Iceland has made the decision to give away items to customers for free on the last day of their shelf life.
The budget supermarket has said it has made the decision to give items away to online customers in a bid to reduce food waste.
According to Iceland, its ‘Free on Last Day of Life’ initiative could see more than 1.3 million items worth £500,000 a year now given away to be eaten, instead of going in the bin unsold, and all groceries delivered by Iceland have previously promised to have a shelf life of a minimum of two days.
The initiative has been launched across 1,000 sites up and down the country, following a positive initial trial in 40 stores that saw over 17,000 items given away free of charge.
Customers on average also saw a refund of around £1.58 as a result of the initiative, it has been reported.
The way the initiative works is that when an item is ordered by a customer and is due to go out on the same day as its due date, the customer will be made aware that the item will be free – and it shall be placed in their basket as normal.
Bread, cakes, morning goods, chilled and fresh food is all included in the scheme, which aims to help the supermarket be more sustainable.
Iceland Foods managing director, Richard Walker, said: “Reducing food waste is a huge priority for us as we continue to reduce our impact on the environment [and] we know that shelf life plays a big role in the creation of surplus food so we to have find an innovative way to combat this within our stores and via our online shopping.
“Our Free on Last Day of Life scheme not only helps reduce food waste but also supports our customers.
“We know cost is key to many of our shoppers and this new initiative allows us to offer them the opportunity to reduce their weekly shopping bills as well as helping to reduce food waste.”
A look at the plans to turn historic Ancoats mill with rich musical heritage into new apartment complex
Hodder + Partners have just revealed new CGIs and a more detailed look at the plans for their redevelopment of the longstanding Brunswick Mill in Ancoats which is set to become a brand-new apartment complex.
The proposals to turn the once creative space with decades of musical heritage into a new residential site were revealed back in 2021 and approved within just a few months, despite having been met with plenty of resistance given its history and cultural significance.
Nevertheless, Northern company Big Red Construction recently kicked off the £50+ million renovation on behalf of developer Arrowsmith Investments and the apartments are projected to be finished in 2026.
With that in mind, the architectural designers Hodder have just released a new look at what Brunswick Mill is set to look like once completed:
Set to transform the historic industrial mill-turned-creative space and music studios on the edge of New Islington into 153 new apartments, ranging from one, two and three-bedroom residences, the redevelopment will be spread across two phases.
In line with designs by Hodder + Partners, the initial phase involves converting the existing mill building and the construction of new four and seven-storey elements to accommodate the remaining 127 homes on the Bradford Road plot in Ancoats.
Big Red Construction, who are also working on the Peelers Yard building for CERT Property and Myprotein founder Oliver Cookson, are expected to complete phase one by the first quarter of 2026.
Here’s another look at what living space people are already buying up:
Along with Hodder + Partners as architects, the project team also consists of HW Consultancy who are covering structural aspects, Manchester firm Clancy for mechanical and electrical considerations, as well as AM Pyro as fire engineers.
With property company Orlando Reid serving as estate agents for the project, 42 out of the 153 apartments have already been sold off-plan, with managing director Baljit Arora describing it as “an exciting period for all parties involved and for the city of Manchester”.
This is just the latest chapter in the continued regeneration of the Ancoats and the New Islington areas, which remain two of the most heavily re-developed areas in the city centre and Greater Manchester as a whole. You can see other hot properties in and around the region HERE.