The iconic ‘Kevin the Carrot’ is back for Aldi’s new 2021 Christmas advert, and he’s recruited the help of some pals for a very important cause.
The budget supermarket retailer has certainly become known for its Christmas adverts starring everyone’s favourite carrot character in recent years, and this year, it’s absolutely no different, as the release of the 2021 edition yesterday evening soon amassed millions of views and thousands of comments and interactions.
The advert is a take on Charles Dickens’ classic A Christmas Carol – renamed ‘A Christmas Carrot by Charles Chickens’ – and it features various different, and excellently-named, festive food-themed characters including its lead ‘Ebanana Scrooge’, and Kevin himself taking on the role of ‘the Spirit of Christmas’.
The story follows the Christmas-loathing Ebanana, who is reminded of the joys of the festive season by the Spirit of Christmas until he eventually realises the positives of Christmas, and goes around spreading goodwill.
But there’s one name from the advert that everyone’s talking about – ‘Marcus Radishford’.
During Ebanana and the Spirit of Christmas’s whistle-stop tour of the joys of Christmas, they encounter a smiley red radish named ‘Marcus Radishford’, which is of course a clever pun based on the Manchester United and England footballer, and is actually voiced by the 24-year-old Wythenshawe-born striker too.
“Look, there’s Marcus Radishford – he’s always helping kids,” the Spirit of Christmas tells Ebanana on their tour.
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“Merry Christmas Kevin,” Marcus Radishford replies.
And Marcus’s inclusion is for a brilliant cause as well, as for the advert, Aldi has partnered with award-winning giving platform Neighbourly – which helps businesses make a positive impact in their communities by donating volunteer time, money, and surplus products, all in one place – to donate 1.8 million meals to families in need this Christmas.
Aldi already currently works with Neighbourly to donate its surplus food to local causes.
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“As a family, we relied on the local food bank to get our Christmas dinner,” Marcus Rashford explained, adding: “To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognise [and] it’s with that in mind that I’m delighted to lend my support to the Aldi campaign.”
During Ebanana and the Spirit of Christmas’s whistle-stop tour, they encounter a smiley red radish named Marcus Radishford / Credit: Aldi UK & Ireland
Marcus continued: “For many children in situations like mine growing up, there is very little expectation around this time of year, add the impact of the pandemic and the very least they deserve is a Christmas dinner.”
He also added on Twitter: “Well done Aldi, this is much bigger than a Christmas ad. [It] might not be Oscar-worthy, but glad I could play my part.”
Sean McGinty – Marketing Director at Aldi UK – added: “Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the UK, having done so much in the past 18 months to help provide free school meals for children.
“At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet.
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“We hope our campaign will remind everyone of the true meaning of Christmas.”
“We hope our campaign will remind everyone of the true meaning of Christmas.” / Credit: Aldi UK & Ireland
Steve Butterworth – Chief Executive at Neighbourly – said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.
“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”
You can watch the 2021 Aldi Christmas advert in full here.
Featured Image – Aldi UK & Ireland
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One in 10 Brits are fired or disciplined after their work’s Christmas party, new survey finds
Emily Sergeant
We’re in peak office Christmas party season right about now.
With just under two weeks to go until the big day itself is here, many businesses across the UK are treating their staff to night out to celebrate both the festive season and all of the hard work they have been putting in throughout the year… and as you can expect, these are usually quite eventful gatherings, shall we say.
But now, a survey by has shed light on just how ‘eventful’ they actually are, as a new survey has revealed that, apparently, one in ten Brits face some sort of disciplinary action or dismissal due to their behaviour at Christmas parties.
The study was conducted by After Drink, and included more than 2,000 participants.
During the research, it was highlighted that 89% of employees admitted to drinking alcohol at these events, Lad Bible reports – with 65% of these confessing that they drank “excessively”.
One in 10 Brits get fired or disciplined after their work’s Christmas party / Credit: Kraken Images | Mimi Thian (via Unsplash)
There are a multitude of incidents which could lead to disciplinary action in the workplace nowadays, but according to the survey, some of the common reasons following festive celebrations with colleagues included inappropriate comments (23%) and even getting into fights (21%).
16% of these incidents were because of drug use during the event, while inappropriate interactions with colleagues accounted for 14%.
Some of the legal reasons you can be fired from your place of work after a Christmas party include gross misconduct, drunken behaviour, and fighting of any kind.
Despite all these risks, however, Christmas parties still remain as popular as always, and a whopping 79% of respondents said they are planning to attend theirs this year.
Clearly, the moral of the story here is , enjoy yourself… but just not too much.
Featured Image – The OurWhiskey Company (via Pexels)
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More than 12 million Brits think Yorkshire puddings belong with your Christmas dinner
Emily Sergeant
More than 12 million Brits would argue that your Christmas dinner needs a side of Yorkshire puddings, a shocking survey has revealed.
The survey in question carried out by retailer Next – which polled a total of 2,000 Brits about their Christmas dining and tableware habits – has uncovered that millions of people stray off the beaten track when it comes to, what we can all agree is, one of the biggest and heartiest meals of the year.
It turns out, Brits like a lot of unusual items on our Christmas dinner plate.
Some of the most obscure finds the survey is that two million people admitted to eating onion rings alongside their turkey and sprouts, and a further 5% (3.4 million) Brits like tucking into a bit of seafood on Christmas Day.
A surprising 4% (2.7 million) of people admitted that they like to add ketchup to their Christmas dinner plate – with mac and cheese, chips, and sweetcorn also making the top 10 list.
More than 12 million Brits think Yorkshire puddings belong with your Christmas dinner / Credit: Rumman Amin (via Unsplash)
If all of that wasn’t mad enough as it is, one of the most shocking stats from the survey is probably the fact that a whopping 1.4 million respondents even said that they wouldn’t consider it a Christmas dinner without the addition of baked beans.
But when it comes to Christmas dinner, there’s probably one debate that’s bigger than them all, and is still yet to be decided – do Yorkshire puddings belong on your Christmas dinner plate or not?
Well, 12.7 million Brits believe that they do, and we reckon a good chunk of that number is us northerners.
The UK’s top 10 non-traditional Christmas food items
Yorkshire Puddings (19% – 12.7 million)
Bread sauce (5% – 3.4 million)
Seafood (5% – 3.4 million)
Ketchup (4% – 2.7 million)
Mac and cheese (3% – 2 million)
Onion rings (3% – 2 million)
Chips (2% – 1.2 million)
Bread (2% – 1.2 million)
Sweetcorn (2% – 1.2 million)
Beans (2% – 1.2 million)
A new survey has revealed has uncovered that millions of people stray off the beaten track for Christmas dinner / Credit: Lisa Baker (via Unsplash)
While previous research has shown that the most common items on a British Christmas dinner are roast potatoes and gravy, these latest stats reveal there are some people out there who just like to do things a little differently.
But no matter how you like to eat it, a delicious Christmas dinner is always going to be something to celebrate, right?
Emily Sergeant -
11th November 2021 
