You don’t have to choose between being stylish or sustainable anymore. These Manchester-based clothing brands are both saving the planet and your wardrobe.
In recent years, being sustainable and eco-friendly has become more of a necessity than a choice for many fashion brands – with industry revealed as the second largest source of pollution worldwide.
Yet, in a climate still dominated by fast fashion and constantly changing trends, it can be a lot harder than it seems to support this movement and find ways to shop sustainably without the excessive price tag.
If you don’t know where to begin, we have curated this list of our favourite Manchester independent brands and stores that are prioritising sustainability alongside style.
Rock On Ruby
This Bury-based sassy clothing brand aims to empower women and promote individuality through slogan t-shirts – with ROR garments sported by style icons such as Louisa Johnson and Little Mix’s Jade Thirlwall.
The brand made the switch to fairwear clothing in 2016, so you can guarantee their range is ethically-made.
Rock On Ruby also holds a weekly sample sale on their Instagram every Wednesday with any products that may have minor faults or misprints; eliminating waste and giving customers the perfect chance to get their hands on some pieces.
Visit the website here.
This contemporary unisex clothing brand is on a mission to prove that sustainable clothing doesn’t have to be plain or boring.
Based in the heart of Manchester, Native Youth is creating collections of modern, trend-led clothing that also have minimal impact on the earth.
The brand is continuing to develop products from sustainable sources and have vowed that all future collections will be made using 100% organic cotton.
Check out the range online.
Beaumont Organic, which can be found in Manchester’s Northern Quarter, is paving the way for fashion to become more sustainable in the future.
The brand is focused on creating ‘contemporary conscious clothing’ that combines effortless styling with environmental caution.
Both organic cotton and linen produced from natural flax fibres are central to the collection.
Check Beaumont Organic out online.
Private White V.C.
Private White V.C. commemorates Manchester’s roots as ‘Cottonopolis’ during the Industrial Revolution; handcrafting all garments in the original Manchester cotton mill that has been the brand’s home since 1932.
Private White is committed to locally sourced manufacturing and handcrafting garments to result in less waste and a smaller carbon footprint, whilst still creating some stylish, staple men’s pieces.
Learn more online.
After establishing two shops in South Manchester in 1994, McQueen Independent has been on the hunt for independent labels that share their love of vibrant colours and patterns.
Sustainability is crucial when curating these eclectic and quirky looks, and McQueen constantly strive to work with independents who are ethical and support Fairtrade.
Visit the website here.
Jeneral Store is an emerging Manchester-based fashion brand focused on creating trendy and affordable vintage collections.
Although scrunchies are the speciality, Jeneral sell a variety of reimagined items in signature girly style and pastel colour palette.
All products are either vintage or from an ethical supplier, with every single element down to the swing tags and packaging sustainably sourced and biodegradable.
See what’s for sale online.