Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
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? Special announcement ?
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
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Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
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Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
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“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
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Trailer released for new Harlan Coben thriller series Lazarus filmed in Manchester
Emily Sergeant
The trailer for Harlan Coben’s newest thriller series filmed in Manchester has been released ahead of airing later this month.
You may remember that, back in January of last year, Netflix confirmed it would be creating two more new Harlan Coben shows, following the smash-hit success of Fool Me Once starring Manchester’s-own Michelle Keegan – titled Missing You and Run Away.
Missing You went on to air on New Year’s Day this year, and it was announced in late January that Run Awaywas set to begin filming, again in Manchester, very soon.
But it turns out it’s not only Netflix that Harlan Coben fans need to be keeping their eye on, as Amazon Prime Video is now getting in on the action too.
First look images have been shared ahead of the release of Harlan Coben’s new thriller series filmed in Manchester / Credit: Ben Blackall (via Prime Video)
Prime Video has now released the official trailer for the highly-anticipated new thriller series Lazarus, which is based on an original story idea and written by the New York Times best-selling author, Harlan Coben, alongside his regular writing collaborator, BAFTA-winner Danny Brocklehurst.
Coben has worked with the critically-acclaimed Hyde-born screenwriter – who is most-famous for being the creator and writer of Sky One’s Brassic – for the creation of Lazarus, and it’s expected to be around the sixth time the pair have collaborated, with their previous successful works including Safe, The Stranger, and Stay Close.
Lazarus is set to follow title character Joel Lazarus who returns home after his father Dr Jonathan Lazarus dies by suicide, and begins to have disturbing experiences that can’t be explained.
He quickly becomes entangled in a series of cold-case murders as he grapples with the mystery of his father’s death and his sister’s murder 25 years ago.
The six-part thriller series stars big names like Sam Claflin as Joel Lazarus, and Bill Nighy as his father Dr Jonathan – with supporting performances coming from Alexandra Roach, David Fynn, Karla Crome and Kate Ashfield, to name just a few.
The show will be executive produced by Harlan Coben and Danny Brocklehurst, alongside star Sam Claflin, BAFTA-winner Nicola Shindler and Richard Fee for Quay Street Productions – which is part of ITV Studios.
All six episodes of Lazarus are set to be exclusively released Prime Video on Wednesday 22 October in more than 240 countries and territories worldwide.
Featured Image – Ben Blackall (via Prime Video)
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Ginger’s Comfort Emporium has closed its long-standing Northern Quarter site
Danny Jones
Greater Manchester dessert favourite Ginger’s Comfort Emporium has unfortunately closed its long-standing site in the city centre.
The Northern Quarter-based ice cream icons have been serving delicious artisan scoops out of Afflecks for over a decade, but now they’ve decided to call time on the original location.
Having somewhat quietly closed this past weekend, those in the know came along for their final scoops from the pretty little parlour tucked away in a corner on the first floor of the indie shopping palace.
Officially closing on Saturday, 4 October, Ginger’s NQ is sadly no more.
Explaining the decision on social media, owner Claire Kelsey wrote: “There’s no sad reason. We’ve had a fantastic 12 years here, but unlike the other sides [of] the business, it’s 7 days a week, 52 weeks a year, and I need to start having proper time off over winter.
“I’m looking forward to the extra energy for ideas I’ll have for our events & markets, and not spreading us out so thin! THANK YOU to the wonderful staff over the years, I appreciate your care and your time x
“THANK YOU to Afflecks and Bruntwood [property firm] for being such supportive landlords and THANK YOU to you, our customers, everyone from nervous parents waiting for their kid getting a tattoo to the OG Ginger’s fans getting their fix, kids learning to play chess – it’s been a joy. X”
Kelsey’s comments have been filled with loyal customers bidding farewell to the local favourite, ex-staff members expressing gratitude for being made part of the team, and even parents thanking Claire directly for giving numerous kids their first jobs.
One of those is influencer and now fellow independent business owner, Zack Hipps, who shared a lengthy post paying tribute to the veteran dessert venue.
“The best ice cream in Manchester is no longer so easily available in the city centre, but omg did this place mean a lot to me”, says Hipps.
“This venue had been going for over 13 years, it was the place I got my first job, the place that I first got into coffee, and the indie food scene, it’s where I first took a picture for social media (the second picture) and saw me develop into my content creation career
“It’s opposite where I’ve opened my own lil’ coffee shop and never has something felt so truly full circle as saying goodbye. I would not be the same person without it.”
Perhaps most notably, he signs off not only by wishing them all the best but by teasing that they’ve got “some mad interesting plans coming up”, before clarifying that he can’t say any more.
We don’t know exactly what he’s been sworn to secrecy over, but you best believe we, as well as the rest of Manchester and its boroughs, will be watching closely to see what the brand does next.
And don’t worry, ice cream lovers; you’ll still be able to find their vans popping up all over the region and serving their incredible flavours at events across the North West.
Emily Sergeant -
4th September 2020 
