Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
First look inside Social Osteria, Stockport’s buzzy new Italian restaurant
Lydia Mastrolonardo
That’s right Stopfordians – we’re gaining yet another brand new addition to our town’s blooming food and drink scene, as Social Osteria opens its doors at Weir Mill.
It’s safe to say we’re in good hands, with the geniuses behind The Social Trattoria, named best Trattoria at the Italian Awards UK 2025, being the ones to bring this new taste of Italy to South Manchester.
Just because we are no longer experiencing the weather to match an Italian summer, doesn’t mean we can’t continue eating like we’re there.
Social Osteria can now be found overlooking the River Mersey, as a beautiful 2,000 sq ft space within the buzzing new canalside development, fully equipped with the classic exposed red brickwork, vaulted ceilings and even the restored original kiln.
As you approach the restaurant, you are greeted by a sunken courtyard and riverside seating, making for the perfect alfresco dining spot, when the warmer weather finally rolls back around.
With the meaning of Osteria being an Italian tavern, for locals to gather and enjoy each other’s company, good wine and honest, flavourful food – the team have stayed true to the name. You can expect dim, ambient lighting, an open kitchen, fresh small plates, flavourful 48-hour pizzas, and traditional pasta.
Vibrant dishes at Social Osteria in Stockport. Credit: The Manc Group
This glamorous new restaurant is promising a spectacular menu, from cacio e pepe butter beans to guanciale topped pizzas and their very own slow-cooked beef shin and pork shoulder paccheri ragu, you know we’re in the right place.
With Italian food running in the family, the team’s cooking practices are rooted in traditional methods, passed down through the generations and then presented to us, with the freshest of ingredients.
It suits Capital&Centric, who’ve taken the same approach to Weir Mill itself – embracing the character of the historic mill whilst transforming it into a vibrant community, for generations to come.
Inside Social Osteria at Weir Mill. Credit: The Manc Group
Set below Stockport’s iconic viaduct, the £60m neighbourhood is now home to 253 apartments alongside bustling cafés, wine bars and stunning restaurants akin to Social Osteria, accompanied by plenty of outdoor seating, green spaces, and riverside viewpoints.
Where Osteria Social now calls home is part of Stockport’s £1 billion Town Centre West masterplan, adding to the town’s growing reputation as one of the best locations to live in the UK.
Social Osteria will officially open Thursday 22 October, at Weir Mill. Be sure to book your tables early as we fear this one might get a little booked up.
Traitors star and comedian Joe Lycett is putting cash behind the bar at two Manchester pubs
Daisy Jackson
Comedian Joe Lycett is putting money behind the bar at two Manchester pubs this week, as he continues to encourage people to get out and support their local boozers.
The TV favourite – who is also currently one of the stars on The Traitors – announced the news as he bid farewell to his fictional TV pub The Lycett Arms.
On the show, he said: “There are 45,000 pubs in the UK – go and give them some love.”
Joe Lycett then proceeded to list 30 brilliant pubs up and down the country, including two in Manchester, and announced that the drinks are on him this week.
He told audiences: “[This] Friday I’ll be putting a little bit of money behind the bar in all the pubs you’ve just seen. I hope you can have a drink on me.”
The pubs he picked out in Manchester are the iconic old boozer The Peveril of the Peak, and the excellent pub and comedy venue The Old Monkey.
The Peveril of the Peak on Great Bridgewater Street is a real icon in the city centre, with its green tiled exterior and its cosy interiors.
Until recently, it was run by legendary local landlady Nancy Swanick, who died in July at the age of 96.
The Peveril of the Peak pub in ManchesterInside The Pev
Commenting on Joe Lycett’s post about his pub offer, they wrote: “You are all more than welcome at The Pev. Give me a shout and I will sort you out with a pie, Joe.”
The Old Monkey, meanwhile, is famed for its comedy nights run by Trapdoor Comedy Club, and for its open mic sessions, as well as award-winning beers.
The Portland Street pub has also very kindly agreed to match Joe Lycett’s donation, which means double the budget for pints for Mancs.
Emily Sergeant -
5th October 2023 
