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Aldi is looking for people to send FREE wine to in exchange for reviews
We'll cheers to that.
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Consider yourself a wine connoisseur? Well now’s your chance to get sent some freebies and put your skills to the test.
Wine tasting and reviewing used to just be the domain of qualified experts, but now with the rise of affordable options, a new wave of wine lovers are taking to social media to share their passion for vino and make the experience more approachable, all while breaking down jargon in a relatable and engaging way at the same time.
So, in a bid to tap into this growing world of wine enthusiasts, Aldi is redefining its popular wine-lovers fan group and launching an all-new Winefluencer Club
The aim of the ‘club’ is to make wine tasting more accessible and fun for everyone.
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Aldi’s programme is designed to give passionate wine lovers the chance to share their reviews of the retailer‘s latest Spring / Summer wine range on social media.
The supermarket is looking for 10 wine connoisseurs to join the club, where they will receive free bottles from Aldi’s award-winning wine range in exchange for authentic social media reviews.
Over three months, members will uncover gems from Aldi’s new collection and provide valuable feedback that will help shape future wine selections along the way.
Beyond complimentary wine, club members will also enjoy a sneak peek at Aldi’s Autumn / Winter range before its September release too.
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“At Aldi, we’re embracing the changing world of wine,” explained Julie Ashfield, who is the Managing Director of Buying at Aldi UK.
“With the launch of our Winefluencer Club, we’re not just offering great wine, we’re creating a community where passionate wine lovers can share their thoughts on the range. It’s all about making wine something that everyone can enjoy, no matter their level of expertise.”
To be in with a chance of landing the role, budding tasters simply need to send an email to [email protected] with their full name, proof of age, links to their social media handles and follower counts, reveal their favourite Aldi wine and why, and round it off with 150 words explaining why they should be chosen.
Read more:
- The beautiful Manchester wine bar with its own self-service wine machine
- Aldi is looking to give someone free shopping for a year with its new ‘superfan card’
- Tesco is trialling personalised Clubcard prices giving shoppers even cheaper offers
Entries are now open, with T&Cs applying, and you have up until Tuesday 18 March to apply on the Aldi website here.
Featured Image – Matthieu Joannon (via Unspalsh)