Did you see that YouGov dug up its old poll on the best and worst accents in the British Isles and it sparked quite the row online this week?
Well, in case you missed it, the market research and data analytics firm took to Twitter to respond to a tweet that intended to “start a civil war” by asking people for their takes on what the “worst accent” in the UK was, and so decided to shared the results from its controversial 2014 poll – which rated accents based on how attractive or unattractive they are.
The ‘Southern Irish’ accent was found to be the most appealing, according to those who voted, claiming a net attractiveness score of +42.
Other accents deemed attractive and placing highly include received pronunciation (RP) – or ‘BBC English’ – Welsh, Yorkshire, West Country, and Geordie, while the Scouse, Cockney, Glaswegian, and unfortunately for us, Mancunian, accents ranked low on the list.
The Birmingham, or ‘Brummie’ accent, was voted to be the most unattractive in the poll.
Brummie is the worst accent in the UK, according to a 2014 YouGov study
At the time the poll was conducted, YouGov said thee were some “vast differences” in perceived attractiveness of accents.
And if the recent rowing on Twitter is anything to go by, that’s definitely the case.
YouGov said that the West Country accent is considered the most attractive to over-60s, with 63% of the oldest generation seeing it as attractive, compared to only 22% of 18-24 year-olds. The opposite perception had developed for Northern Irish too, with most 18-24 year-olds (54%) seeing it as attractive, compared to only 37% of over-60s, and then the Geordie accent also had a greater appeal to older British people too.
Here’s the list in full:
The Most Attractive Accents in the British Isles
Southern Irish
Received Pronunciation
Welsh
Yorkshire
West Country
Geordie
Northern Irish
Glaswegian
Cockney
Mancunian
Scouse
Brummie
YouGov’s controversial 2014 poll rated British accents based on how attractive or unattractive they are / Credit: Unsplash (Amy Humphries)
The results from the poll, unsurprisingly, sparked criticism and got a lot of people talking.
But rather than people just being outraged that their accents were deemed to be unattractive and making claims that it isn’t the case, criticism largely came from the structure and wording of the survey instead.
Plenty of people called out the term ‘Southern Irish’ and objected to Ireland falling under the umbrella of ‘the British Isles’ while the explaining that the country of Ireland has countless different accent and dialect variations.
Similar criticisms were also levelled at the use of ‘Welsh’ and ‘Northern Irish’, while many couldn’t wrap their heads around why ‘Glaswegian’ appeared to be the only Scottish accent on the list.
The most common critique from people responding on social media was that the UK is filled with accents that change ever-so-slightly, or in some cases quite drastically, from one town or city to the next – for which the region of Greater Manchester is a great example of – and so it doesn’t really make sense to generalise and say that one place has one specific and distinctive accent.
Do you agree? Fancy having a read through some of the responses and critiques by people? Keen to give your thoughts on the debate?
You can get stuck in over on YouGov’s Twitter here.
Nearly a quarter of Brits are making cups of tea ‘all wrong’, new survey reveals
Emily Sergeant
A new survey has found that a staggering 127 million cups of tea are drunk in Britain each year, but apparently, a quarter of us are making them ‘all wrong’.
Nothing is arguably more British than a brew, right?
Whether you take it builder’s, milky, with sugar or sweetener, decaf, green, or even herbal, popping the kettle on and making a brew can be a sacred daily ritual for us tea-loving Brits, with everyone having their own personal tastes and preferences on how to make it the perfect cup.
But what is the correct way to make a cup of tea? Now that’s up for debate, but after finding out that nearly three quarters (72%) of Brits drink an average of four cups a day, Aldi has commissioned some new research to try and get to the bottom of it once and for all, and has polled the nation to discover what really does make the perfect cuppa.
Apparently, 78% of the population is so passionate about a good brew that they have to give exact instructions to someone if they offer to make them a cup.
A new survey has revealed that nearly a quarter of Brits are making cups of tea ‘all wrong’ / Credit: PickPik
English Breakfast tea was found to be the go-to choice of tea, with 67% of survey respondents calling it their favourite, but there does appear to be a bit of discrepancy when it comes to how to make it though – as 78% say they like to add the water first before letting the bag stew for two minutes to achieve the ultimate ‘toffee brown’ shade.
Almost half (49%) agreed that a splash of semi-skimmed milk should then be added to help bring the temperature down, and two in five (38%) prefer no sugar in their liquid gold… but that’s where the similarities seem to end.
According to Aldi’s research, almost a quarter (22%) of people are making their tea ‘wrong’ by putting the milk in first.
“It’s clear that tea remains a very important part of our lives, with the average Brit consuming a staggering 1,460 cups a year,” commented etiquette consultant, Jo Bryant.
“I’m with the majority, as I love a cup of English Breakfast tea, freshly-brewed for around two minutes, with a moderate amount of milk, and it’s always tea first, milk last – it is good manners when making someone else a cup of tea to check how they like it.
“Most people simply ask about milk and sugar, but it is better tea-making etiquette to also enquire about strength and any other preferences.
“Try to take the time to make perfect brews for friends, colleagues and family, and make sure you remember just how they like it for next time.”
Featured Image – Flickr
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Levi’s are the latest fashion brand to launch an Oasis collection
Danny Jones
In case you missed it amid the tidal wave of merch currently flooding our feeds and shops everywhere, global fashion brand Levi’s has become the latest label to launch an Oasis collection.
With the Live ’25 world tour now officially underway, it feels like not only are Oasis back on top, but that there’s a large-scale Britpop revival happening here in the UK and overseas.
In terms of fashion, the 1990s and early 2000s style has been steadily making its way into contemporary culture once again in recent years, but with seemingly every big name trying to hop on the marketing machine that is the Oasis reunion bandwagon, you can’t move for crossover.
Be they official collaborations like the one with Manchester City, adidas Originals; American fashion brand Abercrombie & Fitch bashing out merch, or a local t-shirt maker on Bury Market, that famous logo is absolutely everywhere – cue Levi’s latest launch:
Releasing just five or five main pieces (not including individual item variations), Levi’s Oasis gear has been kept pretty straightforward, simply relying on a less is more philosophy and the quality that the denim specialists are renowned for.
Nevertheless, there is an undeniably 90s feel to the approach.
As well as the standard Oasis band tee design, available in the brand’s main red, white and blue colour, as well as black, white and light blue – the Manchester City influences never stray too far, after all – there are a couple of other types of tee.
However, while we’re sure plenty of people might have a penchant for the parka, the undeniable star of the show for us is the Type II Trucker Jacket with the group’s name and ‘Live Forever’ stitched on the breast pocket.
Still, at £170, these sure-to-be collectors’ items don’t come cheap, and that’s not even the most expensive in the Levi’s x Oasis collection. Regardless, if you fancy treating yourself, you can find them here in Manchester and at the likes of The Trafford Centre.
Any of it pique your interest?
Don’t worry if not because, as mentioned, there is absolutely tonnes of Oasis clobber at various different price points all over the place at the minute.
Emily Sergeant -
7th January 2022 
