M&S has now removed best before dates from fresh produce packaging in a bid to tackle food waste, both in store and in UK households.
After research from sustainability charity WRAP has shown that an estimated 6.6 million tonnes of food is thrown away by UK households every year, the supermarket retailer has announced that best before dates will be removed from the labelling of over 300 fruit and vegetable products – which accounts for 85% of its fresh produce offering.
This will include on commonly-wasted items like apples, potatoes, broccoli, and so much more.
Best before dates will now be replaced with a new code, which M&S staff will use to “ensure freshness and quality is maintained”.
The retailer says the change to packaging – which is being rolled out across all M&S stores in the UK from this week – is designed to “encourage customers to throw away less edible food at home” and urges people to “use their judgement”.
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The removal of best before dates is part of M&S’s pledge to halve food waste by 2030 – with 100% of edible surplus to be redistributed by 2025.
Cutting best before dates is one of several other steps the retailer is taking to reduce food waste, including having partnered with charity Neighbourly back in 2015 and donating over 44 million meals, which store teams work closely with local communities to ensure edible food surplus is redistributed, and launching the ‘Sparking Change’ challenge nationwide, which encourages customers to reduce food waste recipes using leftovers, as well as expert tips on batch cooking and storing food to make it last longer.
M&S has now removed best before dates from fresh produce packaging in a bid to tackle food waste / Credit: M&S
“We’re determined to tackle food waste,” said Andrew Clappen, Director of Food Technology at M&S.
“Our teams and suppliers work hard to deliver fresh, delicious, responsibly sourced produce at great value and we need to do all we can to make sure none of it gets thrown away [but] to do that, we need to be innovative and ambitious.
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“Removing best before dates where safe to do so, trialling new ways to sell our products, and galvanising our customers to get creative with leftovers and embrace change.”
He insisted that the retailer is aiming for its target of halving food waste, and will keep searching for solutions while still maintaining “the standards and value our customers expect.”
The retailer says the change is designed to “encourage customers to throw away less edible food at home” / Credit: M&S
WRAP says it’s “thrilled” that M&S is taking steps to reduce food waste.
“Removing dates on fresh fruit and veg can save the equivalent of seven million shopping baskets of food being binned in our homes,” added Catherine David, Director of Collaboration and Change at WRAP.
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“We urge more supermarkets to get ahead on food waste by axing date labels from fresh produce, allowing people to use their own judgement.”
Featured Image – M&S
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Manchester band Westside Cowboy release ‘thrilling’ debut album that critics are calling one of the year’s best
Emily Sergeant
One of the UK’s best rising bands have released their debut album today to glowing reviews from critics and fans alike.
Jimmy Bradbury, Reuben Haycocks, Aoife Anson O’Connell, and Paddy Murphy – better known together as Westside Cowboy – formed back in 2023 when they were students at the Royal Northern College of Music, so while they may not all be from Manchester, they definitely have the spirit of our city at the heart of everything they do.
After playing in different bands across the city throughout their student years, the four-piece joined forces to create Westside Cowboy – an indie rock collective credited with self-coining the genre of ‘Britainicana’.
Put simply, Britainicana is a cultural concept that mixes the hazy, mythic feel of American country and folk, with the sound of raw British punk, indie rock, and small-town life.
Westside Cowboy have released their debut album, It Goes On / Credit: Clementine Schniedermann (Press Shots – Supplied)
If that sounds like your cup of tea, then you’ll be pleased to know that Westside Cowboy have released their debut album, It Goes On, to the world today (21 August).
And the reception from critics, arguably, couldn’t be better.
Prior to the release of their debut album, the band had released two EPs, including So Much Country ‘Till We Get There in January earlier this year, and had started to make a name for themselves with their popular debut single ‘I’ve Never Met Anyone I Thought I Could Really Love (Until I Met You)’ in 2024.
They went onto make even further waves when they supported equally-rising American rock band Geese on their UK and Irish tour back in March – with many fans calling it one of the best support and main act combinations in some time.
Three singles from their debut album were shared with the world ahead of its release – ‘Kick Stones (The Boys)’ came first, followed by ‘Pin Up Boys’ and ‘Dobro’.
So, it’s fair to say the anticipation for album was high… and if the reviews are anything to go by (which we think they are), it looks like the band has very much delivered what they set out to achieve.
Westside Cowboy’s debut album It Goes On is now available to stream, or you can purchase a physical copy in a range of formats from their website here.
Take a listen👇
Featured Image – Press Shot (Supplied)
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BBC Introducing LIVE is back with events across the North for grassroots music artists
Emily Sergeant
BBC Introducing’s flagship live event will return with a huge lineup of activities for aspiring musicians and music creators this autumn.
To celebrate and champion undiscovered talent across the country, BBC Introducing LIVE will include an array of live performances, immersive workshops, educational panels, and networking opportunities for grassroots artists, DJs, and music creators, all at the start of their careers.
Introducing LIVE will head across the UK, including hosting four special gigs in Leeds and a songwriting camp in Manchester.
The BBC Introducing Songwriting Camp is an invite-only event offering an ‘unparalleled’ experience for artists and creatives to develop skills and collaborate with industry professionals in a real music studio.
Then, on Saturday 28 November, BBC Introducing will host four showcases across Leeds, celebrating some of the best new music from across the UK – with independent music venues The Wardrobe, Belgrave Music Hall, and Oporto all taking part.
While up in Sunderland, following the success of BBC Radio 1’s Big Weekend there earlier this year, a special takeover event will take place at The Fire Station – with a day of panels, workshops, open mics, and an industry feedback centre planned, all designed to support and inspire the next generation of musicians and music industry professionals.
Other northern cities hosting events during this year’s programme are Gateshead, and major music city Liverpool.
Many successful artists, including the North’s very-own Sam Fender, as well as big names like Ed Sheeran, Raye, Olivia Dean, and Loyle Carner, all began their careers with support from BBC Introducing.
“Championing and nurturing artists and creatives is at heart of everything BBC Introducing does, and so I’m excited that Introducing LIVE will be returning in November for our biggest year yet,” commented Kelly Betts, who is the Editor of BBC Introducing.
“BBC Introducing will be at events, panels, and gigs across the UK giving emerging talent the opportunity to learn from industry experts, make music and connect with fellow artists.
“Music has the power to unite, inspire, and shape our culture and BBC Introducing’s flagship event will help some of the UK’s rising stars on their journey to achieve this.”