‘You are more than enough, and we are more than just clothing’
Kay Lou Klub doesn’t create ordinary clothes – they are clothes with courage.
Kay Haskins launched her Bolton-based brand to challenge the stigma surrounding mental health through empowering t-shirts and jumpers.
In an effort to encourage people to talk about their feelings and open up about mental health, Kay Lou Klub have created a selection of clothing that are liberating and filled with positive vibes.
From their ‘Flow Your Own Way’ sweatshirt that allows their customers to embrace their flaws, to the ‘Gratitude Attitude’ jumper that encourages you to appreciate the little things in life, each of their items is dedicated to raising awareness for mental health.
“I could never wrap my head round that as a society, there is this unwritten rule that we shouldn’t talk about our feelings, that our feelings are to be kept locked away and for only us to know”, says Kay, the brand’s creator.
A full-time photographer from Bolton, Kay Haskins has a passion for storytelling and promoting individuality. “I see clothing as one of the many beautiful ways to express yourself and tell your own story”, she says.
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Kay started to experience anxiety in her daily life in December 2019, causing her to experience severe panic attacks and fall out of love with yoga and other passions.
“I found myself cancelling plans, making excuses and even left a fitness event half way through because the whole thing became mentally and physically draining”, says Kay.
Although her recovery has not been an easy journey, this has been massively helped by journaling, working on breathing techniques and developing a healthy morning routine – all of which she hopes to impart on her audience.
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It was only when her niece, age 9 at the time, experienced a loss of confidence that Kay realised the effect mental health can have on everyone at even such a young age, and felt a duty to become part of the change.
“Going through that rubbish time earlier in the year made me realise that there are so many more people that are struggling that have no one (and it took me a while even with a pretty epic support network round me!) It suddenly wasn’t about me, it was about everyone else and others that I could help”
Kay recognised that many people with mental illnesses suffer in silence, and so decided to use combine her merchandising experience with her love of storytelling to create clothing that can make a difference.
Their newest release, which will be available from 2nd November, features the pandemic-inspired ‘the universe has got your back’ print. After a challenging and abnormal year, Kay Lou Klub are dedicating this launch to “all of the amazing people that have adapted, shifted, made it work, believed and haven’t given up.”
But Kay Lou Klub is much more than just a clothing brand – they’re entirely dedicated to helping people who suffer from mental illness. From their live yoga sessions and breathing workshops to inspirational blog posts, they are creating a nurturing and positive community for people who are struggling.
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“Kay Lou Klub is not a clothing brand. Kay Lou Klub is a way of life, a place to belong, a mindset, a culture, a place for self-development, a movement”
They also share a variety of resources and call centres that people can reach out to if they need additional help, as well as donating 10% of all sales to MQ, the mental health research charity.
Kay also appreciates her hometown of Bolton as playing an important role in this venture. “We always bounce back”, she says, “the pandemic may have made us distance 2 metres but has actually brought us closer together”
Kay Lou Klub is one to watch as they are continuing to grow their platform and tackle the stigma surrounding mental health head first. From yoga classes to wellness events, there are lots of exciting things that are in the works.
You can become part of the change and help advocate for mental health by taking a look at the Kay Lou Klub store, as well as following their Instagram for positive vibes and motivational quotes.
Style
Manchester United home kit for 2026/27 ‘leaked’ online in unboxing video
Danny Jones
Manchester United’s new home kit for the 2026/27 campaign has reportedly been leaked online in a YouTuber’s unboxing video ahead of next season.
We know fake shirts and dupes can be pretty accurate these days, but it looks very much like this could be the real deal.
Shared by dedicated football kit reviewer, ‘Retro Man‘, who has seemingly revealed the latest Man United jersey, this unveiling lines up with the previously rumoured designs circulated on social media.
A Red Devil himself, the creator has teased previous releases that turned out to be true in the past, so we’ll leave it up to all of you to decide how bona fide you think this supposed home strip is. Ever-reliable footy fashion peers, Footy Headlines, have also shared these images:
Uploaded to the channel on 25 April, Retro Man did a full overview of the United 26/27 home shirt, highlighting key features such as a red-forward collar with black and white accents.
That same trim is repeated on the ends of the sleeves – reminiscent of the 2011/12 iteration, only differing in the more crew neck style – and the back of the neck now simply reads “UNITED”.
It is worth noting that this is specifically the replica shirt that most fans will purchase.
Should it prove to be the genuine article, this will be the 11th Manchester United kit by adidas since they returned as manufacturers over a decade ago, a.k.a. the start of the Louis van Gaal era.
Retro Man has since posted another video showing off what he claims to be the ‘authentic’ version, too; you can check it out in more detail down below.
Looks pretty legit…
As you can see, the official player edition that will be worn on the pitch by actual United squad members (though they are still available to purchase by the public) appears to hold some key distinctions.
Besides some differences around the panelling and stitching, there is also a noticeable textured section along large sections of the interwoven fabric as part of the brand’s breathable and trademark ‘Climacool’ technology.
Elsewhere, the badge itself also looks to have a more embossed/raised finish. If this is the real deal, what do you make of it?
This isn’t the only United kit that’s caught some attention of late, either:
Featured Images — Retro Man (screenshots via YouTube)
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Claire’s is closing down stores in the UK and Ireland with more than 1,300 jobs set to be lost
Danny Jones
In another hit to domestic shoppers, Claire’s Accessories is closing down en masse across the UK and Ireland after entering into administration once again.
Falling into an unfortunate financial status for the second time in less than a year, Claire’s will be shutting down all of their standalone stores across Britain, along with their IE branches.
A total of 154 stores will soon disappear, with more than a thousand people set to be put out of work.
Once a mainstay of British high streets up and down the country, the accessory shop known for all things jewellery, piercings and more has ceased trading effective immediately.
Announced at the start of the week and the end of the first full month of Q2, it was confirmed that Claire’s closed their final locations on Monday, 27 April.
With administrators, Kroll, appointed to wrap up business proceedings, an estimated 1,300 English, Irish, Scottish and Welsh workers have now lost their jobs.
Founded way back in 1961 over in the United States, Claire’s has operated across the Atlantic for more than three decades.
However, with various other contemporaries and cheaper online options having appeared over the years, they’ve struggled not just to remain profitable but to compete full stop.
They most recently filed for bankruptcy in the US this past August (2025), with their Belgian, Spanish, and Dutch divisions having already called it quits.
Manchester location(s) have changed a lot over time, but now they’re on the way out (Credit: Arndale)
For many, the outcome isn’t all that surprising, but it will nevertheless be a sad loss for many who have seen multiple generations visit these venues over the years.
Daisy Bradbury -
22nd October 2020 
