Whether you can believe it or not, a new survey has revealed that only 37% of Brits reckon they swear every day.
Or maybe you can believe it.
Swearing and using inappropriate language definitely used to be considered far more offensive among generations gone by, but here today in the 21st century, it’s fair to say that curse words encompass a large part of the vocabulary used by a wide range of Brits spanning all ages.
For some, swearing is just another way of expressing yourself, but for others, it’s typically not acceptable.
But while it might be a controversial topic, an interesting new YouGov survey has found that swearing is something we nearly all do – with the majority of Brits (57%) saying they swear on most days, and only 8% claiming to never swear at all.
Only a third of Britons have a negative view of swearing, and young people are actually more likely to have a positive than negative view (unlike their elders)
As many may have predicted, men tend to be more regular swearers than women, with 41% saying they swear every day, compared to just 33% of women, and it was also found that younger Brits are more likely to curse on a regular basis too, with 47% of 18-34 year olds swearing every day, compared to only 19% of over 65s.
Even though lots of people perhaps don’t feel that comfortable using inappropriate language, just a third of Brits (33%) say they have an outright negative view of swearing, and nearly half of the public (48%) have what they would consider to be a ‘neutral attitude’ towards it.
When it comes to view points, YouGov found that there is, yet again, a clear generational shift in attitudes, with older Brits being the most likely to have a negative view of swearing (51%), compared to just 21% of 18-34 year olds.
In fact, 18-34 year olds are actually more likely to have a positive view of swearing (30%) rather than a negative one, the survey found.
Which swear words do Britons find the most offensive?
C*nt: 82% say very or fairly offensive Motherf*cker: 70% Fatherf*cker: 62% B*tch: 55% F*ck: 53% W*nker: 53% B*stard: 45% P*ssy: 44% Pr*ck: 42% Tw*t: 40% A*sehole: 39% D*ckhead: 39% Son of b*tch: 36% C*ck: 34% T*sser: 31%… pic.twitter.com/jovGbrSxdl
Does all of this change given the circumstances though? Do Brits consider it to be generally more acceptable to swear in certain places than others? The survey found that Brits are largely agreed on it being acceptable to swear when you’re in your home by yourself (91%), in response to physical pain (87%), or when you’re with friends in private (86%).
On the flip side, it’s considered unacceptable to swear in a place of worship (91%), while with a customer or client at work (94%), in front of children (95%), or at shopworkers (97%).
There are some instances, though, where the public are more divided, as when it comes to being with your with colleagues at work, nearly half (45%) of survey respondents see swearing as okay, but 53% see it as inappropriate.
The survey also looked into Brits’ particular favourite swear words, claiming that ‘most of us, deep-down’ have one we prefer to use most.
For this, it was the good old ‘f-word’ (f**k) that reigned supreme.
Featured Image – Etienne Girardet (via Unpslash)
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A sneak peek at the first pour: Greater Manchester celebrates the return of Boddingtons
Danny Jones
Greater Manchester has every reason to drink and jubilate this Friday and toast the perfect excuse for an early dart as the first fresh pours in a new chapter for Boddingtons beer have been sunk.
And by’eck if ain’t still bloody gorgeous.
That’s right, in case you didn’t hear the latest news about ‘Cream of Manchester’, we can now officially and ever-so gladly confirm that Boddingtons Bitter is properly back on draught in the region.
With the iconic cask ale making a glorious return decades on from its glory days in the 1990s, the new and improved Boddies beer is flowing from the taps – just in time for the weekend, no less.
Yes, with local brewery and pub chain J.W. Lees taking over the manufacturing and distribution, leaving the Budweiser Group to take over the licensing, the updated recipe Boddingtons – which clocks in at a 4.0% ABV – is about to be rolled out across the 10 boroughs.
Better yet, with five native pubs having already reinstalled honey yellow and black pumps, and with Lees looking to deliver it to the ale-loving masses across the North West, this could be the biggest Manc comeback since, well, those two lads from Burnage…
Speaking of: we were invited along to Founder’s Hall on Albert Square (formerly Duttons and now home to every one of the brand’s beers, not to mention serving as a tribute to John Lees himself), for a special ceremony to celebrate the inaugural public pints of Boddies being poured.
Let’s just say we were honoured to be part of the grand resurrection.
Obviously, there have been some holdouts hanging onto the classic Mancunian brew, and we certainly had fun trying to track them down over the past couple of years, but we’re just glad we don’t have to do as much work to find one now.
Managing Director of JW Lees, William Lees-Jones, said on the relaunch: “When I joined JW Lees in 1994, Boddingtons was ‘The Cream of Manchester’ and we were in awe of their position in leading the cask beer revolution.
“We’re proud to bring it back home, starting with Founder’s Hall, and we’re planning to restore Boddington’s as one of the UK’s leading premium cask beers, particularly here in the North West.” Well said, sir.
Available from Founder’s Hall, The Black Friar in Salford, Stables Tavern; Sams Chop House, The Circus Tavern, Oxford Road Tap, Piccadilly Tap and Victoria Tap from today, as well as Corbières and Stockport pubs like The Crown and The White Lion, we can’t wait to see Boddingtons take over the nation.
In the meantime, why not look back at the storied history behind one of our finest exports?
Subway launches make-your-own jacket potato concept ‘Spudway’ across UK
Emily Sergeant
Subway is finally launching its viral make-your-own jacket potato concept ‘Spudway’ at all its restaurants in the UK.
That’s right – you can now walk into any Greater Manchester Subway and order a jacket potato instead of a sandwich, and you get to choose exactly what goes on top of it.
Britain has always been a nation of ‘jacket fanatics’, with almost half of Brits claiming the spud to be a British cultural icon, but according to new research by Subway, it’s been found that nearly a quarter (23%) of us have argued with family and friends over how to prepare or serve one.
So it’s fair to say that, yes, us Brits do love ourselves a jacket potato, and this is why ‘Spudway’ is launching nationwide.
The UK-wide rollout of Spudway comes after it was trailed in select sites earlier this year, and then proved so popular that the trail was extended to include more locations.
Now, those fluffy jacket potatoes are available everywhere.
You can choose topping options like the simple Cheese & Beans or Tuna Mayo, or you can opt for Subway specialities like Meatball Marinara, and Chicken Tikka, but the beauty of Spudaway is it’s all fully customisable.
This means you can pick, quite simply, from whatever you fancy at the protein and salad counters, and finish it with your choice of Subway’s wide selection of signature sauces.
“The nation’s love of Jacket Potatoes is unparalleled,” commented Cathy Goodwin, who is the Interim Director of Culinary & Innovation Subway EMEA.
Subway has finally launched its make-your-own jacket potato concept ‘Spudway’ all across the UK / Credit: Subway
“The enthusiasm we’ve seen on social media and the strong demand from our guests throughout the trial made it clear that Spudway deserved a permanent place on our menu.
“Made with British potatoes, Irish salted butter, a double portion of cheese, and fully customisable with any of our many toppings, Spudway is the perfect freshly-made, high-quality lunch choice.”
Spudway jacket potatoes are freshly baked in-store daily and can be enjoyed on their own, or as part of a meal deal – which includes a spud, drink, plus crisps or a cookie.
Emily Sergeant -
30th April 2025 
