Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
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📢 Special announcement 📢
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
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Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
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Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
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“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
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Public vote opens for ‘most memorable’ TV moment of the year at 2026 BAFTAs
Emily Sergeant
What was the most memorable TV moment of this past year? It’s time to have your say.
The BAFTA TV Awards for 2026 are merely months away, with the ceremony set to take place on Sunday 10 May, and now, the shortlist for the Memorable Moment Award have been announced and the public is being called on to vote for their favourite.
Each year, the Memorable Moment Award – which is currently sponsored by P&O Cruises – honours the impact of television in the UK and its power to ‘entertain, inform, and bring the nation together’.
The nominations were compiled by an ‘esteemed’ independent jury of influential TV critics, as well as TV presenter, Josie Gibson, showcasing key moments from 2025 that reflect the power of TV.
The six nominees for this year’s P&O Cruises Memorable Moment Award are…
✨ Adolescence – Jamie snaps at the psychologist ✨ Big Boys – “I didn’t make it, did I?” ✨ Blue Lights – The police are warned of an ambush plot to silence a key witness ✨ Last One Laughing – Bob… pic.twitter.com/Mes4cCjwgH
So, what are the nominees for this year then? Which TV moments does the UK public get to pick from as the winner of the coveted award?
Nominations include moments from smash-hit TV shows like Netflix’s one-shot miniseries Adolescence, BBC’s iconic reality competition show Celebrity Traitors, and Prime Video’s side-splitting comedy show Last One Laughing.
The nominations are:
Adolescence (Netflix) – Jamie snaps at the psychologist
Big Boys (Channel 4) – “I didn’t make it, did I?”
Blue Lights (BBC) – The police are warned of an ambush plot to silence a key witness
The Celebrity Traitors (BBC) – Alan Carr wins The Celebrity Traitors
Last One Laughing (Prime Video) – Bob Mortimer and Richard Ayoade’s speed date
What It Feels Like For A Girl (BBC) – Byron leaves for Brighton to start uni, where she introduces herself as Paris.
The moment chosen to represent Adolescence is where main character Jamie becomes frustrated and then flies into a rage during his assessment by child psychologist Briony, while comedians Bob Mortimer and Richard Ayoade’s ‘speed date’ has been chosen to represent Last One Laughing, and of course, the moment where Alan Carr was revealed as the winner has been selected for Celebrity Traitors.
“It’s been a huge pleasure to chair this year’s jury and share in the thoughtful, passionate conversations about the standout television moments of 2025,” commented Hilary Rosen, chair of BAFTA’s Television Committee, as the shortlist was unveiled.
“From powerful drama to unmissable entertainment and brilliantly sharp comedy, the nominees reflect the creative breadth and cultural impact of best-in-class television.
Read more:
“I look forward to seeing which memorable moments resonate with the public, and the conversations they’ll spark well beyond the final vote.”
Voting is open until 9pm on Wednesday 22 April, and you can cast your vote on the BAFTA website online here.
Featured Image –
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Review | What we made of Country 2 Country 2026, and why Manchester should be very excited
Danny Jones
Excuse me, but it looks like we might have a new favourite festival on the cards: Country 2 Country – and it’s very rare we gig in London and enjoy ourselves anyway near as much as we do up North, but now we’re already dreaming of just how good C2C Manchester could be.
In fact, scratch that, we know it is.
Billed as Europe’s biggest country music festival, there really isn’t anything quite like it here. Yes, there’s Buckle & Boots Festival closer to home, but there’s nothing in the folk and country world on this kind of massive scale, unless you go all the way to see the actual CMA Fest over in the US.
London’s also been lucky enough to host some very big names at BST Hyde Park too, but this fully-fledged arena weekender, complete with an outdoor festival hub, town square, trading post, a barn full of line-dancers, and SO much more, celebrates every single part of that culture.
By day, the aim is to make a little country town, complete with shops, food, drink and music aplenty. (Credit: Audio North)
But… We think the North can do it better.
So too did some of the acts and punters as well, by the way; we spoke to several people on-site who’d made the trip from all over because it was closer than Glasgow, Belfast or Berlin.
Up-and-coming British country rock artist, Bronnie – who was literally hours away from a move across the pond to pursue her dreams of living the cowgirl turned music artist experience down in the Southern states – said simply: “There’s always this feeling like there’s more fun to be had up North”
Moreover, the friends she’s already made over in America’s ‘Music City’, she says, have claimed that “the vibes are just better”, apparently. Not to sound too biased, but we obviously couldn’t agree more.
However, with the news that C2C is coming to Manchester city centre and Northern England for the very first time, people are already hopping mad at the idea of a Manc debut.
That’s to say that what The O2 in London isn’t special and will always be to most punters, we just know full well that our particular region is going to take to this new annual event like a duck to water.
A lot of the people we spoke to kept repeating the same: that working class connection, simple but relatable imagery, the pure poetry you’ll find not only in Nashville but creative cousins like Manchester.
The Broadway strip in Austin may be the spiritual home of this kind of music, but we Greater Mancunians lay claim to plenty of genres and some of the biggest artistic traditions ourselves.
With that in mind, we are convinced we’re going to leave a lasting impression when our inaugural Country 2 Country Festival comes to the AO Arena next year.
Our line dancing might leave a little to be desired, but we’ve got a whole year to work on it, not to mention plenty of time to dive even further into the UK’s growing country music obsession.
You can see more pictures from our 2026 C2C gallery down below.
Country fashion was everywhereThe official CMA Spotlight Stage was one of the bestNo one shyed away from a partyKruse Brothers were one of our favourite from the weekendAlana Springsteen was incredibleAnd by the evening, it’s a proper hedonist hoedown… (Credit: The Manc)
Emily Sergeant -
4th September 2020 
