The North West Air Ambulance Charity (NWAA) has launched an emergency appeal to keep its lifesaving service funded.
The North West Air Ambulance (NWAA) service is said to attend around 2,500 missions to provide help to eight million people each year, with its world-class care becoming increasingly more specialised over the last two decades it has been flying.
But despite still providing this advanced pre-hospital care to patients in need right across the region and continuing to support the NHS on the frontline throughout the coronavirus (COVID-19) pandemic, it has lost an estimated £71,000 in revenue each month since the first national lockdown.
This loss is said to equal 20% of the charity’s income in the past year alone.
The ongoing pandemic has had a severe impact on the organisation, with store closures, cancelled fundraisers and postponed events all contributing to a dramatic dip in funds.
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The service – which flies three helicopters in the region, and is entirely dependent on public and corporate donations – now says it needs more than £9.5 million a year to continue, which is why it has launched an urgent appeal for funding.
We’ve launched an #emergencyappeal to raise funds to keep us flying to save lives across the North West.
— North West Air Ambulance Charity (@NWAirAmbulance) February 2, 2021
The appeal for funding is to ensure the life-saving fleet never needs to be grounded in the future.
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Sarah Naismith – Director of Income and Engagement at NWAA Charity – has urged anyone in a position to donate to do consider doing so.
She has insisted that any donations received would allow the charity to continue its crucial work.
Speaking on the importance of the appeal, Sarah said: “COVID-19 has disrupted everyone’s lives, it’s threatened to grind down our friends in the NHS, and it’s placed financial and operational strain on our charity.
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“The crew have continued their lifesaving work every day, supporting the NHS and working side by side with the ambulance service, however, the disruption to our fundraising revenues is significant and we don’t take sharing this news lightly”.
“I know we saved that child that day.”
With no government or NHS funding, it’s your donations that ensure we can continue flying to save lives. Make a difference today, donate now 👉 https://t.co/5HgoZyz90A
— North West Air Ambulance Charity (@NWAirAmbulance) February 25, 2021
She continued: “Without funding, we may not be able to continue to make a critical difference to patients.
“For 21 years, we have always been blown away by the generosity of our supporters, and we wouldn’t be here without them, so with our work at greater risk than ever before, any donations will allow us to continue to reach and treat patients in need, and give them the best chance of survival.
“Help us help people across the North West.”
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If you would like to make “a life-saving donation” to The North West Air Ambulance (NWAA), then you can simply text HELPNWAA5 to 70085 to donate £5, or you can visit the NWAA website.
More information on the services provided and the support needed can also be found here.
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Sir Ian McKellen pays emotional tribute to long-time friend and fellow northern actor Sir Patrick Stewart
Emily Sergeant
Sir Ian McKellen has paid an emotional tribute to his long-time friend and fellow northern actor, Sir Patrick Stewart, following his death.
Sir Patrick Stewart – who was born and bred in Mirfield, West Yorkshire, and is best-known for his theatre work alongside an illustrious 60-year screen career, taking on prominent roles in franchises such as Star Trek and X-Men – sadly passed away at the age of 86, with his death being announced publicly yesterday evening (29 October).
And now, his long-time friend and fellow northern actor, Sir Ian McKellen, has paid tribute.
Sir Patrick and Sir Ian shared the stage together countless times over their decades-long careers, but also famously starred alongside each other in the X-Men franchise, and subsequent Marvel movies, as Charles Xavier/Professor X and Magneto.
The tribute, shared across Sir Ian’s social media platforms, reads: “Before everything else, Patrick was defined by being born and bred in Yorkshire, the proud county in the north of England which he loved to the end. You could hear it in his accented voice and in the stern honesty with which he told you what he thought and felt. Yorkshiremen have no truck with half-truths or avoidance of big issues. He wore his heart on his sleeve, which made him a man to rely on, to admire and in my case, love.
“We first met as ambitious young actors with the Royal Shakespeare Company half a century ago but we weren’t in the same productions.
“My first strong memory was a few years later, meeting him in the street in central London when he told me about an offer to take over a leading part in ‘Star Trek’. “But Patrick think of your stage career in the UK. Do you really want to risk getting lost in Hollywood for years and years?”
“Well, he took the risk and thank goodness for us all that he did, for not just his devoted Trekkies, but film and theatre audiences who marvelled at his using international celebrity to star in a string of cinema successes (‘X-Men’ of course) and in great classical plays by Shakespeare, Ibsen, Arthur Miller, Peter Shaffer, Pinter and Beckett at Stratford-upon-Avon, in London’s West End and on Broadway.
“America was his adopted home, where he met his adored Sunny who has cared for him through sickness and health, through thick and thin.
“But he never forsook his origins: and the proudest achievement of the most respected and beloved actor of his generation on either side of the Atlantic, was his appointment as Chancellor of Huddersfield University in Yorkshire.”
Sir Patrick Stewart’s farewell performance will be in Avengers: Doomsday, which is being released in UK cinemas on 18 December 2026
Featured Image – Gage Skidmore (via Flickr)
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Classic FM will be back playing calming music for anxious pets this Bonfire Night
Emily Sergeant
Classic FM will be back playing calming music for anxious pets during this year’s fireworks season.
Bonfire Night may be loved by us humans for the spectacular firework displays and all the festive-themed activities that come along with it… but sadly, the November holiday isn’t quite so fun for our four-legged friends.
Loud bangs, flashing lights, and unpleasant strong smell of spent explosives are just some of the reasons why fireworks are frightening to pets.
Not only that, but with multiple bangs occurring from numerous displays across this time of year, pets are rarely able to pinpoint when and where the booming explosions are coming from, therefore creating even more anxiety around this time of year.
Classic FM will play calming music for anxious pets during this year’s fireworks / Credit: DESIGNECOLOGIST (via Unsplash)
Which is why, for the ninth year running now, Classic FM is once again teaming up with the RSPCA for two Pet Classics programmes packed with ‘the most soothing and comforting classical music’.
The music has been handpicked to help calm and settle any anxious pets.
A survey by the RSPCA revealed that almost two-thirds (63%) of animal owners reported their pet was distressed during fireworks season, and that playing relaxing music was the most common way (36%) to help calm or prepare their animal.
Presenters Dan Walker, Aled Jones, and Dawn O’Porter will each host a night of the specially created programme to help keep the nation’s pets calm through the whizzes and bangs.
Dan will present the first programme on Bonfire Night itself (Thursday 5 November), and then as celebrations continue throughout the weekend, Aled will be on hand to bring some peace to Friday 6 November, and Dawn picks up the baton on Saturday 7 November.
Emily Sergeant -
2nd March 2021 
