Leading supermarket giant ASDA has announced that it will be trialling a new vegan butcher counter at some of its stores in the UK.
Starting the trial exclusively at its Watford Store, before potentially expanding to other locations across the country, the six-month trial period will offer a wide range of vegan products such as facon (vegetarian bacon), bean burgers, and meat-free meatballs.
With pricing starting at 75p, the counter – named ‘Veelicious’ – will also serve a range of meat-free alternatives such as mock lamb and vegan ‘black pudding’, as well as a small selection of vegan cheeses, ready-to-eat meal kits and vegan staples, such as chutneys and base cooking sauces.
The idea has been brought to life following a partnership between ASDA and vegan concept creator Kbox Global.
The move comes after the chain also announced last September that it would be introducing new aisles dedicated to vegan foods at hundreds of stores up and down the UK, with a number opening up right here in Greater Manchester.
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It’s looking like the new counter will be in place in Watford from next week and is coinciding with ‘Veganuary’.
Did you hear! @Asda has announced it will trial a VEGAN BUTCHER concept at its Watford store next week 😱 The ‘Veelicious’ counter will offer a selection of products such as facon, bean burgers, meat-free meatballs and black pudding! How cool is that!#Veganuary2021pic.twitter.com/4UVgkBuJ90
In addition to the one-store vegan butcher trial, this Veganuary – a concept which encourages people to follow a vegan lifestyle and plant-based diet for the month of January – ASDA has also added 22 new meat-free alternatives to its plant-based range too.
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Speaking on the launch of the Veelicious trial, Preyash Thakrar – Chief Strategy Officer at ASDA – said: “The demand for vegan products is on the rise and we have seen a surge in people seeking out ways to easily enjoy a plant-based lifestyle.
“We recognised the importance of helping our customers with their Veganuary journey, which includes partnering with Kbox to trial Veelicious in our Watford store.
“Across our product range, we offer many options for vegans and flexitarians, such as meat-free alternatives and vegan cheeses, ensuring that our customers don’t have to compromise on quality, taste or value when following a plant-based lifestyle [but] “Veelicious will be a ‘test and learn’ trial to help us understand what resonates with customers to enable us to enhance our plant-based proposition.”
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ASDA
So, what do you think then?
It all depends on how the trial goes as to whether we can expect to benefit from this UK-first service in the future, but would you like to see a vegan butcher counter come to an Asda in Greater Manchester?
Keep your eyes peeled and see what happens.
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You can now have a private sleepover amongst all the history inside Manchester Museum
Emily Sergeant
Manchester Museum is now offering one lucky family the chance to have a sleepover with Stan the Tyrannosaurus rex.
For the first time in Manchester Museum’s history, one lucky family will be given the chance to experience an incredible night at the museum.
This unique opportunity is being offered as part of a prize draw, allowing visitors to find out what happens once the sun goes down inside the Fossils and Dinosaurs gallery – in the company of Stan, the famous Tyrannosaurus rex, of course.
The Fossils and Dinosaurs gallery is one of the most iconic spaces within Manchester Museum.
Having opened to the public all the way back in 1888, it’s part of the museum’s original building designed by celebrated Alfred Waterhouse, who also designed Manchester Town Hall and London’s Natural History Museum.
Not only will the lucky winning family enjoy an overnight stay in the gallery, but they’ll also be treated to a guided torchlight tour of the galleries after the Museum has closed, as well as other fun activities and a film screening too before bed.
You can now have a private sleepover inside Manchester Museum / Credit: The Manc Group
“We can’t be completely sure what happens when the sun goes down in our Fossils and Dinosaurs gallery, because nobody has ever spent the night in there before, but we can only imagine the kind of fun that can be had with Stan the T. rex and his friends,” said Dean Whiteside, Head of Commercial and Operations at Manchester Museum.
“This is a chance to be a part of museum history and enjoy the kind of once-in-a-lifetime experience you can’t usually buy.
“At the same time, Manchester Museum is a charity so, by getting behind this initiative, you’ll be helping to support vital work that impacts the lives of people across Greater Manchester and beyond.”
Fancy it then? You can enter the prize draw by buying a ticket for £5 from the Manchester Museum Shop, with each ticket counting as one entry and the winner set to be chosen at random from all valid entries.
The prize draw is now open and closes on Monday 28 September 2026.
Featured Image – Supplied
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A Twilight rave is coming to Manchester with DJs blasting 2000s indie and emo anthems
Emily Sergeant
A Twilight rave is coming to Manchester this spooky season.
It’s been nearly 20 years since the release of the titular first film in the Twilight Saga, based on author Stephanie Meyer’s bestselling book series of the same name, but despite two decades having passed, the films remain as beloved as ever.
Twilight went on to become a global phenomenon when it first hit cinemas back in November 2008, not just with its target audience of teens and young adults, but with people of all ages – making stars out of its lead actors Robert Pattinson and Kristen Stewart in the process, and generating millions at the box office.
With the impact it had on the culture at the time, it’s no wonder Twilight remained among fans’ favourites all these years later.
And this success is why events company Throwback Events is hosting a series of Twilight Raves across the UK and Europe this autumn, making a stop off here in Manchester in late November with tickets now on sale.
The event description reads: “Bella, where the hell you been loca? Join us as we celebrate Twilight at the club, where every day is Hoa Hoa Hoa season.
“Step into the shadows and relive the magic, mystery, and eternal romance of Twilight. Get ready for a night of anthems, nostalgia, and glittering darkness as we transform the dancefloor into Forks’ most iconic vampire coven.”
DJs will be spinning Twilight soundtracks on the night, alongside dark pop, emo, indie, and 2000s bangers, as well as playing fan edits from the films on big screens.
Oh, and to make it all the better, dressing up as vampires and werewolves is ‘highly encouraged’.
Fancy it then? The Twilight Rave is coming to the Deaf Institute in Manchester on Saturday 21 November, and tickets will set you back upwards of £7 each.