Shoppers are buzzing after Aldi brings back a ‘God tier’ discontinued biscuit

What a day.

Emily Sergeant Emily Sergeant - 25th January 2024

Shoppers are absolutely buzzing after Aldi has announced that a “God tier” discontinued biscuit is now back on the shelves.

We all have a favourite biscuit, right? Whether it’s a go-to brew accompaniment, the perfect dunker for your tea or coffee, or just one you like to scran all on its own, biscuits can be an integral part of our day – which is probably why so many people are chuffed to find out that Aldi has decided to bring back one of the best there is.

Yes, we’re talking about Sports Biscuits.

After being discontinued a good number of years ago, the supermarket retailer has officially announced that the retro shortcake is now back on the shelves nationwide.

The news of the cult-classic biccies’ return to UK supermarkets looks to, understandably, be making the days of 80s kids who loved nothing more than nibbling on a few of the sports-themed snacks, and then washing them down with a nice cold glass of milk afterwards.


Aldi’s post confirming the return of the biscuit on Instagram this week has been flooded with thousands of delighted shoppers celebrating their comeback.

“I’ve always loved these,” one ecstatic fan commented.


Another wrote: “Omg I remember these”, while a third commented: “These are awesome dunked in a brew”, and a fourth added: “These are going straight in my basket”.

Sports biscuits were that popular, in fact, that when stock noticeably started dwindling and they eventually disappeared from shelves all together, outraged fans even launched an online petition to ‘Save the Fox’s Sports Biscuits’ in a bid to get them back – with over 980 people putting their name to the campaign for change.

Aldi has brought back the cult-classic discontinued sports biscuits / Credit: Pinterest

But now, there’s no need to reminisce any further.


If you fancy getting your hands on the snack, all you’ll need to do is head to your local Aldi, make your way to the Specialbuys section in the legendary ‘Middle Aisle’, and keep your fingers crossed that there’s a big stash of them all stacked up.

Just like the good old days, Aldi’s revival of Elkes Sports Shortcake Biscuits feature different sporting activities like football, cycling, cricket, and more.

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Aldi is currently the only UK supermarket to sell them, and a 200g packet will only set you back just 79p each, so you’ll want to get down to your nearest store for those proper nostalgic memories.

Featured Image – Aldi (via Instagram)