Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10%.
But the price will be staying the same.
The iconic Dairy Milk sharing bar is being reduced from 200g to 180g, Cadbury said, but they are still being typically sold at £2, despite this reduction in the size.
US firm Mondelez – which is the parent company for Cadbury – said the move was the first case of so-called “shrinkflation” for the Dairy Milk bar in a decade, which is an act the chocolate manufacturer was accused of back in 2020 and is said to involve shrinking a product but maintaining the retail price to boost margins.
‘Shrinkflation’ has been widely-used across snack brands before but, most recently, in a bid to tackle levels of obesity.
Mondelez said that it had been forced into the move to reduce the size of the chocolate bar as a result of the widespread rise in costs being experienced by businesses globally, which are being exacerbated further by the war in Ukraine and sanctions against Russia.
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Cadbury has announced that it will be reducing the size of its classic Dairy Milk sharing chocolate bar by 10% / Credit: Cadbury UK
Speaking on the reasoning behind reducing the size of the chocolate bar, a spokesperson for Cadbury explained: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.
“This means that our products are much more expensive to make.
“We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”
The size reduction of the Dairy Milk bar is yet another example of the rising cost of living in the UK, with the latest inflation data for February, released last week, showing food inflation was 5.3% up on the same month a year ago.
Milk, fresh meat, and coffee were among products showing the sharpest increases.
First look images released of new BBC drama series from Happy Valley creator filmed in Yorkshire
Emily Sergeant
A new BBC series telling the story of five women who come together to create a makeshift punk-rock band is set to air later this year.
Riot Women, the brand-new drama from the multi-BAFTA award-winning writer Sally Wainwright – best known for being the creator of Happy Valley – is a six-part series set and filmed in Hebden Bridge, West Yorkshire.
First look pictures of the new show have now been released.
Starring Joanna Scanlan, Rosalie Craig, Tamsin Greig, Lorraine Ashbourne, and Amelia Bullmore as band members, alongside a talented supporting cast consisting of Taj Atwal, Chandeep Uppal, and Macy-Jacob Seelochan as the band’s riotous backing singers, the newly-released pictures show the women in action.
First look images have been released of a new BBC drama series filmed in Yorkshire / Credit: BBC
According to a synopsis on the BBC website, Riot Women dives headfirst into the world of five women who come together to create a makeshift punk-rock band in order to enter a local talent contest.
But, in writing their first original song, they soon discover that they have a lot more to say than planned – and this is their way to say it.
As they juggle demanding jobs, grown-up children, complicated parents, husbands who’ve buggered off, and disastrous dates, and relationships, the band becomes a catalyst for change in their lives, and it’s going to make them question everything.
📸 Here's your first look at Riot Women – the new drama from Sally Wainwright coming to @BBCiPlayer and @BBCOne in 2025
New pictures feature Joanna Scanlan, Rosalie Craig, Tamsin Greig, Lorraine Ashbourne, Amelia Bullmore, and more
Creators and producers say the show is a testament to the power of friendship, music, and the resilience of women who “refuse to be silenced by age or expectation”.
Speaking ahead of the show airing later this year, Riot Women creator, Sally Wainwright, commented: “I’m having a whole new buzz of excitement about the show as we bring it together in the edit, and I can’t wait to share it with everyone.”
Riot Women will premiere on BBC One and iPlayer in the UK later this year.
Featured Image – BBC
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A Manchester barbershop is offering a ‘pay what you can’ service this month
Danny Jones
Amidst the tidal wave of January deals on food and drink in Manchester, a local barbers is championing their own ‘pay what you can’ offer to help people along this month.
Jefe’s Barbershop, located in the heart of Manchester’s Northern Quarter, is one of the best barbers in the city centre, offering a wide variety of cuts and facial hair grooming services – they even offer a subscription service that helps people save money on regular trims.
That being said, they are well aware of those January blues and the mounting obstacles and anxieties that come with weeks of penny-pinching to make it to month’s end, as well as the general toll it can take on people’s mental health.
So this January, Jefe and his team are doing something different – as he puts it, “something special”: the barbershop is allowing customers to simply pay what they feel comfortable handing over and, in the case of those struggling, whatever they can afford.
It’s a simple gesture with a big purpose which helps ensure no one has to miss out on a feel-good moment or the confidence that comes from a fresh trim.
“All we do is laugh and joke about life—that’s why people come here,” Jefe explains. “I don’t want anyone to lose the chance to be present, to feel good, and to laugh with us.
“Men often need more help than they’re willing to let on and we want to be a helping hand they can rely on.” Now that’s a cause all of us can and should get behind.
Community support has remained at the core of Jefe’s Barbershop since the beginning when he swapped a basketball career for providing a much-needed service to Mancunian men.
From partnering with Manc sandwich shops and offering free haircuts for the homeless, to hosting street parties with local events companies and providing £5 trims to promote men’s mental health in 2023 when the cost of living crisis really kicked in – Jefe’s is always trying to make a difference in the area.
You’ve got to love businesses that go the extra mile.
If you want to make the most of this wholesome deal or just feel like you’re in need of a trim, you can book HERE or call them directly on 0161 818 7659.
The ‘pay what you can’ offer runs Monday to Thursday, 9am-7pm, subject to availability. You’ll find Jefe’s Barbershop on Stevenson Square
Because as the man himself puts it, “Everyone deserves to feel their best”.
Emily Sergeant -
29th March 2022 
