M&S has now removed best before dates from fresh produce packaging in a bid to tackle food waste, both in store and in UK households.
After research from sustainability charity WRAP has shown that an estimated 6.6 million tonnes of food is thrown away by UK households every year, the supermarket retailer has announced that best before dates will be removed from the labelling of over 300 fruit and vegetable products – which accounts for 85% of its fresh produce offering.
This will include on commonly-wasted items like apples, potatoes, broccoli, and so much more.
Best before dates will now be replaced with a new code, which M&S staff will use to “ensure freshness and quality is maintained”.
The retailer says the change to packaging – which is being rolled out across all M&S stores in the UK from this week – is designed to “encourage customers to throw away less edible food at home” and urges people to “use their judgement”.
ADVERTISEMENT
The removal of best before dates is part of M&S’s pledge to halve food waste by 2030 – with 100% of edible surplus to be redistributed by 2025.
Cutting best before dates is one of several other steps the retailer is taking to reduce food waste, including having partnered with charity Neighbourly back in 2015 and donating over 44 million meals, which store teams work closely with local communities to ensure edible food surplus is redistributed, and launching the ‘Sparking Change’ challenge nationwide, which encourages customers to reduce food waste recipes using leftovers, as well as expert tips on batch cooking and storing food to make it last longer.
“We’re determined to tackle food waste,” said Andrew Clappen, Director of Food Technology at M&S.
“Our teams and suppliers work hard to deliver fresh, delicious, responsibly sourced produce at great value and we need to do all we can to make sure none of it gets thrown away [but] to do that, we need to be innovative and ambitious.
ADVERTISEMENT
“Removing best before dates where safe to do so, trialling new ways to sell our products, and galvanising our customers to get creative with leftovers and embrace change.”
He insisted that the retailer is aiming for its target of halving food waste, and will keep searching for solutions while still maintaining “the standards and value our customers expect.”
WRAP says it’s “thrilled” that M&S is taking steps to reduce food waste.
“Removing dates on fresh fruit and veg can save the equivalent of seven million shopping baskets of food being binned in our homes,” added Catherine David, Director of Collaboration and Change at WRAP.
ADVERTISEMENT
“We urge more supermarkets to get ahead on food waste by axing date labels from fresh produce, allowing people to use their own judgement.”
Featured Image – M&S
Trending
Aldi’s viral sell-out BBQ pizza oven is back in UK stores this week
Emily Sergeant
Aldi has announced that its viral BBQ pizza oven that absolutely flies off the shelves every time it goes on sale is coming back to UK stores.
And it’s just in time for the temperatures to soar this spring and summer.
Known and loved by shoppers nationwide for “delivering delicious restaurant-style pizzas” at a fraction of the price, the BBQ Pizza Oven first went on sale in Aldi stores back in 2022, and has been in high-demand from pizza lovers to return ever since.
Described as being “practical and compact”, the oven sits atop of your regular barbecue and is compatible with both gas or charcoal grills.
Thanks to featuring both a high-quality ceramic pizza stone and an integrated thermometer, this means anyone, from the self-professed pizza professionals right through to the cooking rookies, can chef-up a 12-inch pizza in just 10 minutes flat.
Aldi says shoppers can even “save themselves some serious dough” too, as this spring and summer essential is on sale for 55% less than an equivalent product at Dunelm, so there’ll be no need to part with that extra £49.
Aldi’s BBQ Pizza Oven will only set you back £39.99 when it goes on sale this week.
You can chef-up a 12-inch pizza in just 10 minutes flat / Credit: Aldi
Available from this Thursday (21 March), and landing in the classic ‘Specialbuys’ middle aisle section of Aldis across the UK, shoppers looking to feast on hearty pizza while the sun shines will need to be quick if they want to get their hands on one though, as it’s expected to sell out fast, just as it has done in previous years.
And, as is the case with all Specialbuys, “once they’re gone, they’re gone”.
If the BBQ Pizza Oven sounds like a pizza you (pun very-much intended… regrettably), then you can find the opening times of your nearest store on the Aldi website here.
Featured Image – Aldi
Trending
Package holiday company launches new flights from Manchester to European ‘hidden gem’
Emily Sergeant
An affordable package holiday company has launched new flights from Manchester to one of Europe’s so-called ‘hidden gems’.
If you fancy taking a trip to tiny country tucked away in the middle of two major continents, then Holiday Best, one of the UK’s newest holiday package operators – which also happens to boast the lowest deposit on the market at just £25 per person, too – has recently launched new package holidays to Georgia’s capital, Tbilisi.
Running in partnership with Turkish Airlines, the flights have now launched from a handful of major UK airports – including Manchester Airport.
And the best bit? There’s even trips available to book in time for the Easter holidays.
A package holiday company has launched new flights from Manchester to European ‘hidden gem’ / Credit: Unsplash
If you don’t know too much about Georgia’s capital city, Tbilisi was often once thought of as one of eastern Europe and the Asian continent’s “hidden gems” – but now, the picturesque place has become a truly modern and diverse city, with a hybrid of influences.
The old town of the capital is full of historic architecture, with a wide range of restaurants designed to make you fall in love with Georgian cuisine, while the outskirts are surrounded by the remote mountains of Svaneti – which some even say rival the Swiss and French Alps, not only in their beauty, but also in their hiking opportunities.
So it’s not hard to see why the city has cemented itself as a popular city break and holiday destination for many tourists, right?
Georgia’s capital Tbilisi is described as being a truly modern and diverse city / Credit: Nina Matcharashvili (via Unsplash)
If it sounds like a country up your street, and you’re keen to book yourself a well-deserved break away, then Holiday Best is currently running a deals for seven-night bed and breakfast stays flying from Manchester Airport, with 20kg baggage allowance and private transfers included – with prices ranging around the £925 mark per person.
A stunning range of four and five-star hotels in Tbilisi are included as part of this new Georgian package holiday offering, so there’s bound to be something in everyone’s budget.
These include the four-star Tbilisi Times Boutique Hotel, with its unique and memorable decor starting at £465pp, and the five-star Grand Tbilisi Metekhi Palace that has a rooftop restaurant and bar, as well as being known for its world-class service.