Iceland to now give away unsold food for free in efforts to ‘reduce waste’
Bread, cakes, morning goods, chilled and fresh food is all included in the scheme, which is expected to divert around 1.3 million food items away from landfill a year.
Iceland has made the decision to give away items to customers for free on the last day of their shelf life.
The budget supermarket has said it has made the decision to give items away to online customers in a bid to reduce food waste.
According to Iceland, its ‘Free on Last Day of Life’ initiative could see more than 1.3 million items worth £500,000 a year now given away to be eaten, instead of going in the bin unsold, and all groceries delivered by Iceland have previously promised to have a shelf life of a minimum of two days.
The initiative has been launched across 1,000 sites up and down the country, following a positive initial trial in 40 stores that saw over 17,000 items given away free of charge.
In an effort to reduce food waste, we’re giving away food on the last day of its shelf life to online customers.
Customers on average also saw a refund of around £1.58 as a result of the initiative, it has been reported.
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The way the initiative works is that when an item is ordered by a customer and is due to go out on the same day as its due date, the customer will be made aware that the item will be free – and it shall be placed in their basket as normal.
Bread, cakes, morning goods, chilled and fresh food is all included in the scheme, which aims to help the supermarket be more sustainable.
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Iceland customers on average also saw a refund of around £1.58 as a result of the initiative, it has been reported. / Image: Pxfuel
Iceland Foods managing director, Richard Walker, said: “Reducing food waste is a huge priority for us as we continue to reduce our impact on the environment [and] we know that shelf life plays a big role in the creation of surplus food so we to have find an innovative way to combat this within our stores and via our online shopping.
“Our Free on Last Day of Life scheme not only helps reduce food waste but also supports our customers.
“We know cost is key to many of our shoppers and this new initiative allows us to offer them the opportunity to reduce their weekly shopping bills as well as helping to reduce food waste.”
Peter Kay announces four intimate charity shows in Greater Manchester – but only for these postcodes
Emily Sergeant
Peter Kay has just announced four intimate shows to raise money for a very worthy cause… but you can only get tickets if you live in these particular postcodes.
Comedy legend Peter Kay is set to return home to the Bolton Albert Halls for four very special hometown shows in this summer, marking his first performances at the venue more than two decades.
Taking to the very stage where he recorded the UK’s biggest-selling stand-up DVD, it’s set to be a proper nostalgic homecoming for one of Britain’s most beloved comedians.
The summer shows – which are taking place from 9 – 11 July 2026, even including a matinee performance – this is a rare chance for local fans to be part of something incredibly special, with all funds raised going to Bolton Hospice.
But, there’s a bit of a catch… you’ll only be able to get tickets if you live in Bolton (and some parts of Bury), as it’s strictly limited to BL postcodes.
Peter Kay Live at the Bolton Albert Halls – 2026 Dates
Thursday 9 July (Evening)
Friday 10 July (Evening)
Saturday 11 July (Matinee)
Saturday 11 July (Evening)
Tickets officially go on sale Friday 24 April at 10am, and you can get your hands on them here.
Featured Image – Supplied
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Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic
Emily Sergeant
A new survey has revealed that seven in 10 NHS workers believe the health service is ‘poorly prepared’ for another pandemic if one should arise.
After the recent meningitis B outbreak in Kent last month raised the conversation of mass contagion once again, of course following the COVID-19 pandemic, a new YouGov survey of more than 1,000 NHS workers has now uncovered how well prepared staff in the health service think it is for another global pandemic.
The results show that 69% of staff surveyed think the health service is ‘poorly prepared’ for another pandemic, and to make matters worse, 26% of those even say it’s ‘very poorly’ prepared.
Only one in five (22%) think the NHS is could properly handle another pandemic, but statistically, YouGov claims none of those surveyed said it’s ‘very well’ prepared.
Seven in 10 NHS workers think the health service is ‘poorly prepared’ for another pandemic / Credit: Pxhere | Rawpixel
When workers were asked how the NHS’s level of preparedness now compares to prior to the COVID-19 pandemic, 41% did concede that they think it is better prepared now than 2020, however 37% admitted they think it’s no better prepared.
16% actively think it’s less well-prepared now than it was prior to 2020.
This marked a new era of ‘transparency’ and ‘accountability’ in the NHS, with the league tables delivering on the Government’s promise to drive up standards, tackle variation in care, and ensure people get the high-quality service they rightly expect.
Every trust in England – from urgent and emergency care, through to elective operations and mental health services – will now be ranked quarterly against ‘clear and consistent’ standards.
Georgina Pellant -
25th October 2021 
