‘You are more than enough, and we are more than just clothing’
Kay Lou Klub doesn’t create ordinary clothes – they are clothes with courage.
Kay Haskins launched her Bolton-based brand to challenge the stigma surrounding mental health through empowering t-shirts and jumpers.
In an effort to encourage people to talk about their feelings and open up about mental health, Kay Lou Klub have created a selection of clothing that are liberating and filled with positive vibes.
From their ‘Flow Your Own Way’ sweatshirt that allows their customers to embrace their flaws, to the ‘Gratitude Attitude’ jumper that encourages you to appreciate the little things in life, each of their items is dedicated to raising awareness for mental health.
“I could never wrap my head round that as a society, there is this unwritten rule that we shouldn’t talk about our feelings, that our feelings are to be kept locked away and for only us to know”, says Kay, the brand’s creator.
A full-time photographer from Bolton, Kay Haskins has a passion for storytelling and promoting individuality. “I see clothing as one of the many beautiful ways to express yourself and tell your own story”, she says.
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Kay started to experience anxiety in her daily life in December 2019, causing her to experience severe panic attacks and fall out of love with yoga and other passions.
“I found myself cancelling plans, making excuses and even left a fitness event half way through because the whole thing became mentally and physically draining”, says Kay.
Although her recovery has not been an easy journey, this has been massively helped by journaling, working on breathing techniques and developing a healthy morning routine – all of which she hopes to impart on her audience.
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It was only when her niece, age 9 at the time, experienced a loss of confidence that Kay realised the effect mental health can have on everyone at even such a young age, and felt a duty to become part of the change.
“Going through that rubbish time earlier in the year made me realise that there are so many more people that are struggling that have no one (and it took me a while even with a pretty epic support network round me!) It suddenly wasn’t about me, it was about everyone else and others that I could help”
Kay recognised that many people with mental illnesses suffer in silence, and so decided to use combine her merchandising experience with her love of storytelling to create clothing that can make a difference.
Their newest release, which will be available from 2nd November, features the pandemic-inspired ‘the universe has got your back’ print. After a challenging and abnormal year, Kay Lou Klub are dedicating this launch to “all of the amazing people that have adapted, shifted, made it work, believed and haven’t given up.”
But Kay Lou Klub is much more than just a clothing brand – they’re entirely dedicated to helping people who suffer from mental illness. From their live yoga sessions and breathing workshops to inspirational blog posts, they are creating a nurturing and positive community for people who are struggling.
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“Kay Lou Klub is not a clothing brand. Kay Lou Klub is a way of life, a place to belong, a mindset, a culture, a place for self-development, a movement”
They also share a variety of resources and call centres that people can reach out to if they need additional help, as well as donating 10% of all sales to MQ, the mental health research charity.
Kay also appreciates her hometown of Bolton as playing an important role in this venture. “We always bounce back”, she says, “the pandemic may have made us distance 2 metres but has actually brought us closer together”
Kay Lou Klub is one to watch as they are continuing to grow their platform and tackle the stigma surrounding mental health head first. From yoga classes to wellness events, there are lots of exciting things that are in the works.
You can become part of the change and help advocate for mental health by taking a look at the Kay Lou Klub store, as well as following their Instagram for positive vibes and motivational quotes.
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Music charity launches exclusive giveaway after naming Liam Gallagher as newest ambassador
Danny Jones
A local grassroots music charity is holding a special giveaway of exclusive Oasis x adidas Originals merch to celebrate Liam Gallagher becoming their latest ambassador.
The legendary British frontman and global rock icon is no stranger to teaming up with charities, but this latest project is seeing him focus on his hometown and the Manc music scene more than ever.
Brighter Sound, who are based right here in Manchester city centre, announced the one and only Liam Gallagher as their latest collaborator on Monday, 1 June, but that’s not all.
As mentioned above, they’re also holding a prize draw to raise funds for the cause, with some special kicks up for grabs – and they’re a model that became collectors’ items almost instantly.
The local music development organisation, which has been helping support young artists and aspiring creatives for more than two and a half decades at this point, revealed Liam would be teaming up not only to help promote fellow Mancunians in and around the music industry.
But there’s still much more to it than that.
With this special fundraising initiative also on the table – as are a limited edition pair of his sold-out adidas Achille SPZL trainers (including the extremely rare and highly sought-after Japanese-exclusive version) as part of the giveaway – this marks a commitment to supporting up-and-coming talent.
All proceeds from the charitable prize draw will go towards a crucial pot of money that will then go directly towards backing rising musicians across the region.
In case you haven’t seen the shoes in question, both Liam and his elder sibling Noel teamed up with adidas Originals during the Oasis Live ’25 merch boom and reunion tour phenomenon as a whole, each creating their own special ‘Spezial’ design. You can see more of them down below.
They obviously flew off the shelves rather quickly.
Speaking in an official statement, the 53-year-old said of the fresh partnership: “I’m honoured to be an Ambassador for Brighter Sound and support the new generation of creatives launch their music projects. We need more help for the arts, especially for the working class.”
Getting to work in and around his native territory across Greater Manchester will no doubt be an added bonus for the Burnage-born Gallagher brother.
As for Brighter Sound, the organisation’s director, Kate Lowes, added: “It’s a real honour to be working with Liam and his team on this special prize draw, and to welcome him as an ambassador for Brighter Sound. Manchester is an incredible place for music – and Liam and Oasis are a huge part of that story.
“This partnership reflects a shared commitment to making sure that more amazing talent continues to grow from the city and find its place on the world stage.”
For anyone looking to enter the prize draw and help support Brighter Sound’s work across Greater Manchester, you can do so right HERE.
Featured Images — Brighter Sound (supplied)/Jonnysmirth (via Wikimedia Commons)
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Manchester United reportedly set to release first-ever fourth kit for 2026/27 season
Danny Jones
In what will be a club-first, it’s being claimed that Manchester United will be releasing a fourth kit for the 2026/27 campaign.
And no, we don’t mean a special one-off pre-match jersey or training shirt; this will be an additional alternative Man United strip to be worn in games next season.
With the current term set to conclude in just a couple of games’ time, and the Red Devils having now secured a return to the Champions League, they’re marking their comeback with their inaugural fourth kit – one for each of the competitions they will be playing in this year.
Football clubs often rotate between two or even three kits, but it’s not all that often that you see a side springing for another one.
💣💣💣 𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆: Adidas to Release First-Ever Manchester United 4th Kit in 26-27: https://t.co/xDJa8inmPG
As broken by reliable football fashion source, Footy Headlines, while there isn’t much information around what the kit will look like, or even what the colour will be just yet, it is believed it will be a variation on the classic trio of red, white and black used for home shirts, shorts and socks.
Historically, most teams that have opted to take on an extra kit usually do so when competing in more tournaments than most terms – such as Manchester City in the most recent Club World Cup – for special anniversary matches, milestone derbies, cup-ties or some kind of limited-edition collaboration.
However, according to the online outlet, this fourth kit will be match-worn at some point in 2026/27, though we are yet to get a clear timeline.
Meanwhile, posters for the new MUFC home shirt are currently going up outside Old Trafford.
Footy Headlines state that the launch is expected in early next year, rather than for the start of 26/27, and many supporters are already speculating that it will be worn primarily for European/cup fixtures.
Shirts like these are always likely to become collectors’ items, and it goes without saying that, besides being a helpful rotation when it comes to potential kit clashes, this will no doubt serve as yet another money spinner for both them and Adidas.
United’s current deal with the German kit manufacturers runs until 2035, and if this proves to be a popular addition to their sportswear lineup and the ever-growing ‘casual culture’ among fans, we wouldn’t be surprised if you see even more fourth shirts coming out of Manchester in the future.
Speaking of footy kits, for those who haven’t seen it already, he’s a close-up look at the aforementioned Manchester United home strip for next season.
Daisy Bradbury -
22nd October 2020 
