Wigan Athletic FC have officially launched their ‘Future Fund’ scheme for next season, giving fans the chance to contribute and impact the club’s youth academy system from the ground up.
The initiative, which looks to raise direct funding and support for the next generation of Latics players, has proved to be an invaluable part of the club’s infrastructure, especially given their all too recent financial problems.
It was only back in 2020 that the Greater Manchester side fell into administration; fast forward four years, and not only is the club back on its feet and trying to establish a stronger foothold in the EFL, but they are now continuing to build that bridge from grassroots all the way into senior professional football.
With memberships for the 2025/26 campaign now open, supporters are once again being encouraged to invest in homegrown talent and the future of their club.
Following the Future Fund‘s debut this time last year, more than 500 fans are said to have joined the scheme in its inaugural season, with more than £75,000 in voluntary donations through the membership and approximately £65k of that money pumped back into various academy services.
Be it sports science and data analytics or trips and tours, the recruitment of rising stars and so on, the lion’s share of the first kitty went straight back into supporting the junior ranks.
Now known as the ‘Heatable Wigan Athletic Academy’, with the local outfit securing sponsorship for their youth setup back in February 2024 (again, more pragmatic business-minded thinking from the Latics), they’re looking to build from within as much as possible.
Case and point: 38% of all minutes this season have also come from academy graduates. These are the kind of stats we love to hear.
You can hear Academy Manager Jake Campbell explaining the importance of the Future Fund when first launched in more detail down below:
Speaking on the renewal of the Future Fund for next season, the Latics’ managing director, Sarah Guilfoyle, wrote as part of a club statement: “The Future Fund has made a significant difference to the Heatable Wigan Athletic Academy over the last 12 months, with the funds allowing us to develop and strengthen various areas within the Academy, including those not covered by regular funding provisions.
“The Board and I are extremely grateful to our Future Fund members for their support of the Academy and the fantastic work undertaken by the Academy staff. We know our supporters are very proud of the calibre of players we have produced and will continue to produce through our Academy.
“We’ve been fully open and transparent with supporters regarding how the generated funds have been used, and we’re really excited to see how the Future Fund continues to aid and enhance our Academy.
“Our priority is making sure all Members feel part of the journey. Nothing gives us more pleasure than seeing one of our own on the pitch, and we hope our supporters experience the same pride, especially knowing they have helped make a resounding impact.”
The Latis may only be 17th in League One right now, but they’ve come a long way from the brink of disaster just a few short years ago and investing not only in their own talented prospects but the next generation of young footballers is an idea we can all get behind.
They take on Shrewsbury Town on the road this Good Friday, 18 April at 3pm and the initial away allocation was snapped up in a heartbeat. Times may change but the support never goes anywhere.
If you’re a Wigan fan interested in getting involved, you can find out plenty more information, including pricing options as well as additional season ticket benefits, right HERE.
Nike and go-to online running shoe suppliers confirmed as new sponsors for Altrincham 10k
Danny Jones
The annual Altrincham 10k just got a whole lot bigger and better ahead of this year’s run, as the annual race has just notched Nike as one of their new lead sponsors – and that’s not all.
Alty’s annual race is also being backed by SportsShoes.com, a.k.a. the go-to trainers supplier for so many runners, who will be presenting the 2025 edition in partnership with RunThroughUK.
Now part of RunThrough North‘s regular programme, Altrincham 10k continues to grow in size with each passing year, as demonstrated by getting such prestigious sponsors on board.
Taking place this weekend, the 2025 Alty 10k could just be the biggest yet.
We are thrilled to announce that we are teaming up with @Nike & @sportsshoes_com to bring the town an unforgettable race day 🤝
📅 Sunday 7th September 🏃 3,500 runners 👟 Closed roads ⚡️ Electric atmosphere
Set to welcome approximately 3,500 runners to the Trafford market town’s central streets, the Altrincham 10k is one of the final large-scale running events on the local calendar.
Aligning both famous brands with the heart of Altrincham’s running community and, indeed, giving Greater Manchester’s wider sports culture, it’s yet more prestige for 0161.
The 2025 race will also see Nike showcase its latest road running line-up, including the newest max cushioning shoe: the ‘Vomero Plus’; the responsive ‘Pegasus’ everyday trainer, as well as supportive ‘Structure’ model, meaning runners will get a chance to sample their latest styles.
As well as support from SportsShoes.com and official Nike ambassadors, North West native and GB triathlete Katie Halligan, Hits Radio presenter and ultra runner Hattie Pearson, as well as local Manc artist Emma Evans will all be there too.
These equally inspiring women have also been chosen to help represent Nike and RunThrough’s shared mission of attracting more female runners, as shown with events such asthe recent 2025 Women’s Run Series back in April.
Co-Founder of RunThrough, Matt Wood, said of the new partnership: “Welcoming Nike as title sponsor of the Altrincham 10K, alongside our long-standing partner SportsShoes.com, is a huge milestone for the event.
“This partnership highlights the growth of our community and the strength of our brand. We can’t wait to support the thousands of runners taking part in the Nike Altrincham 10K, Presented by SportsShoes.com.”
As for SportShoes, brand manager Gavin Bannister added: “The energy around this year’s 10K will be electric, and we can’t wait to see everyone out there chasing their goals and celebrating the power of running.
“From our own athletes to first-time runners, this event is all about showing up, pushing limits, and being part of something truly special, and that is what Nike and Sportsshoes.com are all about.”
Entries are still open for any of those interested in a last-minute place in the race on Sunday, 7 September – you can sign up HERE.
Manchester United’s Stadium Sleep Out returns for 2025
Danny Jones
Man United have announced the return of the annual Stadium Sleep Out for 2025, with a bigger fundraising target than ever.
Following a hugely successful inaugural edition back in 2022, the now annual Stadium Sleep Out at Old Trafford is back for another year, with more eyes on the crucial charity event than ever.
Confirming the date for the first stadium sleepover as the colder months approach, people from all over Greater Manchester are being invited to come and help generate money for the local homeless community.
For anyone unfamiliar with the fundraiser, United supporters, general football fans and all manner of Mancs are encouraged to come and take part in the Sleep Out that is held under the lights of the famous football ground.
Raising funds in support of relevant local charities that not only help homeless people throughout the North West and beyond, but have a special focus on vulnerable young adults, to amounts generated go towards helping rough sleepers around the region.
A cause we’re sure you’ll agree we can all get behind.
Make that more like £40,000 raised with Centrpoint last year.
Speaking on the most recent iteration of the Stadium Sleep Out, former academy graduate and now retired pro Danny Simpson told The Manc: “I’m a local boy, so it means something to me to try and help my community in any way I can.
“I’ve seen first-hand the positive impact the Foundation has, and it’s been great to hear about the work they’re doing – it’s been a really positive night.”
Not only is it a touching way to try and raise money for a national crisis, but it’s a window into the prevailing hardships of homelessness.
All participants must be 18 years of age or older, but if you’re interested in swapping your bed for a sleeping bag on 7 November, you can find out more HERE.
Danny Jones -
17th April 2025 
