Or so that’s what we’ve always thought, but now a huge scientific study has been conducted and resurfaced for discussion by popular YouTube channel AsapSCIENCE, and it has actually revealed what is statistically the funniest joke in the world.
The study being discussed in the video was actually conducted almost 20 years ago, but its findings remain interesting to this day.
Psychologist Dr Richard Wiseman set up website LaughLab in 2001 where more than 40,000 jokes were stored on it, and over the course of a year, more than 1.5 million people from across the world rated five randomly-selected jokes on a five-point scale.
And here’s the joke that came out on top:
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Two hunters are out in the woods when one of them collapses. He doesn’t seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps: “My friend is dead! What can I do?” The operator says: “Calm down, I can help. First, let’s make sure he’s dead.” There is a silence, then a shot is heard. Back on the phone, the guy says: “OK, now what?”
What do you make of that then?
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It’s certainly not bad considering a joke isn’t likely to be at its most side-splittingly hysterical when muttered to yourself, but perhaps it’s better being said out loud to someone un-expecting of it.
Wiseman said this joke came out on top because of its “universal appeal”.
He told The Guardian back in 2002 that: “Many of the jokes submitted received higher ratings from certain groups of people, but this one had real universal appeal. Also, we find jokes funny for lots of different reasons. They sometimes make us feel superior to others, reduce the emotional impact of anxiety-provoking situations or surprise us because of some kind of incongruity.
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“The hunters joke contained all three elements.”
Further discussing Wiseman’s study in the HuffPost, Scott Weems – author of Ha! The Science of When We Laugh and Why – added: “I believe comedy tastes vary so widely because humour isn’t about setups or punchlines. Instead it’s about the ‘kick of the discovery’, thinking one way and then suddenly turning that thinking around.
“Shock and surprise are needed for that turn, but there must be a destination too. The reason dead baby jokes are so unappealing is that the same ingredient providing the shock also leaves us with some unfortunate imagery once the joke is over.
“Of the thousands of jokes analysed in Wiseman’s study, the ones rated highest by everybody included some shock or surprise, but not so much that they became the centrepiece of the joke.
“More important was a sense of false expectations being overturned. My personal favourite involved two ducks sitting on a pond. One of the ducks says, ‘Quack’. The other quickly responds, ‘I was going to say that!’.
Coronation Street and Emmerdale cancel filming after news of cutbacks and reduced schedule
Danny Jones
Coronation Street and Emmerdale production crews are said to have cancelled at least one day of filming this week following news of more cutbacks and a reduced schedule of programming.
The beloved British soaps have been up against it for some time now, with viewing figures and costs struggling at both ends of the spectrum, and the latest development doesn’t spell great news for the cast and crew, not to mention audiences.
According to Digital Spy, regularly scheduled filming was due to take place in Manchester and Leeds on Tuesday, 5 February, with each show shooting roughly six to eight weeks in advance of storylines.
However, following reports of more hits to the industry and the latest steps ITV, specifically, which will see fewer episodes of both Corrie and Emmerdale air each week, film crews are said to have been stood down as they await further updates.
Part of the Coronation Street set over in Salford Quays. (Credit: The Manc Group)
Announcing steps at the start of February, ITV confirmed that Coronation Street and Emmerdale are to see their content cut by an hour a week between them from next year.
While Corrie currently broadcasts three hour-long episodes per week and Emmerdale four half-hour episodes plus one full-hour instalment, the new slate will see both soaps dial back to only air 30-minute episodes, with a so-called ‘soaps power hour’ every both shows at 8pm and 8:30pm.
Put in simplest terms, viewers will have half an hour less of their regular soaps to watch overall each week but with episodes airing at more regular intervals, which the network claims is “viewer-led” and will allow fans to enjoy the shows “in the most digestible way.”
Metro writer Duncan Lindsay has labelled the decision as a tough one to make but something that could ultimately “save” the two long-standing soap operas in the long run.
On the other hand, this obviously means a big chunk of work being lost for those working on sets across the board, with ITV having already taken steps to cut costs ever since the pandemic, and the UK’s viewing public has given mixed reactions, to say the least.
The hour of scripted content saved from the overdue cut to Corrie and Emmerdale should be pumped into a new continuing drama. It’s the only way to justify the loss to the industry.
With an increased focus on streaming and making both shows more accessible, episodes will continue to be released from 7am on ITVX before airing on live telly later that evening.
Responding to the changes, the performing arts union Equity admitted that the steps do cause “further cause for concern”, especially following the cancellation of other soaps like Doctors and Hollyoaks also having recently seen its schedule adjusted.
It remains unclear when the respective cast and crews will return to filming.
What do you make of the cutbacks: will you miss the sum total of 60 minutes being shaved off your Corrie and Emmerdale catch-ups, or do you think it’s a bittersweet step that could help freshen up the format and sustain it for years to come?
New survey reveals one in three shoppers admits to stealing at self-checkouts
Emily Sergeant
Almost 40% of UK shoppers have failed to scan at least one item when using self-checkouts, new research has revealed.
Self-checkouts started to become popular in the UK in the 1990s, and since then have evolved to meet consumer demands and solve the problem of queueing, especially taking on a life of their own in supermarkets from the 2010s onwards… but now, some exclusive new research for The Grocer has revealed that could be causing more hassle than they’re worth.
A national survey of more than 1,000 shoppers found that only 63% said they ‘never’ failed to scan an item when using self-checkouts, which leaves almost two in five who do so at least occasionally.
A third (32%) also admitted to having weighed loose items incorrectly, while 38% said they had put through an incorrect loose item.
Experts say these statistics show that “a new breed of shoplifter” has been created.
A new survey has revealed that one in three shoppers admits to stealing at self-checkouts / Credit: Aldi
“You’re creating opportunities for people who otherwise wouldn’t even think about shoplifting,” commented Matt Hopkins, who is an associate professor in criminology at the University of Leicester,
When it comes to the biggest culprits of failing to scan items at self-checkouts, the survey revealed that the under 35 age group, and men overall, came out as the most common, but it’s unclear whether this could be blamed on system error, missing barcodes, or rushing shoppers, instead of being intentional.
Surprisingly though, despite public perception and a recent headline-grabbing move by supermarket chain Booths to remove self-service checkouts from all but a select few of its busiest stores, this new research also shows that shoppers actually prefer to use self-checkouts (54.2%), over staffed checkouts (29.8%).
“In a short space of time, the self-checkout option has gone from zero to an accepted norm – and now to an active preference for many,” commented Lucia Juliano, the UK head of research and client success at Harris Interactive.
The speed and relative freedom provided by self-checkouts were the main advantages of using them, according to shoppers, with 56% choosing to use them because they’re faster.
52% cited the fact that self-checkouts allow them to ‘go at [their] own pace’.
Juliano did, however, comment that shoppers’ preference for self-checkouts may only be a reality “when there are no tech issues during the transaction”, which is said to be the “biggest bugbear by far” according to the survey.
Emily Sergeant -
22nd December 2020 
