Aldi has launched an adult’s breakfast club for lower income families who are having to skip meals to ensure their children can eat.
After the budget supermarket retailer’s new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it’s also the most common one to miss, according to Aldi’s research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago – with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
ADVERTISEMENT
Aldi launches ‘adult’s breakfast club’ for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi’s new ‘Adult’s Breakfast Club’ has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when “parents are under increased pressure to feed the entire family”.
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
ADVERTISEMENT
With an estimated 2.1 million adults in the UK now using foodbanks, Aldi’s Adult’s Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
“We believe that having access to healthy food should be a right, not a privilege,” Aldi UK’s Corporate Responsibility Director said of the scheme launching.
“The thought that parents are having to skip meals to ensure their children can eat is terrible.
ADVERTISEMENT
“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth – CEO of Neighbourly – said parents skipping meals to ensure their children can eat shows the “real-world effects of the cost of living-crisis”.
“Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community,” he added.
You can now have a private sleepover amongst all the history inside Manchester Museum
Emily Sergeant
Manchester Museum is now offering one lucky family the chance to have a sleepover with Stan the Tyrannosaurus rex.
For the first time in Manchester Museum’s history, one lucky family will be given the chance to experience an incredible night at the museum.
This unique opportunity is being offered as part of a prize draw, allowing visitors to find out what happens once the sun goes down inside the Fossils and Dinosaurs gallery – in the company of Stan, the famous Tyrannosaurus rex, of course.
The Fossils and Dinosaurs gallery is one of the most iconic spaces within Manchester Museum.
Having opened to the public all the way back in 1888, it’s part of the museum’s original building designed by celebrated Alfred Waterhouse, who also designed Manchester Town Hall and London’s Natural History Museum.
Not only will the lucky winning family enjoy an overnight stay in the gallery, but they’ll also be treated to a guided torchlight tour of the galleries after the Museum has closed, as well as other fun activities and a film screening too before bed.
You can now have a private sleepover inside Manchester Museum / Credit: The Manc Group
“We can’t be completely sure what happens when the sun goes down in our Fossils and Dinosaurs gallery, because nobody has ever spent the night in there before, but we can only imagine the kind of fun that can be had with Stan the T. rex and his friends,” said Dean Whiteside, Head of Commercial and Operations at Manchester Museum.
“This is a chance to be a part of museum history and enjoy the kind of once-in-a-lifetime experience you can’t usually buy.
“At the same time, Manchester Museum is a charity so, by getting behind this initiative, you’ll be helping to support vital work that impacts the lives of people across Greater Manchester and beyond.”
Fancy it then? You can enter the prize draw by buying a ticket for £5 from the Manchester Museum Shop, with each ticket counting as one entry and the winner set to be chosen at random from all valid entries.
The prize draw is now open and closes on Monday 28 September 2026.
Featured Image – Supplied
Trending
A Twilight rave is coming to Manchester with DJs blasting 2000s indie and emo anthems
Emily Sergeant
A Twilight rave is coming to Manchester this spooky season.
It’s been nearly 20 years since the release of the titular first film in the Twilight Saga, based on author Stephanie Meyer’s bestselling book series of the same name, but despite two decades having passed, the films remain as beloved as ever.
Twilight went on to become a global phenomenon when it first hit cinemas back in November 2008, not just with its target audience of teens and young adults, but with people of all ages – making stars out of its lead actors Robert Pattinson and Kristen Stewart in the process, and generating millions at the box office.
With the impact it had on the culture at the time, it’s no wonder Twilight remained among fans’ favourites all these years later.
And this success is why events company Throwback Events is hosting a series of Twilight Raves across the UK and Europe this autumn, making a stop off here in Manchester in late November with tickets now on sale.
The event description reads: “Bella, where the hell you been loca? Join us as we celebrate Twilight at the club, where every day is Hoa Hoa Hoa season.
“Step into the shadows and relive the magic, mystery, and eternal romance of Twilight. Get ready for a night of anthems, nostalgia, and glittering darkness as we transform the dancefloor into Forks’ most iconic vampire coven.”
DJs will be spinning Twilight soundtracks on the night, alongside dark pop, emo, indie, and 2000s bangers, as well as playing fan edits from the films on big screens.
Oh, and to make it all the better, dressing up as vampires and werewolves is ‘highly encouraged’.
Fancy it then? The Twilight Rave is coming to the Deaf Institute in Manchester on Saturday 21 November, and tickets will set you back upwards of £7 each.
Emily Sergeant -
28th March 2023 
