‘You are more than enough, and we are more than just clothing’
Kay Lou Klub doesn’t create ordinary clothes – they are clothes with courage.
Kay Haskins launched her Bolton-based brand to challenge the stigma surrounding mental health through empowering t-shirts and jumpers.
In an effort to encourage people to talk about their feelings and open up about mental health, Kay Lou Klub have created a selection of clothing that are liberating and filled with positive vibes.
From their ‘Flow Your Own Way’ sweatshirt that allows their customers to embrace their flaws, to the ‘Gratitude Attitude’ jumper that encourages you to appreciate the little things in life, each of their items is dedicated to raising awareness for mental health.
“I could never wrap my head round that as a society, there is this unwritten rule that we shouldn’t talk about our feelings, that our feelings are to be kept locked away and for only us to know”, says Kay, the brand’s creator.
A full-time photographer from Bolton, Kay Haskins has a passion for storytelling and promoting individuality. “I see clothing as one of the many beautiful ways to express yourself and tell your own story”, she says.
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Kay started to experience anxiety in her daily life in December 2019, causing her to experience severe panic attacks and fall out of love with yoga and other passions.
“I found myself cancelling plans, making excuses and even left a fitness event half way through because the whole thing became mentally and physically draining”, says Kay.
Although her recovery has not been an easy journey, this has been massively helped by journaling, working on breathing techniques and developing a healthy morning routine – all of which she hopes to impart on her audience.
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It was only when her niece, age 9 at the time, experienced a loss of confidence that Kay realised the effect mental health can have on everyone at even such a young age, and felt a duty to become part of the change.
“Going through that rubbish time earlier in the year made me realise that there are so many more people that are struggling that have no one (and it took me a while even with a pretty epic support network round me!) It suddenly wasn’t about me, it was about everyone else and others that I could help”
Kay recognised that many people with mental illnesses suffer in silence, and so decided to use combine her merchandising experience with her love of storytelling to create clothing that can make a difference.
Their newest release, which will be available from 2nd November, features the pandemic-inspired ‘the universe has got your back’ print. After a challenging and abnormal year, Kay Lou Klub are dedicating this launch to “all of the amazing people that have adapted, shifted, made it work, believed and haven’t given up.”
But Kay Lou Klub is much more than just a clothing brand – they’re entirely dedicated to helping people who suffer from mental illness. From their live yoga sessions and breathing workshops to inspirational blog posts, they are creating a nurturing and positive community for people who are struggling.
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“Kay Lou Klub is not a clothing brand. Kay Lou Klub is a way of life, a place to belong, a mindset, a culture, a place for self-development, a movement”
They also share a variety of resources and call centres that people can reach out to if they need additional help, as well as donating 10% of all sales to MQ, the mental health research charity.
Kay also appreciates her hometown of Bolton as playing an important role in this venture. “We always bounce back”, she says, “the pandemic may have made us distance 2 metres but has actually brought us closer together”
Kay Lou Klub is one to watch as they are continuing to grow their platform and tackle the stigma surrounding mental health head first. From yoga classes to wellness events, there are lots of exciting things that are in the works.
You can become part of the change and help advocate for mental health by taking a look at the Kay Lou Klub store, as well as following their Instagram for positive vibes and motivational quotes.
Style
Football fans rage over the cost of the new England kits for 2026 World Cup
Danny Jones
It’s that time again: lots of Three Lions fans have been left furious over the cost of new England kits, and having seen the latest price, we’re not surprised.
No, seriously, the world of football fashion is getting seriously out of control…
With the squads for this month’s national team camp having just dropped, March has also seen the release of the new England home and away shirts – both of which are pretty nice, if you ask us.
In case you haven’t seen it already, here’s an extended look at the reveal video, which debuted the new white and red strips ahead of the 2026 World Cup over in the USA:
You can find the full England kit range and all the prices right HERE.
All that being said, something we don’t like the look of is the price tag, and we’re far from the only ones – a good chunk of social media is up in arms about it.
While one person said, “Baffling anyone paying those prices”, and another quipped, “Then treat yourself to a World Cup ticket for three grand” – match prices having also been raised as a concern – the general consensus seems to be ‘game’s gone’, to use a seemingly timeless phrase.
Another sarcastically wrote, “I have no idea why the counterfeit shirt economy is booming when you can get an original [at] such a good price.”
For example, it didn’t take long for someone to share their most recent and more affordable overseas order along with the caption: “Surely no one is genuinely paying £90 for that when you can get it just as good on DHGate for £10.”
While fake footy shirts are a growing obstacle for manufacturers and suppliers all over the world, for an increasing amount of the general public, it’s now becoming genuinely the only viable way they can justify spending money on the latest kits.
Its a nice kit. But I def do not have £155 lying about.
For context, the above post is an example of the authentic player version worn in matches, which features Nike’s breathable AERO-Fit fabric.
However, even just the standard adult replica version is currently retailing at nearly £90; juniors ‘Stadium’ shirts are priced at £64.99, a full kids ‘Mini’ kit is nearly £50, and even a pair of shorts will set you back either £44.99 or £32.99, depending on whether you’re a kid of grown-up.
When you take into account the countless parents hoping to put a smile on their little one’s face by getting their favourite player’s name on the back of the new England jersey in time for the World Cup, it’s no wonder the Classic Football Shirts and hand-me-down vintage kits culture is so strong.
Featured Images — England/The FA/Sky One (screenshot)
Style
The Premier League and EFL should follow La Liga’s lead and bring Retro Matchdays to the UK
Danny Jones
Following the news that La Liga is set to debut a new ‘Retro Matchday’ round, we can’t help but ask the question: why didn’t the Premier League and EFL think of this first?
Well, technically, neither did the Spaniards, but you take our point.
Anyone who follows the NFL, NBA, MLB, NHL, or even the Elite Ice Hockey League (EIHL) equivalent here in the UK and mainland Europe, will know that the concept is nothing new – but by and large, it seems to be for the beautiful game.
In case you missed it, in an effort to further capitalise on the increasing trend of vintage and classic football kit fashion/the wider nostalgia culture that only seems to be growing every year, Spain’s top two tiers will soon host their inaugural Retro Matchday gameweek next month, and we want a piece of it.
Set to be hosted from Friday, 10 April, over the usual weekend of football in their premier and second division, and running until the final lot of fixtures on Monday, 13 April (no, thankfully not an April Fool’s), supporters will get to see players step out onto the pitch in some of the country’s most iconic kits.
Depending on who you ask, some would argue that Spain has some of the nicest footy shirts all time, whether that be the national side or clubs themselves.
To be honest, we definitely have a soft spot for a proper European throwback – we’re thinking Borussia Dortmund’s 1995/96 home kit, the Napoli kits of the 80s, that amazing Toyota-sponsored Fila Fiorentina kit at the turn of the millennium – and even some of the best 2000s ones now look so old-school.
In fact, we actually had a taster of these kinds of special matches in the past, including here in 0161 for the likes of the Manchester Derby.
Reminds me of the Manchester derby in 2008 where they played in retro kits due to it coinciding with the 50th anniversary of the Munich disaster. Looked absolutely brilliant. pic.twitter.com/TLRjKHThbG
When you also take into account that, besides collectors already creating a whole new craze in filling their cupboards with classic kits, the likes of Nike, Adidas and more now regularly turning to old designs like the ‘Futura’, Total 90′ and various ‘adi Originals’ revivals of late, it’s more the rage than ever.
Birmingham’s recent ‘penguin’ remake, Port Vale’s traditional 150th anniversary one, based on their 1953-54 season jersey, not to mention countless other lifestyle fashion collections inspired by historic releases, you can’t move for the stuff – so why not get them wearing it on the grass?
As mentioned, the likes of local ice hockey outfit Manchester Storm have been taking a leaf out of the NHL’s book for ages now, with the annual ‘Retro Nights’ proving to be some of the most popular dates on the calendar, even selling off original shirts in the stadium itself before, during and after the match.
We genuinely can’t think of a single football lover following a team at any level in the English football pyramid that wouldn’t LOVE this. In fact, plenty of them already go to the ground wearing their dad’s second-hand away strip, which has turned out to be a modern cult favourite among the next generation.
These are the kinds of ideas we can see fans actually getting behind; you can find out more HERE. Would you like to see a retro Premier League and/or EFL match day featuring your favourite kits from down the years?
Daisy Bradbury -
22nd October 2020 
