Manchester city centre has been chosen for the first-ever Pro:Direct Soccer concept store, which is set to be unveiled very soon.
While a specific opening date is yet to be announced, we now have a confirmed venue, which will be none other than the Arndale.
The world-famous online retailer first began experimenting with brick-and-mortar stores over a decade ago, with their LDN19 shop in the capital opening back in 2014, but now they’ve signed a new 10-year lease in the busy Manc shopping centre.
Set to open early in 2026, the flagship ‘PD:FC’ site promises to be “more than a store” and is purpose-built to celebrate all things football culture.
The hoardings are already up. (Credit: Supplied)
Due to take over a 9,180 sq ft unit spanning two floors, the new ‘Football Performance and Culture store’ is tipped as the first of its kind anywhere in the world.
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Choosing Manchester due to its rich music, fashion, sporting and football heritage, most specifically, our home was seen as a natural destination for the new concept.
The debut PD:FC store is not only looking to offer a unique retail experience to our footy-obsessed city, but also deliver a site for innovation and cultural crossover.
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As per an official press release, the brand says PD:FC “ensures every player finds the right fit, feel, and edge to allow them to ‘Play Better’”, adding that it will “curates the evolving world of football culture, harnessing the energy of the streets, the glory of stadiums, and the influences within game and beyond.”
‘PRO:DIRECT Sport PD:FC’ will be come just the latest in a recent trend of high-profile openings in the Arndale and neighbouring New Cathedral Street, with the likes of Sephora and Represent attracting huge opening day queues, not to mention fellow sport and activity brands, Arc’teryx, Alo Yoga and Trailberg.
Speaking on the announcement, PRO:DIRECT Sport‘s Chief of Brand, Sam Baldock, said: “Manchester is the beating heart of football culture – a city where the game’s history, passion, and future collide.
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“Launching our new PD:FC concept here is about more than opening a store; it’s about creating a space that lives and breathes football and its culture.
“A place where players and fans can connect with the very best the sport has to offer. This is our home for the football-inspired community in the Manchester area – from the streets to the stadiums – and we can’t wait to welcome everyone through the doors.”
Featured Images — Pro:Direct (supplied)/The Manc Group
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UK supermarket ‘bans’ Manchester City players following Pep Guardiola press conference
Danny Jones
In a somewhat surprising but nevertheless amusing headline, Manchester City players have seemingly been banned from UK supermarket Iceland this Christmas.
No, as daft as it might sound, we’ve got a quote from the frozen food chain and everything.
With the Man City squad being given an added little reprieve when it comes to training this year, since their rivals over in the red half of the city are the only Premier League side playing on Boxing Day, they have an extra day off before getting back on the pitch this Saturday, 27 December.
Set to face Nottingham Forest on the road at the City Ground, it could be a potentially tricky away game, so they need every advantage possible to come away with the points and possibly claim that top spot before the end of the year, which includes fitness – and, more specifically in this case, weight.
“Come back three kilos heavier and you stay in Manchester!” 🍔👀
Pep Guardiola lays down the law on weight checks after Christmas, warning Man City players they will not travel for Nottingham Forest 💬🔵 pic.twitter.com/zES8ZRkWzG
Yes, following manager Pep Guardiola’s press conference after their 3-0 win over West Ham, in which he warned his players against packing on the pounds over Christmas, Iceland have confirmed that City stars won’t be allowed through the door.
We’re not sure how much frozen festive food is allowed on the diet sheet around the Etihad Campus to begin with, but still.
Sharing an official press release, an Iceland spokesperson said: “With Pep keeping such a close eye on his players’ Christmas calories, we thought it was only right to do our bit to help support him and get the best result for local fans.
“Our festive desserts are designed to be indulgent, over-the-top and impossible to resist […] They’re perfect for seasonal celebrations, but probably not ideal if you’ve got a post-Christmas weigh-in and an important away trip on the line.”
To be fair, we’ve cracked into that Bailey’s crème brûlée early before, and you don’t want to do anything other than lie down after it…
In case you missed Pep’s post-match presser this past weekend, the scrupulous Catalan coach acknowledged that while all of his players made weight on the Friday, he “will be there controlling how many kilos come up” this Christmas.
Urging them to show some restraint and avoid coming back “fatty”, he said they can obviously eat some of the holiday favourites around the dinner table, but that he still has to “make a selection [of] 27 against Nottingham Forest.”
Put simply, Guardiola said: “Imagine one player, and now he’s perfect, but he will arrive with three kilos more. He will [stay] in Manchester; he will not travel to Nottingham Forest, that’s for sure.”
You can watch his press conference in full down below.
Bruno Fernandes out for ‘at least a month’ following Aston Villa injury
Danny Jones
Less than ideal news for Manchester United fans as first-team star Bruno Fernandes is reportedly out for “at least a month.”
Reds can consider that akin to a lump of coal in their Christmas stockings.
Man United lost 2-1 to Aston Villa in the Premier League on Sunday night despite a good performance, and certainly missed their creative spark in the middle of the park when Bruno Fernandes was forced off at the break.
Supporters in the away end and watching at home were no doubt looking through their fingers as they saw him pull up out of the blue and let the ball go out of play, especially given the fact that he never missed a game through injury.
To put things into context, Fernandes has played more matches than any top-level football player in Europe in the last three years (approximately 6,343 minutes – yes, really), so not only is it usually taken as read that he’ll start, but seeing their midfield talisman pull up mid-game was obviously a worry.
Fans immediately feared the worst as he had to stop moving and signal to the bench on multiple ocassions towards the end of the first half, and although it couldn’t certainly be worse, The Telegraph is now reporting that Fernandes has injured his “soft tissue” and faces at least a month on the sidelines.
The exact nature of the damage and the precise window he is expected to spend on the sidelines is yet to be fully confirmed by the club, but it seems likely that he’s latest to find his way onto the physio bench with a muscle problem.
Safe to say that it comes at a rather unfortunate time in the season, not only with three important players missing on AFCON duty, but with his supposed ‘like-for-like’ positional replacement, Kobbie Mainoo, seemingly having picked up an issue as well.
It still remains to be seen, however, just how serious the young Stockport-born star is injured for.
As the Portuguese captain, you can see the moment he suddenly pulled up and had to stop play – before ultimately seeing out the 45 – here:
Bruno should not have been on the pitch.
He’d done his hamstring.
Watch the video… Why is he still on the pitch if he can’t close down the player? pic.twitter.com/H8swgaQGSP
His compatriot Ruben Amorim was in no doubt that he would “lose some games”, but did play down that “nobody is going to die.”
The manager is still struggling to pick up points and still has the worst win percentage stat looming for the time being.
It doesn’t help that his now diminished squad have a tough game against Newcastle United coming up on Boxing Day; it’ll be interesting to see how the Red Devils head into 2026.
You can watch the highlights from Aston Villa vs Man United down below.
Danny Jones -
18th August 2025 
