Two absolute fan-favourite food brands have decided to join forces for a new collaboration that sounds like it’s made in sweet treat heaven.
Snack food company McVitie’s and doughnut creators Krispy Kreme are two brands that each have legions of passionate fans eager to see what new creations they come up with next – but now, they two titans have come together for what some are already calling “the collaboration of the decade” for the ultimate confectionary hybrid.
Introducing the ‘Jaffanut’.
Just as the name suggests, the new sweet treat promises to be “the best of both products”, and comes complete with Krispy Kreme’s signature soft dough and the legendary zesty orange-flavoured filling that Jaffa Cake fans all know and love.
Although there is no official launch date for the ‘Jaffanut’ as of yet, the new chocolate orange treat was teased by Krispy Kreme UK across its social media platforms yesterday, with the cryptic caption “SOON”.
The creation of the ‘Jaffanut’ comes after Krispy Kreme UK – which is known for its limited-edition collaborations – put a tweet out last week to ask doughnut fans which brand it should join forces with next, and Jaffa Cakes responded: “Can we tag ourselves?”
“Depends… are we making a cake or doughnut?,” Krispy Kreme questioned.
Jaffa Cakes then replied: “You making a cake is like us making a biscuit. Spitballing names here, but what do you think of Jaffa Kreme? Krispy-Jaffa? Or maybe… Jaffanut?”
The new sweet treat collaboration also comes after McVitie’s last year launched the Jaffa Cakes and doughnut ‘fusion’ called Jonuts – a doughnut-shaped ring of sponge with the staple orange-flavoured filling and a dark chocolate coating.
“We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for ‘Jaffanatics’ to enjoy,” said McVitie’s Jaffa Cakes Brand Manager, Alice Jamieson.
“McVitie’s Jaffa Cakes are a much-loved product in the UK and Ireland,” added Louise Direito – Director of Innovation at Krispy Kreme UK.
In the latest twist that virtually everyone saw coming, the Tyson Fury vs Anthony Joshua fight looks like it has been called off yet again. Is anyone even still bothered at this point?
Fury broke the news via Instagram on Monday evening, revealing that he had not received a signed contract from Joshua before his self-imposed 5pm deadline and that the long-awaited all match-up is now off the table.
Joshua’s last two fights came against the Usyk, in which he lost both the first bout and the rematch, going viral with a rather bizarre speech in the immediate aftermath.
As well as questioning how the Ukrainian could have beaten him when he’s “not strong”, he references everything from the Russian invasion to his weight and time in prison.
As for Usyk, he is the only real opponent Fury is likely to face and the pair have been open about arranging a fight, despite both having made it quite clear that they hope to retire in the new future.
Gary Neville insists he has ‘no intention’ of going into politics
Gary Neville has made his stance clear and insisted that he has absolutely “no intention” of going into politics in the future.
The former Manchester United and England footballer, turned manager, pundit, and commentator, made a guest starring appearance at the 2022 Labour Party Conference yesterday – which is currently being held in Liverpool – to give a speech at an event about the future of football.
The Bury-born 47-year-old also threw his support behind party leader Sir Keir Starmer.
But despite becoming a followed figure and somewhat of a voice on current political affairs since his retirement from the game, and most significantly within the last couple of years of Brexit, the COVID-19 pandemic, and under the leadership of several Conservative Prime Ministers, Neville has claimed that he still does not intend to venture into politics.
He also said that he was “not going to be tempted” to become an MP and stand in the upcoming by-election in West Lancashire.
The former right back said he does not “need to be an MP” to support the Labour party.
Neville told BBC Politics that a venture into politics is “something I’ve been asked about regularly over the last 12 – 18 months,” but clarified that he’s “got no intention of going into politics at all”, primarily because “I love what I do so much”.
He continued: “The reality is I love what I do so much. I love what I do in football, I love what I do in Greater Manchester with the businesses that I co-own, and I have to say I wouldn’t want to give that up as I feel as though I’m happy in what I’m doing.
“I want to continue doing the things that I’m doing locally in Greater Manchester.
“And I have to say that I feel politically motivated, but I can do as much, I think, for the Labour Party by being here as I can do being an MP.