Aldi has launched an adult’s breakfast club for lower income families who are having to skip meals to ensure their children can eat.
After the budget supermarket retailer’s new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it’s also the most common one to miss, according to Aldi’s research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago – with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
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Aldi launches ‘adult’s breakfast club’ for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi’s new ‘Adult’s Breakfast Club’ has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when “parents are under increased pressure to feed the entire family”.
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
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With an estimated 2.1 million adults in the UK now using foodbanks, Aldi’s Adult’s Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
“We believe that having access to healthy food should be a right, not a privilege,” Aldi UK’s Corporate Responsibility Director said of the scheme launching.
“The thought that parents are having to skip meals to ensure their children can eat is terrible.
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“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth – CEO of Neighbourly – said parents skipping meals to ensure their children can eat shows the “real-world effects of the cost of living-crisis”.
“Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community,” he added.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands
Emily Sergeant
Students can get themselves up to 30% off on food, activities, and loads of big-name brands at the Trafford Centre next month.
With thousands of new and returning students starting to arrive for the new academic year at Greater Manchester‘s universities, one of the region’s biggest student nights will be making a long-awaited comeback for one night only next month – and there’ll be loads of exclusive offers and free entertainment to make the most of across the evening.
Taking over the Trafford Centre in early October, the popular one-off student night is happening in partnership with Student Beans, and gives cash-strapped students the chance to shop a variety of incredible discounts all under one roof.
Just some of the big brands offering big discounts include 25% off at Levi’s and Boux Avenue, 20% off at Gymshark, Hollister and Abercrombie & Fitch, and 15% off at KIKO, Rituals, and Sephora.
It’s not just retail brands you’ll be able to save some pennies on either, as many of the Trafford Centre’s restaurants and cafes will also be offering discounts and freebies on the night too.
Alongside the offers, students can expect plenty of live entertainment and in-store experiences throughout the evening, including a DJ set and drinks at Calvin Klein, in-store fitness challenges and at Gymshark, an exclusive piercing event at Lovisa, and a Beauty Hub takeover at Sephora.
There’ll also be ‘spin-to-win’ opportunities at places like schuh, River Island, and YO! Sushi.
Massive student night returns to Trafford Centre next month with up to 50% off on big brands / Credit: Supplied
“Student Night is one of the highlights of our autumn calendar, and we’re excited to welcome students for an evening of brilliant offers and feel-good experiences,” explained Simon Layton, who is the Centre Director at the Trafford Centre.
“Whether they are updating their wardrobe, stocking up on beauty favourites, grabbing a bite to eat or enjoying the atmosphere with friends, there is plenty to discover across the centre.
“With simple transport links from Manchester city centre and across the region, Trafford Centre is the perfect place for a student night out.”
The Trafford Centre’s Student Night is happening on Thursday 1 October from 6-10pm, and students can now reserve themselves a spot by registering online HERE.
Featured Image – Supplied
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Manchester has been named one of the most ‘stressful’ places to drive in the UK
Emily Sergeant
The UK’s most challenging driving locations have been revealed, according to new data… and isn’t good news for Manchester.
No matter whether you’re a new driver or have years of experience behind the wheel, some roads can test even the most confident of motorists.
From congestion and poor road conditions, to limited parking and higher incident rates, it’s fair to say that some areas make driving more stressful.
But which parts of the UK are the hardest to drive in?
Well, in a bid to answer that question, MoneySuperMarket has analysed a whole host of data – such as road infrastructure, road safety, road conditions, vehicle crime concerns, and insurance-related trends – for 58 UK cities, boroughs, and local authorities to create a drivability score and discover the locations that drivers find most stressful.
Manchester has been named one of the most ‘stressful’ places to drive in the UK / Credit: Manchester City Council | pxfuel
Manchester, unfortunately, claimed third place on the list of top 10 most challenging locations for drivers – with an overall drivability score of 25 out of 100.
Other northern cities and towns like Leeds, Preston, Blackpool, Bradford, Wakefield, and Oldham have founded themselves in the top 10 too, meaning the North West is sadly the most-represented area.
Top 10 Most Challenging Locations For Drivers
Croydon
Derby
Manchester
Leeds
Preston
Birmingham
Blackpool
Bradford
Wakefield
Oldham
The findings also reflect some of the concerns drivers experience on the road, with more than a third of motorists (34%) saying they have avoided driving because they were travelling in an unfamiliar area, while almost a third (32%) have chosen not to drive due to heavy traffic or congestion.
Dealing with impatient or aggressive drivers was the most commonly cited source of stress, with almost two-thirds of motorists (65%) saying they find situations such as tailgating and beeping stressful.
“Driving is part of everyday life for millions of people, but our research shows just how much stress and uncertainty it can bring,” commented Alicia Hempsted, who is a Car Insurance Expert at MoneySuperMarket.
“Particularly in areas where there are more incidents recorded, car-related thefts are more common, or where there is heavier traffic or less familiar roads.”
Emily Sergeant -
28th March 2023 
