Sport

Manchester United announce record revenue despite on-pitch struggles

'When you're big, you're big...'

Danny Jones Danny Jones - 17th September 2025

Manchester United have declared a record revenue figure for the full 2025 fiscal term, even with their poor performances on the pitch over the past 12 months.

They may still be a continually struggling Premier League side who seem to be in a perpetual state of transition, but they remain nothing short of a global giant in terms of sporting brands.

Yes, despite Man United recording two of the worst finishes in domestic history in the previous two campaigns and head coach Ruben Amorim having already overseen the worst start to a top-flight season in the modern era following the defeat on derby day, the football club has reached a monetary milestone.

According to their official reports for the fourth and final quarter of the financial year, they brought in a record-breaking £666.5 million throughout 2024/25 – but, as always, it’s more complicated than that.

Released on Wednesday, 17 September, Manchester United PLC confirmed that they had managed to record the biggest revenue figures on several fronts despite crashing out of the Europa League, finishing 15th in the table overall and failing to secure a place in any European competition this season.

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The first half of Amorim‘s tenure at Old Trafford saw the club’s worst competitive placing since 1973/74, a.k.a. the last time the Red Devils were relegated from the first division.

Nevertheless, a fresh shirt sponsorship agreement with Snapdragon, new brand partnerships with the likes of Coca-Cola, an extension of their contract with travel experience company, SportsBreaks, and numerous other deals saw United achieve a record commercial revenue of £333.3m.

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Elsewhere, match revenue was also up and reached new heights, tallying approximately £160.3m in the 12 months leading up to 30 June 2025 – the most they have ever registered when it comes to ticket sales, concessions, and other transactions in and around game days.

Controversial increases to some ticket prices and seat changes no doubt helped tip the scales in that respect, but it’s also worth clarifying that they still posted overall losses of £33m.

Although this number is a reduction of more than 70.8% what they lost last year (£113.2m), there is still plenty of concern among supporters over how money is still not only being spent but moved around.

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Co-owner Sir Jim Ratcliffe and the INEOS board did pay sizeable chunks of MUFC’s debt, which has piled up at an alarming rate in the two decades since the Glazer takeover, but there has still been plenty of borrowing.

In addition to a number of shorter-term loans, there has also been an increased level of amortisation and significant transfer spending this summer, despite being admittedly cash-strapped.

As well as actually having less money to play with over the past 12 months, they are also set to receive less in TV rights and broadcasting revenues this season due to not making it into any European competition, hence why they went on a post-season Asian tour to try and make up for funds lost.

It’s estimated that the business earned a further £8 million from these games, but it’s also worth noting that significant sums have been spent not only on new signings but also on severance fees and redundancy packages, so it’s hard to assess how much this extra injection helped with the fine margins.

Divisive CEO and former City Football Group exec, Omar Berrada, wrote in the comments section of the full findings and financial report: “As we settle into the 2025/26 season, we are working hard to improve the club in all areas.

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“On the field, we are pleased with the additions we have made to our men’s and women’s first team squads over the summer, as we build for the long term. Off the field, we are emerging from a period of structural and leadership change with a refreshed, streamlined organisation equipped to deliver on our sporting and commercial objectives.”

Yet again, it’s worth noting that the same ‘streamlining’ her refers to includes sacking over 450 staff across two rounds of lay-offs.

He adds: “We are also investing [in upgrading] our infrastructure, including completion of the £50m redevelopment of our men’s first team building at Carrington, on time and on budget, following prior investment in our women’s team facilities, to create a world-class environment for our players and staff.

“Meanwhile, planning continues to meet our ambition of developing a new stadium at Old Trafford as part of a transformational regeneration of the surrounding community.

Total Manchester United revenue may be up but they’re about to shell out seismic outlay for their new stadium costs.

Berrada signs off by insistig that for the club to have “generated record revenues during such a challenging year for the club demonstrates the resilience which is a hallmark of Manchester United.

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“Our commercial business remains strong as we continue to deliver appealing products and experiences for our fans, and best-in-class value to our partners.”

“As we start to feel the benefits of our cost reduction programme, there is significant potential for improved financial performance, which will, in turn, support our overriding priority: success on the pitch.”

What do you make of Manchester United’s 2024/25 annual report and how it fits into the wider picture/struggles elsewhere around the club?

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