The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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Greggs renames one of its bestselling bakes after Andy Burnham says it’s his favourite
Emily Sergeant
Greggs has decided to rename one of its bestselling bakes in honour of Andy Burnham.
In case you didn’t know, the new Number 10 North offices in Manchester’s Heron House share a building with lots of other businesses, some independent, some chains – and one of those businesses is the ever-popular high street bakery Greggs.
And we wouldn’t put it past Andy Burnham, being the northerner he is, to have chosen those offices specifically for that reason.
Okay, we’re obviously kidding, but considering the Prime Minister really doesn’t have to venture that far for a Greggs when he’s at work in Manchester now, he’s been asked in a recent interview this week what his go-to order is from the bakery chain.
When asked to name his favourite Greggs bake, Andy replied: “That sausage, bean, and cheese thing,” which, of course, refers to the popular Sausage, Bean & Cheese Melt.
Greggs has renamed one of its bestselling bakes after Andy Burnham said it’s his favourite / Credit: Supplied | gov.uk
According to Greggs, sales of that bake have doubled following the interview, particularly at the Heron House store, as curious Mancs and Number 10 North staff queued to sample the PM’s preferred pasty – so naturally, Greggs has decided to rename the item the ‘Sausage, Bean and Cheese Thing’ in his honour.
Workers at the Heron House shop were photographed changing the signage of the bake yesterday morning, and digital screens in the shop were also updated following the interview.
Andy himself has approved the change, taking to Instagram to say: “Has a nice ring to it tbf. Thanks [Greggs], that’s my order baked in for life now.”
Warren McCarrick, shop manager at the Greggs outside Number 10 North, said: “Our shop has been buzzing with Mancs getting their hands on Burnham’s favourite bake. Sales have gone through the roof this morning – cheers, Andy.
“We thought we’d repay the favour and rename it to what the Prime Minister seems to fondly know it as, that Sausage, Bean and Cheese Thing.
“We’ve also dropped off a few outside Number 10 North, in case he’s too shy to be seen in the queue.”
Featured Image – Supplied
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Manchester City’s Stadium Tours are back for the summer and bigger than ever
Danny Jones
Manchester City stadium tours are back for summer 2026, with more to see from the home of the Blues than ever, and with 15% off all tickets until the end of August, too.
It’s safe to say that Man City are going through a HUGE period of change right now: embarking on a new era under Enzo Maresca following the dynasty of Pep Guardiola, vast redevelopments of the wider Etihad Campus, a new club hotel, and the expansion of the North Stand – now named after said Catalan coach.
With that in mind, there’s so much new stuff going on over in East Manchester and arguably more of it all happening in one place than we can recall in recent memory, making it the perfect time for Cityzens to return to the famous home ground – indeed, your Etihad debut if you haven’t made one already.
Giving you greater access to areas usually reserved for players and staff only than ever, this exclusive, interactive and virtual tour will take you through the very bones of the storied sporting arena, all the way through to pitchside.
Fans can explore the dressing room and follow in the footsteps of their favourite City players as they walk through the iconic glass players’ tunnel, before walking out into the open air and sitting in the dugout to take in that incredible view.
You can also try out the latest ‘Beyond the Blue Moon’ experience – an immersive VR adventure that sees supporters journey through Manchester City’s past, present, and future.
Following on from Pep lending his likeness, using innovative technology, you can now even have the chance to put your questions to Erling Haaland in the Press Conference Room.
There aren’t many teams on the planet that offer this level of stadium tour, let alone just here in the UK, so it’s no wonder they remain award-winning almost every single year.
Whether you’re a lifelong City fan, a football lover or visiting this wonderful place we call Manchester for the very first time, there’s something for everyone.
For instance, with The Medlock Hotel and accompanying Medlock Square already lining up its maiden events, the City Football Group (CFG) are once again committing to make the wider Etihad Campus an all-year-round entertainment destination.
That being said, plenty of people online have been generating a lot of buzz about the aforementioned Medlock’s new stadium-view rooms since clips appeared on social media.
Pitch view rooms coming to the Radisson Blu Medlock Hotel at #ManCity’s Etihad Stadium. 🤯
As for the tickets themselves, the club have also taken steps to keep the cost affordable.
Standard prices start from just £32 for adults and only £20 for under-16s, with larger family packages available from £60.
BUT, with the 15% discount mentioned earlier, adults currently cost just £27; kids go for just £17, and those family passes start from just £51.
You can find all the options when it comes to stadium tour passes and grab the type of admission that suits you right HERE.
Speaking of tickets, City have also been met with praise for the introduction of new discounted seats for local residents; find out all the details below.
Emily Sergeant -
11th November 2021 
