Iceland is giving pensioners in Greater Manchester vouchers worth £30 to help with food and essentials amid the rising cost of living crisis.
With inflation now at a 40-year UK high and the rising cost of living crisis continuing to make it its impact felt nationwide, Iceland has partnered with The Rothesay Foundation to launch a new voucher scheme aimed at supporting pension-aged people following the release of findings from a shocking new study.
According to The Rothesay Foundation, research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 – which is 15% of all pensioners.
On top of that, it’s thought that more than 770,000 pensioner households- either single people, or couples – are also missing out on Pension Credit payments too, which are worth around £1.5 billion every year.
So to help lessen the financial burden, the discount supermarket retailer has now launched the Summer Cheer campaign with over £1 million of funding from the Rothesay Foundation to provide pensioners with a voucher worth £30 that can be used to buy food and essentials.
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It’s expected to help around 40,000 pensioners across the UK save on their shopping.
Iceland has partnered with The Rothesay Foundation to launch a new £30 voucher scheme / Credit: Iceland Foods
The voucher scheme is running up until 16 September, and additionally, it can be used in conjunction with the 10% discount for people over 60 that’s already available every Tuesday with valid ID.
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Iceland’s Summer Cheer £30 voucher scheme will be available at 269 shops in 17 areas across the UK where there are said to be the “highest numbers of pensioners living in material deprivation in the country,” according to The Rothesay Foundation – and Greater Manchester has been highlighted as one of those areas.
“Since the launch of the partnership last Christmas, the cost-of-living crisis has taken hold of the UK, and now more than ever, people are struggling to access the food they need,” explained Richard Walker – Managing Director of Iceland.
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“No one should ever have to worry about how they are going to eat or drink, and we hope that the support we can offer across the UK will help pensioners access and enjoy a worry-free meal during this difficult time.”
Research by Age UK showed that 1.7 million pensioners were living in poverty in 2020/2021 / Credit: Iceland Foods
Who is eligible? And how do I apply?
Those who are eligible to take advantage of the £30 discount voucher scheme up until 16 September are people of pension age who live independently or with a carer, and who rely solely on state pensions and benefits in the UK.
To claim the £30 voucher, those eligible should call the Summer Cheer hotline on 0800 098 7877 from 9am to 5pm between Monday and Friday.
8 million Brits are predicted to write their Christmas cards using AI this year, new research finds
Emily Sergeant
Millions of Brits are predicted to use AI to help them write their Christmas cards this year.
According to some new Royal Mail research, AI is most likely to be used for researching gifts (19%), festive party ideas (13%), and decoration inspiration (13%) throughout this festive season, but in what is a revelation many will find surprising – and even alarming – it’ll even be used for the timeless tradition of sending Christmas cards.
2,000 UK adults who celebrate Christmas were surveyed by the postal service early last month on how they plan to make use of technology this festive season.
The new research found that 11% of respondents will be using AI to help write the messages for their Christmas cards, which works out to be around eight million people.
It’s the under-55s who are driving the trend, as you can probably imagine – with 57% of this age group planning to lean on AI for guidance, compared to just 14% of those over 55.
Oh, and you’ll want to keep an extra eye on the Christmas cards that come from the men in your life too, as men are 67% more likely than women to use AI to help them.
Eight million Brits are predicted to write their Christmas cards using AI this year / Credit: KoolShooters
Although it may be largely frowned upon, it’s fairly easy to see why people are turning to tech to find the right words, as the Royal Mail’s research found that nearly one in five (19%) Brits say they don’t know what to write in cards, and this figure rises even further to 31% when it comes to 18-24-year-olds.
Despite the use of AI as a helping hand, three quarters of Brits (74%) do still think it’s important to keep the tradition of sending handwritten Christmas cards alive.
“AI is becoming part of everyday life for many people,” says technology journalist and broadcaster, Georgie Barrat. “So it’s natural we’ll see it used during the festive season. When it comes to writing cards, it can help you go beyond a simple ‘Merry Christmas’ and choose words that feel more unique.
“Often, people know what they want to say – they just need a little help expressing it.”
Richard Travers, who is the Managing Director of Letters at Royal Mail, concluded: “No matter what you include in your card, or how you choose to write your message, cards are truly a way of spreading festive cheer.”
Featured Image – Richard Bell (via Unsplash)
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Manchester’s 2025 Christmas Parade in pictures as tens of thousands turn out for festive event
Emily Sergeant
Tens of thousands of residents flocked to the city centre this past weekend for Manchester’s annual Christmas Parade.
Over the past few years since it first took place in 2022, Manchester Christmas Parade has become a festive favourite with both locals and visitors alike, and with more than 400 participants and performers gracing the city’s main shopping streets this year, it’s really not hard to see why it’s a much-loved fixture in the city’s countdown to Christmas.
Seen by many as the heartwarming event of the festive season, Manchester Christmas Parade was even ‘bigger and better’ than last year’s fantastic crowdpleaser.
Even a drop of the classic Manchester rain didn’t stop play on the day, as the fabulous festive Parade made its way through the packed city streets to the smiles and cheers of all those watching.
Despite the Manchester weather, tens of thousands of you turned out to make Sunday’s Christmas Parade truly magical. 🎅 👼 🥁
A huge thank you to everyone who joined us for the heart-warming event of the season.
“I remember thinking at the end of our fabulous Manchester Christmas Parade last year that we would never be able to top it,” commented Cllr Pat Karney, Manchester City Council’s Christmas spokesperson. “But this year’s parade has been off-the-scale brilliant – it was so much fun and you could see how much all the children loved it.
“The city centre was heaving, it felt like millions of Mancs had turned out for the parade, and what a performance we put on for them.”
The streets were filled with music and laughter this year, as well as the return of Manchester’s very-own Elf Express, complete with VIP passenger Santa hitching a ride on his way to the North Pole, together with his trusty team of elves.
Tens of thousands of people turned out for Manchester Christmas Parade 2025 this past weekend / Credit: Manchester City Council
Not only that, but Nutcracker-inspired toy soldiers also sweept their way through the Parade on segways, alongside a roaming Christmas tree, a pair of gentle giant-sized reindeer, a stunning arctic fox, and Jack Frost himself.
Brand-new for this year will be the fantastic Festive Fantasy Candyland Castle, which stood over three-meters tall and truly was the stuff of fairytales.
“Manchester once again helped make the magic and the memories for a whole generation of families from across the city and beyond,” Cllr Karney concluded.
Emily Sergeant -
8th August 2022 
