You don’t have to choose between being stylish or sustainable anymore. These Manchester-based clothing brands are both saving the planet and your wardrobe.
In recent years, being sustainable and eco-friendly has become more of a necessity than a choice for many fashion brands – with industry revealed as the second largest source of pollution worldwide.
Yet, in a climate still dominated by fast fashion and constantly changing trends, it can be a lot harder than it seems to support this movement and find ways to shop sustainably without the excessive price tag.
If you don’t know where to begin, we have curated this list of our favourite Manchester independent brands and stores that are prioritising sustainability alongside style.
This Bury-based sassy clothing brand aims to empower women and promote individuality through slogan t-shirts – with ROR garments sported by style icons such as Louisa Johnson and Little Mix’s Jade Thirlwall.
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The brand made the switch to fairwear clothing in 2016, so you can guarantee their range is ethically-made.
Rock On Ruby also holds a weekly sample sale on their Instagram every Wednesday with any products that may have minor faults or misprints; eliminating waste and giving customers the perfect chance to get their hands on some pieces.
This contemporary unisex clothing brand is on a mission to prove that sustainable clothing doesn’t have to be plain or boring.
Based in the heart of Manchester, Native Youth is creating collections of modern, trend-led clothing that also have minimal impact on the earth.
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The brand is continuing to develop products from sustainable sources and have vowed that all future collections will be made using 100% organic cotton.
Private White V.C. commemorates Manchester’s roots as ‘Cottonopolis’ during the Industrial Revolution; handcrafting all garments in the original Manchester cotton mill that has been the brand’s home since 1932.
Private White is committed to locally sourced manufacturing and handcrafting garments to result in less waste and a smaller carbon footprint, whilst still creating some stylish, staple men’s pieces.
After establishing two shops in South Manchester in 1994, McQueen Independent has been on the hunt for independent labels that share their love of vibrant colours and patterns.
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Sustainability is crucial when curating these eclectic and quirky looks, and McQueen constantly strive to work with independents who are ethical and support Fairtrade.
Jeneral Store is an emerging Manchester-based fashion brand focused on creating trendy and affordable vintage collections.
Although scrunchies are the speciality, Jeneral sell a variety of reimagined items in signature girly style and pastel colour palette.
All products are either vintage or from an ethical supplier, with every single element down to the swing tags and packaging sustainably sourced and biodegradable.
Drama Call opening first-ever flagship shop in Manchester
Danny Jones
Streetwear superstars Drama Call are opening their new flagship store and first-ever permanent site in Manchester city centre this weekend.
Expect massive queues and lots turning up wearing the increasingly recognisable starry logo.
Already a much-loved brand not just here in 0161 but across the nation at large, the native independent business turned street-style favourites and UK fashion phenomenon are no strangers to HUGE pop-ups in their hometown.
However, they’ve never had a mainstay location anywhere in the country, let alone Greater Manchester – well, until now, that is…
Credit: Press shots (supplied)
Debuting in the Northern Quarter this Sunday, the venue located on Tib Street will effectively serve as Drama Call‘s new HQ.
The local label has done everything from popping up vans with Manc rapper Aitch to collaborating with Man United for multiple limited edition collections, so it only felt like a matter of time before they’d make a big brick-and-mortar splash in our fair city.
Most notably, they’re also taking over the same unit as the Sheep Shop, a former skate shop and legendary urban clothing tastemaker of the 90s; they were one of the first places in Britain to stock famous names like Stüssy, Supreme, Carhartt, The North Face and many more.
With that in mind, it feels only fitting that they carry on the trendsetting tradition from the same premises, and just spitting distance from the likes of Note, as well.
And that’s not all, either: before the full launch, they’ll also be holding an exclusive cash-only shirt swap event, where a limited number of certain collector’s items will be sold for as little as £10.
Other things to note are the additions of signed vinyls by homegrown artists such as the aforementioned Aitch and even The Smiths.
In fact, the store will also feature strictly Mancunian exclusives, too.
Everything from polo shirts and tees to branded mugs, matchboxes and other accessories will be available in-store only.
NQ is bound to be buzzing across launch weekend, with doors officially opening to the public on Sunday, and we wouldn’t be surprised if you see people camping outside the front well ahead of time.
What a moment the Manc shopping scene is having right now.
Featured Images — Publicity pictures (supplied via Pear)
Style
Keo play Projekts: garage and grunge revivalists crush Manchester skatepark for new music video
Danny Jones
This past Thursday evening, fast-rising rock band Keo took over Projekts MCR skatepark for a special pop-up gig and to film a brand-new music video for their latest single, ‘Pistol’, starring some of their biggest fans here in Manchester.
In fact, it didn’t take long for us to suss out that plenty of them had flocked from far and wide to be there, and let’s say we’re sure they’ll say it was worth the journey.
We caught Keo’s well-attended festival set inside the Woodlands at Kendal Calling 2025, not to mention their completely sold-out show at the O2 Ritz back in March – their biggest headline date up to that point – and we’re more certain than ever that they’re going to be absolutely massive.
And if they keep up doing more memorable stuff like this, it’s just a matter of how soon…
Packing out Projekts to the point that people were literally hanging off fences and standing on electrical boxes at the side of the street to try and get a peek at the post-punk, grunge and garage rockers, some of their most enthusiastic young fans had been waiting outside the location as early as noon.
For context, doors opened six hours later, and the boys didn’t come on until 7:30pm.
Those who signed up to Keo‘s mailing list were sent information regarding securing a spot at the one-off performance earlier this month.
While you would have seen the place fill up even if they were just standard concert tickets, the fact that the band were taping the whole thing to use as the visuals for their newest single, as mentioned, meant that Keo’s avid followers were literally clamouring AND clambering to get the best view position possible.
Turning the popular skaters’ hub’s central bowl into a makeshift stage, with lights, camera, booms and various crew surrounding the entire venue, it was a surreal experience to say the least.
And, of course, they were absolutely brilliant – just as they were at the Ritz at the start of the year and Kendal before that, playing a short but sweet set that left everyone wanting more and choruses of punters chanting Keo long after the final song.
We can’t wait to see how the video itself turns out, especially seeing how much the people who wrapped around them and the skatepark were lost in the moment, and we’re also looking forward to them headlining Neighbourhood Fest in Manchester city centre this October.
You can grab a ticket to see them and the rest of the NBHD lineup right HERE, but until then, give the full studio version of ‘Pistol’ a play and get ready for their debut album.
Daisy Bradbury -
10th September 2020 
