Iceland has today announced further support for Marcus Rashford’s campaign to end child food poverty in the UK by offering free frozen vegetables to families using Healthy StartVouchers.
Earlier this week, it was announced that supermarket chain is part of the Child Poverty Task Force formed by Manchester United star Marcus Rashford and the retailer has now jumped even further into action by offering shoppers using Healthy Start Vouchers a free bag of frozen veg worth £1.
Frozen veg is said to offers the same nutritional value of fresh veg, whilst also helping to reduce waste and last longer, which helps families to manage their spend. This free frozen veg will boost the value of the vouchers to ensure that all families have easy access to nutritious food at a great value.
Those with Healthy Start Vouchers can redeem the offer from Friday 11th September.
The offer comes after Marcus Rashford called for the government to implement three of the policy recommendations of the National Food Strategy – including increasing the value of Healthy Start Vouchers from £3.10 to £4.25 – and now Iceland’s initiative will add value to the scheme, while the government considers the improvements it will make through policy changes.
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? Special announcement ?
From next Friday, anyone using a Healthy Start voucher can get a free bag of frozen veg to boost the voucher's value, and help ensure families have access to healthy food.
The Manchester United footballer and Wythenshawe-local announced the forming of the taskforce this week, as he continues to tackle child food poverty.
The initiatives suggested include the expansion of free school meals, expansion of school holiday food and activity programmes, and increasing the value of the Healthy Start vouchers as well as expanding their availability to all those on Universal Credit.
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Iceland Foods was named as one of the supporters of the campaign and is backing proposals drafted by the National Food Strategy.
Marcus Rashford said: “My hope on forming the Child Food Poverty Task Force was that it would ignite conversation relating to the issue – why is this happening? How is this happening? And, are we really doing everything we can to help?
“Iceland’s new initiative grew out of that conversation and it really shows how the simplest step can have impact.”
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Henry Dimbleby – Head of the independent National Food Strategy – said: “It is brilliant that Iceland have taken this step to help children get more fruit and veg into their diets. What a great example of how a supermarket can help low-income households eat well.
“Eating well in childhood is the very foundation stone of equality of opportunity. There is a serious danger that this economic downturn will increases hunger and poor diet, and leave a lasting scar on the bodies and prospects of our young children.
“I urge the government to follow suit by increasing the value of Healthy Start Vouchers to £4.25 a week and offering them to all pregnant women and parents and carers on universal credit with children under four.”
Iceland Foods
Following the implementation of the initiative, Iceland will report findings and learnings back to the Food Foundation – which is working to support the implementation of the National Food Strategy recommendations – government Ministers and Marcus himself in the hope that this will encourage the government to accept the pressing need to increase the value of, and extend the entitlement to Healthy Start Vouchers.
Richard Walker – Managing Director of Iceland Foods – said: “We are proud to stand alongside Marcus Rashford as he continues this vital campaign, and we understand the pressing need to help from our interactions with millions of customers each week.
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“We were keen to implement initiatives as soon as possible, without waiting for the Government to respond, which is why we have introduced our frozen vegetable offer.
“At Iceland we have a long history of supporting our local communities and offering great quality, low cost food to help families across the country [and] we will continue to review our commitment to ensure we are able to support Marcus’ campaign to the fullest possible extent.”
You can find out more via the Iceland website here.
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Katy Perry announces massive gig in Manchester next year
Thomas Melia
Pop chart-topper and overall legend Katy Perry is stopping off in Manchester as part of her new EU and UK tour dates.
The Roar singer will be heading to the AO Arena next October, alongside shows in Sheffield, Glasgow, Birmingham and London, with tickets on sale later this week.
Whether you’re going to watch hits like ‘California Gurls’, ‘Hot ‘N’ Cold’ or excited for the newer tracks like ‘I’m His, He’s Mine’, one thing is for certain you’ll have to ‘Swish Swish’ past a lot of people for these in-demand tickets.
In a new video uploaded to her social media channels, holding a Union Jack flag with a mini microphone attached to it, Katy Perry has revealed she can’t wait to ‘share a cuppa’ with us. We’ve already got the kettle brewing.
There’s a real connection between the former American Idol judge and our beautiful country, with her performing at Buckingham Palace for the Coronation Concert in 2023 and more recently bringing an exclusive ‘A Night Of A Lifetime’ show to ITV this winter.
Perry has the second most Diamond-certified singles in for a female artist in the U.S, four guiness world records and five UK number one hits.
Her latest album ‘143’, which is a numeric synonym of ‘I love you’ and the singer’s angel number, came out mid-September featuring three standout singles, ‘Woman’s World’, ‘Lifetimes and the aforementioned ‘I’m His, He’s Mine’, a collaboration with upcoming rapper Doechii.
The American performer hasn’t had it easy with the rollout of her seventh studio album coming under fire for working with controversial record producer Dr. Luke.
In 2014, the American producer was part of a nine year long court case with musician Kesha which has now reached an agreement, however Luke is still heavily involved with the music industry working on songs with artists like Nicki Minaj, Doja Cat and Kim Petras.
This tour is a poignant one as the global superstar is set to donate £1 from every ticket to Music Venue Trust which will be distributed to UK grassroots music venues.
After a sensational and career-defining Vegas residency titled ‘PLAY’ which featured a giant toilet as stage decorum, it’s no surprise that this run of UK shows are set to be just as captivating and outrageous.
Katy Perry is bringing ‘The Lifetimes Tour’ to Manchester’s AO Arena on October with pre-sale tickets going live on 20 November and general onsale on 22 November HERE.
Oldham mansion that starred in an iconic pop music video is up for sale
Thomas Melia
A Greater Manchester mansion that’s featured in one of the most famous music videos of the past decade is now up for sale.
Situated in the picturesque village of Uppermill, Oldham, Ashcroft House is currently listed at £2,350,000 accepting offers in the region of this figure.
The property has six bedrooms, six baths and five reception rooms – this mansion is a party host’s dream.
Ashcroft House has four storeys with the lower ground floor currently set up as a gym space and the ground floor boasting an eye-catching grand entrance hall.
This isn’t everything the lower ground floor has to offer. There are a number of breakout rooms such as a wine store, cinema room and your own personal steam room.
When going up another flight of stairs, the first floor’s main selling point besides the very large balcony is the matched walk in wardrobes paired with each of the six sleeping quarters, yes please!
The girls styling themselves in one of the many walk in wardrobes at Ashcroft House.The bold statement front door in the Oldham mansion.Credit: Youtube (@littlemix)
Finally, if that wasn’t enough to draw you in, there is another flight of stairs leading to the second floor which is currently acting as the house’s ever-impressive storage area.
With the rolling hills of Saddleworth nearby and a local pub a ten minute walk away, how could life possibly get any better?
Oh wait it does! In 2016 one of the UK’s best selling girl groups of all time shot a music video for their worldwide hit right here in these very four walls.
X Factor prodigies and three time BRIT award winning girl group Little Mix perched up with their film crew to spend 21 hours recording the video for their groundbreaking single ‘Hair’.
The video itself has amassed nearly 500 million views on social media platform Youtube since being released eight years ago.
The grand staircase that greets you as you enter this Greater Manchester property.The Little Mix girls having a bite to eat in Ashcroft House.Credit: Youtube (@littlemix)
The previous owner of the house even revealed that once the music video shoot wrapped up, the girls stayed with the family to share a slice of pizza or two.
If you’re interested in owning a piece of pop culture history or just as nosey as we are you can take a virtual tour of this mansion in Oldham here.
Emily Sergeant -
4th September 2020 
