The total value of the massive Chanel fashion show in Manchester has been revealed, along with that the amount it cost in public money.
Early analysis of the global event, which saw Thomas Street in the Northern Quarter shut down and turned into a runway, suggests it generated a whopping £8m impact for the local economy.
And it’s estimated that the value it’s had for the city overall through national and international media coverage will be worth at least £100m.
Chanel’s Metiers d’Art fashion show was held earlier this month and had the city in a flurry of excitement, with celebrities spotted including Hugh Grant, Tilda Swinton and Kristen Stewart.
They, along with names like Aitch, Bugzy Malone and Alexa Chung, were seen leaving fancy hotels and partying at venues like Salford Lad’s Club and Victoria Baths.
ADVERTISEMENT
And now Marketing Manchester has valued the direct impact of the 600 Chanel guests and staff for the show to be worth £8m in direct income.
That includes staying in hotels for three to four days, spending in the local economy while they were here, and other expenditure like venue hire.
ADVERTISEMENT
Kristen Stewart front row at Chanel’s show in Manchester. Credit: SuppliedRoad closures in the Northern Quarter for the Chanel fashion show
The Chanel show in Manchester is expected to attract even more investment, jobs and opportunities for Mancs too.
A main criticism of the show was how much it was costing the city to shut down one of its busiest streets for the week – the answer is nothing at all.
The council has confirmed that Chanel met all the associated costs, including cleaning, road closures, and recompensing the businesses affected by the event, with no cost to Manchester’s public purse.
In addition to that, 50 fashion students from Manchester Metropolitan University were invited to work backstage at the Chanel show, dressing models and supporting rehearsals.
Council Leader Cllr Bev Craig said: “The Chanel event is one of the highlights in the global fashion calendar and the choice of Manchester as the host city received international acclaim.
“But for us it was never about the glitz and glamour – events such as this help cement Manchester’s reputation on a global stage and come with both direct benefits, through the money spent within our economy while they are here but also indirect benefits by showcasing the city and helping to capture investment, jobs, visitors and attention, all of which open up opportunities for Manchester residents and communities.”
Victoria Braddock, Managing Director of Marketing Manchester, said: “The scale of the impact of the Chanel Métiers d’art show in Manchester will be felt for years to come.
“The global media coverage of the event has put a spotlight on Manchester and its rich heritage in textiles and home of iconic music, which will drive conversations about the city and bring new visitors.
ADVERTISEMENT
“The £8m economic impact is a welcome boost across accommodation, restaurants, and attractions, and demonstrates the importance of global events in the city.”
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Drama Call opening first-ever flagship shop in Manchester
Danny Jones
Streetwear superstars Drama Call are opening their new flagship store and first-ever permanent site in Manchester city centre this weekend.
Expect massive queues and lots turning up wearing the increasingly recognisable starry logo.
Already a much-loved brand not just here in 0161 but across the nation at large, the native independent business turned street-style favourites and UK fashion phenomenon are no strangers to HUGE pop-ups in their hometown.
However, they’ve never had a mainstay location anywhere in the country, let alone Greater Manchester – well, until now, that is…
Credit: Press shots (supplied)
Debuting in the Northern Quarter this Sunday, the venue located on Tib Street will effectively serve as Drama Call‘s new HQ.
The local label has done everything from popping up vans with Manc rapper Aitch to collaborating with Man United for multiple limited edition collections, so it only felt like a matter of time before they’d make a big brick-and-mortar splash in our fair city.
Most notably, they’re also taking over the same unit as the Sheep Shop, a former skate shop and legendary urban clothing tastemaker of the 90s; they were one of the first places in Britain to stock famous names like Stüssy, Supreme, Carhartt, The North Face and many more.
With that in mind, it feels only fitting that they carry on the trendsetting tradition from the same premises, and just spitting distance from the likes of Note, as well.
And that’s not all, either: before the full launch, they’ll also be holding an exclusive cash-only shirt swap event, where a limited number of certain collector’s items will be sold for as little as £10.
Other things to note are the additions of signed vinyls by homegrown artists such as the aforementioned Aitch and even The Smiths.
In fact, the store will also feature strictly Mancunian exclusives, too.
Everything from polo shirts and tees to branded mugs, matchboxes and other accessories will be available in-store only.
NQ is bound to be buzzing across launch weekend, with doors officially opening to the public on Sunday, and we wouldn’t be surprised if you see people camping outside the front well ahead of time.
What a moment the Manc shopping scene is having right now.
Daisy Jackson -
18th December 2023 
