After the turbulent year of 2020, we don’t blame you if you’re ready to reinvent your style and feel happier within yourself for the year ahead.
But doing so can be a challenge in itself, especially with the shops being closed yet again due to the country’s third national lockdown.
But on the plus side, there are some hidden gems within Manchester’s fashion scene that are offering the hottest new styles to take on 2021.
It’s more important now than ever to support our local businesses, and these up-and-coming clothing boutiques are definitely ones to keep on your radar this year.
The Norah Store
https://www.instagram.com/p/CJn_DTvgVWa/
We’ll definitely be seeing more slow fashion and eco-conscious alternatives make their way to the forefront in 2021, and one of the brands pioneering this in Manchester is The Norah Store.
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The team at The Norah Store moved into a new studio space between Christmas and New Year, promising lots of exciting launches including a new collection that we can expect to see in March.
From whimsical patterned socks to elegant dresses, this boutique is Manchester’s one-stop-shop for all of the latest styles that will be lifelong treasures in your wardrobe.
With many retail venues closed, finding outfits to fit your rapidly growing toddlers and children can be harder than ever.
But Be Diddy is a Manchester-based brand transforming the idea of old, tired hand-me-downs by curating an adorable collection of vintage garments for babies. You’d never be able to guess that these clothes are pre-loved!
All of their items are incredibly cute and cosy, leaving your toddler on top of the trends in a pair of Carhartt dungarees or a vintage jacket.
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They also offer a buy-back scheme which is a great way to return garments that your children have outgrown and try out some of their latest pieces and styles.
Their first clothing drop of 2021 is on January 15, so make sure you stay tuned on their Instagram page for a chance to bag some of these adorable creations.
While their boisterous and quirky clothing was a massive hit in Manchester, this year will see Hoyden get a complete makeover.
After deciding to leave their Afflecks store in favour of a home studio and discontinuing the previous product range, it’s clear that the brand will be completely reinvented in 2021.
Olivia Denny, the creator of Hoyden, is promising bigger and better things for this funky feminist boutique, but we will have to keep an eye out during 2021 as her vision is still completely under wraps.
If you want to inject some simplicity and serenity into your home and wardrobe this year, look no further than Nordic Muse.
The brand has recently closed their doors and are moving into a new space on Tib Street in the heart of Manchester’s Northern Quarter – when the pandemic permits, that is.
This change in location is just one of many exciting things to come for Nordic Muse in 2021, so if you are in the market for some Scandi-inspired homeware or elegant jewellery, this is one to remember.
A splash of colour and brightness is definitely something we could use in our lives and wardrobes right now.
Jeneral Store is home to a decadent selection of vintage finds and handcrafted accessories in a cheerful colour palette that is perfect for the transition into spring (maybe it’s a bit early, but we’re certainly ready for some sunshine).
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After the difficult decision to close down their Depop and Asos Marketplace platforms due to their overwhelming popularity, Jen is now dedicated fully to growing the Jeneral Store website and creating some gorgeous items for our wardrobes.
If you’re like us and not ready to part with the scrunchies trend, this is an absolute must-see!
Style
Cult beauty brand P.Louise to open world-first megastore in Manchester
Daisy Jackson
Viral make-up brand P.Louise has finally got the keys to P.Louise City, a world-first immersive beauty megastore in Manchester.
The brand-new destination for all things beauty will be launching an enormous retail space at Trafford Palazzo, spanning a whopping 19,000 sq ft and two floors.
The Manchester-born brand wants to combine shopping, entertainment, education, and community under one roof, hoping to recreate the magical feeling of ‘walking through the gates at a Disney park’.
The news of P.Louise City follows its retail reinvention with Boots stores across the UK, where they installed pink castle facades, giant gondolas, branded lorries, and loads more.
Now, the number-one-rated TikTok shop beauty brand is opening a world-first ‘beauty playground’, with immersive environments, interactive experiences, content creation opportunities, and education spaces.
P.Louise founder and CEO Paige Williams said: “We have had opportunities to go into retail before but I have always said we’d only do it if we could do it our way.
“Launching in Boots was a huge milestone for us because it brought P.Louise to the high street for the very first time, but P.Louise City takes that experience to another level. This isn’t just a store, it is our world brought to life.
“Everything we do is about creating memorable moments for our community and giving them bigger and better ways to connect with the brand they love, and that’s exactly what P.Louise City is all about.”
Leandra Dwyer, Asset Manager at Peel Retail & Leisure, said: “The opening of P.Louise’s first permanent flagship store at Trafford Palazzo marks a significant milestone for the brand and a proud moment for our team.
“The bold and immersive retail concept set to launch at P. Louise’s city store aligns seamlessly with the core vision of Trafford Palazzo – to deliver an extraordinary blend of experiential shopping and entertainment at TraffordCity, the UK’s foremost retail and leisure destination.”
P.Louise City is set to open at Trafford Palazzo in Manchester next month.
Manchester United set to release two classic remake kits, including a ‘blackout’ shirt
Danny Jones
Manchester United are reportedly planning to release not just one, but another two classic remake kits, based on one of their most recognisable shirts of all time.
As many other teams have done for special anniversaries and limited edition strips, one of them is set to be a ‘blackout’ version of the iconic design, too.
Having already dropped a re-release of the 1990-92 ‘snowflake’ away kit this past April, along with various other bits of lifestyle/casualwear, the success of their retro range needs no explanation.
With that in mind, supporters who remember the initial Adidas era, football fashionistas and collectors alike will no doubt be clamouring to get their hands on either or both of these shirts.
The right-hand side is an educated prediction by the outlet. (Credit: Footy Headlines)
Based on the same adidas Originals template initially used for the 1986-88- home kit, according to the ever-reliable Footy Headlines, a similar faithful recreation is scheduled to go on sale later this year.
We’ve already heard rumblings of a Man United fourth kit expected to be added to their rotation for the upcoming campaign, but this is thought to be separate from the match-worn 2026/27 alternate.
As you can see, the rumoured ’86 remake by United will mark 30 years since the legendary Sir Alex Ferguson first took charge of the club, before going on to spend the best of three decades there himself.
Featuring the traditional ‘adi trefoil’ logo and the famous Sharp Electronics sponsor on the front, as well as the sublimated old school pattern – just as seen with the aforementioned modern edition of the ’90-92 jersey – the second version will be exactly the same, only, you guessed it: all black.
With the INEOS ownership group clearly looking to double down on nostalgia and the improving mood around the ‘Theatre of Dreams’ now that they’re back in the Champions League, revenues already look to be on the rise.
Ruben Amorim famously turned this down – but not Michael Carrick…
The retro range has become just the latest of several new money spinners for the Red Devils as they look to get their finances back on track, as well as their performances on the pitch.
This summer transfer window is also now open, and with one deal already said to be done and at least a couple more in the pipeline, the income from merchandising will no doubt help to fund at least part of their various lots of these deals this year.
It isn’t just new players they have to pay for either, as it’s also costing them north of £1 million to returf the pitch inside the ground – and they still have the prospect of a new stadium to replace Old Trafford, let’s not forget.
Daisy Bradbury -
8th January 2021 
