There’s a new kid on the block preparing to supply Manchester with stylish streetwear.
The MILK Project – an up-and-coming clothing label from Wythenshawe – has confirmed its big launch on April 10; generating huge hype across social media in the process.
Finer details have been kept safely under wraps for many months, but the attire has managed to cultivate a reputation that’s turned MILK into one of Greater Manchester’s most anticipated clothing drops of 2021 so far.
https://www.instagram.com/p/CKesJ6qh3W3/
After three years in the works, MILK is officially joining Manchester’s streetwear scene next month – aiming to unite the public in the process.
“I wanted to build a place that was full of hope and positive energy,” says Joseph, the brains behind the brand.
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For him – and hopefully many others – The MILK Project will be a voice for the people.
Their quirky cow and carton logo is set to inject some much-needed fun into wardrobes, with owners apparently having their fingers right on the pulse of Manchester’s artistic, eclectic streetwear scene.
Joseph says he’s tapped into his roots when creating his expressive and courageous clothing brand.
“I run the brand on my own from a small box room on a Wythenshawe Council Estate,” says Joseph.
“I grew up in this area and have seen the culture first-hand.”
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At the centre of the brand is inclusivity.
“The MILK Project is non-exclusive,” Joseph explains.
“Everything we make and sell is unisex and made with kindness at the core of its heart.”
The brand, which aims to empower its audience, has the tagline ‘be the best version of moo’ – hoping to make people feel appreciated and happy in themselves after what has been a difficult year.
“I’m ecstatic to finally launch The MILK Project on April 10th,” says Joseph.
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“I’m even more ecstatic to see people wearing these garments with confidence!”
There’s only a few days left until the funky pieces arrive online. But in the meantime, you can follow MILK’s Instagram for updates and behind-the-scenes content.
Style
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
Daisy Bradbury -
19th March 2021 
