Cadbury has decided to discontinue one of its popular chocolate bars after sales for the product have been declining.
And some fans have admittedly been left “devastated” by the decision.
After already sparking outrage last year when it announced a reduction in the size of a classic Dairy Milk sharing chocolate bar by 10%, but keeping the price exactly the same as before, Cadbury appears to have angered consumers once again this week by confirming that declining popularity of one of its chocolate bars has led to it being axed.
That’s right, it’s officially time to say goodbye to the Dairy Milk 30% Less Sugar bar.
After a regular purchaser of Cadbury’s Dairy Milk 30% Less Sugar variation began noticing the bar disappearing from the shelves at his local Sainsbury’s store, he hopped on social media a couple of months ago to ask the retailer why this is the case.
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Gary Cox wrote on X to Sainsbury’s: “Hi, I’m diabetic and have been enjoying Cadbury’s Dairy Milk 30% less sugar, but I have noticed recently that it has not been on your shelves. Are you no longer stocking it?”
After Mr Cox and several other aggrieved customers questioned Cadbury over the limited availability of the product nationwide, a spokesperson for Cadbury’s parent company, Mondelez, has now finally confirmed this week that it’s made the decision to “delist” the chocolate bar.
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The Cadbury Dairy Milk 30% Less Sugar bar was first released in 2019, and was launched as the low-calorie healthier to Dairy Milk.
At the time of its initial release, the legendary chocolate makers claimed the product was just as “irresistibly smooth and creamy as our original Cadbury Dairy Milk chocolate, but with 30% less sugar and satisfaction in every single mouthful”.
In a statement to The Sun, the spokesperson said: “Cadbury has been making much-loved treats for almost 200 years and this heritage means we have a deep understanding of our consumers, allowing us to continuously innovate and develop new products that meet their evolving tastes and preferences.
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“In 2019, we launched Cadbury Dairy Milk 30% Less Sugar following significant investment over three years.
“We not only invested heavily in developing a bar that consumers told us tasted great, but also in promoting it through a nationwide marketing campaign, but despite these efforts, demand for this product has dropped.
“So we have sadly taken the decision to delist it.”
Following the company‘s confirmation that the popular sweet treat has reached the end of the road, chocolate lovers – many of whom say they are diabetic, or have other dietary requirements – have taken to social media to express their outrage.
Some have even gone as far as to claiming they’re “devastated” by Cadbury’s decision.
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One fan wrote in response: “I’m devastated they’ve pulled this option from shelves, it just seems like another decision to cut costs at the expense of quality or diverse choices. That’s my evening routine ruined”.
Manchester’s viral sandwich shop Ad Maiora is selling HUGE butties for only 9p through Deliveroo
Daisy Jackson
Ad Maiora, the Italian sandwich shop that’s loved by Manchester City stars (and everyone else who’s sunk their teeth into one), is selling butties for only 9p this week.
The local business is famed for its authentic sandwiches filled with quality imported Italian ingredients, and for its super-sized versions of its delicious lunches.
And this week only, you’ll be able to pick up a hefty sandwich, called the Scran-wich, for only 9 English pence.
The limited-edition Schiacciata will have nine different components and weighs in at a whopping 500g (though it’s nothing on their 1kg beast we’ve tried before…)
Owners and couple Enrico and Daniela have spent weeks developing the perfect balance of flavours.
Each ingredient is sourced in Italy but inspired by places and sayings from Manchester.
So you’ll find spicy ‘supersonic’ salami, nowt better N’duja, mozzarella ‘footballs’, sliced Haçienda heritage tomatoes, ‘r kid Italian wild rocket, 0161 olives, lashings of mad fer it mayonnaise, ‘buzzing bee’ basil leaves and ‘let’s ave it’ red onions – all sandwiched between fresh homemade Scran-worthy Schiacciata bread.
The Scran-wich and its 9p sale have been created to celebrate Deliveroo’s ninth birthday, and there’ll be 300 available to order through Deliveroo.
Enrico and Daniela, owners of Ad Maiora, said: “We’ve had so much support from the local community since we launched, so we were very excited when Deliveroo asked us to create a special Ad Maiora sandwich dedicated to the city of Manchester in celebration of their 9th birthday.
“We hope our customers love the limited-edition ‘Scran-wich’ – we’ve really enjoyed creating a sandwich that celebrates our city which makes this SUPER limited edition and special!”
Steffi Morel, Deliveroo city manager for Manchester, said: “It has been an absolute honour connecting Manc foodies to the best local restaurants at the click of a button for the last nine years.
“To celebrate, we’ve partnered with one of Manchester’s new local favourites, Ad Maiora, who’ve created the ultimate birthday ‘Scran-wich’, which pays homage to the city with every delicious bite! Deliveroo customers will need to be quick, as there are only 300 available!”
Ad Maiora’s Scran-wich is available for just 9p from Tuesday 30 April until Thursday 2 May through Deliveroo.
Medlock Canteen receives rave Guardian review from Jay Rayner just one month after opening
Daisy Jackson
Medlock Canteen, a new Manchester restaurant, has received a rave review in the Guardian just weeks after it opened.
National critic Jay Rayner has heaped praise upon the restaurant at Deansgate Square, describing it as ‘so special’.
The restaurant only opened its doors at the end of March, taking its inspiration from opposite sides of the pond – the laid-back style of American diners and the hospitality of Parisian bistros.
Rayner said it’s ‘a welcome haven for all’ and applauded its menu packed with ‘appealing, familiar dishes that are the best versions of themselves’.
Medlock Canteen comes from the team behind Madre (the Mexican restaurant at Kampus) and Belzan (one of Liverpool’s top restaurants).
But unlike those two restaurants, things are much simpler at their newest venture – this is a restaurant where you can order a fried egg with any meal, drink bottomless coffee, and even order the day’s ‘staff dinner’ for just a tenner.
Rayner dedicated almost an entire paragraph of his review to Medlock Canteen’s gravy (‘dark and sticky and deeply savoury’), which he said is so good you should just ‘order that and pour it over everything. Pour it over a friend’.
He also waxed lyrical about their rotisserie chicken (there are rows of the things rotating in the city’s first in-restaurant rotisserie chicken oven), of which he said: “It is everything those words promise and don’t always deliver. No special rubs or sauces. Just roast chicken, rested long enough for the meat to start shrugging itself off the bones. The skin is crisp and salty.”
Inside Medlock Canteen in Manchester, which just received a rave review in The Guardian. Credit: The Manc Group
Other dishes that were celebrated in the Guardian’s review of Medlock Canteen included a rhubarb pie, charcoal-grilled fish of the day, duck rillettes and pistachio frangipane tart.
The restaurant itself said there were ‘happy faces’ after the review was published over the weekend.
Medlock Canteen wrote on Instagram: “Manchester may be grey this Sunday, but let us tell you, there are a few happy faces both on and behind the scenes as we enjoy our morning brew, reading through the kind words of @jayrayner1 in the @guardian.
“Thanks go to our team and our guests for all the hard work, dedication, and pure passion that has made Medlock Canteen ‘a welcome haven for one and all.’
“Anyway, enough of that. Just another day. Just another ‘set of appealing, familiar dishes that are the best versions of themselves.’
“Caution: gravy jus may be thrown. Let Sunday service commence.”