Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Habas restaurant in Manchester announces shock closure – with huge closing-down discount
Habas, the Middle Eastern restaurant launched by the team behind El Gato Negro, has announced its shock closure.
The subterranean restaurant will be going out with a bang though, promising one last knees-up with a big discount.
Habas will be doing 25% off its entire food and drink menu this New Year’s Eve so that fans of the eatery can raise a glass to the Manchester restaurant.
They’re also hoping that Mancs will raise a glass to new beginnings, teasing a brand new concept.
Habas is located at Brown Street in Manchester city centre and has been serving up its Middle Eastern menu since 2021.
It comes from Mills Hill Developments Limited, the company also responsible for El Gato Negro and Canto, fronted by celebrated chef Simon Shaw.
Habas has stressed that its closure ‘is not forever’ as it announces details of its New Year’s Eve closing down party.
You can ring in the new year with a selection of mezze dishes, sharing platters and small plates, feasting on chicken tagine and traditional tzatziki, all 25% off on Sunday 31 December.
Drinks, too, like the cranberry elderflower martini, blackberry ginger smash and clementine daquiri will be with 25% off.
Simon Shaw, Chef Parton at Mills Hill Developments Limited, said: “As of January 2024, we have made the decision to close the doors of Habas Bar & Restaurant, however we are thrilled to announce that our Brown Street venue has an exciting new concept on the way.
“Throughout December, Habas, will continue serving up the city’s best middle-eastern cuisine, so make sure you pop in and see us. AND on New Year’s Eve, Habas, will be hosting an unforgettable celebration with 25% off food and drinks. We want to rejoice with all of our customers, with one final hurrah!
“We would like to thank all of our guests and reassure Habas fans that this is not the end of Habas Bar & Restaurant forever, simply a farewell from Brown Street for now.
“We look forward to welcoming you to our new exciting concept in Q1 of 2024.”