Salford City FC has officially revealed its new shirt sponsor for the coming seasons as globally-known North American whisky brand Fireball is set to be splashed on the front of their home and away kits.
While Salford City‘s home kit for the 2024/25 season is still yet to be revealed, the away have now been debuted in line with Fireball Cinnamon Whiskey being announced as the Ammies’ latest commercial collaboration, which is said to be a “first-of-its-kind deal” for both parties.
The multi-year agreement will see the spicy cinnamon-infused whisky liqueur feature as the main sponsor on Salford shirts for the next three seasons as part of a “360-degree partnership”.
Confirming the front-of-shirt deal on Friday, 5 July, the two brands will also team up on “various touchpoints including broadcast and news media, custom social and digital content, in-store, and on-field branding experiences” on and off the pitch.
Salford City is excited to announce a new multi-year sponsorship deal with Fireball Cinnamon Whisky that will see the USA's #1 shot brand become the men's first team front-of-shirt sponsor for the next three seasons 🤝
It’s the Canadian alcohol brand’s first foray into English football and a landmark moment for the Greater Manchester club which has been looking to expand its commercial portfolio and generate more revenue.
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This comes since the Class of 92 group and co-owner Peter Lim opened the club to the floor for new investors earlier this year, with the club’s progress having slowed somewhat after they were promoted four times in five seasons following their 2014 takeover.
Fireball will replace nationwide property development and funding company, Salboy – which many Mancs will likely recognise from various bits of construction across the city centre and beyond – who served as Salford’s shirt sponsor for just one season to kick off their first year with Adidas as manufacturers.
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The 40-year-old brand can be found in most alcohol aisles in the UK and is shipped all over the world, making the partnership a huge deal for the local outfit, not to mention just the latest in a series of global drinks companies sponsoring clubs – e.g. Ryan Reynolds’ Aviation Gin on Wrexham kits and Red Bull partnering with Leeds United earlier this month.
Commenting on the new kit deal, Salford City CEO and Manchester United legend Nicky Butt said: “We are excited to welcome Fireball as our men’s team front of shirt sponsor for the next three years, and we are really looking forward to working with them.
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“Salford has a rich history of being creative and doing things in our way, so when this opportunity to partner with Fireball came about and we saw how they have made an impression on their sector, it resonated with us and the journey we have been on since taking over a decade ago.”
Lorenzo Farronato, Fireball’s European Marketing Director added: “Football is a game all about shots – taking them and making them is what the game is all about. So, as the number one shot brand in the USA, Fireball was inspired to enter the game but knew we needed to do it right.
“Fireball’s partnership with SCFC is a match made in heaven – just like our brand, Salford believes in working hard, playing hard and having a ton of fun every step of the way. We share similarly dedicated fanbases, too, and can’t wait to deliver unexpected moments of mischief and celebration to them all season long.”
Featured Images — Salford City (via X)/m01229 (via Flickr)
Sport
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Stockport County confirm signing of new striker Adama Sidibeh
Danny Jones
Stockport County Football Club have officially unveiled the signing of new striker, Adama Sidibeh, from St Johnstone FC.
This comes after weeks of uncertainty over whether or not the deal for the forward was going to be done, despite his medical having already been passed.
Sidibeh was linked with a move from the Scottish Premiership quite early in the January transfer window, and the transfer fee had already reportedly been agreed, but there was apparently to be some contention over personal terms.
However, it seems the impasse has now been overcome and a full agreement reached, with the Hatters finally announcing the completion of his deal on Tuesday, 27 January.
As you can see, the Gambian international is no stranger to England nor the North West, having moved back to the UK to be with his family in 2022, before going on to join local Stockport club Cheadle Heath Nomads in 2022.
Moving on to nearby Cheshire outfit Warrington Rylands FC the following season, he continued to prove himself as a quick and consistent goal threat, ultimately sealing a switch to The Saints in 2024.
Sidibeh’s transfer fee from St Johnstone to SCFC remains undisclosed.
Penning a two-and-a-half-year contract, the latest County recruit is the third signing of the January transfer window so far, following the most recent arrival of Josh Dacres-Cogley from Bolton Wanderers earlier this month.
Having been given the number 26, he is the latest offensive reinforcement at Edgeley Park as they look to enjoy a fairly ‘aggressive’ window, as promised.
Speaking on his new home in a club statement, the 27-year-old said: “I’m so excited to be [sitting] here now as a Stockport County player.
“It’s a town and a club I already know so well from my time at Nomads, which made it an easy decision for me and my family to come here once we heard that County were interested.
“I can’t wait to get going now, to start my career in the Football League and to play in front of 10,000 fans at Edgeley Park. I’ve worked very hard to get to this place in my career since moving to England, and will work even harder now I’m here to help the team as we go for promotion.”
As for his new manager, Dave Challinor made it clear they were keen to capitalise on his contract running out, adding that apart from being a bit of a late bloomer in pro football, “he’s a real hard worker that provides real intensity in his press. and really wants to threaten defenders both in and out of possession.”
“He’s scored all types of goals at every level he’s played at, but this will, without doubt, be a step up for him” – it just remains to be seen how he’ll take to the League One and wider EFL challenge.
Danny Jones -
5th July 2024 
