is crowned by being the winner of the final round.
The Fortnite creative map is the latest development in the club’s gaming and esports strategy, which has been a big area of focus for the brand in recent years, with their own Man City ESPORTS team now bigger than ever.
You can see first-team star and England international Jack Grealish taking on streamer and YouTuber ThisIsFG_ in an example below:
As per a press release from the club, the City Football Group’s (CFG) Chief Marketing and Fan Experience Officer, Nuria Tarre, said of the collab: “We are delighted to launch our official Fortnite creative map in collaboration with Epic Games for gaming and football fans around the globe to enjoy.
“The opportunity to build this world in Fortnite presented a fantastic way to increase our presence across the competitive gaming space, a natural crossover for our leading sports entertainment brand.
“This launch is a great new addition to our off-pitch fan engagement activations and we are excited to see a crossover of esports and football fans dive into this immersive City experience.
You can play ‘The Ladder’ official Man City Fortnite map via the access code: 7124-6951-4339.
Manchester City reveal trailer for upcoming Together: 4-In-A-Row documentary
Danny Jones
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Man City have revealed the first trailer for their new Together: 4-In-A-Row documentary, charting the course of their record-breaking four consecutive Premier League titles.
The follow-up to the Together: Treble Winners series, City‘s highly-anticipated documentary dropped earlier this year following their historic 2023/23 season, the movie will follow the same concept and relive the Manchester club’s latest unprecedented feat from 20/21 onwards.
While the previous TV outing was picked up by Netflix, the latest instalment is set to arrive at the end of this month exclusively on CITY+.
You can see the trailer for Together: 4-In-A-Row down below:
The new Man City documentary will feature exclusive interviews with manager extraordinaire, Pep Guardiola, Ballon d’Or winner and Champions League-winning goalscorer Rodri, club captain Kyle Walker and many more.
There will also be footage including soon-to-depart Director of Football, Txiki Begiristain, as well as the City Football Group’s Chief Executive Officer, Ferran Soriano.
Swapping the series format for a feature-length film this time, this is arguably CITY+‘s biggest release to date, with the content subscription service typically offering full match replays, youth academy coverage, as well as smaller documentaries and podcasts.
The streaming service (accessible via the website, Man City app and smart TVs) was only started back in 2024 but now four years later, rather fittingly, it’s set to document the most important years in the club’s history.
We’ve seen multiple Man City docs in recent years – their 2018 All Or Nothing Amazon Prime Video mini-series being the first – but the launch of the Together franchise back in April has helped put City Studios, on the map.
The in-house entertainment arm, first set up in 2022, has even more ambitious plans for the coming years, with a huge deal to create multiple big-budget productions in collaboration with Sony.
Fans are getting even more behind-the-scenes content soon.
Gavin Johnson, Media Director at CFG, said of the trailer reveal: “We’re delighted to announce the release of our latest offering in the ‘Together’ collection.
“Produced once again by our award-winning in-house production and creative hub, City Studios, the documentary film offers our fans a true insight into the team and how they achieved the historic four-in-a-row success.”
Set to be released at 6pm UK time on 20 November, Together: 4-In-A-Row will only be able to watch via the CITY+ platform.
So, if you’re a Blue who wants to relive the last four years of non-stop silverware, you can enjoy a 30-day free trial, after which CITY+ is just £4.99 a month. An annual subscription can be purchased for £34.99 a year or for £30 with an Official Cityzens membership/season ticket.
Man United legend Eric Cantona stuns Manchester artists with surprise visit to GRIT Studios
Danny Jones
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Artists working at a Manchester studio were left speechless by a recent surprise visit from none other than Man United legend Eric Cantona.
The former United forward’s love for the city has never waned no matter how many years have gone by and as a lover of all things art, be it music, painting, acting or what he did with a football, he never fails to engage with local culture whenever he’s here.
He may not be based here anymore but the Frenchman – who knows a thing or two about art given his past acting jobs, newfound music career and previous showcases – still pays plenty of visits to 0161, including a recent unannounced one.
Cantona was back in the city centre this week to pay GRIT Studios resident Michael Browne, the artist who he collaborated with to create his National Football Museum exhibition last year, but the one thing Browne didn’t do was let the other people working in their city centre location he was coming.
Credit: GRIT Studios Manchester (supplied)
To be fair, anyone would double-take if they saw Eric Cantona walk into a room, so this was quite a memorable occasion for the unsuspecting artists.
After working on 2023’s From Moss Side to Marseille with Browne, the 58-year-old has been reimmersing himself in the world of Manchester art and there aren’t many places that epitomise that more than GRIT, who are based in Stockport with a second studio at Great Northern Warehouse.
Landing in Manchester from Paris, Cantona arrived in the late morning and ended up staying for over an hour, taking time to meet a number of artists and tour the space with co-founder John Macaulay.
Clearly impressed with their work and genuinely enthused by the sense of community within the local grassroots art scene, it was a special visit for everyone involved.
John, a die-hard Man United fan who has seen the Red Devils play in 25 countries before going on to set up GRIT Studios and much-loved Art Battle MCR with his wife Sophie, said: “It’s full circle for me having watched Eric play all over the world, it’s true honour that he’s flown in to see our talented artists.”
Artists spent time chatting with Eric and talking through their creative processes; those present included mosaic artist, Francis Thorrington, plein air (outdoor) artist, Sketch MCR – a.k.a. Ben Rock – painters Jodie Silverman, Helen Davies and Sophie Macaulay, as well as woodworker Gus Riddell.
Also a fellow United fan, Francis said he simply “couldn’t stop smiling the whole time” after Cantona described his work as wonderful.
Eric looked at home when he picked up and started strumming Chris Pollin’s hand-made guitars, which are handcrafted from driftwood and take hundreds of hours of work.
The enigmatic sports personality turned pop philosopher and cultural figure clearly enjoyed the visit. His final message was that it was refreshing to see a place where “art was for everyone” not just the elite.
As for Browne, he is sworn to secrecy on his next project but let’s just say you can expect some big announcements in the coming weeks. As for GRIT, you can visit one of their open days this Saturday, 16 November and make sure to check out their Stockport studio if you’re in the area.
Danny Jones -
23rd July 2024 
