Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10%.
But the price will be staying the same.
The iconic Dairy Milk sharing bar is being reduced from 200g to 180g, Cadbury said, but they are still being typically sold at £2, despite this reduction in the size.
US firm Mondelez – which is the parent company for Cadbury – said the move was the first case of so-called “shrinkflation” for the Dairy Milk bar in a decade, which is an act the chocolate manufacturer was accused of back in 2020 and is said to involve shrinking a product but maintaining the retail price to boost margins.
‘Shrinkflation’ has been widely-used across snack brands before but, most recently, in a bid to tackle levels of obesity.
Mondelez said that it had been forced into the move to reduce the size of the chocolate bar as a result of the widespread rise in costs being experienced by businesses globally, which are being exacerbated further by the war in Ukraine and sanctions against Russia.
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Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10% / Credit: Cadbury UK
Speaking on the reasoning behind reducing the size of the chocolate bar, a spokesperson for Cadbury explained: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”
The size reduction of the Dairy Milk bar is yet another example of the rising cost of living in the UK, with the latest inflation data for February, released last week, showing food inflation was 5.3% up on the same month a year ago.
Milk, fresh meat, and coffee were among products showing the sharpest increases.
Three tiny ‘chaos potatoes’ have been born at Chester Zoo and they’re so cute
Emily Sergeant
Three tiny ‘chaos potatoes’ have been born at Chester Zoo… and they’re really flipping cute.
Born to parents Maris and Albert in late summer, the three rock hyrax pups – only affectionately known as ‘chaos potatoes’ – have just passed their first vet check with a clean bill of health, and now weigh roughly 350g.
Hyraxes are found across sub-Saharan Africa and the Middle East, where they live among rocky landscapes and are most active in daylight.
The litter includes two boys and one girl, and keepers at Chester Zoo have decided to give them potato-themed names – Russ, Spud, and Jackie.
Three tiny ‘chaos potatoes’ have been born at Chester Zoo / Credit: Chester Zoo
Currently, the three pups are a fraction of the size of the adults, which can weigh up to 4kg, but despite their small stature, they have an unlikely relative.
Believe it or not, rock hyraxes are actually a part of the same evolutionary group as elephants, as well as sirenians, which are the family of aquatic mammals that includes dugongs and manatees.
“Hyraxes are one of those species that you have to look for, but once you’ve seen them, they are fascinating to watch,” explained Megan Carpenter, who is a Keeper at Chester Zoo.
“The pups are little chaos potatoes. They are much more energetic than their parents and sometimes get the zoomies, darting about and testing their climbing and parkour skills.
“In contrast, the adults often wedge themselves into corners and grip on to steep rock faces for hours at a time. They’re incredibly well adapted to living among rocks and are much better climbers than you might expect.”
Featured Image – Chester Zoo
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A TV channel playing Christmas films 24/7 is now back on air in the UK
Emily Sergeant
Do you think it’s too early for the ‘C word’? Never mind, you’ve already clicked on this article.
Sure, we may only be into our second full week of September, but given the fact the weather these past couple of days hasn’t exactly screamed summer, it already feels like the festive season is around the corner – but whether or not you think it’s too early to be talking about Christmas, it’ll soon be too tricky to escape from.
Especially not when the famous TV channel showing festive film favourites non-stop is now back on air in the UK.
Yes, you heard that right – Christmas films, 24-hours a day, seven days a week.
If you’re ready to wave goodbye to summer, and in welcome autumn and winter with open arms, then there’s arguably no better way of getting into the festive spirit than with the long-awaited and highly-anticipated return of the TV channel that’s charmed audiences for over half a decade now.
GREAT! Christmas the UK’s biggest seasonal channel, and it’s now live on Sky, Freesat, Freeview and Virgin Media.
You can expect almost four months of back-to-back seasonal movies.
The 24-hour feel-good and free-to-air channel will be bursting with non-stop Christmas spirit, and will be showing a heartwarming lineup of festive films – including some absolute fan-favourite classics that make it to screens every year without fail, alongside some cheesy Hallmark classics, new channel premieres, and so much more.
Emily Sergeant -
29th March 2022 
