The John Lewis Christmas advert is has become an integral part in the lead-up to the festive season, and the retailer has promised this year’s campaign will be “like no other”.
While plans for the festive period remain uncertain at this stage due to coronavirus (COVID-19) restrictions, the release of the John Lewis Christmas advert is sure to bring a smile to people’s facing and have us shedding a tea or two of joy.
And ahead of this year’s launch – the date of which is as yet unconfirmed – the department store chain has shared some details of the advert, which is set to be “like no other” and will coincide with a festive campaign aimed at raising £5 million for struggling families.
John Lewis will kick-start an appeal in November to raise the funds for two worthy charities.
The money raised from the campaign will go toward FareShare – a charity which aims to help solve food poverty, and Home-Start – which works with parents who need support.
ADVERTISEMENT
Speaking on the 2020 Christmas campaign, Pippa Wicks – Executive Director of John Lewis & Partners – said: “In a year like no other, the world has changed – so we will be delivering a Christmas campaign like no other,”
“During 2020, we’ve seen some inspiring and heartwarming acts of kindness throughout our country and our communities [and] now we want to build on this spirit to create a legacy that extends well beyond Christmas,
ADVERTISEMENT
“Together we can all make a big difference to the families who need our help most.”
We are delighted to announce that @jlandpartners and @waitrose have partnered with FareShare and @homestartuk aiming to raise £5m and matching donations up to the value of £2m, to help us support 100,000 vulnerable families across the UK. pic.twitter.com/ZeoVAnuqjr
John Lewis said the £5 million total will help to support an estimated 100,000 families in need, and customers will be encouraged to donate to the campaign, with the retailer promising to match all donations up to a maximum of £2 million.
Not only that, but purchases using the My JL and My Waitrose loyalty cards will also generate donations for the two charities over the festive period.
ADVERTISEMENT
Lindsay Boswell – Chief Executive at FareShare UK – said: “In what has been an incredibly tough year for so many, more people than ever are turning to local charities and community groups for support because they simply can’t afford the food they need to feed their families and themselves.”
“We are so delighted to partner with Waitrose and John Lewis to provide support for the thousands of people in need across the UK in the run-up to Christmas and over the winter months,”
The advert and campaign comes in the midst of the ongoing #endchildfoodpoverty campaign fronted by Wythenshawe-born Manchester United star Marcus Rashford – who works in partnership with FareShare UK – which has already enabled thousands of children to claim free school meal vouchers throughout school holidays in the wake of the coronavirus (COVID-19) pandemic.
Waitrose – part of John Lewis & Partners – is a member of Rashford’s ‘Food Poverty Taskforce’.
Taking to Twitter this morning to acknowledge the campaign this morning, Rashford said that the advert concept was “brilliant”.
The John Lewis 2020 Christmas advert is expected to air this month.
Trending
The simple hack that can save healthcare workers and teachers money on their holidays
Danny Jones
With cost-of-living pressure ever-present in the background of most everyday lives, finding some spare pennies for a getaway feels more difficult than ever, and if there’s anyone who deserves discounts on a holiday, it’s healthcare workers.
That’s why, when we became aware of the simple hack that can save those working in healthcare services money on holidays, we thought we’d help spread the word.
We’re sure lots of you working within the sector already know plenty about this booking strategy, but for anyone who doesn’t, how do you fancy saving up to half a grand on your next jolly?
In fact, even those working in education can cut their costs, too.
With searches for ‘holiday voucher code’ up by 73% on Google, and even the likes of TikTok seeing ‘money saving tips’ up by 45%, travel agency TUI have decided to team up with the Health Service Discounts platform for 2026.
Providing those who work for the NHS with a ‘Holidays for Heroes’ (HfH) access code on various popular peak-season trips, this exclusive discount can be added on top of all other seasonal TUI deals, including the company’s ‘First Choice’ package holidays.
With the HfH code alone guaranteeing workers an extra £100 off their bookings, play your cards right, and you could get up to £500 in total discounts overall.
How to access the healthcare ‘Holidays for Heroes’ deal
Separate from standard Blue Light card savings, here’s how it works, and don’t worry, it’s all very simple:
As mentioned, education workers can also benefit from similar money off, with an extra £50 per person through the TUI x Discounts for Teachers partnership, as well.
Ella Foden-Lynch, Partnerships Manager for TUI, said in a statement: “Getting away is absolutely vital for wellbeing, especially for those working in high-stress healthcare and education roles.
“With the cost-of-living crisis still putting a strain on household budgets, we know how hard it is to stretch your pay to cover a much-needed family break. By unlocking these exclusive TUI deals, we hope to give our key workers the realistic recovery time they deserve without the financial worry.”
So, for those of you healthcare heroes and teachers looking for a well-deserved break, we urge you to find an affordable holiday that suits you very soon. With cheaper airport pints also inbound later this year, here’s hoping you save even more spends for when you’re away.
The new James Bond game is full of Easter eggs – including a nod to Manchester United
Danny Jones
Even if you’re not a big gamer, you may have seen that a rather popular new James Bond game recently dropped: 007 First Light – and if you’ve played it yourself, you will have no doubt come across many Easter eggs and references throughout, including one to Manchester United.
As we happen to be currently playing it for ourselves, we’ll admit that hearing any mention of our hometown or even just quintessentially UK nods that any Brit would enjoy was likely to result in putting a grin on our faces.
That being said, apart from whenever the next FIFA—sorry, EA Sports FC drops, we weren’t expecting to hear Man United brought up in one of the biggest video games of the year.
In fact, we’re going to go out on a limb and say that nobody has this on their 2026 bingo card.
Credit: @CaptPierce93 via r/Manchester (screenshots shared to Reddit)
It may just be a slightly tongue-in-cheek throwaway line in a cutscene, but it’s still been enjoyed by many around the world.
As player ‘CaptPierce93’ writes in his caption of his Reddit post sharing the snippet: “The game has a good splash of product placements that don’t get overwhelming; an earlier portion of the game even has radio chatter of a Manchester City and Liverpool match as well.”
He’s right as well: we’ve come across lots of different little interesting nuggets and cameos during our limited playtime, and it’s safe to say we’re looking forward to seeing what else we can spot.
While any Mancunian or true, dyed-in-the-wool United fan will no doubt squirm a little at the use of ‘Man U‘ (we’re thinking like when people ‘Manny’), it’s still pretty cool nonetheless.
You can see the specific scene in full down below.
Such a surreal few seconds.
There’s something very satisfying about hearing ‘Greenway’ – played by recognisable British actor Lennie James (Snatch, The Walking Dead, Blade Runner 2049) – utter the words “Stretford End”.
And before you ask, no, he isn’t a Red: the South Londoner is a Spurs fan and is also said to have a soft spot for Valencia, as it happens.
We’re pretty sure there aren’t any other Manc references to keep your eye out for, but we’ll let you know if we stumble upon more as we continue playing the game.
There’s something about videogame Easter eggs, in-jokes and refs like these that we never tire of; you just never know what little tidbits are going to inspire someone…
Emily Sergeant -
3rd November 2020 
