‘You are more than enough, and we are more than just clothing’
Kay Lou Klub doesn’t create ordinary clothes – they are clothes with courage.
Kay Haskins launched her Bolton-based brand to challenge the stigma surrounding mental health through empowering t-shirts and jumpers.
In an effort to encourage people to talk about their feelings and open up about mental health, Kay Lou Klub have created a selection of clothing that are liberating and filled with positive vibes.
From their ‘Flow Your Own Way’ sweatshirt that allows their customers to embrace their flaws, to the ‘Gratitude Attitude’ jumper that encourages you to appreciate the little things in life, each of their items is dedicated to raising awareness for mental health.
“I could never wrap my head round that as a society, there is this unwritten rule that we shouldn’t talk about our feelings, that our feelings are to be kept locked away and for only us to know”, says Kay, the brand’s creator.
A full-time photographer from Bolton, Kay Haskins has a passion for storytelling and promoting individuality. “I see clothing as one of the many beautiful ways to express yourself and tell your own story”, she says.
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Kay started to experience anxiety in her daily life in December 2019, causing her to experience severe panic attacks and fall out of love with yoga and other passions.
“I found myself cancelling plans, making excuses and even left a fitness event half way through because the whole thing became mentally and physically draining”, says Kay.
Although her recovery has not been an easy journey, this has been massively helped by journaling, working on breathing techniques and developing a healthy morning routine – all of which she hopes to impart on her audience.
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It was only when her niece, age 9 at the time, experienced a loss of confidence that Kay realised the effect mental health can have on everyone at even such a young age, and felt a duty to become part of the change.
“Going through that rubbish time earlier in the year made me realise that there are so many more people that are struggling that have no one (and it took me a while even with a pretty epic support network round me!) It suddenly wasn’t about me, it was about everyone else and others that I could help”
Kay recognised that many people with mental illnesses suffer in silence, and so decided to use combine her merchandising experience with her love of storytelling to create clothing that can make a difference.
Their newest release, which will be available from 2nd November, features the pandemic-inspired ‘the universe has got your back’ print. After a challenging and abnormal year, Kay Lou Klub are dedicating this launch to “all of the amazing people that have adapted, shifted, made it work, believed and haven’t given up.”
But Kay Lou Klub is much more than just a clothing brand – they’re entirely dedicated to helping people who suffer from mental illness. From their live yoga sessions and breathing workshops to inspirational blog posts, they are creating a nurturing and positive community for people who are struggling.
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“Kay Lou Klub is not a clothing brand. Kay Lou Klub is a way of life, a place to belong, a mindset, a culture, a place for self-development, a movement”
They also share a variety of resources and call centres that people can reach out to if they need additional help, as well as donating 10% of all sales to MQ, the mental health research charity.
Kay also appreciates her hometown of Bolton as playing an important role in this venture. “We always bounce back”, she says, “the pandemic may have made us distance 2 metres but has actually brought us closer together”
Kay Lou Klub is one to watch as they are continuing to grow their platform and tackle the stigma surrounding mental health head first. From yoga classes to wellness events, there are lots of exciting things that are in the works.
You can become part of the change and help advocate for mental health by taking a look at the Kay Lou Klub store, as well as following their Instagram for positive vibes and motivational quotes.
Style
Best dressed at Parklife 2024 as heavens open for day two
Daisy Jackson
The weather has well and truly turned on Parklife, but that’s not stopped the best-dressed in the city pulling out all the stops.
As the festival enters its second day and the sunshine is replaced by classic Mancunian drizzle, the most common accessory is the classic plastic poncho.
But beneath that you’ll spot trends like crochet two-pieces, hot pink skirts, football shirts, paisley-print mini skirts, fishnets, and plenty of cowboy hats.
Outfits seem to get brighter, bolder and more creative every year and this year is no different.
Brands that dominate include the affordable fast fashion retailers like Shein, BooHoo and PrettyLittleThing, among a few vintage finds.
Parklife is now entering its Sunday line-up, with headliners like Doja Cat, Kaytranada and TSHA performing today.
Let’s just hope the rain clears up enough for all of these gorgeous festival-goers to be able to whip their coats off again.
The best-dressed at Parklife 2024 – day two
Love these neon tassels, shaggy jacket and cowboy hatA sheer camo two-piece and cute butterfly crop topCrochet sets and cowboy hatsThis pink-and-orange combo with the blue hair is divineThe best-dressed couple at Parklife 2024These gorgeous girls nailed the Parklife briefObsessed with the holographic pink pants and sports jersey with mini skirtThese tiny ruffle skirts with chunky leather boots and jackets were a 10/10 lookHere come the ponchos…Now THIS is how you do uninhibited festival fashionTop-to-toe paisley paired with some very sensible walking shoesEasy guy to spot in the crowd hereAll-over denim made our list of the best-dressed at ParklifeHot pink fits at Parklife 2024A small shout-out for our new The Manc Group hoodies…
Everything inside the Sephora VIP goodie bags worth more than £1,000
Daisy Jackson
Sephora opening in Manchester has been causing a bit of a stir, with more than 2,000 people queueing up this week to try and nab a free goodie bag.
And while the presents being handed out to the public are pretty impressive, it’s nothing compared to the VIP goodie bags given out at the store’s official launch on Wednesday.
A number of celebrities, influencers, press and other special guests were invited to have a sneak peek of the huge new shop at the Trafford Centre before its official opening to the public.
At the glittering celebration, VIPs were given a glimpse at the huge range of products on offer inside Sephora’s first UK store outside of London.
Those in attendance included actor and TV presenter actor Katie Mcglynn, TV personality Caroline Thomas, actress Alex Fletcher and radio one presenter Natalie O’Leary, Real Housewives of Cheshire, Love Island personalities, and professional footballer Courtney Duffus.
Special guests of Sephora were then sent home with the goodie bag to end all goodie bags, stuffed full of full-sized cult products.
And having totted up the value of everything inside, we can confirm that each goodie bag is worth more than a grand (£1092.93, to be exact). Wowsers.
Olaplex No.3Viral hair product minisBrazilian Bum Bum CreamJust a few of the cult items inside the Sephora VIP goodie bags. Credit: The Manc Group
Viral products inside include Makeup By Mario lipstick, Olaplex, Brazilian Bum Bum Cream, Glossier You perfume, and MorrocanOil hair treatments.
There are also TikTok sensations like the Dr Jart Tiger Grass treatment, which comes out of its tub green but magically turns beige on the skin, cancelling out redness.
And Tarte’s take on the revolutionary tubing mascara, which comes off your lashes with only water and a wipe, was also chucked in.
The most high-value items in the Sephora goodie bags were an Elemis Pro-Collagen Marine Cream worth £64, Caudalie’s brightening serum at £52, and a Neom candle for £38.