Stockport lad lands ‘world’s sweetest job’ as Aldi’s new Easter egg taster

Living the dream

Emily Sergeant Emily Sergeant - 28th March 2024

A young lad from Stockport has just landed himself the “sweetest job” in the world, as he’s been chosen as Aldi’s newest Easter egg taster.

It’s hard to see someone else live out your dream… but on the eve of what is undoubtedly one of the most chocolate and sweet treat-filled holidays of the year, a five-year-old from Stockport has been revealed the Aldi ‘Chief Easter Egg Tasting Officer’ for 2024.

And it really does sound like the “world’s sweetest job”, to be fair.

Little Levi Hallows has beaten hundreds of hopeful applicants to become the supermarket‘s newest recruit in-charge of easting Easter eggs.

As he assumes his new role, chocolate lover Levi will receive a selection of Aldi’s Easter eggs in exchange for reporting back his thoughts to the company’s Buying Team, and his feedback will be valuable, as it’ll help guide what goes on shelves for Easter 2025.


The cracking job generated hundreds of special entries on social media from all across the UK, with applicants sharing videos as to why they were right for the role.

Levi caught the attention of the judges after submitting a video entry where he sang a song dedicated to the role of a lifetime, and can be seen holding his favourite Aldi chocolate bar and belting out the words: “Do you have a sweet tooth? I do! I’ve had it since I was a boy!”


As well as being a massive chocolate fan and having a long-time sweet tooth, Levi is also a budding Karate star, and has a keen interest in all things outer space too.

Levi says he’s “so excited” to have been chosen for the coveted role and “can’t wait to taste the eggs”, before going on to add: “My mum and grandparents are very proud of me, and I can’t wait to tell all my friends at school.”

Five-year-old Levi Hallows will give his feedback to help Aldi’s Buying Team curate their 2025 Easter collection / Credit: Aldi

The Greater Manchester youngster’s mum, Mary, says her son was “absolutely over the moon” when he was told he’d landed the job.


Julie Ashfield, who is the Managing Director of Buying at Aldi UK, added: “Our Easter eggs are hugely popular, but it’s important that we continue to amaze shoppers with innovative, fun products each year, and that’s why the role of our Chief Easter Egg Tasting Officer is such an important one.

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“The feedback provided really helps our Buying Team create a bigger and better range each year.”

Featured Image – Aldi UK