Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
ADVERTISEMENT
Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
@sainsburys Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves, are you no longer stocking it?
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
ADVERTISEMENT
The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
The Dairy Milk 30% Less Sugar bar, which has been axed by Cadbury / Credit: Cadbury UK
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
ADVERTISEMENT
“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Cadbury discontinues popular Dairy Milk variation after sales decline / Credit: Lee McCoy (via Flickr)
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
ADVERTISEMENT
One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
A huge new Irish bar has opened in Manchester city centre (yes, another one)
Daisy Jackson
There’s another new Irish pub in Manchester city centre, this time on one of our busiest nightlife strips, Peter Street.
Katie O’Brien’s has officially thrown open the doors to its enormous two-storey venue, taking over and transforming the former Peaky Blinders bar.
Inside, there are three bars pouring both Guinness AND Murphys, a huge elevated stage on its own mezzanine level, which will host live musicians seven nights a week, and walls packed with decor transporting you to the Emerald Isle.
The makeover they’ve given this massive unit really is quite something, creating all sorts of cosy corners and snug areas where you can nurse a pint of stout.
Faux fireplaces, leather booth seating, and low ceilings all set the tone for a relaxed pint in the snugs.
Or if you want something a little livelier, head to the heart of the bar, where you can dance the night away to the live entertainment above your head.
Manchester’s Katie O’Brien’s is set to be their largest Irish bar yet, with existing locations all over the UK, including in Leeds and Sheffield.
Their rapid expansion has now brought them to the heart of Manchester, where they’ll be neighbouring bustling nightlife spots like Albert’s Schloss, Manahatta, and Impossible.
Katie O’Brien’s has opened on Peter StreetIt’s taken over the old Peaky Blinders barCosy snugs in Katie O’Brien’sIt serves both Murphy’s AND Guinness
The venue has taken over what was once the Peaky Blinders bar, which shut down back in March.
The previous occupier had themed its venue and menu around the hit gangster show, with cocktails named after characters.
They wrote at the time: “It is with an extremely heavy heart that we unfortunately have to announce the closure of Peaky Blinders Manchester with immediate effect. On behalf of our entire team, we are truly thankful to every guest who has stepped through our doors since opening in 2018.
“We are devastated it has had to end this way, but grateful for the journey. Thank you so much for your continued support over the years. It’s been a blast, Manchester!”
Katie O’Brien’s is open now on Peter Street in Manchester.
One of Manchester’s most popular brunch spots is opening its second location
Daisy Jackson
A brunch spot with queues down the street, and an edible Labubu French toast on the menu, is opening a second location this summer.
Bruncho has revealed plans to expand from its home on Deansgate and take on the Northern Quarter.
The all-day brunch cafe is set to move into the huge unit left empty by the shock closure of Feel Good Club.
Bruncho is known for its brunch dishes that have a real knack for going viral on social media, including New York-style breakfast rolls in croissant bread; fresh coconut water and matcha served in the coconut; and its absolutely stacked French toasts.
It’s consistently packed out at its original location on Deansgate, and now it’s taking over a 4,378 sq ft unit in the Northern Quarter too, set to open this June.
Omer Umut Mutlu, owner of Bruncho, said: “Manchester has shown Bruncho so much love, and expanding into the Northern Quarter feels like the natural next step for us.
“Hilton House gives us the space to elevate what we do – more covers, more events, and a new home for the kind of food and atmosphere people will make the journey for.
The viral Labubu French toast at Bruncho in ManchesterA breakfast spread at Bruncho
“We’re excited to bring something fresh to the neighbourhood, with the opening scheduled for June 2026.”
Paul Shakeshaft, Head of Property Management at CERT, commented: “We’ve found the ideal tenant to join the Hilton House community. Bruncho provides a new focal point for the building and for the community.
“They’re a fantastic operator with big plans that bring the right fit and the right atmosphere to the building and neighbourhood.
“Signing Bruncho brings Hilton House back to full occupation, including a full refit in just seven months, underpinning our neighbourhood vision for our commercial properties, and their continued success and appeal far beyond their completion.”
Bruncho will open their second Manchester cafe in the Northern Quarter this June.
Emily Sergeant -
5th October 2023 
