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The UK has a new cheapest supermarket for the first time in nearly two years
Emily Sergeant
Aldi has officially been dethroned, as the UK has a new cheapest supermarket for the first time in nearly two years.
We know that two years doesn’t sound like that long of a timeframe, but when you consider the fact that consumer choice company Which? names the UK’s cheapest supermarket every month based on its latest data, you begin to realise that it’s a slightly more impressive feat than it initially sounds.
For the past 21 months, Aldi has reigned supreme in the Which? rankings – claiming the title of the UK’s cheapest on a consecutive basis.
But in July 2025, Lidl has taken the crown.
Congratulations to @LidlGB who has bagged top spot for the cheapest supermarket in July 👏 🎉 🏆
— Which? (@WhichUK) August 5, 2025
🔗 https://t.co/2Vjr1QjuJw pic.twitter.com/pINqkBb0ke
As it does every month, Which? checked the prices of 76 popular branded and own-brand groceries at eight of the UK’s biggest supermarkets throughout July to see how they compared, with items including things like Hovis sliced bread, milk, and cheese.
For each supermarket, the company works out the average price of each item across the month, then adds those up to get each one’s average total price.
The average price for a shop of all the 76 items in July would’ve set Lidl shoppers back £128.40, compared to £129.25 at Aldi.

The next cheapest after Lidl and Aldi was Asda, which doesn’t offer loyalty prices in the same way its competitors, but even then, the price was 9% more than at Lidl for our shopping list.
Meanwhile, the latest data found that shopping at Tesco without a loyalty card was still cheaper than shopping at Morrisons with one.
Sainsbury’s was running Nectar price promotions on 15 items on our list, while Tesco had Clubcard prices on 16, Lidl had three items with a loyalty discount, and Morrisons had More Card scheme discounts on only two items in the basket.


On the other end of the spectrum, as you might expect, was Waitrose – with the price for the 76 items here setting shoppers back £170.91 in total, which is more than £42, or 33%, more than Lidl.
Waitrose also offers some loyalty prices to members, but there were none for items on the Which? shopping list this month.
When it comes to annual grocery price inflation, this figure was found to have jumped to 5.2% in the four weeks leading up to 13 July, according to market analysis from Worldpanel by Numerator, which is the highest level since January 2024.
Read more:
- Aldi becomes first UK supermarket to introduce new ‘£13 rule’ from September
- Lidl launches bargain ‘mystery boxes’ full of middle aisle items worth over £100
- New data reveals a third of Brits admit to secretly sneaking off work early on a Friday
Prices are rising faster for items such as chocolate, butters and spreads, and fresh meat, and they are falling fastest for dog food, sugar, confectionery, and laundry.
Featured Image – Aldi
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Viral Manchester beauty brand P. Louise to open first ever flagship store in Trafford Palazzo
Thomas Melia
Beauty brand and viral cosmetics giant P. Louise has announced her first ever flagship store, and it’s opening at Trafford Palazzo.
Droylsden-born beauty guru, turned makeup mogul, P. Louise, is opening her first ever flagship store in Manchester in one of the region’s biggest shopping centres.
Titled P. Louise City, the pastel pink viral cosmetics company is launching its very-first physical site in Trafford Palazzo.
The beauty brand has become a social media sensation, as well as a Greater Manchester hotspot thanks to its P. Louise Empire headquarters located in Stockport.
This pink-furnished warehouse site offers customers an immersive experience with makeover sessions, shopping DIY activities, a cafe, and lots of photo opportunities.
The upcoming P. Louise City is set to build off this success with a 19,000 sq ft store that houses a variety of distinctive zones with iconic names.
You’ll be able to quench your thirst at the ‘Bad B*tch Juice Bar’, find all the latest pink-hued goodies at ‘Juicy News’, and pick up all your essentials at the ‘P. Louise Supermarket’.
P. Louise may not be a medical company, but her ‘P. Louise Pharmacy’ will cure all your retail therapy needs, and although many of her fans already knew her products were liquid gold, the ‘P. Louise Vault’ definitely confirms this.
As well as lots of shopping areas throughout this massive Trafford Palazzo site, there will be lots of hands-on activities – including makeup education zones, and even a dancefloor to bust a move or two.


In an Instagram post on her personal social media account she calls this physical store ‘a dream come true’, adding: “[It’s] truly a pinch me moment – here’s to my next chapter”.
Anyone wanting to add a splash of pastel pink to their life ahead of the big new opening can check out P. Louise’s upcoming Pinkmas event, which is returning to the Trafford Centre and features similar zones with a Christmas twist.
Read more:
- Viral K-beauty brand Pureseoul is opening ‘second, even bigger’ store in Manchester
- Everything inside the Sephora VIP goodie bags worth more than £1,000
- A giant cat exhibition has arrived in Manchester and it’s FREE to visit
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Featured Images – Press Shots / @plouise1 via Instagram