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Morrisons is giving away 100,000 Warburtons crumpets for FREE this summer

Anyone and everyone who 'asks for Ellen' will get free toasted crumpets with a topping.

Emily Sergeant - 30th July 2024

Warburtons and Morrisons have teamed up to give away thousands of free crumpets to anyone who ‘asks for Ellen’ this summer.

After first introducing it to huge success back in July of last year during the school holidays, and then yet again for the Easter break back in March, Bolton-born bakery Warburtons has decided to join forces with supermarket chain Morrisons for a third this summer to relaunch the popular ‘Ask for Ellen’ initiative.

A whopping 100,000 portions crumpets are set to be served up to hungry families free of charge over the next couple of weeks.

The relaunching of the popular initiative means that anyone and everyone who ‘asks for Ellen’ at one of the 395 Morrisons cafes across the UK will be given toasted crumpets with a choice of topping, completely for free with “no questions asked”.

The offer will be available all day every day from 5-25 August, while stock lasts.

Warburtons and Morrisons are giving 100,000 free crumpets across the UK this summer (Credit: Morrisons)

If you’re unfamiliar with the ‘Ask for Ellen’ initiative, it aims to help “alleviate holiday hunger” and works to ease the additional financial strain that is often put on parents, carers, and guardians when children are not at school.

400,000 portions of free crumpets have already been provided as part of the much-needed scheme since it first launched, and even more are set to be given away over these next couple of weeks.

Chris Strong, who is the Morrisons Cafe Senior Buying Manager, says the supermarket retailer is “thrilled” to collaborating with Warburtons to “bring this fantastic campaign to life once again” over the next couple of weeks.

Anyone and everyone who ‘asks for Ellen’ will get free toasted crumpets with a topping / Credit: Morrisons

“As a family-run business, we have always fostered a strong sense of community,” added Warburtons’ Chairman, Jonathan Warburton, “and that’s why we are so proud to bring back ‘Ask for Ellen’ for a fourth time.

“Since launching last year, we will have served almost half a million portions of crumpets, including the 100,000 portions this summer holiday.”

As well as running the ‘Ask for Ellen’ initiative, Morrisons is also continuing to provide its ‘Kids Eat Free’ promotion all day, every day, throughout the summer holidays too, meaning families can get a free kids meal when purchasing an adult meal that costs £5 or more. 

To get your free Warburtons crumpets this summer, all you’ll need to do is head down to your nearest Morrisons Cafe and ‘ask for Ellen’.

Featured Image – Warburtons